A stone's throw away from Eldon Square in Newcastle city centre, located between TKmaxx and Fenwick…read moreon Northumberland Street, this is a decent sized Sports Direct branch as one would expect from a city centre, in many ways, it is pretty much a typical Sports Direct branch in terms of the slightly-cluttered, jumbled layout. One thing I dislike about Sports Direct is with the exception of a few locations such as London - Oxford Street and Manchester - Arndale, so many of the stores follow the same generic look and layout, which is decent if you want to find something but considering that layout is lame, uninspiring and not as modern as rival sports stores such as JD Sports, who have a much larger and nicer store nearby, it doesn't work out great. The selection of products, promotional offers and service were okay, albeit they didn't stand out again in comparison to the competition, and I struggle to understand the need for the cluttered store, albeit this is common in Sports Direct branches in locations which aren't as busy, perhaps out of town, to be like this in a big city like Newcastle which is arguably one of the biggest cities in the UK in the North East region is absurd. Typical Sports Direct branch which is frankly uninspiring and could do with an improvement in general in a significant number of factors mentioned, it is in a good location however and without a branch of Sports Direct in Newcastle, I'd say the city would be slightly worse off (albeit not by much)! 2*