Super nice to my special needs child, incredible customer service!…read more- Lovely assortment of items and competitive prices!

PROS: this is Mike's second location and it's really cool. Pops and action figures galore and Mike…read moreis very nice CONS: the place is cramped making it tough to maneuver around people OVERALL: I would definitely come back to this place when it's not too busy

I would say if you want a very nice Wildwood, down at the beach, souvenir--whether for yourself or…read moreothers--this is the place you want to go. SELECTION I think it had such a great selection of items, and the first store that I found that had Wildwood NJ stickers. I liked to scrapbook, and I always like to have a sticker from the place I was at. If you like that type of thing, this place has so many to choose from! They also in general just have many different nicknacks of your choice! The only thing I wish they had had was a better souvenir for something with names on them. I wanted to get something for my boyfriend with his name on it, but couldn't find anything I liked. The ones they had was a bottle with sand, and like that's just not the vibe. Seeing as the seagull is the Wildwood NJ mascot, I would have loved to see something done with that! Something a little more unique and fun, if you ask me. ATMOSPHERE This place was a vibe! It really stood out to me on the boardwalk, especially at night! I'm so glad I walked in because I felt like a kid in a candy store. Everything was so well lit and well organized. It really felt like I could be inside for a very long time. Very cozy! OVERALL Definitely should be your go to for souvenirs or even if you want to have more of a beach aesthetic home decor. They definitely have you covered for that! A tiny shop but enough room for everyone to get around. The cashier was very kind!

One of the nicest, most well organized stores for souvenirs on the boardwalk. No obnoxious music…read moreor trashy clothing. Everything is south Jersey beach themed and reasonably priced. They have some duplicates of other stores at significantly less the price, despite looking like it would be costlier. Service is excellent and friendly.

PROS: very nice toy shop that has all of the latest themes. Ranging from cartoons to pop culture…read more Staff is nice and everything is priced well CONS: it's cramped inside so if there's a lot of people it won't be comfortable OVERALL: if you're into toys this is the place to go to. Just make sure you go when it's not jumping

The Cars section was just perfect when I went in July, this place had all the rarest cars, it was…read morejust great. I hope to be back in the future

Walmart runs a very disingenuous operation, and that is a very generous statement. When one…read moresearches for an item of interest online, one is typically presented with the item at a price that is frequently attractive and competitive with other online retailers, and one in particular that needs not any mention. A number of options are available for delivery and local pickup. Typically, the price is displayed prominently, in bold, with a higher price crossed out, as if to indicate a discount. Somewhere below this discounted price is the disclaimer "Price when purchased online." While, on the face of it, this may appear to be a perfectly reasonable proposition from a legalistic, pragmatic perspective, it is a rather deceptive practice that attempts to allow Walmart to compete with certain other online retailers that operate under a completely different business model. The issue is a type of bate and switch in that one is enticed by the attractive price advertised, and thereby encouraged to buy the item from Walmart. As Walmart's primary value proposition is the ability to shop locally and purchase and enjoy the item that same day, the problem arises when such a desire is pursued by the customer. When attempting to purchase the item locally at the advertised price, the customer is then informed that the discounted price is only available when purchased online - which, to be fair is stated on the item's web page - however, one cannot simply then purchase the item online and pick it up right there at the store. No. It must be shipped to the customer's residence. It cannot even be shipped to the store for pickup at a later date. This is what me and my wife have been told on more than one occasion. Is this the true policy? I don't really know. So, in this scenario, we recently desired an item and went to the local store to purchase it. Of course, we were told that we could not purchase the item at the advertised price at the store, and would need to purchase the item online to enjoy the offered $30 savings. So, of course, we left the store and purchased the item from everyone's major competitor and received it two days later. This practice of Walmart is unfair and very deceptive. While it is understandable that they would want to compete directly with this other online retailer, it is not at all acceptable that they should do so under the same brick-and-morter name and business model. If they want to establish an online presence as a retailer operating as a remote seller and shipper, then they should do so under a distinctly and easily identifiable business domain separate from their physical, geographic business persona. Under their current policies and procedures, they are unfairly presenting an alleged advantage to the Walmart shopping experience that really doesn't exist. The crux of the issue lies in the customer's inability to purchase said item at the discounted price without doing so in a remote, ship-to fashion - even after driving to the store and expending time, gasoline and stomach acid. This is not only incredibly stupid, but detrimental to Walmart's profitability and investor commitment as a conventional retailer ostensibly servicing the real, UNvirtual purchasing public. I believe this to be an unlawful practice and I fully intend to file a complaint with the Federal Trade Commission citing Walmart as a false advertiser and practicer of deceptive and unfair business practices.

Oh my it's a crazy place during the summer. Customers are cray cray how they dress. The employees…read morereally try to keep up with the insane masses during the summer season.

The store had such adorable things to choose from excellent service…read more Store is very clean and adorable Very good quality products

I am BEYOND happy with my purchase. I unfortunately do not live in NJ so i ordered online. My…read morepackage came in less than a week from ordering. He was packaged safely and perfectly. They included a bunch of extras. It really made the purchase worth it in my opinion. Allison wrote a nice little note on the back of the business card. 10/10 and i will be ordering again.

One of the true "Mom & Pop" stores still in existence. The owners & workers are all very friendly,…read morehelpful & willing to bend over backwards for their customers. Best selection of vintage toys and comics on Delmarva. A++

What a cute little gem this place is. First though, I have to mention the address currently listed…read moreon yelp is not correct. They are located at 117 Atlantic, which is about a 1.5 from the location listed. I did mention this to the guy I spoke to when I called to see if they were still around so hopefully that will be corrected soon But once we did find it, we were pleased we took the detour to check it out. Lots of fun toys from many different eras and fandoms. Everything is well organized. It's not hard to figure out what is where. Picked up a Dino for my daughter and some awesome Studio Ghibli stickers and posters. Definitely check this place out of you're in the area and like a good throw back

Great vintage and unique toys! And a whole old-school "prank" selection! Sweet!read more

This was a great little toy store. Very kid-friendly with lots for them to play with and…read morereasonable prices. The selection is small (lots of Melissa & Doug) but it's still a fun place to stop with kids and know they can probably find something inexpensive that they'll enjoy. I really liked their large selection of inflatable balls (blown up by a machine in the store) for less than $4. We'll be back when we're in the area.

If you have younger children, going to the 5&10 up the block is a much better choice. Our 3 year…read moreold grandson had a great time in the wide, brightly lit aisles. Much more of a selection for him. This store was a bit of a let down after the 5&10.

This place is awesome! We were on vacation in Sea Isle City…read morewith our family for the week and took an afternoon trip to Stone Harbor for shopping. The shopping area is just beautiful and this store is no exception. We were met by the owner and (I'm guessing) his daughter with such warmth and hospitality! My 4 year old son has been looking for a wooden marble building set for quite a while and this place had exactly the thing. There was no sign of the typical Disney and Nickelodeon toy sets that blink and sing. There was, however, two stories full of brilliant creative game and toys to inspire kids to move and think. It was definitely best concentration of kids toys I've ever seen and I can't wait to go back!

Happiness - 4/5 Nostalgia Levels - 4/5…read more Note that I only went into the comic store. This has everything you could want. The biggest selections are paperback collections/graphic novels and back issues. However, they had an ample supply of $1 comics and new issues along the walls. I really enjoyed showing my son how to flip through boxes of back issues to look for stuff. The downside was that there were more than a few comics with no marked prices (and took a lot of time to find the prices) and the staff, while friendly, didn't seem to know much about comics. I asked about some DC comics and characters and they simply didn't know the answers. I feel if you run a comic, you should have employees who can answer questions. Overall a really nice experience. Again, the staff was friendly and the back issue and graphic novel selection in particular was fantastic.

Found a Space Ghost Pop figurine here and after that, there could have been blood on the floor and…read moreI'd still love this place! But seriously, a cool shop, great selection and a super friendly guy at the counter who commented on my camera and then chatted with me about photography and such. The selection of comics is better than you'll find anywhere in the area and the assortment of figures, cards, trinkets, etc is great. If I wasn't on vacation with limits space in my luggage, I'd have purchased more.

While my family and I were down in ocean city for vacation, we stopped in my kids were super…read moreexcited to pick out some Pokémon cards. They checked out some gold Charizard cards. They each got one. We got home and went to our local card guy to have them checked out. He took one look and said they are fake. We were told they are rare and new collectibles and when we told that to our card guy he said that's a joke we see a lot of them and they are fake. Hoping the owner has a guilty conscience and refunds me. I TAKE CASH APP!!!

Owner was knowledgeable and was satisfied with my purchase. Not as overpriced as everything else on…read morethe boardwalk. Would come again.