Although I generally avoid shopping at the Forge (it's easier for me to get to the Fort or City Centre), I really like this particular H&M store.
I would have said it's smaller than the ones in the city centre, but they keep breaking off and proliferating like bacteria cells, so it's difficult to quantify. What I will say is that, for the size, they have an excellent selection and plenty of options.
Perhaps it's because they sell the departments' bestsellers, but I find this unit easy to navigate as it is split off into relevent departments. (Rather than separate shops with a department or two each!) I like some of the womens stuff, but am mostly a Divided girl, and this store has them side-by-side so that you are able to browse both. Brilliant!
They also have a great selection of accessories, particularly scarves, bags, and leggings.
It's compact, it has everything in its right place, and you can be in and out with everything you want without having to visit 3 separate H&M stores. read more