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New York, NY

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Genius Gems - NYC

4.7 (10 reviews)
Open • 1:00 pm - 5:30 PM

By appointment only

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Color Factory - Grab your headphones and go dance in the next room under the disco lights

Color Factory

(647 reviews)

South Village

I had to run it back while in NYC and this was one of my favorite dates I've ever went on!…read more My friends had never been so they trusted me with a good time. We had so much today and it brought back the first time I came here and the amazing memories we made. It allows you to be a kid again and enjoy sweet treats and cool rooms while capturing photos ! Pending my link , then I'll update more photos #RICJAMES4EVA lol

Color-Free Factory Aug 2026…read more My advice: money is green, which is a color. Keep your green money in your pocket and don't spend it at Color Factory. A color museum should have COLOR. This place was unbelievably shabby and unloved, the confetti room had no confetti, the color rooms were just painted empty dark closets the size of a mop and bucket. The whole thing could be done better in your own garage with three quarts of Sherwin-Williams paint and a roll of paper towels for confetti. The ball pit was only ankle deep in balls. I'm so embarrassed for Color Factory, I could make this place better in one long weekend with $100 and the help of three kids from a teenage art class. Collect colored objects from Goodwill, buy paint samples from Lowe's! Let kids paint! Buy colored plastic magnets and some light tables! In such a creative city packed with broke art students, this place should be amazing. It could be a home for inventive uses of color and design, instead of a broken, shabby, color-free house of sad. Skip Color Factory and just go for a walk in amazing New York. There's more color and creativity in one city block, and it's free.

Sloomoo Institute - Slime Sidekick

Sloomoo Institute

(194 reviews)

SoHo

I volunteered for babysitting duty one day with my two nieces and when I asked about what…read moreactivities they enjoyed, Slime was the number one suggestion. I remembered Sloomoo while I was walking through Soho one day (and the crazy line waiting outside on a Saturday). Fortunately this was Wednesday morning and we were able to walk right in. Sloomoo is not a cheap visit. Each ticket (regardless of age) is about $48+tax. Adults have to pay along with the kids (even though you are required to be there to escort them). The good news is that it means if you're so inclined, you can participate in all the activities and not just stand off to the side scrolling through your phone as you wait. Sloomoo is set up in the ground level of an older building in Soho. It actually takes up the entire ground level and the basement so this is not just a place to make slime and go home, it is a full series of activities. The layout is kind of like a museum where each room is designed to guide you to the next. A couple sections are tucked away in a corner. In almost every room there are small tubs of slime with different textures and scents for kids to play with. Signs on the walls tell you what each one is. This is brilliant because it gets you accustomed to the various textures and scents, preparing you for the eventual part of Sloomoo where you make your own slime. As you progress there are activities including a slingshot that flings slime at you (while you stand inside a protective box). There is an ASMR room where you blindfold yourself and touch fuzzy walls as calming noises play above you. In another room there are slime pits where you can step into slime barefoot (you wipe your feet with wet wipes first) and sit in a pile of squishie toys (conveniently available for purchase at the gift shop of course). When you finally go to make your own slime towards the end, you select a texture, a scent and then a color. You then sit down and knead your slime like dough to get the colors evened out. My nieces were 10x better at this than I was and I wound up handing my slime to them to work the color in! At the very end of the experience is a gift shop filled with slime kits, kinetic sand, squishies and more. For those curious, there are rest rooms and hand washing stations available. I mentioned the basement earlier. That is reserved for special classes to get certified in slime making. Those classes currently cost $28+tax. This is not a cheap experience, but my nieces had an absolute blast and did not want to leave, and that is perhaps the biggest endorsement I can give Sloomoo!

Sloo Mooo was so fun. My daughter wanted to come here for her birthday. She loved it. The slime…read morewall was nasty but the kids loved it. The do slime you like on Nickelodeon. That was a fun activity!! It's expensive $52 per person was a lot but it was for the greater good. Give this place a try!!

Museum of Illusions

Museum of Illusions

(529 reviews)

Meatpacking District, West Village, Chelsea

My wife (Won-ok) and I had a surprisingly good time at the Museum of Illusions a few weeks ago…read more I've got to admit: It was not a place I would have ever cared to see. I've always been bad at math and science, and I've never had much use for illusions. I thought the museum was about magic tricks or something, but, fortunately, I was wrong. I'm so glad we checked this place out. The highlight of the day was the photo opp at the "Illusion Street Station" of the NY subway system. A very kind and enthusiastic staffer named Julie encouraged us to experience that exhibit, and even took awesome photos for us that are absolutely going up on our walls. She also explained the basic of what we were looking at, and kept it in simple terms so a math/science-challenged guy like me could understand. I learned a few cool nuggets on those subjects but that was all I could absorb. That doesn't matter, though, because the museum achieved its objective with me -- sparking curiosity and a desire to learn more about the subjects it covers. Won-ok loved it, by the way, because she is all about the world of illusions. If you're looking for a completely unexpected treat in New York, stop by the Museum of Illusions -- unless it's not really there.

Honestly, the Museum of Illusions was a bit underwhelming, especially if you're visiting by…read moreyourself and there isn't a special event or anything else going on. I'm not sure the experience justifies the price of admission. Tickets are $35 per adult, so if you bring someone with you, that's already $70 for two people. In my mind, that's practically $100 for an experience that feels pretty limited. There's just not enough going on to make the price worthwhile. Some of the exhibits are things you simply walk right past without spending much time on them. To be honest, it almost feels like you're getting robbed because the experience just doesn't offer enough for what you're paying. I think the museum would benefit from having an actual magician or illusionist on-site to give demonstrations, explain the exhibits and provide guided tours. That would make the experience much more interactive and give visitors a better sense that they're getting their money's worth. Going by yourself, I found the experience particularly disappointing. I expected more, and unfortunately, there just wasn't enough there to justify the admission price.

Museum Of Broadway - We're so excited to have been named on the 10 Best Pop Culture Museums list in 2024 AND 2025 by USA TODAY !!

Museum Of Broadway

(160 reviews)

Theater District, Midtown West

I am not into Broadway in any shape or form, but my girlfriend encouraged me into taking us here. I…read morereally enjoyed the Museum as a culture shock. I personally know nothing about Broadway. I learn so much by us coming here to look at lots of Actors and Musicians of talented people sculptured in the Museum. I am glad I decided to try it out with the help of my other half. Its a amazing place to see works of art and talent you have no knowledge of.

While watching CBS Sunday Morning, they did a story on the Museum of Broadway. Since then, I knew I…read morehad to visit it if I was in NYC. I'm so glad I went. It was so cool to see the evolution of musical theater. Throughout the museum, you can read about the history of theater, individual plays and the people and culture that shaped them. It's neat to see its origins and its current state. There were a lot of people there that day so you had to wait our turn. Then it was easier to see the displays and read about them. I also felt there was too much text and that it would have been nicer if it were more interactive. I know they didn't save props like they do now. However, they could play music from those musicals or display things a little bit differently. I think that's why many people quickly looked around and then quickly moved on. As you moved through the museum, there were more props from the musicals, information about the people in them, and the music from those shows. Then it was more interesting. It was cool that you could learn how the musicals started, how people were chosen for the parts and how the culture of the time shaped the music. I also loved hearing the music. There were a few sections where you could take pictures as you progressed; this was a nice touch and made you feel more a part of it. There was also a section at the end where you could see how productions came together behind the scenes. That in itself was interesting because you never know what goes on behind the scenes with the stage direction, costumes, makeup and set design.

620 Loft and Garden - Enclosed patio

620 Loft and Garden

(14 reviews)

Midtown East, Midtown West

As someone who works in hospitality and beverage programs, I attend a lot of events. Very few leave…read morea lasting impression. Raise a Glass to Rye & Blue was one of them. Held at the beautiful rooftop garden at Rockefeller Center overlooking St. Patrick's Cathedral, the setting alone was worth the trip. As the sun set behind the Manhattan skyline, guests were treated to an evening that felt equal parts whiskey education, culinary experience, and celebration of American craftsmanship. The WhistlePig team put together an outstanding lineup of cocktails and rare whiskey pours, each thoughtfully paired with a multi-course dinner. Every course felt intentional, from the beautifully presented appetizers and seasonal produce to the perfectly cooked beef course and creative dessert finale. The food wasn't just an accompaniment to the whiskey it stood on its own. One of the highlights of the evening was host Max Miller of Tasting History. His storytelling added depth and context to each pour, connecting American history, whiskey culture, and the culinary experience in a way that kept the entire table engaged. What impressed me most was the attention to detail. The tablescape, service, pacing, glassware, cocktail program, and overall guest experience were executed flawlessly. Nothing felt rushed, and every element contributed to the story of the evening. WhistlePig continues to prove why they are one of the most innovative names in American whiskey. This wasn't simply a tasting event it was an immersive experience that celebrated history, hospitality, and craftsmanship at the highest level. If WhistlePig hosts another dinner like this, don't hesitate. Buy the ticket. -- Jeffrey Umaña @jeffrey.umana

From a wedding guest point of view…read more Wedding was right before the December Storm. This is rated as one of the most expensive venues in NYC. Yes, the views are amazing, however the weather has to be just perfect. Especially if you plan to use the outdoor patio. Which, why wouldn't you? The space itself is not for large groups, wedding party size approximately 50. Plus the wait, bar & other service staff. The location is prime, if you plan to take a car, remember this is NYC & traffic is bad. You can probably walk faster than a cab or car service. Especially during the month of December. NYC gets more visitors in December than all year long. The venue has 2 bathrooms for women which is not good, however worked for this crowd. Think of this location as a once in a lifetime, only if you have the funds for this location. As guests we were thrilled to be invited to such a lavish wedding!

Genius Gems - NYC - indoor_playcenter - Updated November 2026

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