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    Fashion Express

    4.0 (1 review)

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    19 years ago

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    PIER 39

    PIER 39

    4.0(1.6k reviews)
    1.0 miFisherman's Wharf, North Beach/Telegraph Hill
    $$

    Pier 39 is the perfect mix of waterfront fun, shopping, and great food all in one lively…read moredestination. The pier is filled with unique shops, entertainment, and plenty of places to grab a delicious meal while enjoying the beautiful views of the bay. The food options are endless, from the famous clam chowder served in a sourdough bread bowl to tacos, seafood, and classic fair-style treats. As you make your way toward the end of the pier, you're rewarded with stunning views of Alcatraz Island and the bay. One of the highlights is watching the sea lions relaxing on the floating docks below -- a fun and unforgettable sight. Whether you want to stop by for a quick bite, enjoy the scenery, or spend the entire day exploring, this is one of those places that has something for everyone.

    Having lived in San Francisco for numerous years, I've been to Pier 39 many times -- sometimes to…read moreshow out-of-towners cool parts of my favorite city and sometimes because I just wanna go to a place by the bay that feels like a carnival! The stores are super cute, there are things to do, there are restaurants as well as good quick eats (like the mini donut shop - oh my gosh that's so good - and a cute retro candy shop at the end of the pier. Additionally, the views at the end of the pier are magical, and you get to view it with songs from the sealions! There are also magic shows at the pier you can watch for free and a large carousel! Pier 39 is 100%, touristy, but it is still festive and fun, whether you're an out-of-towner or a local resident. The only downsides are the prices (because this area is a tourist trap) and the parking. Here are some tricks and tips: Look for coupons for some of the pier activities (ie, coupon books, Groupon, and even on the ads in the local map they give you for free). I've found coupons for the Aquarium By the Bay, restaurants, the mirror maze thingy, and The Flyer. You can also go to the Visitor Center office on the 2nd floor of the pier! Just ask politely for coupons, and they'll usually have something. (They gave me 20% off some nice restaurants last time.) As for parking, be careful with street parking because if you are even a minute late, I swear, you'll find a ticket on your windshield! The city ticket workers are like hawks. There is a Pier 39 parking garage that is the closest but costs a lot. You can look for open parking lots further away, like at hotels, which can be cheaper. If you are able to walk, that may be a good option -- or better yet, take public transportation when you can. That is part of the San Francisco experience! One more tip: if it's your first time there, bring a lock to put at the end of the pier! (See photo) There are definitely a multitude of photo opps here!

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    PIER 39
    PIER 39
    PIER 39

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    V Boutique - Our beautiful V and S at our grand opening event

    V Boutique

    5.0(14 reviews)
    1.1 miFisherman's Wharf, Russian Hill, North Beach/Telegraph Hill
    $$

    V's Boutique was definitely not on my bingo card this year, but I feel like I hit the jackpot…read morefinding it! My daughter and I were visiting from San Antonio for her 10th birthday, and I stopped in hoping to maybe find a dress for my 40th birthday. I ended up finding the most beautiful dress, and my daughter picked out the perfect belt after Victoria suggested adding an accent. She also recommended a gorgeous scarf that made the whole outfit scream, "I'm 40 and I'm here for it!" Victoria and her two amazing interns made us feel beautiful, confident, and so welcomed. They were incredibly sweet to my daughter, and I'm so grateful we stopped in. It made my day and left such a positive impression on both of us. I'll definitely add a photo of the finished outfit when I wear it! They had prices to fit all budgets and the proceeds go towards so much good!

    This is an amazing find near the Cannery in San Francisco. A friend visiting here saw a beautiful…read moresparkling pin in the window but it wasn't open. After she left the City, I decided to go get the pin for her birthday in July (if I can wait that long). I called to find out when they'd be open. Victoria, the owner, answered and let me know when to come by. Meeting Victoria in person was a delightful experience as was finding out more about her very eclectic jewel of a business. It's a nonprofit that helps people by giving them a boost up with beautiful clothing at little to no cost. The clothing is all donated, clean, on hangers, and goes to help those in the community to get warm clothing, to interview for a job, or just feel like they can stand up a little straighter. Anyone can come to browse through the myriad of treasures. And, of course, buy something at a good price. All proceeds really do go back into the community.

    Photos
    V Boutique - New arrivals from NYC

    New arrivals from NYC

    V Boutique - Our very own Lynne in the creation of a black & white story. Love watching her work!

    Our very own Lynne in the creation of a black & white story. Love watching her work!

    V Boutique - Yay for chambray!

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    Yay for chambray!

    Fashion Express - womenscloth - Updated May 2026

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