1. Genius Gems - NYC

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New York, NY

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Genius Gems - NYC

4.7 (10 reviews)
Open • 1:00 pm - 5:30 PM

By appointment only

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Color Factory - Grab your headphones and go dance in the next room under the disco lights

Color Factory

(646 reviews)

South Village

I had to run it back while in NYC and this was one of my favorite dates I've ever went on!…read more My friends had never been so they trusted me with a good time. We had so much today and it brought back the first time I came here and the amazing memories we made. It allows you to be a kid again and enjoy sweet treats and cool rooms while capturing photos ! Pending my link , then I'll update more photos #RICJAMES4EVA lol

Color-Free Factory Aug 2026…read more My advice: money is green, which is a color. Keep your green money in your pocket and don't spend it at Color Factory. A color museum should have COLOR. This place was unbelievably shabby and unloved, the confetti room had no confetti, the color rooms were just painted empty dark closets the size of a mop and bucket. The whole thing could be done better in your own garage with three quarts of Sherwin-Williams paint and a roll of paper towels for confetti. The ball pit was only ankle deep in balls. I'm so embarrassed for Color Factory, I could make this place better in one long weekend with $100 and the help of three kids from a teenage art class. Collect colored objects from Goodwill, buy paint samples from Lowe's! Let kids paint! Buy colored plastic magnets and some light tables! In such a creative city packed with broke art students, this place should be amazing. It could be a home for inventive uses of color and design, instead of a broken, shabby, color-free house of sad. Skip Color Factory and just go for a walk in amazing New York. There's more color and creativity in one city block, and it's free.

Sloomoo Institute - Slime Sidekick

Sloomoo Institute

(194 reviews)

SoHo

I volunteered for babysitting duty one day with my two nieces and when I asked about what…read moreactivities they enjoyed, Slime was the number one suggestion. I remembered Sloomoo while I was walking through Soho one day (and the crazy line waiting outside on a Saturday). Fortunately this was Wednesday morning and we were able to walk right in. Sloomoo is not a cheap visit. Each ticket (regardless of age) is about $48+tax. Adults have to pay along with the kids (even though you are required to be there to escort them). The good news is that it means if you're so inclined, you can participate in all the activities and not just stand off to the side scrolling through your phone as you wait. Sloomoo is set up in the ground level of an older building in Soho. It actually takes up the entire ground level and the basement so this is not just a place to make slime and go home, it is a full series of activities. The layout is kind of like a museum where each room is designed to guide you to the next. A couple sections are tucked away in a corner. In almost every room there are small tubs of slime with different textures and scents for kids to play with. Signs on the walls tell you what each one is. This is brilliant because it gets you accustomed to the various textures and scents, preparing you for the eventual part of Sloomoo where you make your own slime. As you progress there are activities including a slingshot that flings slime at you (while you stand inside a protective box). There is an ASMR room where you blindfold yourself and touch fuzzy walls as calming noises play above you. In another room there are slime pits where you can step into slime barefoot (you wipe your feet with wet wipes first) and sit in a pile of squishie toys (conveniently available for purchase at the gift shop of course). When you finally go to make your own slime towards the end, you select a texture, a scent and then a color. You then sit down and knead your slime like dough to get the colors evened out. My nieces were 10x better at this than I was and I wound up handing my slime to them to work the color in! At the very end of the experience is a gift shop filled with slime kits, kinetic sand, squishies and more. For those curious, there are rest rooms and hand washing stations available. I mentioned the basement earlier. That is reserved for special classes to get certified in slime making. Those classes currently cost $28+tax. This is not a cheap experience, but my nieces had an absolute blast and did not want to leave, and that is perhaps the biggest endorsement I can give Sloomoo!

Sloomoo Institute surprised me. With a steep price tag of over $50 per adult and child ticket, I…read morewas skeptical. It looked too gimmicky like the Museum of Ice Cream. However, my slime-loving nine-year-old daughter really wanted to go. As a surprise, I took her. (To save money, only have one adult go.) Here's our experience. 1) Admission: On a Friday afternoon in April, we were able to get tickets online easily. DO NOT WALK IN. You can, but it's the most expensive way to experience Sloomoo. Google promo codes first that work online. A quick Google search revealed three promo codes from influencers that took 20-30% off our tickets. 2) Experience: Once your tickets are scanned and an online waiver is filled out, you'll write your "slime name" on a name tag. Pass through a hall about the history of slime and you're inside the main area. There are several rooms of "buckets" filled with all types of slime with different textures and scents. This was pretty fun and was very relaxing dipping your hands in slime. (Don't worry- you have to wipe your hands clean beforehand with a wipe. There are wipe stations everywhere.) There are a few interactive areas like a giant sling shot, a musical room, a tablet where you pick your slime companion, and a place where you're blindfolded and feel different things in slime holes. (It's not as weird as that sounds.) Part of the experience is making your own slime. You pick what type of slime you want, the scent, the color, and three charms. This took about 20-30 minutes since there are so many scents to pick from. We landed on creamy cloud slime with the passion fruit rose scent, aqua green, and three fruit charms. At the very end, there's an area where you can take off your shoes and walk through slime. Again, you wipe off your feet before and after. Still, if you don't think about how gross it is, it's a unique and fun feeling. 3) Space: There's a single restroom at the start of the museum, but due to a line, staff let us in the staff basement where there are three additional bathrooms. At the very end is a store with all types of slime, slime molds, kits, and more. Our daughter spent $47 of her own money on two slime kits and activator. It's very pricey so limit how much you spend. As a staff member told a kid, "Nothing is free here." 4) Staff: This is where it was a little off. Several staff were a bit odd with the kids. One staff member by the slime making area made a few inappropriate jokes around little kids. Often, staff had to be called to each station so waiting is expected. None were friendly or warm for working with kids. Overall, Sloomoo Institute is worth the experience if you are willing to shell out the money. Our daughter LOVED it and I was surprised how much I did too for having low expectations. However, I'd NEVER come back with that price tag. It's almost offensive.

Museum Of Broadway - We're so excited to have been named on the 10 Best Pop Culture Museums list in 2024 AND 2025 by USA TODAY !!

Museum Of Broadway

(160 reviews)

Theater District, Midtown West

I am not into Broadway in any shape or form, but my girlfriend encouraged me into taking us here. I…read morereally enjoyed the Museum as a culture shock. I personally know nothing about Broadway. I learn so much by us coming here to look at lots of Actors and Musicians of talented people sculptured in the Museum. I am glad I decided to try it out with the help of my other half. Its a amazing place to see works of art and talent you have no knowledge of.

While watching CBS Sunday Morning, they did a story on the Museum of Broadway. Since then, I knew I…read morehad to visit it if I was in NYC. I'm so glad I went. It was so cool to see the evolution of musical theater. Throughout the museum, you can read about the history of theater, individual plays and the people and culture that shaped them. It's neat to see its origins and its current state. There were a lot of people there that day so you had to wait our turn. Then it was easier to see the displays and read about them. I also felt there was too much text and that it would have been nicer if it were more interactive. I know they didn't save props like they do now. However, they could play music from those musicals or display things a little bit differently. I think that's why many people quickly looked around and then quickly moved on. As you moved through the museum, there were more props from the musicals, information about the people in them, and the music from those shows. Then it was more interesting. It was cool that you could learn how the musicals started, how people were chosen for the parts and how the culture of the time shaped the music. I also loved hearing the music. There were a few sections where you could take pictures as you progressed; this was a nice touch and made you feel more a part of it. There was also a section at the end where you could see how productions came together behind the scenes. That in itself was interesting because you never know what goes on behind the scenes with the stage direction, costumes, makeup and set design.

Genius Gems - NYC - indoor_playcenter - Updated October 2026

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