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    Custard Factory

    3.9 (33 reviews)
    Closed 8:30 am - 6:30 pm

    Custard Factory Photos

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    Daniel G.

    The custard factory is quite simply one of the best creative spaces in the city. Developed from an old factory/industrial space the whole complex is now packed full of vintage shops, restaurants, cafes and bars. To really make the most of your time here make sure you check the custard factory website for a more detailed view of what's on from week to week. You will find some seriously special one off events, markets, fairs and exhibitions happening regularly in many of the individual spaces here. The whole of the custard factory is decorated beautifully. Forward thinking graffiti and art instialations make this already interesting space even more unique. Right in the middle of the development there is a large pool, over the top of this read the words 'the city is a work of art'. The custard factory reminds you that this really is the case!

    Rainy afternoon
    Caroline C.

    Lots going on here! I came down for the foo fair but as the forecast had been so bad there was very little food at all, so went away hungry. Nevertheless the visit was still worth while. I bought a few items of jewellery for friend birthdays' from the lovely jeweller the called Sarah Preisler. There is also a lovey home furnishing shop and the picture framers at the back of the site I have used several times and found to be efficient and relatively cheap. The entrance to The Custard factory also has a shop called Urban Village, which is a retro/vintage clothes shop- great fun to look round even if you don't want anything! The sites also puts on monthly vintage clothes or antiques fairs, so it's worth checking out their website for details. Shops seems to come and go down here quite quickly, but its always worth popping down to have a look:)

    The old library is stunning!
    Vicky O.

    The Custard Factory is a staple of Birmingham's cool, independent underbelly. Named as such for it's location being Mr Bird's Custard Factory until the 60's; it really does hammer home all that is unique about our wonderful City. It's a little bit of a walk from the Bullring side of the Centre (although that will change with the construction of the tram), it's worth a trip to go and have a gander. It's changed faces many times over the last few years and had unit's open and close, but the ethos of Independent Birmingham is still very much alive and kicking. I hadn't been down for quite some time (my bad, I know), but ended up working with Dome Club in the Old Library Friday and Saturday night. The first thing that struck me was HOW MUCH it's changed over that time. With great record stores, cafes, hairdressers and all sorts of vintage and clothing stores; it's a great place to spend a pretty penny. They have a fab line up of events too. From festivals to live gigs to film showings; it's well worth keeping an eye on the website for information on what's coming up. I've seen deejay sets from Soft Cell, live gigs from Mr Scruff (being held IN the emptied out pool) and been to various vintage markets and great horror film events. Even if there isn't a specific event you want to attend, it's worth having a wander to marvel at "The Green Man" living statue and "Beorma the dragon" (a huge metal dragon scaling the internal walls of the atrium. You could definately lose a couple of hours in the complex before treating yourself to a pint in Birmingham's Oldest Pub; The Crown. Now; the downside. If you're not a fan of "the Hipster" then just don't go. I've always met lovely people here - but it's a very "scene" sort of place. The bar is also pretty extortionately priced for standard drinks too. I would definitely earmark The Custard Factory for a visit if you haven't done so. It's a treasure trove of great stores, cute cafes and wonderful design.

    Adrienne F.

    The Custard Factory SHOULD be awesome. And over the years, there's been parts of it that have been awesome, and there are some parts of it currently that ARE awesome, but they seem to be dwindling over time. And that makes me sad. It's touted as being "Birmingham's revolutionary new arts and media quarter" despite having been functioning as such since 1990. And I'm pretty sure the very basics - such as public toilets - haven't been updated since then. (They're really very horrid.) It offers studio and office space to creative businesses and artists, and recently expanded further by the development of the Zellig section. Whilst Zellig is all shiny and new, the rest of the complex feels like it's been left to decay somewhat - and whilst I'm sure there are people who enjoy the aesthetic, it frustrates me that anything considered to be 'for artists' also has to be run down. I've worked for one company there, and our office space was tiny but adequate with a balcony overlooking one of the pools. Whilst I worked there, there were permanent rumblings amongst the tenants of crime and break-ins, and generally the security within the building seemed rather poor. Another worrying point for anyone considering it for potential business space. Despite this, I even browsed possible office spaces there when setting up my own company - the lure of being surrounded by artists is a strong one! But the prices charged, and spaces offered all fell short of what I was after, especially given there are ample council owned properties in the Jewellery Quarter which offer a lot more space for a lot less money. I know people who are current tenants of the space, and they all seem happy with what they have, so perhaps it simply wasn't for me.

    The Deluge, by Toin Adam. Amazing from any angle
    Pete D.

    The Custard Factory has a special place in the hearts of Brummies. It has a rich history and the whole area of Digbeth is full of iconic factory buildings linking us to our pasts in uniquely personal ways. Birds custard, HP sauce, Typhoo tea, they all came from here. I visited as part of the @yelpbrum 1st ever #instameet #yelpbrum1 & I can't wait to come back with my family, Roll on the end of the exam season! Shops, restaurants and cafes bars. Clever use of #spaces and a #streetphotographer dream

    Qype User (gemmab…)

    The custard factory and its immediate surrounding area is full of interesting, specialist, arty, shops and stalls. It's worth walking down from the city centre on a sunday afternoon to catch the flea market which is helping to keep people interested in this part of the city. It's definitely far from looking like Camden yet, with stalls packed but the actual amount of stalls sparse, and the prices are far from barganous but there's plenty to keep to your sights and sounds assaulted. There is a new initiative to supply stalls for ingenious and business minded arts students. Plenty of hope that it will continue to develop.

    Jodie W.

    You cant beat a mooch around the Custard Factory, so called because this is where Mr Birds Custard used to be made (I learnt this during my most recent visit) plenty of wonderful little independent shops and boutiques. Places to eat and drink. Being a nice short walk fro the city centre it's a little off the beaten track but well worth it. Creativity quite literally scales the walls around here. I enjoy the vintage fair especially.

    Photo of the main road down the Custard Factory
    Rachel M.

    This is probably one of my top places to take my friends who haven't been to the city before. Amazing area filled with various quirky shops (Flamingo vintage, Mockingbird Theatre, Graffiti art shops etc), beautiful graffiti from the City Of Colours Festival that runs every year (graffiti festival in which artist live paint the area with art). Also home to Digbeth Dining Club an event that happens now and again in which they close off the street and fill it with local street food! (Bourneville Waffle Company,Baked In Brick, Canadian Poutine etc)!

    Arty shot of the entrance to The Custard Factory just off Digbeth High Street

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    15 years ago

    Great night out ,must go venues

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    17 years ago

    Nice range of shops, always something interesting to buy when I'm in Birmingham to pick up some clothes from Cocoon just round the corner.

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    Review Highlights - Custard Factory

    I love the Custard Factory, for several years now the beating heart of Digbeth, Birmingham's vibrant creative quarter.

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    Access Self Storage -Birmingham Selly Oak

    Access Self Storage -Birmingham Selly Oak

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    My husband had his stuff there for many, many years! Then one day we flew to England just to…read moreretrieve it and get it shipped over to America where we live now. It was such a good experience--the staff there made it as easy as could be! They helped us dispose of items that were not worth enough to ship, and got us the right size boxes for cheapest shipping. Thanks for the years of service and the help, that day!

    I've rented a unit for a few months last year -mid pandemic- while i was looking for reasonable…read moreaccommodation. I had no major issues in the 2month while i was there, other than it's a big greenhouse on the first floor and 30+ degrees Celsius are common when outside is 20ish. This can make moving in/out even more uncomfortable. Why the 2-star rating you may ask? It's because of the atrocious refund "policy". I've paid another month even tho I've already given my notice. When it came to the refund of overpayment, they INSISTED they can only give me a cheque rather than transferring the overpayment to my account, in the MIDDLE OF A PANDEMIC. It's bad enough i had to go back to pick up the cheque in person but here is the twist: on the cheque, where they had to write the amount with letters, they used a combination of letters and numbers which got obviously refused by the bank. Now it took me a good 4 months to visit my bank in the first place, i then misplaced the cheque and forgot about it...which is what they hope for i assume. Consumer Contracts Regulations. s34: (7) The trader must make the reimbursement using the same means of payment as the consumer used for the initial transaction unless the consumer has expressly agreed otherwise. Please be careful and maybe consider other companies, as if they pull things like this on a customer who only stayed a few months, god only knows what else they try. I highly recommend checking trust pilot for horror stories...those will send a legitimate chill down your spine just like the famous character Freddy Krueger did when you were 11 and your parents sent you to sleep, but you secretly watched it anyway. Stay safe

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    Custard Factory - sharedofficespaces - Updated May 2026

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