I came here to do some homework and try the matcha! This alpine matcha special was delicious! The baristas were very nice! The space is clean and cute with many different seating options. It was quite busy with people getting lunch, so I will have to come back to the the food! read more

Fitzy’s - alpine matcha - Themed Cafes Near Me - Whitefish Bay, Wisconsin

It's been awhile since I've been into Fitzy's but everytime I return I'm reminded of the great atmosphere and kind employees. In my head it's a coffee/ice cream shop. I almost forget the pharmacy part, but boy do they have all you need in there! Plus such a good little gift and home-good collection. I came in most recently to get some work done, and get my caffeine fix. I'll admit, I'm THAT girl who absolutely loves all of the signature fall drinks out right now, and it's fun to try different businesses' takes on them. They do a pumpkin chai here, among other options like the caramel apple latte. I went for a pumpkin spice latte and it was a treat! Not too sweet, and served in a big ol' warm mug. Honestly such a nice touch when places offer that. Makes it feel that much more homey of an experience. Seats along the front windows provide plenty of natural light so I posted up there for an hour or two to enjoy & work. Great reminder of a spot to return to, be it for coffee, ice cream, light bites, or pharmacy needs! read more

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Great and friendly service at the pharmacy by everyone who works there. Diana helps me out a lot and takes her job seriously with a smile. Glad I transferred to this pharmacy. read more

Date of visit: June 6, 2025 After a great dinner with a friend a few doors over at The Bay, we popped into Fitzy's so we could let them have the table and we could keep chatting about our recent vacations. Even though I should not have, I opted for a Peanut Butter milkshake and found it to be quite good. The receipt says that they use Purple Door ice cream so I am sure that has to be a big part of the appeal here! We also appreciated the ice water available near the door. Comfortable chairs and small tables lended themselves to relaxing and chatting--definitely have to remember this place for future casual get togethers! read more

Had one of the best chais here! And the everything and schmear bagel was so delicious with a great side salad! This is a very cute spot in Whitefish Bay, definitely worth checking out. read more

Fitzy’s - Themed Cafes Near Me - Whitefish Bay, Wisconsin

Cute cafe, nice selection of drinks, great ice cream, friendly staff. Tonight I tried the Vegan Dirt Cake ice cream and it was great. I don't find the seating inside that ideal but I do like that they offer outdoor seating. read more

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We stopped here for a few coffees and a tea. The girl behind the counter was nice but the gentleman and her seemed disorganized. It took them 50 minutes to make our drinks. We were literally the only people in here. This was unbelievable..... read more

Fitzy’s - Cafe in a pharmacy - Themed Cafes Near Me - Whitefish Bay, Wisconsin

Excellent sandwichs and great local vibe. We loved our lunch and the old school diner vibe

Highly recommend! I went on a Saturday morning and had a delicious breakfast out on the patio. The Za'atar eggs were delicious- albeit a little messy to pick up as a sandwich but nothing a fork and knife couldnt fix. I enjoyed the option of having a salad instead of chips on the side and it was light and refreshing. They also have ice cream, coffee, and some yummy looking baked goods I'll be back to try. It is pricey for a non-sitdown cafe but as a little splurge every once in a while, I definitely think it's worth it. They do have wifi so it could be a fun spot to grab some coffee and breakfast and work for a morning. There is a parking garage behind the building if none of street parking spots out front are open. And as a bonus, you can take the back door into Fitzy's and browse the pharmacy on your way through to the pharmacy! read more

Fitzy’s - Za'atar Eggs, Matbucha & Labneh - Themed Cafes Near Me - Whitefish Bay, Wisconsin

The way I had no idea this ice cream shop/cafe was here!! I discovered it babysitting for a few friends! Well, this ice cream cafe is tucked into Fitzgeralds's Pharmacy, right front and center in the store, so you can't miss it. There's an option to sit inside or outside. It's so nice inside! It's cozy and clean! So we came 5 minutes before closing. Bless the waiters heart because he kindly served us! I feel anyone would be annoyed to have customers walk in as they are closing, but even if he was, he didn't show it. He allowed us to sample and served us with the utmost kindness. He stated that it was a coffee shop that slowly turned into a full on cafe! So they do serve some food as well, but I'm unsure what, as we came specifically for ice cream. The tropical sorbet was so light and refreshing on a hot day! A must try! It's the only one I tried. But the girls liked their vanilla and brownie ice cream! I'll for sure be back sometime! read more

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Quick update. Their espresso is top notch. I got the small americano, which is one shot in 12oz cup, but asked for an 8 oz cup instead. Perfect! Also tried the latte with heavy cream and water instead of milk, with one pump of their home made sugar free vanilla syrup. Hmm. I'd have to experiment a little more with their cream to water ratio for that perfect cup, but it was pretty close. And the quiche! The quiche!! It comes with a salad which is very fresh with light vinaigrette dressing. Which was great too. But the quiche was even better. Hit the spot. Definitely worth the $8. Now I still have to go back to get just regular coffee lol --------------previously-------------- wow, I have been living 5 minutes away and never knew there was a coffee shop inside lol. Thought it was a pharmacy. That's because it is. It's a cafe inside a pharmacy. Still not sure what this dynamic is all about, but the pharmacy is in the back and easy to ignore. The cafe is bright and airy and open. Coffee was good and they like to experiment with new concoctions. I was being adventurous and tried different items, but wasn't all too wowed. I'd go back, for just regular coffee and to sit down and have a nice time with friends. Much comfier, much nicer, much vibier, much more inviting than the Starbucks around the corner. read more

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What a unique place! A cafe connected to a pharmacy. Setting is comfortable and spacious, a place that makes you want to linger. You order at the counter, and they bring your food out to you. The staff is very friendly and efficient. You can see the chef at work behind the counter! I had looked at the online menu ahead of time, had decided what I was going to order. But when I looked at the menu, my chosen salad was not listed. One of the staff then said the online menu isn't up to date. No worries. I found another salad to my liking to order along with Rishi turmeric ginger tea. The salad was well prepared, well presented, and absolutely delicious. I like the idea that this restaurant is not part of a chain. I will definitely be back. read more

Fitzy’s - Salad and Rishi tea - Themed Cafes Near Me - Whitefish Bay, Wisconsin

We love a breakfast or lunch at Fitzy's! It's so unexpectedly delightful for a cafe at the front of a pharmacy. The menu is full of creative and flavorful options. The coffee is truly well made and delicious. During the summer the patio is a charming place to dine. Sometimes if it's busy the service may be on the slower side, but still faster than a typical dine in restaurant. If you haven't been, make sure to stop by! read more

Fitzy’s - Avocado and egg on zaatar roll - Themed Cafes Near Me - Whitefish Bay, Wisconsin

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Wow! Fitzy's is a hidden gem in Whitefish Bay! a must for anyone looking for great sandwiches, salads and soups they are attached to a pharmacy and have some amazing and unique items for sale - coffee cups, coffee, tea, organic toiletries, housewares and gifts you can also get ice cream read more

It's a small little café inside of pharmacy had a little area where you can sit at the lady who was fixing our drinks was very sweet Best customer service drinks was great read more

I started seeing delicious-looking food photos from Fitzy's from my reliable Instagram friends. I can proudly report that they're legit. This place is amazing. I came in on a Sunday afternoon--too late for coffee for me. But the coffee menu looked promising, with pourovers and creative seasonal drinks alongside the standard espresso-based offerings. And I didn't have any ice cream although some excited kids did. The space is really cute. There are little silverware and napkins stations at all the seats. There's free water and there are outlets where you can charge your phone. It's at the front of the pharmacy so people come and go. There were several things on the menu that I wanted to try. I had the whitefish melt. They really don't skimp on the details--crusty sourdough, Hook's 5 year cheddar, apples and radishes. The salad was really nice too. I didn't leave anything on my plate. The menu changes periodically so I look forward to trying new things. The people are super nice too. read more

Fitzy’s - Whitefish melt - Themed Cafes Near Me - Whitefish Bay, Wisconsin

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Brought my sister at Fitzy's. after being away from home for Xxx years. Yes, it's a cafe in side a pharmacy. Food was good grilled gouda with fresh apples and err'thang n schmear was really good love the combination of fresh and pickled onions and side of chips. And the coffee was really good.. ambiance was modern and trendy. Service was fast with my sister's order but they forgot my order but their recovery was quick they were able to make my food right away . I was not expecting it but it was really super nice of them to even give me a gift. read more

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This spot is actually inside a pharmacy, who knew! Cold brew was good and the croissant was quite the innovation! Guava and chocolate combined, brilliant!! Loved the location and ambiance. read more

Fitzy’s - Inside - Themed Cafes Near Me - Whitefish Bay, Wisconsin

We had a pleasant Sunday experience here. Service was food. The coffee - if you have been to Discourse, you will find the menu and taste familiar. They offer traditional coffee drinks along with some specialty drinks on the menu. The food - a diverse menu with pastries, ice creams, sandwiches and salads that you could choose from. We ordered a hot Fitz latte and an iced Elderflower Matcha "gin" Rickey. They are both more like coffee cocktails or specialty drinks that have unique flavors. The Fitz is sweet with a bit citrus taste followed by actual fennel salt in mouth. The matcha is refreshing and you taste heavy lime juice in it. We also got a bread pudding and a tomato basil grilled cheese that uses focaccia instead of traditional bread slices. The sandwich came in a petty big portion. Some refreshing salad on the side. We enjoyed the food. Overall, I think this is a great addition for the neighborhood. . It's in a pharmacy, too. Nice and cute place to get coffee or quick bites, read, hang out... street parking is pretty easy for us. read more

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Perfect little spot for quality food & coffee! I'm always on the lookout for third wave and Fitzy's fits the bill read more

Fitzy’s - Chai - Themed Cafes Near Me - Whitefish Bay, Wisconsin

Adorable diner inside of a pharmacy with cute offerings. My husband and I had tasty sandwiches. Staff were super friendly and nice to my son, who was being a dramatic handful. Fun experience if you're in the area, especially if you want to visit a local biz as opposed to a chain! read more

I love Fitzy's! Beautiful location! Great decaf and sugar free options. I particularly liked the salmon BLT! read more

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Very cute bakery/pharmacy in Whitefish Bay. Love the design and old school look with the neon sign. It's also right beside a bread shop as well. I got an everything bagel that was good but unfortunately I was disappointed with the matcha. It was like 4oz at best for $12??? Wasn't very good matcha either. I really expected it to at least be in the same size cup as my friends latte. Can't say anything about the rest of the menu still worth a try as they have ice cream as well I believe. read more

Fitzy’s - Latte and matcha - Themed Cafes Near Me - Whitefish Bay, Wisconsin

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I attended a Yelp event at Fitzys and was really glad I had an excuse to get there because I have heard of it, but had never actually seen or been to it while in the neighborhood! The location is such a happening spot in whitefish Bay and there's a lot to do around it in addition to stopping by this cute, retro-feeling cafe. It is truly a unique experience that you can walk in and have your prescription filled or pick up your basic pharmaceutical needs, find a cute gift in their thoughtfully curated gift section, And grab a craft latte or gourmet lunch all in one stop! At the event, we were able to taste their bacon, lettuce, tomato salmon sandwich, as well as some sort of hummus tostada (both delicious). We also got to try a seasonal fall coffee, beverage and seasonal ice cream flavor (yum!). The staff onsite was friendly and accommodating for the event and the ambience was set with a lovely live jazz duo! I will definitely be stopping back in to pickup a cute gift, treat my kiddos to ice cream or to enjoy a pick me up coffee drink! read more

The food was very fresh and tasted light enough to provide a great spot for lunch! The service also was great with the food coming out so fast and the ambiance with the store name lights behind the ice cream station while having a pharmacy and coffee area as well really adds to how cool this space is. Worth a stop! read more

Fitzy’s - Smoked salmon LT sandwich - Themed Cafes Near Me - Whitefish Bay, Wisconsin

The food is amazing, ingredients are fresh made to order. The sauces compliment the food perfectly, and you can taste the array of flavors in each bite. The bread is always fresh and the bakery items are delicious. My favorite is the monkey bread it's made of crispy buttery croissant dough. The lattes are like a party in your mouth, the array of different spices on a latte I would have never thought to mix turns out amazing. My personal favorite is the Fitz latte, I get it iced. Everyone in that place is so friendly and nice. I feel like I get first class service every time I go, they always greet me with a warm smile. This cafe is so cute definitely instagram worthy pics in here. The ambiance is so cute! And the community is so walking friendly. Also they have a convenient parking lot out back. read more

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Good service, friendly staff. I will be back just for this ice cream. Too late for the coffee, but looked good good, and a lot of variety. The Salmon BLT was delicious too. Ate it too fast to take a picture. read more

Fitzy’s - Cookie Monster - Themed Cafes Near Me - Whitefish Bay, Wisconsin

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This really is a beautiful space and very cozy. A great place to grab coffee and bakery in the morning or meet for a lunch date. Items are a bit pricey, and menu selections are quite sophisticated for a luncheonette. Considering how many families there are in Whitefish Bay, it would be nice if the menu offered something for younger visitors. I ordered the Avocado Toast to share with my 2 year old granddaughter, but asked that the items traditionally placed on top of the toast be put on the side. They were happy to oblige. Everything was very good and quite filling. My mom ordered the Tomato Basil Grilled Cheese, but it was less "grilled cheese" and more regular sandwich. While the cheeses made for a wonderful combination, the tomato slice was simply way too big. We both had the Sweater Weather chai tea which was absolutely incredible. The Gingerbread Syrup was not overwhelming but the perfect addition to the chai. Who knew? Not me, but now that I know I will definitely be ordering it again. read more

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It's a cafe in a pharmacy. You would never expect it to be this good. But seriously, one of the best lunch spots in town. Everything is fresh, healthy, and delicious. read more

This place has a super interesting a unique layout because it shares the space with a local pharmacy. I ordered the oat ice cream which would highly recommend. It was creamy and just the slightest bit sweet which I prefer in a dessert. It had actual chunks of oats as well. It tasted quite similar to an overnight oat. The menu also had some delicious sounding drinks which I will be back to try read more

Fitzy’s - Oat ice cream - Themed Cafes Near Me - Whitefish Bay, Wisconsin

Food is lackluster and the decor is ridiculous...seriously, inside a pharmacy? Who wants to hang out in a pharmacy to eat, drink, or commiserate? NO ONE! read more

My favorite coffee spot. Delish lunch and delicious coffee. Very kind and patient staff they will explain the menu if you don't understand some of the items on there. I love this place! The ambiance is amazing. I will be coming here more often! I hope they open more locations. read more

If you're hungry and want a yummy sandwich, you won't be disappointed. It comes with a mixed greens side salad that was fresh and crisp.

Amazing food, friendly staff and the perfect neighborhood spot for lunch. Got the grain bowl and a white fish melt and was divine, also don't forget a chocolate chip cookie! read more

We switched all prescriptions to this pharmacy after getting frustrated with the big chains. Best move ever! We can get staff on the phone, hey walk-in vaccinations, and hot coffee! Next up we will be trying the new food. Love this place!! read more