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Lighten Up

3.1 (7 reviews)

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Shorelines

Shorelines

(7 reviews)

I would say if you want a very nice Wildwood, down at the beach, souvenir--whether for yourself or…read moreothers--this is the place you want to go. SELECTION I think it had such a great selection of items, and the first store that I found that had Wildwood NJ stickers. I liked to scrapbook, and I always like to have a sticker from the place I was at. If you like that type of thing, this place has so many to choose from! They also in general just have many different nicknacks of your choice! The only thing I wish they had had was a better souvenir for something with names on them. I wanted to get something for my boyfriend with his name on it, but couldn't find anything I liked. The ones they had was a bottle with sand, and like that's just not the vibe. Seeing as the seagull is the Wildwood NJ mascot, I would have loved to see something done with that! Something a little more unique and fun, if you ask me. ATMOSPHERE This place was a vibe! It really stood out to me on the boardwalk, especially at night! I'm so glad I walked in because I felt like a kid in a candy store. Everything was so well lit and well organized. It really felt like I could be inside for a very long time. Very cozy! OVERALL Definitely should be your go to for souvenirs or even if you want to have more of a beach aesthetic home decor. They definitely have you covered for that! A tiny shop but enough room for everyone to get around. The cashier was very kind!

One of the nicest, most well organized stores for souvenirs on the boardwalk. No obnoxious music…read moreor trashy clothing. Everything is south Jersey beach themed and reasonably priced. They have some duplicates of other stores at significantly less the price, despite looking like it would be costlier. Service is excellent and friendly.

Lighten Up - toys - Updated May 2026

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