There's a reason that Fidelity gets an overall 5-star score - not just on Yelp from me - but also in the 2/11 issue of Kiplinger's Personal Finance mag. You can believe Kiplinger's or you can believe me; either way, you'ld be doing yourself a disservice to disregard both of us. Here's why:
1. This branch employs really bright, well-schooled in the art of personal finance, employees. Brian is the exemplar for dazzlingly well-informed, financially savvy people with whom you might get to interact. He can speak to you at whatever level you require and - clean your ears out first - he knows a ton, so listen up and listen hard. He's there to help you and you know you probably need that help.
2. This branch is spic-and-span which shows an attention to detail that I want in people who are watching over my money. When I go into Bank of America, and see the sorry 70's decor, shuttered teller windows, and alarmingly junior front-line employees they put out there to service me, I want to pull my money and run. Not Fidelity: This branch has never been anything other than neat as a pin, clean, and organized. Even the cool way you can make yourself a fresh cup of coffee with the push of some buttons is impressive.
The responsible, mature approach to putting on a pretty face pays off. I feel confident in placing my money here, confident in the advice I get, confident that someone cares and someone is minding the store.
3. This branch hosts all sorts of free seminars to help you better understand money and that dreamy retired state you hope to one day attain. Make a night of it. If they convince you to max out your IRA contributions (and they probably will convince you to do so) you'll be thanking them later, when you find that extra half-million sitting in your account at age 55.
4. Fidelity - not just this branch - also has a stunningly robust web-site. The amount of detail you can get from it vastly exceeds my understanding, but if you have an interest or want to gain a good understanding about your portfolio, your target portfolio, or anything financial, their tools are #1. And they're available no matter what branch you use.
Super smart people, super smart advice, super good attention to detail. If I could buy stock in this branch alone, I'd do so. Alas, Fidelity is privately held, so I've taken the next best alternative.
I do miss the days when they'd lay out freshly baked Otis Spunkmeyer cookies beside a bowl of fresh fruit, but I understand, these last few years have been tough. Cookies and fruit made me happy, but Fidelity means money in the bank and that too brings a smile to my face. read more