Searched online to see what Fields had in stock. Found my car. Scheduled an appointment with Xaiver. He met me at the door and accommodated every need. Test drove it and wife loved it! From there we enjoyed free snacks while we drew up a deal. Everything was neat and clean and the staff were all very friendly. I'm definitely buying another BMW when the time comes and I will be coming back here. read more

Fields BMW Lakeland - My BMW x3! - Car Dealers Near Me - Lakeland, Florida

Very disappointing experience with Fields BMW Lakeland. I came in genuinely ready to make a deal on an M340 and was completely upfront about my trade situation, including the negative equity. I wasn't expecting the dealership to make the negative equity disappear I simply wanted a fair, transparent deal structured around the payment I was trying to achieve. Instead, I was presented with numbers that simply didn't make sense for me and trade values next to nothing. The most frustrating part is that another BMW dealer was able to get me to my desired payment without the hassle after explaining what happened to me at fields bmw. I now have a vehicle coming in approximately two weeks and will be purchasing elsewhere. That tells me my expectations weren't unreasonable and I simply needed to find a dealership willing to work with me. I was prepared to spend a significant amount of money and would have happily purchased from Fields BMW Lakeland if the experience and numbers had been right. Instead, another dealership earned my business. Oh and not to mention I gave them a second opportunity to match the deal I got elsewhere only to find out the car I wanted was magically traded to another dealership 45 minutes before my call. My advice to anyone shopping here do your homework, know your trade values, carefully review every number on the worksheet, and don't be afraid to shop the same deal at another BMW dealership. I'm glad I did. Unfortunately, Fields BMW Lakeland lost a customer and a sale that another BMW dealership was able to put together without the unnecessary hassle. read more

I initially communicated with Brian on 8/5/2026 regarding a windshield replacement on my 2026 X6. I provided my insurance claim information. He told me he'd be in contact with Professional Auto Glass to fulfill the job. After 20 days of waiting, I called back. I was promised there would be answers on a Monday, yet again, nothing. I called back a few times, then finally received a call from Professional Auto Glass telling me they are ordering the parts. Fifty days later, NOTHING! No calls, no follow up, no communication from a reputable company! No apology! How could a service request just slip through the cracks? Is it normal to drive around with a cracked windshield for 50 days? This is subpar customer service to say the least! Is this now the culture of Fields BMW? Is there no system in place to follow up on service? This is enormously disheartening! Do better! read more

I've been trying to call over 2 weeks now to cancel my GAP coverage. Finance does not pick up the calls whatsoever. 3 rings and straight to voicemail. How can a high line dealer like this have 1 finance guy? Someone please return my call so I can get this taken care of. read more

Recently purchased a BMW from another BMW dealership but had to come to this one to get a flat tire replaced. I have the BMW insurance package that covers free tire replacement and made an appointment. Upon arriving I was greeted outside and told which advisor to go see. He was on the phone and proceeded to ignore me for 20 minutes. I understand he was on the phone but a simple wave would have done the job. After he was done he asked why I was there and I told him about my tire and he goes "oh I guess you don't have an appointment" which I did... my tires are run flats so I wasn't in a emergency. Then he asked who my tires insurance was with and I told him BMW and he proceeded to question me about companies. When I bought the car I was told BMW. Once looking me up he did in fact see it was with BMW. So why not just look it up in the first place instead of confusing me. I was told they had to order the tire and it would be there by the end of the day and the car would be ready sometime in the morning the next day. When I had made my appointment I booked the shuttle service but it was not offered to me so I had to pay for an uber home which was disappointing. The next day I called to see if my car was done and I'm told I have to speak to my advisor and his phone went to voicemail. Later on in the day I called again and was told the same thing and I said "no one else can tell me if my car is ready" so the 3rd day I called back and again was told I have to speak to my advisor which again was busy and they would take a message. Finally I get a call from an unknown number (not Lakeland area code or anything I recognize) I usually don't answer these and wait for a voicemail but I picked up and it was my advisor telling me my car was ready. He claimed he had called the day before. When I looked back through my logs I had a call from that same unknown number and no voicemail. When we arrived to pick up the car I questioned why he hadn't left me a voicemail as the number was not the same as the dealership or same area code and his excuse was he was busy... too busy to leave a 30 second voicemail...we were given the keys and told the car was waiting outside. We looked around and couldn't find it anywhere so we asked for help. No one knew where it was. It took them 20 minutes to find my car that was supposedly waiting for us. It was in a whole different lot across the street! I truly expected better service from a luxury car dealership. Even Kia will go get your car for you and have it running instead of just handing you the keys to go look yourself. Apparently these people are too busy to help anyone. The only reason I'm not giving this place one star is I got my car back fixed. read more

Never get service there. Absolute nightmare. No calls, texts, or emails. No accountability and can't fix cars. They will try to trade assist you out of your lemon because they can't fix it and try to screw you over even worse. read more

I spent a lot time with Bryan Taylor of Lakeland BMW. What a guy! I was buying a vehicle in Florida, from California. He took tons of videos, pictures, and spent lots of time with me. This guy knows what he's doing. Not salesy at all. Just helpful. Would highly recommend. Great experience! read more

The salesman ( Mathew Whitman) was out of this world, no question was unanswered, no request denied,no complaints, new customer read more

Fields BMW Lakeland - My new car - Car Dealers Near Me - Lakeland, Florida

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Paid 600 dollars for service. Told them I needed my airs checked for pressure because the sensor was saying low pressure. Told me they would do it and didn't. Had to do it myself. They'll also tell you the service will take 2 hours and it'll be minimum 3. read more

I recently bought a new X5 from Fields BMW. Rick Cutts was my salesperson and he certainly made purchasing a car an enjoyable (and memorable) positive experience. I highly recommend Fields and Rick for your BMW purchase! read more

Fields BMW Lakeland - Car Dealers Near Me - Lakeland, Florida

A real letdown. I went in for service which was good, however a few days later notriced something they did not inform me about. Called advisor twice he did not return my calls then called service manager and he never returned calls either. read more

Make sure you're overdressed! ​I was waiting for my daughter to arrive and I walked around the lot, afterwards i looked inside the car my daughter was buying, waited inside by the entrance drinking their coffee, and NO ONE came to ask me if I needed assistance!!! I was there for a good 30-40 minutes!!! There was an employee, crouched down on the floor fixing a tree about 4 feet from me. NOTHING!!! I sent an email but their apology was meaningless for the way I felt. Dress for success! read more

Gave them a second chance and just as lousy service as before. Could not understand the person checking in the car and then he expected me to know who my service advisor was. Two and a half hour estimate for an oil change WITH an appointment. After 1.5 hours of waiting, they tell me there is a nail in one of my tires and it will be another 1.5 hours to repair that. What is the point of an appointment? An oil change takes 15 minutes at worst and it was over thirty minutes after they did their "inspection" (which said nothing about the tire) to suddenly tell me there was a nail in one of the tires. Never again with BMW and certainly stay away from Field. Lousy waiting areas with no power to do any work and soda machine that is broken. Bill Jacobs in Illinois was a palace with snacks and drinks and tables with power points. read more

we visited dealership to inquiry about bmw 330e. we were greeted by friendly salesman, Joe Roth. Joe approached us without any pressure and showed his professionalism and knowledge. He made us feel comfortable. we purchased the car. JV (Josemiguel vargas) assisted in showing the inner working/settings on the car. JV continued with the professionalism. Exchange with finance person, Rachel, went smoothly. we went back the next day for a system update and received the same warm greeting and willingness to help by Joe and Cody. read more

I purchased a 2021 BMW 7 Series from Fields. It was CPO plus still had over a year new car warranty remaining. I was talked into buying an extra two-year extended warranty for $6350, to take effect once the new car and 1 year CPO expired. I ended up trading the car prior to the new car warranty expiring and I sent in the paperwork proving the trade and the odometer statement. My refund check was minus about $1500 of the price I paid. The female F and I person I spoke to said it was due to it being a Pro Rata refund. I explained it still had new car warranty remaining when I traded, and the extended warranty never went into effect and she had no answer. I asked to speak with the GM and he was not there, I asked to speak to the sales manager and he has not returned my call. My guess, the $1500 they subtracted from my warranty purchase price, was their commission on the sale of the warranty. They try to sell you all kind of overpriced options like key loss, tire and wheel insurance etc. It is all very overpriced and if like the warranty refund, they are ripping you off. MY SUGGESTION IS THAT IF YOU DO BUY A CAR THERE, DO NOT BUY ANY OF THE ADDITIONAL CRAP THEY TRY TO ADD ON. NONE OF IT IS WORTH IT. read more

I made a call o. A car posted online. I drive up the next day. James did a great job handling our test drive and purchase. Thank you!

I had my BMW serviced a couple of times by Jesus, and he did a great job. Jesus kept me informed about my car while he serviced my vehicle. My car was done in a timely matter. I appreciate him being through checking out my car. Thank you. Tammy read more

Very happy with my 2023 BMW X3. Rides and drives like a dream! My sales consultant, Xavier Zamarripa, was great. Kept me informed about my car after I ordered it and answered all my questions! read more

Took my car in for service too early according to them at 7000 mile mark, but was not due until 10,000miles. The service person Selina offered me a car car wash being that I had driven far. Ok that was great no service but a car wash. I get my car back from the car wash and to my surprise the the whole door handle was black with grease. I was so upset I called the service manager outside to look at it and all he could say to me is that the car wash is a separate service from the service department. All he did was have someone wipe it off. Well I can tell you this dealership I will not be going back to and the service department is horrific. This dealership has no clue on how to treat their customer. No class at all! i have been to Germain BMW in Naples fl and omg what class they have. This would have never happened at Germain BMW. I rate Fields BMW of Lakeland FL a big fat zero! read more

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Horrible, very unhelpful, warranty work, adjuster came, tech (only one apparently in the whole dealership) left home, carvana refused to send adjuster second time, fields bmw was ok with that, carvana payed two diagnostic bills and moved on, but Fields BMW rep. was "kind" enough to call me and let me know that they "topped " of Transmision fluid and i need to pay $54.04 for that , before they can release the car, never have a had that experience with Fields Mercedes across the street(the reason i choose them) in 10 years dealing with Fields but BMW was the worst, this one goes in the books and my YouTube special worst dealerships in Florida for sure. Here is the message i got after my car was picked up " Hi Alen, it's Melinda from Fields BMW Lakeland. Have a moment to leave us a review? - Reply STOP to opt-out https://wwail.co/zn39y9j" Well, here it is Hope that you are happy with yourself Fields BMW read more

I bought my BMW from Fields and have only had it serviced by their team. I have no intentions on returning. The service guy recommended replacement tires on a set of brand new tires. After I got them to remeasure the tread depth, the technician confirmed that the information he shared was inaccurate. The service guy went on to say that there are two types of tread depth measurements which is a blatant lie. Lastly, he recommended that I should always request a second opinion even when servicing at their dealership. Going forward I will take my car to BMW Tampa to avoid getting inaccurate data/recommendations and lies deflecting responsibility. This service is gas station level at best. read more

Here we go again! Second 1 star review... Car was having issues, so I had it towed back to bmw 2 months after having it fixed this time $2400 for a valve replacement. Pick up my car today after driving 1.5 hours since I live in Avon Park AND the check engine light is still on! Zachary said everything was good to go. Nathan didn't seem to give a crap and was completely unapologetic saying there isn't anything I can do today. So here we go back home with the same isues but you all got your $2400. Never again. I paid off my BMW and love the brand but the inability of BMW being able to recognize that it's not okay to give you your car still broke is beyond me. Additionally, according to Nathan the check engine light wouldn't have still been on if it was due to the valve. Do better BMW. read more

The service at Fields BMW is exceptional! I'm so glad I purchased my BMW X5 with them. My Sales Consultant, Noor assisted me from beginning to end by first reaching out to me, listening to exactly what I wanted and sending me several choices, personally meeting us at the dealership, making us feel comfortable and safe during this crazy pandemic, not pressured in anyway. She was so efficient that the whole process was seamless and happened so fast compared to any I've ever had buying a car. Everyone from the loan officer, to the genius Nathan who explained how to operate my fancy, new, high performance machine was awesome. I would highly recommend Fields BMW to anyone! read more

Fields BMW Lakeland - 2020 BMW X5 SDR40I - Car Dealers Near Me - Lakeland, Florida

Ok so I don't normally rate anything other than restaurant's it attractions. But this experience has to be told. Moving to the Davenport area we needed some work on our BMW and decided to yo local to Field's BMW been there twice and each time had to bring our car back for re-due work. Now our BMW is in for re-due work an intermittently squeal on the belt. We scheduled an appointment for 1:30 and dropped off our car the night before. So around 4:30 I get the attached random text letting me know some others were more important or should I say the service advisor Albert was going to get more commission then a non commission re-due mess up work, decided to put money above customer service. Then when I call yes I used this crazy thing called a phone to reach out, reach out and touch someone, okay showing my age. Albert proceeded to tell me that no one had bothered to look at my car, it could be tomorrow. What really tomorrow maybe. I think maybe tomorrow you Albert may be employed or not. This is by no means how other BMW dealership operate but I guess Albert at Fields thinks he owns the company. Albert without having a factory trained tech look at my car, says maybe you need a new belt or tensioner, funny how less than 20k miles ago it was done correctly at Tom Bush in Jacksonville. How do I know well interesting enough Tom Bush does full reporting to Carfax where lazy service advisor at Field's only post service work. See the attached photo. Guess the apple does not fall far. So I ask you Mr. Field if that is your real name. Please train your staff to deliver the world famous BMW experience. read more

Fields BMW Lakeland - Anyomous text really that's how you talk to your customers - Car Dealers Near Me - Lakeland, Florida

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THANK YOU NATHAN!!! the best actual genius that helped me understand my new BMW X3 in a fun and informative way!

Your employee Albert is a real class act. So unprofessional and calling everyday I mean everyday causing so much stress and anxiety to my husband and I. My vehicle was sent there to see if it can be repaired after a car accident. Knowing that we are waiting for the insurance company to resolve the matter he insist and pressured my husband to get this resolved ASAP. It was not in our hands it was the insurance company. Sir you are the worst person. Causing more anxiety and stress during these difficult times. Yeah like we wanted to have all the issues and then deal with a rude person like you. My husband is a Purple Heart Army Veterans amputee and for sure didn't need anymore shit from anyone specially you. read more

I have given this dealership numerous opportunities to win my business, both in sales & service and they have FAILED at every turn. In my opinion Fields is very poorly managed! It is impossible to reach anyone who is able to give assistance when you need it. I have attempted many times to speak with "SOMEONE" in both service and general management to help with various information regarding my vehicle and each time I have been disappointed. I will not look to Fields at any time in the future for my new vehicle purchases or servicing any BMW vehicles I own. read more

I don't know if this is something that happens often. But after speaking to few people including ex-employees. This dealership is one of the worst when it comes to service. They charge you by the hour(which is fine,they all do) and the workers be wasting time and fooling around on your clock to increase the time on your bill. ( told by your own ex-workers) I took my car in to check malfunction on my headlights. They told me they had to do a process of elimination (which I understand). They told me they had to take the bumper off and the headlights out. Few weeks later I notice that they never took the bumper off since there was a part that was not line up when I took it in and it was the same when I picked it up. If that bumper came off by a tech. That should have been installed back up properly. To conclude the experience I was charge over 1200 for a burn ground cable. read more

Hands down the worst car buying experience I've ever had. They sold me a car that had been modified by the prior owner. Somehow this was not caught in the CPO inspection. In 30 days of owning the vehicle, the car was in my possession for 3. When they finally figured out what was causing the service light to come on; BMW voided the CPO and flagged the car. The GM tried to bribe me into keeping the car... like the piddle amount he was offering would ever cover repair work on a car with no warranty. They reluctantly took the car back and gave me my money back. Then the GM acted like he was doing me a favor by returning my down payment and the tax credit I had from my trade... like that wasn't already my money. When asked what they would do to compensate me for the horrific experience they said there is nothing they will do. So they get to profit off my trade (which they marked up considerably on the resale... I know who bought the car)... and totally screw me over in the process. AVOID THIS DEALERSHIP AT ALL COSTS!! read more

Just received refund in mail. As frustrating and difficult it was to deal with the finance team, the issue was resolved quickly and correctly once Gary, the GM, got involved. Thank you Gary. read more

My lease in Charlotte, NC was ending in December 2020 and I was looking for a CPO X2. I found one at a great price point with all of the amenities and low mileage that I wanted at Lakeland. I worked with Mike Henderson on the virtual purchase process. He made everything easy and was very responsive to my many questions. They addressed all of my concerns and more. I couldn't be more pleased with the customer service. I received my X2 via transport delivery yesterday and it's as wonderful in person as it was online, via video walk-through (thank you Xavier!) and in the independent inspection report! I would definitely purchase from Fields again with Mike as my point person! read more

Very pleased with my experience at Fields BMW and with Noor. I knew what I wanted going in and feel satisfied with the deal we worked out. Noor was fun, knowledgeable on the cars and a pleasure to deal with (as was Melissa in Finance) and the purchase process was pretty slick and quick. In and out with a new ride in a couple of hours. Little far away to be my regular service dealership, but we'll see how it goes. I only do maybe 2000 miles / year so it'll be a while! Love the new BMW! Terry read more

Amazing experience! I recently purchase a car from Xavier at Fields BMW Lakeland. From the first conversation he was open, honest, and didn't use any slimey car salesman tactics. I was able to buy the car for over $10k under NADA blackbook value! I was also able to receive over $2k more for my trade vs KBB and other dealers! Mike in finance made the purchase quick and easy. After we made a deal, I just went to the dealership to sign papers and in less than an hour we cruising in our new ride. I would highly recommend Fields BMW Lakeland, Xavier and Mike to anyone wanting to buy a quality vehicle without all of the rigamarole typically involved with purchasing a car. read more

Mr Furman Clark is an experienced professional and kind individual who sold me a new x3. He ensured that I get the vehicle which I want for a price within my budget and was not pushy like your typical car sales people. It was a pleasant experience and I highly recommend this dealership and Mr Clark specifically. Loving my new BMW, thanks again! read more

I purchased a used Porsche Cayenne with Majed in December 2016. From the internet initial contact to the meeting at the dealership, striking an agreement, to the delivery of the vehicle the following day, everything I was told would be done was done. This type of accountability is what not only earned my business, but compels me to write this review. No one can guarantee what your experience with this dealership, or this salesperson will be, but I am confident that should you give them an opportunity, they will do their very best to make you a customer for life. read more

Fields BMW is 100% a FIVE STAR business. I am on my 3rd BMW, and I will never go anywhere else. Majik is my salesman and Albert is my service man. I know everyone else there is also great, but I want to recognize these two men because they have always made me feel valued since my very first interaction with them, and have spoiled me, which has made me a loyal customer for life, and I want to only deal with them. I have bought and serviced my last 2 out of 3 cars at Fields. Clearly I didn't feel the same way about the place where I bought and serviced my first BMW, which is the reason why I didn't go back to them for my second or third purchase. I'm so glad I went to Fields, and I'm so happy I got the opportunity to work with Majik and the finance manager, (sales), and also Albert (service). They truly know what customer service is all about. My favorite part about Fields is their concierge service, where they pick up my car for service from wherever I am, and they drop off the loaner. When my car is ready, they deliver my car to me and take back the loaner. No one else has this awesome service. I've referred many people to Fields, and I will continue to do so. I'm a fan, and I appreciate what they have done for me. Thank you Fields BMW! read more

This was my first time using this dealership's service dept, and what a disappointment it was. I scheduled an appt for two recall's to be performed on my E60, a defective "Heated PCV Valve" & "Rear Lamp bulb Carriers". I was told that this would be a good 3hr job, (not sure why as I've pulled the lamp carriers out in less than five minutes to change bulbs out myself previously), I was told by the Service advisor "Albert", I probably shouldn't wait on it which made me feel as not being welcomed to use their waiting area for some reason. I live 30 miles from the dealership and with no courtesy shuttle service for my need, I was not going to pay $70+ for taxi service due to a recall for Defective/Hazardous parts on my vehicle. Owning this car for five years and being on many of the BMW forums,I'm very meticulous and I do most of the basic maintenance on my own. That being said, I know when things are out of place or missing, which brings me to my complete disappointment and loss of trust for this service Dept. . Starting with the Engine Air Filtration Box, I was missing one of the Bolts that hold the box in place. After back and forth texting with the service advisor Promises that it would be replaced, nothing to date ! The second issue was with the 'Rear Bulb Carriers", the wires were originally wound with electrical tape keeping everything nice aesthetically in tacked. They now look like spaghetti hanging off the carrier assembly. This dealership sells luxury vehicles with which you would think that the service dept. would show that level of quality as well, not a mom & pop gas station type garage. I regret using Fields Service Dept. and should I decide to purchase another BMW in the future it will not be with this Dealership as customer service seems to be at the wayside . read more

Just recently purchased a certified preowned from Fields BMW of lakeland. I was honestly just going to test drive a X5 they had there to see if i even liked it because i've never drove the x5 before. If I liked it i was going to go and purchase another X5 i was interested in at the orlando fields. Once i got to fields lakeland it was a very nice dealership and there was no usual feeling you get from car dealerships... you know what i'm talking about, that high pressure sleazy stuff some places pull. From the moment we walked in I was immediately helped by Josh. He showed me the car and let me test drive it. I was impressed but this X5 was highly optioned and the price was higher than i wanted to pay. When i returned told josh i liked it and he said then take it home... i laughed and said alright lets see what we can do... Not only did he give me the same amount for my trade in that another dealership was going to give me but he came off the price to meet the budget I was looking to spend. The whole process from start to finish was honestly the best experience i've ever had at any car dealership... and I've bought several high end cars... audi, mercedes, porsche, none of them compare to the experience i had dealing with Fields in Lakeland. Oh and my daughter who was with me thoroughly enjoyed the ice cream bar. nice touch. Highly recommend Fields of Lakeland. read more

Bait and switch scam. Drove from three hours away to look at a 430i and five minutes before showing up I got a call that it was just picked up by a truck to be taken to another dealer. The car was literally parked out front when I showed up. read more

I was not offered anything, if I'd been offered a full take of gas like you said I wouldn't have given this review. Maybe that was your intention but that isn't what happened. read more