Before all the launchonetes on Augusta, you have Frevo. I was told that Frevo is a Paulistano institution that has been around for over 50 years. The place has a revamped 50s feel with white tiles on the walls and the waiters all wearing sparkling white jackets.
Frevos speciality seems to be the sandwiches with over 30 different types of sandwiches. The thing that put me off at first was the price of the sandwiches, starting at 30 reais for a large sandwich. And 18 reais for a small. But at this price cross over Paulista and head to Jardins and get myself a juicy steak for some of the prices at Frevos. But SP can be expensive so you can't be complaining too much about the prices; as long as the food is good.
After asking the waiter what is the best sandwich on offer, he suggested the Beiruth, the first and original sandwich on offer. The sandwich was made in what seemed to be simple bread with roast beef, cheese and oregano. A very simple and easy sandwich to make. The only flavour that I could taste was the oregano. The roast beef was extremely dry and the artificialness of the cheese didn't help the overall dryness of the sandwich, which in return needed a lot of ketchup to give the sandwich some flavour. The sandwich seemed just to be a way to fill my stomach with some nutrients, but for that I could have gone down the road to a launchonete and ordered the same sandwich for much cheaper (and probably a better experience).
It seems to be at Frevo the best thing is the decorations of the quase return to the 50s. read more