Gretchen's Hallmark is in the same location where Amy's Hallmark was. It's on the east end of Citrus Park Town Center, near Dillard's-and there's a door in between these two stores for prime access.
Amy's had been a corporate Hallmark store. Gretchen's is privately owned. It' has the same wonderful cards and wraps and Christmas Keepsake ornaments and lovely gifts and merchandise. There are fun things in here for all ages and interests. They carry several popular lines of merch, from Star Wars to The Golden Girls-and they're all well-made. There are funny mugs and cool hand-painted wine glasses (the Barbie one is so fab), gorgeous picture frames and beautiful cards of all kinds (the pop-ups are especially neat, you've gotta check them out: We're talking pop-up flower bouquet cards and everything)
I've grown up browsing cute Hallmark shops with Mom and Grandma. My first job was at a Hallmark shop. I'm so sad they're getting harder and harder to find. I'll keep driving cross-town from Brandon, as long as they're here. It's my happy place.
Gretchen's continues the tradition-and the rewards club. The coupons are great. And there's a quality to all things Hallmark. I always feel like I get my money's worth.
The staff here is helpful and sweet. They also just put out (late April) the 2026 Christmas ornament Dreambook. Time for wine in my Barbie glass and some holiday planning.
See you soon, Gretchen's! read more