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    Family First Cremations Services

    3.0 (2 reviews)
    Open Open 24 hours

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    Direct cremations

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    Neptune Society - Front Exterior

    Neptune Society

    (49 reviews)

    Fairbanks/Northwest Crossing

    The $30 Lunch That Could Have Been Worth Thousands…read more Last week I received a beautifully printed invitation to a complimentary lunch at a nice restaurant -- a presentation by Neptune Society, a cremation pre-planning organization. I RSVP'd, confirmed my attendance, and looked forward to learning more. I was, in fact, a legitimate prospect. Then came the phone calls. An urgent message from their representative, insisting he needed to speak with me personally before the event. I was out of town for the weekend, but I called back the day after I returned -- exactly as promised. He didn't answer, so I left a message letting him know I'd see him the next day at lunch. Professional. Courteous. Done. What came next genuinely shocked me. A voicemail explaining that after further research, he had discovered I had attended a previous Neptune Society presentation years ago -- for my parents -- and since this event was strictly for first-time attendees, he had gone ahead and cancelled my reservation. No discussion. No alternative offered. Just -- cancelled. Now I want to be fair. I understand the business logic. These lunches cost money. He didn't want to "waste" a seat on someone who had already been through the pitch. Perfectly rational thinking -- on a spreadsheet. But here's what that spreadsheet didn't account for: I know from research that his company competes directly with other cremation organization, and that his company charges significantly more. I would have welcomed the chance to hear what sets Neptune Society apart from its lower-priced competitors -- especially since cremation itself is such a commodity service. That conversation could have justified the price difference. Now I'll never know. That lunch would have cost him perhaps $20-30. Instead, what it cost Neptune Society was a customer who will now go out of her way to choose someone else -- and who is writing about the experience in a post here, where many, many people can also see it and form their own opinions. The lesson for every sales professional and business owner reading this is simple: the moment a prospect feels discarded, the sale is dead -- and so is every referral they would have sent you. Treating people as line items rather than human beings is a false economy. A $30 lunch investment, versus a potential several thousand dollar pre-planned cremation contract -- plus referrals to every friend and family member facing the same decision -- is not even a close call. Elegance, dignity, and respect are not just nice values to have. In a business literally built around life's most sensitive moments, they ARE your entire brand. So I ask you -- how would you have felt? And if you were that representative, how would you have handled it differently?

    Neptune Society Services has been there for my family for serveral that have passed. They have…read morenever been rude/disrespectful to us. They have always been eager to help in any way they can. We have worked with several different representatives, and each has been great. I would highly recommend them and their business.

    Family First Cremations Services - cremationservices - Updated May 2026

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