Two years on and I still feel excited that we've got H&M in Belfast. And I studiously ignore the cold hard fact that it arrived in time for me to be too old to wear most of the clothes.
I have picked up some lovely knitwear here and I should clarify that I don't mean sensible jumpers but cute little fluffy cardis and A/W 2010's must have, a camel v neck. Hurrah, I can officially survive the winter now.
H&M often run advertising campaigns featuring that season's must have, and these are sometimes picked up on by the big boys like Vogue and Grazia. Of course I am sold there and then and hot foot it into Belfast to get my sweaty hands on whatever it is - last summer it was the Garden Collection and before that the Matthew Williamson collaboration. What a joy that such treasures are now available in good old Norn Iron. No, I don't have much to worry about.
Kids clothes are also with a mention as they are deemed funky enough to be worn by my high maintenance 10 year old which is high praise indeed. read more