Was at Carmel by the Sea last weekend (9/11) for birthday festivities and found Fourtane out of pure luck. I had to stop in not only to see Rolex but it was my first time seeing a Patek dealer! Frankly, the first older gentleman at the entrance didn't want to sell me rocks and directed me straight to the CPO section in the back... but that was where I met Clay. He immediately introduced himself to me and my wife and from there took the time to go over all the watches we were interested in. He was sincere, honest, and motivated during our meet and I knew he was a direct reflection of the business he was part of. Having been to alot of ADs back in LA, it's almost rare to have genuine hospitality and conversations. It was night and day for me coming to a truly family owned dealer where the staff want to make relationships-it was more than experience I felt, it was culture. So thankful Clay shared his insights and the fire he carries for horology. I'm truly excited about my upcoming relationship with this team and Fourtane. read more

I wanted to follow up on my original review and share that our continued experience with the store has left an even deeper and more lasting impression. From the moment we walked in, the entire team was warm, welcoming, and genuinely attentive. Laís, in particular, made our Rolex purchase an incredibly special and memorable experience. Her professionalism, kindness, and personal attention made us feel truly appreciated and valued. It's rare to find this level of genuine hospitality and care. The experience itself meant just as much to us as the watch, and we are incredibly grateful for the way we were treated throughout the entire process. A heartfelt thank you to the owners and the entire team for making each visit so exceptional. We look forward to returning again soon and creating many more wonderful memories together. read more

Fourtane - Jewelry Near Me - Carmel, California

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Excellent service. Was one of the best experiences ever in getting something luxurious. Friendly staff who knew their products, very courteous and understanding. I understand know why other people make the drive out here to get their Rolex. Was such an awesome experience that I will always remember. Now working on getting my next one. read more

3 month update: Nothing. The owner's public reply was pure PR. For three months they've shown nothing but avoidance. I brought my watch in specifically for their advertised WOSTEP-certified watchmaker. Right after I left, they texted asking for a picture of my warranty card so they could ship it off to RSC... Then the watch came back (twice) in worse shape than when I dropped it off, and refused to take any responsibility for the botched work. Public promises, private evasion. read more

I had the pleasure of working with Milena! She has been one of the most honest, transparent and welcoming sales person I've worked with. If there is anyone you should come see, she is the one! read more

Fourtane - Jewelry Near Me - Carmel, California

Been coming to Fourtane every time we visit Carmel. Staff at Fourtane is excellent. Have purchased many time pieces but finally bought first Rolex. It was well worth the wait and Mya is our go to person. She is wonderful, honest, super friendly, knowledgeable, and comes through. We look forward to many more transactions with the Fourtane family. read more

Fourtane - 41mm Rolex submariner - Jewelry Near Me - Carmel, California

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So the other day, I got a phone call from Brad who advised my first ever Rolex watch (Submariner) has arrived! Being I just got out of surgery, Brad agreed to hold it for me. Two days later, I arrived and got to see my black Submariner in all its glory. Service here is top notch, They take the time to explain everything to you, offer you something to drink while you wait. Everyone here was super friendly and professional. I Highly recommend Fourtane for your Rolex needs. read more

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I can't say enough good things about Fourtané Jewelers in Carmel. I recently purchased my second Rolex from them, and Steve has been a big part of why I continue to come back. Steve is fantastic to work with--knowledgeable, professional, personable, and always makes me feel like a valued customer. There's never any pressure, and he takes the time to make the entire experience enjoyable. His level of customer service is exactly what you hope for when making a special purchase like a Rolex. This is now my second Rolex from Fourtané, and both experiences have been exceptional. It's rare these days to find this level of personal service and attention. Steve and the entire Fourtané team have earned my trust and my future business. I highly recommend Fourtané, and if you have the opportunity to work with Steve, you'll be in great hands. read more

Audrey: exemplary ambassador for this multi-brand luxury watch boutique, which is centrally located in the shop district of the idyllic, sleepy coastal town of Carmel. Her congeniality is genuine---certainly a delightful woman. First made contact with her in August '25. She noted my desired Rolex watch reference #s and true to her personal touch, about 6 months later she contacted me about the availability of a piece among my preferences--unfortunately I purchased a similar piece a few months before her email, so I passed. Still eager to work with her due to her pleasantness, I contacted her last week to update my preferences--pointing out a particular configuration that became a "Grail" piece for me. She gently reminded me of the high demand for it, of her prodigious client list, and made no promises to secure and offer it. THEN came her email of this Sunday (I don't check on weekends) and a follow-up email Monday morning---the Grail piece of the exact configuration I'd been hunting "came across [her] desk," and she reached out to me and stated that she'd reserve it for me! I was at her boutique within 2 1/2 hours, traveling from the Bay Area. Got to meet her and give her a big hug as she greeted me at the entrance, which was as much a treasure as the watch I was able to finally purchase. Love my new piece and look forward to meeting her again and doing more business soon (she still has a list of my other desired pieces). Cheers, Audrey! PS: thanks for the restaurant recs. We hit up one of them and had a fantastic dinner. read more

Fourtane - Jewelry Near Me - Carmel, California

A special thank you to Beth at Fourtane in Carmel, California for making the purchase of my brand new Rolex Daytona two-tone such an incredible experience. Beth's professionalism, knowledge, and genuine enthusiasm made the entire process smooth and memorable. Buying a watch like this is a special moment, and she truly made it feel that way. I'm grateful for the outstanding service and couldn't be happier with my new Daytona. If you're looking for exceptional service and expertise, Beth at Fourtane is the person to see. Thank you again for helping make this milestone purchase so memorable! read more

Fourtane - Brand New Rolex Daytona Two Tone - Jewelry Near Me - Carmel, California

This review for Milena is long overdue! When I picked up my Explorer II last August, my mum put in a request for a Datejust 31 Everose, and Milena took care of the allocation process. A couple of months later, she reached out to let us know the watch had arrived, and my mum was beyond thrilled! Just wanted to say thank you once again to Milena for making the whole process easy and stress-free. We really appreciate her help, and we will definitely be back for more watches in the future at Fourtané! read more

Two years ago I met Brad and left my information with a few Rolex pieces I wanted to procure. To my surprise, I received a call last week and Brad asked if I was ready for a new piece. Of course my answer was yes! Brad, I am smiling ear to ear as you have made my year! I appreciate the early holiday surprise and genuinely appreciate the relationship we are building! See you soon for my next piece! read more

Fourtane - Rolex Submariner 126610LV - Jewelry Near Me - Carmel, California

Wonderful people here at Fourtane and a great selection of pre-owned quality watches. I appreciate they spent time showing my kids some fine Rolex's and explaining the lineup. read more

Fourtane - Dog friendly - Jewelry Near Me - Carmel, California

Absolutely best Rolex AD and staff in the country !! Josh, Rosa and the rest of the Fourtane family are the best in the business ! read more

At Fourtane, the team always makes you feel welcome and serves as outstanding ambassadors for the Rolex brand. I recently had my GMT-Master II in for a complete service. The staff kept me regularly updated, and I was genuinely impressed with how quickly they turned it around. I picked it up yesterday, and today it's already back to work in the skies! read more

Fourtane - Jewelry Near Me - Carmel, California

Another one with Audrey! Checks in regularly, follow up is phenomenal, and always so kind and passionate about the biz! When not there to personally deliver a watch on "my list", she always leaves me in Jeanine's capable and friendly care with a great little note to boot! On another note, regarding the ambiance and culture at Fourtane; I am a non-Caucasian person of color and often come to the shop in less than casual attire (sweatshirts and shorts). I've never had a pretentious experience, felt judged, otherwise made to feel " less than", or "steered" to a different part of the shop. Usually all smiles from everyone with an immediate offer to help. read more

Rosa always provides us the most amazing experience. She is so knowledgeable of jewelry and watches. She knows what our style preferences and reaches out to us with great finds! Most importantly, Rosa treats us like Family. It's always so fun visiting with her when we are at Carmel by the Sea. Thank you Rosa for your love and friendship! read more

Jessica @ Fourtane jewellers is the go to person here for us. She made us feel so comfortable and welcomed. She knew the Carolina Bucci brand well and introduced us to the variety of offerings. She patiently worked with my wife & & helped us choose the Discoball necklace, which was exactly what my wife was looking for. Will come again here and looking forward to working with Jessica in the future. read more

Fourtane - Caroline Bucci Discoball necklace - Jewelry Near Me - Carmel, California

Julian helped find a Rolex that I love. He was fun and charming! Mr. Bonaface is a knock-out handsome man who is also fun and charming. It was an excellent experience! I look forward to my next visit! read more

I went in just before Christmas to have a look at some watches. It often can feel intimidating walking into this sort of business if you don't already have a relationship with them. I was greeted by Beth and she quickly did away with the intimidation and made me to feel at home. Beth asked what might interest me and offered me a refreshment. Beth proceeded to show me some pre-owned Rolex watches and explained the Rolex Certification program. I was impressed with her explanation and their excellent selection certified watches. We chatted for some time and I became more comfortable with the process. Beth's attention to detail and knowledge of each model of watch was helpful as well. I liked the fact that she wasn't pushing me to do anything and it felt that relationships were important to her. We ran out of time since the store was closing. She was not rushed to see me leave and allowed me a last look. Fast forward to yesterday. I've been browsing on their website and had my eyes on a Submariner reference 5513/0. This particular one had a 1975 year of manufacture which happens to be the same year I came off the assembly line, yesterday was also my birthday. So I sent Beth a text and asked if she was working and if she was available for a visit? Beth replied with "come on in"! I didn't tell her it was my birthday yet she made me feel welcome nonetheless. I said that I had been eyeing this particular watch, she had me sit down, showed me the watch. She went over some of the benefits of the Certified Program and offered to let me wear the watch. It was quite special and so was Beth's hospitality. I said I wanted to purchase the watch and asked how they would like to be paid. Beth made the purchase simple, and pleasant. A nice man came over, congratulated me and sized the watch while I waited; and when Beth learned it was birthday, that is when the champagne started popping and the rest is history! They have a customer for life thank you to Beth. I know this is a bit long winded but it is hard to really express the treatment and care from Beth, the rest of the staff. They deserve the recognition and appreciation as does Fourtane. Thank you, Mike Burger read more

Fourtane - My new to me Submariner! - Jewelry Near Me - Carmel, California

The staff was professional and very knowledgeable. They're attention to detail and making it an enjoyable experience for my wife and I.

This was the worst experience I have ever had in a retail store, period. After I walked in and looked around the Rolex section for a couple of minutes, a staff member (either a manager or a sales associate) came up to greet me. I told her I was interested in purchasing a watch in the future but was just looking around for now. During our brief conversation, she tried to steer me toward their cheaper watch section three separate times. While Tudor watches aren't cheap, there is a massive price difference between them and a Rolex. It was clear but he conversation that she felt I didn't belong there, or assumed I couldn't afford a Rolex. There were other reason I felt this way. Despite that, I decided to take a look at their pre-owned section because she continuously insisted I go there instead. I met a sale representative there and told him what I was looking for. He told me they didn't have it in stock, but then showed me the most expensive and second-most expensive variants of that model. He claimed the watch I wanted fell right between those two price points. This was a blatant lie. The watch that I was looking for isn't worth half of what he quoted me and I told him exactly how much that watch is worth. It felt like he was either trying to rip me off or simply trying to get me to leave. The entire time I have never felt more unwelcome. This was the single worst experience I've ever had at any watch dealer, and maybe the worst retail experience of my life. read more

Amazing help from Maya and Julian! Even though we walked out empty handed, both were so kind, helpful, and informative of all their time pieces. I'll definitely be returning! read more

Fourtane is a wonderful place to buy high end luxury/vintage watches. I purchased several watches over the years. The staff is professional, knowledgeable, and the recently created speak easy down stairs gives a bit of privacy to transact. I will certainly be back to buy more. read more

My wife and I first walked into Fourtane Jewelers in Carmel-by-the-Sea almost two years ago, nervously looking for my very first Rolex. From the moment we met Milena, everything felt different. She was warm, incredibly attentive, and took the time to educate us about the brand, the different references, and what made certain models so special -- never pushy, always patient and informative. She stayed in touch with thoughtful follow-ups over the months, never making us feel pressured. Then one day the phone rang with the words every Rolex enthusiast dreams of hearing: the exact Datejust 41 my wife had fallen in love with (the one that had been virtually impossible to find) had just arrived. Milena immediately sent us stunning photos and detailed videos of the watch. We bought it over the phone that same afternoon and arranged to pick it up in person a few weeks later. It was perfect. Fast-forward four months, and Milena called again with more incredible news: the Rolex Deepsea Sea-Dweller "James Cameron" I had been chasing for years was finally in stock. Once again, beautiful pictures and videos arrived within minutes, and I didn't hesitate for a second. Milena's follow-through, attention to detail, and genuine care for her clients are unmatched -- truly the best customer service I have ever experienced in luxury retail. She has absolutely earned a customer for life, and we have already referred several close friends and family members to her (all of whom have thanked us profusely). Thank you, Milena, and thank you, Fourtane, for making customer service the heart of everything you do. If you're looking for that perfect timepiece or a special piece of jewelry, do yourself a favor and ask for Milena at Fourtane in Carmel-by-the-Sea. You will not be disappointed! read more

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After reading many reviews about the owner and sales associates treating non Caucasian people rudely I am so glad I did not make a trip down there. I've been eyeing a Cartier watch that is no longer available in Cartier's website or one of their official stores in Palo Alto. I was told to try local boutiques that may carry it. I found Fourtane had it on their website and noticed it was close to my son's private school. We commute more than a hour to get to his school, so I thought I could stop by Carmel for a nice lunch and shopping. I've tried contacting them to see if they carry this watch on site and they do not respond to any of my inquiries. read more

Really great experience at Fourtané! Mya was so friendly and knowledgeable of all the watches in the store and helped me pick out the perfect one! She knew so much about all the different models and movements and helped me settle on a Tudor Black Bay 58. I highly recommend going to their store for finding the perfect gift or watch to celebrate an occasion. Mya is the best! read more

I visited Fourtane in May of 2024. I was visiting from Los Angeles to see family. When I came in the staff was extremely welcoming despite knowing they did not have any stock of watches I was looking for. They encouraged me to try on watches and still fill out an interest card, which I did. Now, here we are, one year and five months later, they called me and said they had my watch, an Explorer 40mm. I was floored, that almost a year and a half later and not visiting again, the called me. Not only was I extremely happy about the watch, but it's so nice to know that there are Rolex ADs out there that are still honest and care about customer service. They even overnighted the watch to me. So, if you are ever in the area, go visit and see Audrey or Jeannine. They will take care of you! read more

Fourtane - Perfection - Jewelry Near Me - Carmel, California

We visited Fourtane (authorized dealer) the atmosphere was vibrant and clean. We were fortunate to be assisted by Julian. From our very first visit to the day we purchased our Rolex Sea-Dweller, Julian was exceptional. He was fully engaged throughout the entire process and provided outstanding customer service. Julian made our experience truly special. His knowledge, professionalism, and genuine care left us with memorable experience. Thank you Fourtane & Julian, we will never forget this day! read more

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I just want to say that Fourtane at Carmel by the Sea was so spectacular helped me immensely. I just received both my . I am in Boston now. She had them overnighted for me. Love love them! absolutely love.Eryn!! what a gem! no pun intended :) the selection of Jewelry here was fabulous. I was told to come here by my daughter who lives in Menlo Park. And she definitely stared me in the right direction. Thank you all and thank you Erin. You actually made what was one of the hardest days of my life turned into something so much better than I could've imagined and hoped for. This Jewelry was retail therapy all the way. read more

Fourtane - Carolina Bucci ring - Jewelry Near Me - Carmel, California

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I love this shop so much. Upgraded my wedding ring here and came back a few years later and purchased a matching necklace for my anniversary. Love Lee Ann everyone is thoughtful and lovely. Amazing selection with a great mix of vintage and new. read more

Fourtane - Diamond emerald necklace - Jewelry Near Me - Carmel, California

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As always these people are the best! Always worth the visit! All their locations are Top Notch! read more

I have been doing business with Fourtanes for decades and they always exceeded expectations. Highly recommend!

We contacted quite a few Authorized Rolex Dealers, and the experience was almost always the same: polite, but impersonal. Names on a list. Requests acknowledged, then forgotten. Then we found Milena at Fourtané in Carmel. From the very first conversation, something was different. She listened, she followed up, and she treated our request as something that genuinely mattered. Over a month, she kept us informed every step of the way like an old friend, never making us feel like an afterthought. The Rolex OP41 was a gift for a milestone birthday, and Milena made the entire experience worthy of the occasion. In the luxury watch world, integrity and genuine care are rarer than the watches themselves, and Milena was both. Thank you, Milena! You made something special even more meaningful -- and for that, we are truly grateful. read more

Hmm another business in Carmel with stuffy employees. I said good morning to the tall thin caucasian employee when we walked in and he didn't bother to respond. Well I may wearing a hoodie and jeans but my wrist had a $5000 watch and I own a large collection of name brand watches. Employees who judge customers on appearance shouldn't be in customer service. read more

Long overdue review. Went in for Valentines weekend for my Wife and I anniversary/marriage celebration to check out watches. I was greeted by Julian who was very helpful showing us the Rolex collection. After showing me the Mint Datejust, I put me name down on the wait list. Few months later, I recieved a message from Julian that the watch came in. I paid for the watch via online and went to pick it up a week later. Julian provided great customer service and went over the watch features. He also allowed my wife and I tried out different watches as well. My wife and I will definitely come back again and make Fourtane our family watch/jewelry store! read more

Fourtane - Rolex experience - Jewelry Near Me - Carmel, California

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Purchase a Rolex watch this afternoon from Melina at Fourtané Jewelers in Carmel... most fun experience meeting Melina along with store owners John... both very polite personable professional courteous and knowledgeable about Rolex... the most pleasant and fun experience... when looking for a Rolex - make it a point to stop by Fourtané... read more

Josh and Audrey are as good as they come. Very classy organization. They never give empty promises. They always under promise and over deliver. You can't ask for much more than that in today's watch retailing business. read more

Received the best service from Julian, He was warm, professional & incredibly attentive. watch arrived 2 days before our 25th anniversary, Thank you Fourtane (Julian). Truly the best customer service I have ever experienced in luxury retail. read more

Fourtane - Jewelry Near Me - Carmel, California

We've had the pleasure of working with Audrey at Fourtane for many years now, and we truly wouldn't go anywhere else for our Rolex purchases. Throughout our long relationship, Audrey has consistently been super friendly, professional, and incredibly knowledgeable. She makes every interaction feel personal and takes the time to understand what we're looking for. There are many places in the Bay Area to buy a Rolex, but we continue to return to Audrey because of the positive relationship we've built and her ability to deliver hard-to-find timepieces. read more