This is the only store in the area where you can get a women's swimsuit for less than $85. My husband and I had an issue with our flight where our checked luggage made it on the plane to go home, but we did not (airline issue.) We only had our carry-ons and the clothes on our backs. My husband and I needed some clothes and we decided to stop here because it was within walking distance of the Grand Hyatt where we were staying. We had stopped at other shops and either women's suits were running $50 per piece for a bikini or more. Luckily I was able to find a two piece swimsuit from Sea Level Swim Australia here for about $70 due to a 50% off clearance sale. My husband got a discounted pair of swim trunks in the $30 range. This store saved the day because I was not about to swim in a hotel in my undies. Visited: January 2023 read more

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Nice little surf apparel shop located at Poipu Shopping Village. They sell their own brand as well as popular surf brands like Billabong, RVCA, etc. After our luggage made the flight but not us (flight issue where we ending up deplaning!), we were left without anything for 24 hours except the clothes on our backs! Came here the next morning to at least find a swimsuit to enjoy the hotel pool for the day. It was about 1.5 mi walk from Grand Hyatt. Upon arrival, I found that due to a 50% clearance sale on certain items that this was the only affordable place in the area to find stuff under $100! My wife got a swimsuit from Sea Level Swim Australia for about 80 bucks (2-piece), while I got Billabong board shorts for $30!! Great deal! And a life saver too!! They also sell t-shirts, Aloha shirts, swim cover-ups, beach blankets, sunglasses, and more! read more

purchase a shirt on July 2 along with a suit. I wore the shirt once and notice small holes in the shirt. I thought since I only wore it once at the very least they would exchange it ! not only did the sales team say there was nothing they could do because I wore it but continued to say it was my fault and must have done something to create the 5 to 6 tiny holes. way to stand by your product. aloha read more

Small store - limited selection but nice girls working here. This store is tucked in the back of the plaza and is smaller than the usual Honolua Surf Co stores. It was a relief not to find anything I wanted in here for once! Good thing they have an online store for when I'm not on the island but need HSC goodies! read more

Ian rocks. Good selection, extra helpful staff, solid clothing, Ian rocks, super helpful staff.

Honolua is a bay in Maui. They have two stores here in Kiahuna shopping Village and more stores around the Hawaiian islands. This one and Honolua Wahine. They have their own brand name as well as other surf brands. QuickSilver, Da Kine, Hurley, etc........ Their prices are the same as most surf shops. read more

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This is your typical tourist trap surf shop. However its located very conveniently to several major hotels and has everything from Hawaiian swag to rash guards. So if you need something that you forgot for your time to play in the surf, the pricing isn't any higher than a quicksilver, rip curl, or billabong shop. The set up is mainly casual clothing and they have your standard gear. Lots of boardshorts, t-shirts, button up short sleeve shirts, rash guards, wraps, bikinis, etc. Nothing outstanding or disappointing about this place. Its pretty much exactly what you would expect it to be. read more

Found a cute shake it sista tank..BUT again limited sizing.. this place reminds me of Surf Shop Santa Cruz that only has up to size 6. Anyways if you are a broad shouldered gal.. might not find anything here.. you have been warned...many of their cute tanks don't stretch... drat. read more

i especially love the honolua wahine store located in the poipu shopping village. they have a nice selection of cute dresses, tops, slippers and other miscellaneous items. service is always friendly; you're greeted with a smile and a hello when you walk in the door. if you've got too m any items in your hand, they'll offer to hold it for you--or get you a dressing room to try things on. they have their own brand, which makes some pretty cool clothing items. also, they're not cheaply put together. i've bought honolua brand stuff and they've lasted! read more

Went into the Poipu location twice in the last week. Purchased shorts and a hydro. Also took advantage of the buy two t-shirts and a board short for around $80. Great quality shirts and really nice sales people who were extra helpful. We will definitely be back. read more

stopped to buy a shirt. good price. the girl with the glasses was nice. srry, should of gotten her name. when i go back to kauai.from Cali ill definitely stop there again. read more

Expensive store, but I was able to find two great swimsuits on sale for $20 each!

Everybody got what they wanted! Dresses, T-shirts, little cover-all things, nice hawaian print dresses and a hawaian shirt for me, and, all on the last day of the 20% off sale. read more

I dig this place. They've got cute clothes ranging from casual to dressy to sexy and they've got a great assortment of DAKINE items which are sometimes hard to find on isle. They've got beachwear, footwear, and accessories such as jewelry and sunglasses. I like that it's always tidy and neat so items are easy to shop for. Great service all the time. read more

We were very disappointed. We live a few miles from the shop at the Poipu Shopping Village. Yesterday, we bought a pair of flip flops for our granddaughter. After wearing them for a few hours, the decal was coming off the sole. Took them back today (with the receipt). The sales clerk said they would not exchange them because they were worn. How would we know the decal was coming off if she had not worn them... She called a manager to come over - I showed the manager on the receipt the defective product would be exchanged. After explaining, again, she exchanged for an identical pair and said they would not do it again. IMHO, defective merchandise needs to be exchanged and "made right" for the customer. I truly hope these flip flops last a long time with the decal intact. Cute merchandise, clear policy for exchange...customer service is not as good as it could be. read more

There's a Honolua store on just about all of the main islands so it isn't anything new for me. This store is pretty spacious though and neat. There's a lot of selection for both men and women and they even carry a lot of accessories as well. The employees are friendly and helpful. The only thing I didn't like was that they didn't carry a lot of shirts that said "Kauai" on it so I was a little disappointed. But another cool surf shop on Kauai. Tip: show your Hawaii ID to get a Kamaaina discount. read more