I was really excited to visit Heroines on my most recent trip to Paris after hearing all the buzz from my local friends. I for one was never a fan of flagship stores, I always enjoy exploring thrift shops and vintage collections - so whenever in Paris I don't do my shopping even if it was said that famous brands come cheaper here as compared to the US prices, well for me whichever way you put it, it is still expensive. So here I am back in 2011, I visited the shop with my friend, who is in fact a full blown Parisian! We were strolling along Marais central Paris, and we have passed along other boutiques (about 5 or 6) - which I must admit I really wanted to take a look, but my friend said just to ignore them and dragged me along Heroines. At first I wasn't impressed with how the shop looked from the outside, it was a small place with 3 dressed mannequins by the window. When we entered I was really in awe with the selection clothes from dresses to sweaters, belts, bags, shoes, accessories, jewelries, and the prices. The brands are original French design of upcoming young designers, and the jewelries are not that elegant looking, but really are timeless vintage pieces to choose from, both the high fine jewelry and low priced custom jewelry! Overflowing with beautiful and colorful dresses, It's nearly impossible to leave empty-handed! I bought a lovely pleated silk dress and a floral v-necked summer dress (which almost by the way looked like from the 60's and am loving it!) that were deeply discounted, and I'm in love with it! Too bad the shop only accepts cash, if I just had an extra cash in hand - but looking at the bright side, at least now I know what to do next time - in fact, I came back a few days after and got myself a new red leather handbag and a big black buckled leather belt. And lastly, hands down to the ever helpful and friendly staff who assisted me in my entire visit. I will definitely be coming back on my next visits and tell all my friends about this wonderful shopping experience! read more

Shopping in Paris is every girl's dream, whenever I'm in town I shop at COS or H&M, also at times I go to shops that sell vintage items and second hands, and my new discovery is Heroines, the first time I was here was in 2011. It is truly a pleasure to shop here and I love this particular shop for chic wearability - something unique and uncommon (well merely because the brands are unknown, but the designs are great). They offered a cute collection of flowy summer dresses, as well as some party dresses and office wears. They also got accessories to match your desired style. Just a tip - you might get overwhelmed when you enter the shop, because it is quite small and a little unorganized - unorganized in a way that dresses are hanged here and there, clusters, etc. But really, if you are sensitive and impatient in looking, this is not the shop for you. And trust me underneath those cluster you will find something that really suits you. The price? Yes, it is reasonable - and when I say reasonable it is not cheap (this is Paris after all, come on!) but it is priced right and for sure that the items here come cheaper as compared to other high end shops. I have been here twice already and I spend nearly 3 hours for every visit and ended up getting something not just for myself but also for others. The staff are really patient and will help you decide what to buy, they will help you pair accessories and dresses, and they will not force you to buy if you don't like to. They also don't mind if you spend hours looking and ending up not buying, they are still all smiles. The shop is open from Monday-Sunday, from 11:00 am to 8:00 pm. Ask for Nina-Lou if you wish, she is the best! read more

Since the shop opened in 2008 Heroines is on my list of things to always see when in Paris. Although the place is small (nearly less than 100 sqm I guess), it is really a great store with beautiful, well-selected merchandise - and when I say well selected I mean the brands are not famous, but really are of good quality because I for one always want something not too expensive and I don't go by the name, I go by the style and quality of clothing, and besides I always believed that how you carry your clothes with confidence is the most important part of fashion. Definitely this is a store amped up on fashion steroids from rising young French designers! I have been here for more than 16 times in a span of 4 years, how crazy is that?! I have been doing small chit-chats with the owner of the shop and asked her why Heroines? And she answered, what ladies have never dreamt of a fanciful dress of the sixties, in the image of the female icons of the time? London and offbeat style, the creations are designed to make you a hero every day or an evening. - very good concept indeed. Aside from the vintage looking dresses, to complete your look, accessories are also available. Thus, with dresses, sweaters, shoes, bags, belts, red, blue, green and even black, your happiness is necessarily at hand! Truly a fancy little treasure in Marais, really worthy of more than 8 hours of detour in all of my stays in Paris! PS - congratulations on your newly opened shop! You deserve all the best! read more

Heroines is not a high end nor a flagship of women's clothing boutique, but I really like this little shop, a hidden treasure indeed. Clothes - their selection of dresses are huge, all made by young fashion designers, all original and French design. It definitely reflects a punctuated unique fashion, all drawing inspiration from both London and Paris. Price/Cost - All items are priced reasonably,meaning some might come cheap/affordable and some are a little pricey, but whatever the item you choose will be definitely be worthy of its cost. And since I do shop a lot in Paris, I can't help but to compare prices - lets say a summer dress in Maje (Trendy Parisian womenswear brand catering to the world's femmes fatales of fashion in Saint Sulpice) these pieces may cost around 300-500 euros, but in Heroines you can get something similar (of course not in design, but with the same summery theme) for less than half the price in Maje. So just do the math, it is like 2 dresses Heroines = 1 dress Maje. So definitely Heroines is a great bargain for all impulsive buyers (like moi, ahem!) Sales staff - The sales people were really nice and helpful, not pushy and no pressure at all, even if you are just there to look around they don't mind at all! I have shopped around here a lot, and will surely come back for more. So if you need to get in touch with them, give them a ring at 01.42.74.09.91 or 09.80.39.58.84, they are open from M-S, 11am-8pm. read more

After a wonderful time in Berko, I have strolled along Marais, I stumbled upon 3 boutiqe shops - the first one (prefer not to name) offers a few variety of items and very pricey; the second one offers a lot from clothes to accessories, but there were so much people and the place is literally packed, and when I entered there was no staff to assist me, well they were understaffed I guess; and the third one is Heroines, honestly at first I didn't look like a boutique for me because the place is quite small, the only sign of it being a boutique are the 3 mannequins displayed by the window, all dressed up for the summer. And I must say here at Heroines, you can find beautiful, unique blouses and dresses. Very Parisian! Nice tailoring and colors. Soft and feminine, but with an edge. This is truly a good place to find that one-of-a-kind piece that you splurge on to energize your wardrobe! :) I got myself a cute summer dress for less than the cost of what others offer. Truly a great deal! The staff are with pleasing personalities and assisted me all the way - even if I just purchased a piece - they don't seem to put pressure for a need to buy more. Too bad they don't accept credit cards (or the terminal is just busted, I am not quite sure). So for a few euros on hand I was able to buy this cute dress. But surely I will be coming back next time and make sure I got bread with me. :) read more

Whenever I'm in Paris, Heroines takes almost half of my time ! Since the shop opened in 2008, I have been a fan. Yes Heroines may not be a fashion flagship yet, but definitely it will grow bigger - in fact they just opened a new store in rue de Buci! Congrats! Okay, one thing I like most about the fashion style it is that it's inventive, stylish, affordable and, above all, these adorable outfits are functional and made in durable fabrics. I must say it is a veritable temple of fashion. Truly a launching pad for young aspiring designers. If you are looking for something not too over dressy - a clothing something vintage, but looks current, this is definitely a great place to look at! All the staff are very helpful, and no need to worry as they speak English impeccably - it is actually one of the requirements of their sales staff, and that is as per the owner (who is also so nice, by the way). In terms of the price, its somehow just right as compared to other shops in Marais. I cannot say enough positive things about this little gem! Thanks for coming into my fashion life, Heroines! read more

I had a pleasant experience at this cute shop. Compared to other high end stores in Marais central Paris this is definitely a good find, there are about 5-6 boutique stores in the block, and I have been to all of them, and I can tell for sure that here in Heroines it is definitely cheaper - but of course not everything is cheap - we often have an impression that 'cheap looks cheap' - they make a big difference here - but in terms of quality, make and look of the clothing line, theirs is definitely priced just right. The staff is extremely helpful and does not look at you with a holier than thou attitude. I wished there was a Heroines shop back at home in Eugene (Oregon) - good news is, apparently, they are opening an online store; won't have to spend 1,000USD to fly to Paris! I ended up purchasing two stud earrings and a beautiful dress. A must stop shop for every woman when in Paris! Oh and by the way the stud earrings I bought is priced twice as much in other high end stores, so really a great find for me! read more

I purchased an exquisite dress at this shop while my BF and I were on a holiday in Paris in 2009. Sheer, flowing, and structured by turns, this super-feminine creation I took seek to enchant and I really loved it! We explored the shop for quite some time and there are row upon row of beaded and sequined dresses, short fur jackets, etc. - although the brands on display are, for the most part, unknown to the general public, but distinctively original women's collections at the forefront of fashion. Since then, every time we take a yearly trip to Paris, I make sure that Heroines is a part of it. To my delight, I even send them an email (boutique.heroines.paris@gmail.com) before going there and kindly ask them to let me know and/or keep me updated to the new dresses they have on store. read more

My daughter was also taken in by a dress in their window and wore it to a wedding last weekend where the compliments were nonstop. All their dresses are outstanding as are their selection of colorful jeans. I was so impressed that I wrote about Heroines and other exceptional clothes shops in both Paris and Provence on my blog, http://secondlivesclub.blogspot.com/2013/07/shopping-in-provence.html. I was so glad to find such unique designers at reasonable prices. read more

On our way to dinner at l'As du Falafel next door, this cute shop caught my eye. Every item of clothing was manufactured in London. I picked up a versatile and flattering black dress I had been eyeing on for over $100 less. If I was wealthy, I'd love to travel to Paris a few times a year and fill a suitcase with great dresses, skirts and sweaters from Heroines. Definitely worth the detour! read more

As I passed by this shop, my eyes were locked on all its tempting displays. So I decided to come in. As for what to buy, the sky's the limit in terms of choices. French line with unique, feminine styles; ranges from well-cut separates to lacy dresses. And when I got home, my friends asked where I got those to-die-for dresses. Yeah, right, like I'm going to tell you! read more

I had to write about that place! Was strolling in the Marais in central Paris and found about that shop. The space is not huge...but what a find! So many cool and original things... Best of all: for all budgets. You HAVE to go there when visiting Paris. read more