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Ashland, NE

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Eye specialist

5.0 (1 review)

Services - Eye specialist

Eye exams

Retinal imaging

Eye testing and diagnosis

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3 years ago

I got great service from this place definitely a 5 star eye doctor and should be known

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Definitive Vision - Pretty neat set up here

Definitive Vision

4.9(38 reviews)
25.9 mi•Midtown Crossing, Midtown
•$$

New to the area and needed to find a place for an updated eye exam and some new contacts. The…read moreoffice staff was very helpful in walking me through the steps as a new patient and confirming the cost of the exam after insurance. The paperwork was minimal and the exam was easy peasy. They encouraged me to try out the new brand of contacts they prescribed before ordering -- it was nice to not be pressured into buying glasses or contacts on the spot. When I was ready to order, I called back and was very pleased with the gentleman helping me place my order. My new contacts shipped to my door within a week. Reasonable prices, friendly staff, and convenient location in Midtown.

I've been here the past 2 years for eye exams, previously at Vision Works, so this is definitely a…read moredifferent experience. I first came to definitive vision after pain in my eye led me to seek optometry care that was near my work. They were able to get me in right away in an emergency appointmen. When I met with Dr. Heiss, she was quick to tell me what was wrong with my eye and offered solutions to help. She gave me some eye wipes to trial which worked wonderfully. I then came back for my annual eye exam at a different location and everyone was helpful. I like that it's a smaller place, but it's certainly more expensive than anywhere I've been in the past, so that's kind of a bummer. I love the eyeglass selection, they're very stylish and unique. This year, I decided to take my favorite frames and put updated lenses in them, I love that that's an option. I'd recommend coming here, because it feels like a posh boutique and everyone is helpful and friendly, but the cost might be a bit prohibitive for people. Or maybe that's just my eye insurance!

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Definitive Vision
Definitive Vision - Trying on some new glasses

Trying on some new glasses

Definitive Vision - My glasses are from DV

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My glasses are from DV

Omaha Primary EyeCare

Omaha Primary EyeCare

3.9(16 reviews)
16.7 mi•West Omaha

I have been going to this specific optometry facility for the past several years and have to say my…read moreexperiences gets better each time I visit. I write this review especially since I needed to have my eyes re-checked based on a physical I took at Mercy Hospital two days prior. A nurse administered a simple eye test and told me I would not pass my physical due to my vision score. I didn't think her values were accurate and asked the physician if I were to get a note from my optometrist, if this would supersede their results, he said it would. I called the front desk people to ask if my insurance would cover my annual visit if it wasn't a calendar year since my last visit. She said it would and make a very convenient appointment to see Dr. Johnson who did confirm that my vision was at the standard necessary to pass my physical exam. She wrote a statement on a prescription pad and while I waited the the front area, a technician took the time to re-adjust my frames I had with me and clean them right on the spot. Everyone is friendly, professional, and competent at Primary Eye Care. I would highly recommend this place if you are looking for an eye doctor or thinking about switching providers.

Beautiful office, very tech forward, and super lovely staff. From the start, I had a pretty great…read moreexperience at this office. I had to switch from an office I already really loved due to moving so I was nervous. The checkin person was incredibly friendly, the initial person I worked with during my exam was as well, and the doctor was engaging and thorough. I had zero complaints and was ready to leave the office to write this as a five star review.... So why 3 stars? I work in the insurance field. I understand the importance of taking ownership of your own benefits and not relying on a medical office to provide you with the information about what coverage you have. For this reason, I checked my vision benefits before my appointment and knew that I had a $10 co pay for the exam and a $0 copay for my contact lens fit/follow up. I've had the same plan for several years and that's always been what I pay but it's still good to check in case coverage changes. At check in I was offered a $39 photo of my eye in lieu of traditional dilation and I agreed as I hate the idea of getting my eyes dilated. For those doing the math, I'm now up to $49 due for my appointment. At checkout, I was told my total was $153. That's a difference of $104. I paid it and then went to my car to make sure I didn't misread something on my coverage. Nope, $0 exam copay, $10 lens copay.... I go back in to ask the person at check out. She explained to me that I had a "premium" contact lens fitting which is only discounted at 10% per my plan. I did see this on my benefits but have never been charged for a premium fitting so didn't think it applied to me. I'll say this, if I wasn't one to know things about insurance coverage I may have just accepted that as "just the way it is." I could have easily accepted that I got a "premium" fitting because they used extra technology that felt high end. But that's not what premium means. When I asked what the difference is, the person at check out said she's been asked before but doesn't really know. She offered to find out from another person in the back. She was very kind about the whole thing and happily went to ask and brought back a print out explaining the difference. I was told someone would call me because the person she tried to ask wasn't available. There was a lot of vision jargon on the printout that I didn't understand so I had to go home to look up the meanings. Basically it means this.... If you have regular bad vision like not being able to read a street sign far away, you don't need a premium exam. Premium is for premium lenses: astigmatism, multifocal or monovision lenses, post-surgical lenses, etc. I was called the next morning and told that they'd made an error in coding and was overcharged by mistake. They had already initiated the refund to my card for the additional $104 that wasn't truly due. Great! Glad that's squared away. However, my 3 stars still stand. It's 1000% possible that it was an honest mistake. These things happen. It's also possible that it wasn't a mistake and they're up charging for the reasons I stated above. Because if I wasn't me and heard premium exam I might have just agreed to paying it because I could see how the extra technology might make it "premium." Ultimately, I couldn't confidently refer my grandparents to this office without feeling like I needed to check their receipts after every visit.

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Omaha Primary EyeCare - Beautiful waiting room with tons of space

Beautiful waiting room with tons of space

Omaha Primary EyeCare
Omaha Primary EyeCare

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Eye specialist - optometrists - Updated October 2026

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