Really unique selection of eyewear different from many opticas you find around the neighborhood…read more They carry internation brands like olivers people but also brands i have never heard of like david marc and Germani Gambini all made in italy. Their prices are also really reasonable considering their quality and design. The sales lady was also very kind and helpful.

On vacation in Florence, decided to look for new eyeglass frames, since Italians are so…read morefashion-forward. Found this store on Yelp. Couldn't have been happier! The saleswoman (don't know her name) was EXCELLENT! She really was a pro - she provided great recommendations for what fit my face, the best colors for my skin tone, etc., almost instantly from looking at me! Could not recommend this store more! And the frames (made in Italy, of course) were SO much less expensive than back in the U.S.!

Super nice staff. Has some very unique glasses, some hand made right there. Definitely worth a trip…read moreif you are looking for new glasses.

My new Tom ford sunglasses broke. The screw was missing and lens fell out. They were kind enough to…read morerepair them on the spot. This is the best optometrist! 10 stars. Thank you again!

If you're touring Florence and have lost your reading glasses, make this your next stop! My friend…read moreleft her glasses on the plane, and didn't think getting a new pair would be easily available or affordable. The lovely woman at Guidoreni got her fixed up with a pair of readers - offering several for testing - in less than five minutes, for a price of €25! There were several styles to choose from, so my friend left feeling much better that she'd be able to actually read over the next two weeks, and also that she'd found something with a bit of style! This is a chain with many locations throughout Florence, and I can't speak to the service overall. But this location, right by the duomo, was friendly, fast, and efficient... even spoke enough English to make up for our limited Italian! Highly recommended!

In a sea of great shopping in a great heritage plaza, nice to see an affordable optical place. May…read morenot have all the major designer labels, but sure has gorgeous service, one in particular named Enza ;) What impressed me the most was her service in making a few calls to double-check on the pricing for my super-high prescription for index lens lol. After what seemed like 10 minutes, she even apologized. Prices are about the same back home but there was a silly $25 Euro per lens fitting fee. At least she gave me another gorgeous shammy to clean my glasses; smart how it lists all of their locations, another great marketing piece.

Excellent product. Was so glad to find this establishment because they have fine quality leather…read moreitems. There are a number of similar stores that are run by people from other countries (non-native Italians), and sell merchandise of questionable quality. However this particular establishment has great quality leather goods such as the beautiful backpack purse I bought. The zippers are heavy duty and there's double stitching around the seams to ensure that the backpack is durable. I would recommend this establishment for any leather products.

Excellent camera and lens store, along with tripods and photo printing. Very reasonable. They…read moregive you a good tutorial on anything you buy, which is great customer service

Sunglass arm needed fixing on first day of travel and the gentleman at Bongi L'Ottica saved the…read moreday! Not only did he adjust the screw but lubed the joint and handed my glasses back like new!

Where do I start. I'm an American...WAIT PLEASE KEPT READING. As I stated I'm an American and I…read morehave never walked into any place in America with different brands at such a low price. If your shopping designer, then you should I already know your going to still have to spend a little bit of money in order to get the things that you like. I was in Florence and had to come to this little gem. It's a little hole and the wall, and let me just say, you can't go wrong with a hole in the wall shop...Am I right or Am I right. Anyways, once I walked in there were people looking around, I was greeted by a shop employee and was shown around. She and I had a conversation regarding America, how I liked being in Florence. She helped me with figuring out to get my Tax Refund for the items that were brought. Ok now time to get into the review. The first is most bigger designer brands, a LOT of FENDI AND CHANNEL purses, wallets and glasses. They did have little things like scarfs and I believe socks but these were more of local Italian designers. The place definitely packs a lot of stuff into it. I snakes around and the back area is more spacious and has more clothes, men and women... Did I see clothes for children....Honestly I wasn't looking. But varies clothes, shoes, wallets, glasses and purses from men and women. I walked out a much happier customer.

Great vintage clothing store with lots of treasures. Truly you can find some gems there. Also I…read morefelt like the prices were fair. Truly some special and collectible pieces to be found.

Great place to buy nice glasses and the price is reasonable compared to other places.read more

REPAIR SERVICE Where…read moreto go if you have scratched lenses on your favorite sunglasses? This very large shop is also a laboratory with a very professional staff ready to help you when you need to repair, make changes, replace stuff. They do have an incredible amount of different glasses to pick from and I like the fact that, even if everything is very artisanal and unique, prices are restrained. They also offer vintage pieces, gold pieces, tailor made pieces (of course) and leather. Service is fast and the staff is absolutely nice, you can see this place has its history as a family's business!

The absolute best vintage store for designer goods in Florence. Valentina is a gem. A must visit…read morespot for shopping.

The store owner was very nice and helpful. She was extremely pleasant to work with and very kind to…read moreme. Thank you for your friendly service.

Of all the boutiques in this area, Fendi was the most welcoming and courteous of them all. We've…read morealways liked their design and style but I also think their customer service is better than most. We asked for the new releases and our rep was most helpful and showed her a few pieces. Each time taking feedback on likes and dislikes and adjusting the recommendation. In addition she was quick to show her ways to wear the bag, accessorize and companion pieces. Perfect. Always with a smile and with patience. She got a handbag and left happily to a restaurant around the corner recommended by the rep. The next morning she had doubts about the bag and we went back. Again working with the same rep and we swapped out the bag, for 2 new bags. Again, she left happier. That's a great experience for all of us.

Had an amazing experience with Nicole! Gave me some insight on products but did not try and overly…read moreinfluence me. She wrote me a thank you note when she packaged my bag. Thank you again Nicole!

The manager at Aqua Flor was absolutely amazing. His name escapes me at the moment. I did encounter…read moreyoung lady name Francesca incredibly rude, not Italian whatsoever. She was not only rude to me she was rude in general and had no remorse about it. She seemed to be too busy speaking to her coworker and not very helpful or interested to help us in learning more about Aqua Flor. I did mention this to her manager, who was lovely and helped us finish our purchase. I honestly would have purchased so much more if she would have even tried to help us, but she seemed to not really want to deal with anybody since she wouldn't help anybody whatsoever. Thankfully we were in there a few days earlier and knew exactly what we needed. Unfortunately, I will not walk into this boutique. I have lived in Florence for many years and I have never encountered such a rude person. Especially in a fine boutique perfumery... every year traveling to Europe I definitely bring home plenty of perfume. Unfortunately she made this experience unpleasant. It's too bad because it's a lovely boutique too lovely for a rude immature, unprofessional sales person like Francesca. You can't miss her - tall, dark haired young thin woman, speaks like an American she is incredibly quick to judge and be disrespectful. Do yourself a favor Aqua Flor find yourself a better sales person for your lovely boutique that deserves better! I would give one star only, but since the manager was so amazing and so kind, I didn't want to do that to him, but really she does kill the experience in this particular perfumery that is legendary in Firenze.

Ok yeah fragrances and flowery soaps isn't my thing at all. LOL. But members of my party wanted…read moreto visit and as an indifferent bystander perusing the merch, and the truly beautiful store to be honest, one of the super friendly sales people, Alberto took notice and we had some friendly conversation. Alberto didn't care that I wasn't the target customer, but he was very knowledgeable and took some time to educate me on some fragrances that were pretty interesting. He really couldn't have been more friendly, even after we said we weren't going to buy anything right away, we had a scheduled time to scale the bell tower and had to run. But his good nature was one reason we did return and make a purchase. :-) I like returning kindness with kindness. Kinda like when I return the favor for Yelp likes! Hehe. *wink, wink* Anyway, if you are into fragrances and flowery soap, I'd say visit this truly beautiful Aqua Flor store (The scent from the store permeates the air before you even walk in) and seek out my buddy Alberto. I am sure he'll take care of you 110% and have a few ideas for dinner in Florence too!