This is a great little store on the main strip in this little town. They are friendly and have a…read moregreat selection of magnets which is exactly what we were looking for. They have plenty of hats as well with ample of colors to choose from. Lots of gifts and cool stuff for purchase.

Definitely worth a visit when you're in Helen (or just need some nice German memorabilia like hats…read moreand other small things. It's right next door to a place filled with more expensive European imports, but that one was closed at the time. The Main Street Emporium was open, and Delia was most helpful answering my questions.

Ive purchased several items from this gem of a store, and would solely make the hour trip for more…read more They have things like cow printed gym shorts, and super soft hoodies that I didn't know I needed. I wear them often, because they're soooooo soft!! The cute outfits/ tees/ overalls & accessories make it easy to add style to my wardrobe, and the quality of all the products I've seen are unparalleled to the low price they're listed for. The comfy corner is truly a destination in itself. Thanks for serving this sweet community!

From the owner: Locally Owner - Small Business Women & Men's Loungewear ~…read moreDay Wear ~ Novelty Socks ~ Robes ~ Tumblers ~ Graphic Tee's ~ Seasonal

Great store concept! I like to trace and explore. I don't think I've ever seen a store like this!…read moreThey had something for every American sports team! Football checkers set, socks, hats, bobble heads, autographed helmets and puzzles. If you're a sports fan and are feeling nostalgic, this will help!

As we were about to walk past this shop, I mentioned to my friend that since she chose not to wear…read moreher Georgia Bulldogs shirt today that they were probably going to lose. It was like a triple dog dare with a cherry. She had to come in and get some Georgia merchandise. Thankfully, she was able to skip the wooden totem and the $500 signed football but she did pick up some 3D Georgia coasters and a "Hairy Dawg" bobblehead. She's extremely pleased and me too. Not just Georgia here. They have college and professional sports stuff from all across the Southeast Conference and all across the US. Shirts, hats, scarves even a huge assortment of socks. Thank goodness we stopped and made a purchase because teh Bulldogs won their game later in the day. [Review 15937 overall - 438 in Georgia - 1442 of 2021.]

Coffee and gelato? Yes, please! The passion fruit gelato is absolutely out of this world, and the…read moremaple pancake latte was truly a work of art. Their menu is full of tempting flavors, and they even offer non-coffee options like teas and chai. The café is in a very cute spot in downtown Helen, within walking distance of all the shops. The staff is wonderful--Joey helped us out, and another team member went out of their way to be accommodating and informative about my latte (which I really appreciated because of my health needs). Great staff, very clean, and seriously tasty drinks and snacks. Highly recommend checking them out!

Best shop in Helen and a MUST VISIT when going through town. Unique, locally crafted gifts at every…read moreprice point. Home goods, custom maps, candles made by the Mason Jar and they smell amazing! Helen ornaments and magnets, soap scrubs, hilarious socks, hats and so much more. Check out the store and take a photo in their big blue chair outside! Across from the roller coaster. James is the owner, he's the best!

I would like to start by saying how ridiculous it is that we are in 2025 and this place is not…read morehandicap accessible. It is SO disheartening to see places that do not offer accessible entrances for the disabled. You can have two entrances but not a ramp?? Absolutely disgraceful. We can shop small when we start including everyone!!

Super cute and cool boutique! And the service was stellar. My sister bought a shirt dress and…read moresandals while I opted for the Inis diffuser and a mood ring.

The store employee was incredibly rude. I have an 11yo son who is built a little bit bigger than…read morethe average 11yo - but that gave him absolutely zero right to hand my son a 3x ADULT shirt and say "here you wear this one." We purchased 4 shirts (roughly $23 a piece) and an $9 magnet - I'm not sure how that ended up being $200 - but maybe shop somewhere else. This place is a rip off.

A nice shop located off main street in Helen, Georgia. This location offers shoes, shirts, hats,…read moremagnets, stickers, and more. I visited during the summer and it was a great place to shop and cool off. Customer Service was great and attentive and assisted as much as possible. Great stickers and magnets found near the register.