This is a huge Hugo Boss retail store located in the shopping center of Zurich. The store is comprised of four floors, which are efficiently organized by the gender and each of the labels of the Hugo Boss group (Boss Black, Orange, Hugo, etc.).
They were having a men's Boss Orange sale downstairs, so we decided to have a look. Zurich having recently received the distinction of being the most expensive city in the world, and our comparison being the US, we found the original retail prices to be marked up, probably about an upwards of 20%. But Hugo Boss doesn't go on sale very often in the US, and at a 50% discount, it was worth picking up a few things that we hadn't seen in the US.
We were largely ignored for most of the time we spent in the sale section, but the employees were friendly and helpful once we sought their assistance.
The store just seems to get bigger and bigger as you ascend each floor, so it's worth a visit, even just for the window-shopping value. read more