I've only been here three times, but I have always had 5 star service/experience. This last time I…read moredecided to buy a new watch with the sale going on. Beth was the sales associate that helped me out. She was knowledgeable, professional, and not at all pushy. I told her I would think about purchasing the watch and left with her card and watch info. Three days later I decided I wanted the watch and came back to buy it. The store is clean, the employees greet you soon as you walk in and I've always had good service.

I am extremely disappointed with my recent experience with Gunderson's Jewelers in Sioux Falls and…read moreto caution against shopping there. . I recently purchased a limited edition Seiko Prospex watch for $3,100. Despite the price point, the item I received was clearly a display model that had been previously handled. It arrived without the original hang tags or any of the protective stickers that are standard and expected for a high-end timepiece of this caliber. When I contacted customer service for an explanation, I was directed to a web developer who denied the facts of the situation and claimed that all watches are shipped in this condition. The lack of professional expertise and the refusal to acknowledge the condition of the watch is unacceptable for a luxury retailer. I would advise looking elsewhere for any significant jewelry or watch purchases, as my experience indicates a significant lack of quality control and professional customer support.

I had a wonderful experience at the Diamond Room thanks to Alon. He was recommended to me by my…read morefuture in-laws, having worked with them for many years. My girlfriend and I called a few weeks ahead of time to let him know what we're looking for. When I arrived in person, he had a variety of items ready to show me. Alon made the process very easy, showing and explaining the differences in stones and bands. Most important, he was very honest and trustworthy. The showroom has an extensive variety of jewelry. The entire staff was very friendly. I look forward to continuing to work with Alon for future pieces. I highly recommend the Diamond Room!

I worked with Alon to find my wife's engagement ring and also for her wedding bands. He was…read moreincredibly patient and very educational throughout the entire process. I live in SC and was getting married in SF where my wife is from and he and his team made the entire process very easy. They sent me videos of all the different types of diamonds we were considering as well as which type of ring the diamond would lay in. My wife, like many women, had a specific idea in mind which I only knew vaguely (wanted to surprise her rather than have her pick it out/know that I was buying a ring) and Alon knew exactly where to go with the little amount of details I gave him along with a description of what my wife likes/doesn't like. It worked, she absolutely loved the ring! When she went back home to pick out her wedding bands a few months prior to the wedding he made sure to immediately take her ring and make it look like the first day she wore it and helped her find the perfect wedding bands that she wanted. All of this was at a very reasonable price. They offered a 12 month interest free finance policy (separate policies for the ring and the bands) which made it very possible and stress-free to pay off everything without interest. Alon gave my wife a lot of great tips on how to best care for her ring and the day before our wedding he made sure to get the ring to clean it again. All in all, it was a great experience and we were very satisfied to work with Alon and his team.

Great customer service. Had two watches from the 1950s repaired. Beautiful work, friendly staff…read more Will be back. I recommend highly!

Bechtold's Is one of the finest Jewelry stores in the region. Mikayla and Paul are not only so…read moreknowledgeable; but so much fun to work with! They make shopping an event! Thank you so much you made my day. Sgieseler

If I could give zero stars I would. I do not recommend going to this store unless you want to be…read morelied to several times, have the price change on how much your jewelry piece is going to cost by several thousand dollars, wanting lab grown diamonds but trying to sneak in mined diamonds to jack the price up in hope my boyfriend didn't catch the price difference and claim they have your diamond when in all reality they don't. When we called and tried to cancel our order we were just lied to even more. Designing and picking out an engagement ring process for me has been absolutely ruined because of this store and all the sneaky things they pulled with us. 10/10 recommend the Riddles on 41st. They were able to sort out our mess and treated us with the upmost respect!!

From the owner: Since 1959, Riddle's Jewelry has been a family owned and operated business and during those years…read morewe have expanded to 65 stores in nine Midwest states. At our headquarters located in Rapid City, South Dakota, we operate a thriving factory that produces many of our own jewelry designs and where our diamond cutters create our own signature Noventa diamond. Like you, we believe that producing and buying products made in the USA is still the backbone of our strong country! After fifty-seven years of dedicated service to our customers, our Riddle's family name has become synonymous with fine jewelry and diamonds. We are committed to providing the very best variety in style and price, including many designer brands. Riddle's Jewelry, a name you can trust for all of life's special moments. Thank you, J. Brett Riddle, President

Excellent selection of high quality jewelry and a warm and personalized staff who care! They have…read morethe best diamonds in Sioux Falls and the highest carat stones.

The level of customer service we received could not get any better anywhere else. Owen and Danette…read morenailed it with finding the right diamond for us...we are so happy!

Have shopped here literally for decades. Every piece of jewelry from wedding rings on came from…read moreRiddles. Stopped in today to get a watch battery replaced and discuss a custom design ring. Waited patiently but ended up walking out when staff waited on people that had clearly come in after us. I guess it is time to see what other jewelry stores in Sioux Falls offer.

I can't say it more 100/10 recommend this store! Annie and her team were amazing to work with!! Ran…read moreinto some issues with trying to buy a ring elsewhere and she was able to sort out the entire mess for us and made sure to make the situation right when she didn't have to!!! This store went above and beyond to help us and exceeded our expectations! Will 100% be shopping here again!!!!