Not to be confused with neighbouring Fort Retail Park, you'd imagine this distinctive-looking complex to offer square foot after square foot of funky office space. You know, a professional setting complete with the tricycle-filled fun associated with Pixar or Google Towers; meetings are at 1pm, air hockey is at 2.
Whether that's how things have turned out for on-site businesses is for their employees to tell you, but you can bet they'd be glad of something to do - the commercial and retail units below them don't offer an awful lot in way of choice and window-shopping.
For the shopper, then, there's not massive visiting appeal. Mid-to-high-end furniture store Dwell; two specialist cycling stores; an Indian-Italian fusion restaurant; a convenience store; a florist and a recommended cafe are about your lot. If you want to say it with flowers to a mountain biker who wants naan with their pasta, you can't go wrong.
And yet, it all still has a certain ghost town appeal, even if it's only feeling like you're in a 70s sci-fi thriller. But it's probably less Logan's Run and more Sleeper... you may just, zzzz, drop off for a snooze.
For anyone with heavy eyelids, there is an on-site hotel, although it's hard to imagine how this strangely located pit stop would hold greater appeal than other edge-of-city rooms with equally easy access to motorways and Birmingham Airport. read more