Super nice staff. Has some very unique glasses, some hand made right there. Definitely worth a trip…read moreif you are looking for new glasses.

My new Tom ford sunglasses broke. The screw was missing and lens fell out. They were kind enough to…read morerepair them on the spot. This is the best optometrist! 10 stars. Thank you again!

Really unique selection of eyewear different from many opticas you find around the neighborhood…read more They carry internation brands like olivers people but also brands i have never heard of like david marc and Germani Gambini all made in italy. Their prices are also really reasonable considering their quality and design. The sales lady was also very kind and helpful.

On vacation in Florence, decided to look for new eyeglass frames, since Italians are so…read morefashion-forward. Found this store on Yelp. Couldn't have been happier! The saleswoman (don't know her name) was EXCELLENT! She really was a pro - she provided great recommendations for what fit my face, the best colors for my skin tone, etc., almost instantly from looking at me! Could not recommend this store more! And the frames (made in Italy, of course) were SO much less expensive than back in the U.S.!

If you're touring Florence and have lost your reading glasses, make this your next stop! My friend…read moreleft her glasses on the plane, and didn't think getting a new pair would be easily available or affordable. The lovely woman at Guidoreni got her fixed up with a pair of readers - offering several for testing - in less than five minutes, for a price of €25! There were several styles to choose from, so my friend left feeling much better that she'd be able to actually read over the next two weeks, and also that she'd found something with a bit of style! This is a chain with many locations throughout Florence, and I can't speak to the service overall. But this location, right by the duomo, was friendly, fast, and efficient... even spoke enough English to make up for our limited Italian! Highly recommended!

In a sea of great shopping in a great heritage plaza, nice to see an affordable optical place. May…read morenot have all the major designer labels, but sure has gorgeous service, one in particular named Enza ;) What impressed me the most was her service in making a few calls to double-check on the pricing for my super-high prescription for index lens lol. After what seemed like 10 minutes, she even apologized. Prices are about the same back home but there was a silly $25 Euro per lens fitting fee. At least she gave me another gorgeous shammy to clean my glasses; smart how it lists all of their locations, another great marketing piece.

70 years in business! Not sure how Francesco manages to fit such a vast amount of camera lenses and…read moreeye glasses in this small store :) He is very knowledgeable and helpful. Not only did he know a very good deal about cameras and camera lenses but he was also very excited to show them and tell us all about them. Some items in his precious collection are not for sale, but he has many unique items for sale. By "us" i mean mostly my photographer boyfriend who is a proud owner of an ever growing never-ending camera lens collection. Francesco was very happy assisting us with the fd to eos mounts. He even called his distributor to see if they had the mount we needed. He will be happy to order pieces you need if he doesnt have them in stock. We have gone to a couple of stores like these with no luck... This inventory is surprisingly large! We are definitely coming back here once Mr. photographer makes up his mind which (or how many) lenses he wants - or rather, needs :)

Excellent product. Was so glad to find this establishment because they have fine quality leather…read moreitems. There are a number of similar stores that are run by people from other countries (non-native Italians), and sell merchandise of questionable quality. However this particular establishment has great quality leather goods such as the beautiful backpack purse I bought. The zippers are heavy duty and there's double stitching around the seams to ensure that the backpack is durable. I would recommend this establishment for any leather products.

Great place to buy nice glasses and the price is reasonable compared to other places.read more

REPAIR SERVICE Where…read moreto go if you have scratched lenses on your favorite sunglasses? This very large shop is also a laboratory with a very professional staff ready to help you when you need to repair, make changes, replace stuff. They do have an incredible amount of different glasses to pick from and I like the fact that, even if everything is very artisanal and unique, prices are restrained. They also offer vintage pieces, gold pieces, tailor made pieces (of course) and leather. Service is fast and the staff is absolutely nice, you can see this place has its history as a family's business!

They have an amazing selection. Prices are reasonable and the staff is very helpful, patient and…read moreknowledgeable. I ordered my glasses and will get them in 10 days.

Best eyeglasses on the planet Great prices…read moreGreat selection and the best quality Will go back to Italy just for NaU!

From the owner: Da oltre 45 anni siamo specializzati in lenti a contatto per occhi con…read morecheratocono,operati,trapiantati etc, oltre che in tutti i tipi di lenti a contatto per mipia,ipermetropia,astigmatismo e presbiopia. Occhiali da vista e da sole.

Was in a bind to find contact lenses on a visit to Florence. Walked inside showed up my…read moreprescription from the US and within five minutes I paid €22 and had my new contacts for me. Not sure if they have all sizes and prescriptions but really worked well for me.definitely worth the stop if you're in a bind

Heavily overpriced, and does not accept returns - even if the items are unopened and unused.read more

I have been buying both eyeglasses and sunglasses here for 15 years, and have also brought my mom…read moreto get hers. Today we were on the hunt for new sunglasses for my mom so I asked for the owner, who always does a great job choosing ones that fit. She was so sweet and professional: she had just set aside a bunch of sunglasses of this type for 50% off at the photo section of their shop next door (run by her sister), and so brought us over personally. At 50% off, we got 2 pairs of course :)