I just LOVE Hema. As an American shopping in the Netherlands, I found absolutely nothing to complain about at Hema (& was at 3 of them).
The store was well lit, well organized, user friendly & carries some of the MOST BASIC items for women. (for men too I guess but I didn't really look at the men's dept.)
Cotton & lycra blend tops----long sleeve, tank, short sleeve, hip length, & mid thigh---in all colors, neutrals, cerulean blue & black-- about $12-$14. Who doesn't need these? Fold up "down jacket" that was $39, (I got it on a special for $15). Faux leather tote, $29. Well fitting bras, $13. I found several pair of earrings on special $1.00. Faux leather passport/wallet-$12.
I must add that everything has been washed & is of superior quality & hasn't shrunk. The tote & wallet are in still perfect condition, after months of use. ($$'s rounded off from euros)
Kids clothes were amazingly priced compared to the States & if I had a larger suitcase I would have bought for my grand-daughter. Styles that were so much nicer & well made for a fraction of the cost at the Gap or Old Navy.
Oh & check out their make-up dept. Super good quality, great selection & all for cheap prices.
I will be back!! read more