I had a GREAT experience at the beauty bar! I went in to get my hair dyed for the first time and…read moreRachel was very informative on every step of the process! I have brown hair and just wanted to get something a bit darker and she let me sample a few swatches before we made a final decision. The interior of the studio was super clean and everyone there was very nice, thank you Rachel for making my experience so nice!

I rent a station here and absolutely love this place and all the girls here are friendly and very…read moretalented. I've done hair for almost 28 years and worked at about 4 salons . This is my favorite! Great relaxing vibe and the owner is super sweet and is very polite.

She got me feeling silky smooth and it was pain free thanks for the Brazilian wax booread more

I book an appointment online and never got a call to verify. Since she is a mobile licenses…read moreesthetician, I called speak in person so I could get all of the details. I left a message and did not get a call back. I called the next today. The voice mail was extremely unprofessional. The voice mail it said if you're worthy I will call you back.

Gwen has always done a great job with my kids. She is patient and works well with my daughter who…read moreisn't always the calmest customer. After searching a long time for someone to do a good job with my daughters hair we are lucky to have found Gwen.

Beautiful salon. Stylists and front desk ladies are very professional and friendly. My hair color…read moreand cuts have been done by 3 different stylists. They are all very good and I highly recommend this salon.

My partner and I stopped in to make an appointment, and we were able to fill out paperwork and such…read morethen for an appointment the next week, which was super convenient. On our appointment day, we took advantage of the first wax free. When we arrived, we were greeted kindly and felt welcomed. My partner had all of his information correct in the system, but mine had to be redone, which was a little frustrating. Thankfully, his appointment was first, so at least it wasn't too terrible. My wax, which I had my eyebrows done, was great. I really appreciated the attention to detail on not just wax, but also making them less long and plucking the stragglers well. I also have a piercing, and the care around it was well-appreciated. The room and table was comfortable, and it didn't feel awkward at all. The climate control was perfect too, which i greatly appreciate since many businesses are so cold to me! I definitely think we will be back! We may even sign up for a package deal.

Made an appointment for 10 am on a Sunday. I get an email at 9am "we're excited to meet you". I…read morewalk in and was informed that the waxer wasn't going to be in and the next available wasn't until 11:30. No offer to discount the wax (prices increased by the way). Just an apology and oh well. Gas prices are high and my time is just as valuable. This is exactly why I wax myself.

I have a super super picky husband who insists on having haircut every two weeks. But not just any…read morehaircut. The perfect haircut. Unfortunately, he also doesn't want to pay a lot of money for it. So for years, he's gone to Great Clips or the like and paid $8.00 for a haircut that 4 out of 5 times looks like I could have done a better job with some clippers in our kitchen. After we moved to O'Fallon, he decided that the nearest Great Clips had screwed him over a time too many and that he was finally willing to pay a little more for a haircut. So the search began. A mile or two down Main Street from our house is this little place called Salon Identity. I went in there once for an eyebrow wax (only $10.00 and she did an AMAZING job). I suggested he call them and find out the price for a haircut. He decided it was sufficient enough if it meant he was going to get a good haircut, and BOY, does he. He always goes to the same stylist - Tara, and she understands how finicky he is about his hair and she's always very patient with him, takes her time, and does a fantastic job. She even cleaned up his neckline and gave him a trim the week of our wedding so that he looked nice and fresh in his tux. Last night, I got my haircut by Tara for the first time and I am SO amazingly pleased at how it turned out. I had no idea it was going to look this good. She even showed me some styling tips to help me out with my new bangs and shorter 'do. The best part is that it only cost me $31.00!!! Absolutely unbelievable! I didn't know you could GET a good hair cut under $40.00. They'll accept walk-ins, but make an appointment today. You'll be so happy!

Chris Whitaker did an incredible job on my hair! He cut about 8 inches off and he didn't rush…read moreeither! You can tell he's truly dedicated to his job and he makes you feel important and like a friend! Not just to make a quick buck and rush through! I have found my hairstylist and will be returning for some color!!

It was my first time getting a lash lift. I've gotten a tint before (they didn't offer lifts where…read moreI went) so I had an idea of how this appointment would go. I did have an early appointment and since having never been here before I arrived early so I wouldn't be late. They did open their doors a little early before they actually opened. I didn't want to be that customer/client who tries to get in early so I just waited lol The woman at the front desk was super nice and helped me check in and let me know that Katie would just be a moment while she prepped her station for me. I had been up since 5am and really didn't want to fall asleep because I wanted to know what the process was and what was being done. Small chit chat didn't keep my attention so I did almost fall asleep. The service was fine? I guess? My lashes on the left eye like didn't take? Not sure if it was because of how it was done or the product that was used? The right eye seemed to work fine. I thought maybe I just needed to put on mascara to really see the difference. I followed after care instructions to a tee! Didn't touch, didn't put on make up for over 24 hours, didn't have them touch water, didn't sleep on my face... The next day my left lashes were pretty much flat compared to my right eye. Ugh. I did get a follow up call to see how my lashes were doing but I was at my bridal shower so there was no way I was gonna stop partying to take that call. I did follow up with them that Monday about how they turned out. They said I could come in so they could fix it for me. I thought, oh wow awesome! They asked for a time that would be best. I said it would be cutting it close for 3:45pm since I get off work at 3:30pm but they said they'd still take me if I got there no later than 3:48pm or something. So they put me on the book for a lash lift fix and I get the email to confirm. So that day I was scheduled, I HAUL ASS because I know time is money, only to be told that they wouldn't be able to do anything. What. Why have me drive out there to tell me that? This could've been a phone call. I get they need to see the lashes but... this could've been communicated to me beforehand. I felt like it was such a waste of my time and money. And then I was told I could come back in the recommended 4 weeks, but I'd still have to pay the same amount... lol why would I pay for a service that didn't work the first time? They offered to comp $20 but that was after I asked. It's just shocking they don't stand by their product. I have gotten my hair done at multiple places (I've moved around a lot), nails done at multiple locations and they offer to fix that service and comp it (if there's anything wrong, which is rare but at least it's offered) And those services are much more expensive than a $70 lash lift. It was really shocking. Take what you will from this review, but I will not be coming back.

I've been going for about 8 months now and love the whole experience. They are very professional…read moreand Kiana does an amazing job every time.

This location is a 10 out of 10! My main waxer Shelby is very respectful and does a great job…read morehelping you stay comfortable and informed during your appointment. She is a delight to talk to and gives good advice on products and skincare maintenance. This location has good evening and weekend hours for those last minute touch ups too. The center is cleaned regularly and will never hesitate to wipe anything down for your comfort. For accessibility the parking lot is shared with multiple businesses so the handicap parking is limited and it is the only convenient ramp to get on the sidewalk as you will have your go further down the sidewalk to avoid steps. The center is very bright and well lit too. Best tip: get the wax passes for those areas that grow really fast.

Sam is amazing, knowledgeable an super sweet. I've been coming here for years an always have a…read moregreat experience. 10/10

Amazing staff and the front desk employees are so nice and helpful! Got my hair done and the lady…read morewas so informative and did the best style I've ever had! Would recommend

Mani/ pedi by ligaya was awesome she did a great job then had a facial by another person that was…read moregood but not great they did not create an ambiance, i had to ask for a blanket because it was chilly in the room they overuse oils and used a hard brush to administer lotions

I showed up early for a 9am facial. When 9am came and went I went to the receptionist and asked if…read morethere was a problem. Apparently the esthetician Shala had just arrived. Since I've been a member for a few years I know there is dress down time and quickly did the math in my head. Shala then appeared at reception with no apologies and wanted to argue with me about when she arrived. She said I was yelling at her (I was not) then she said I was threatening her (I didn't even understand that nor did the receptionist based on the look on her face). I am a 62 year old woman who was standing there with my library book in my hand, not an aggressive or threatening posture. I got the managers name and number and left. The manager Mary Brady reached out to me and discussed the situation. She did apologize for Shayla's tardiness. I will not be returning to this location.

I had a gift card for a one hour massage worth $60. I was told for an extra 35 dollars I could have…read morea 90 minutes massage. However, when I went to check out, they told me it was $70. Because I was not a member. No one explained that to me before my massage because I would not have gotten the extra 30 minutes for $70. I felt this was like a bait and switch. that manager was very difficult and I felt she took advantage of me.

After a previous laser "hair removal" company failed to produce the long term results I was…read moreexpecting, I was dubious about Ideal Image and their claims of permanent removal. However after finishing my treatments I must say I am simply amazed. SUCCESS!!!! The staff is professional and friendly. They made every thing so easy! Many times accommodating my crazy schedule to work in my treatments. I am so happy with this entire experience! Now I can hit the beach this summer hair free!!!

I live closer to Creve Couer but drive to O'Fallon after scheduling failures. I continue to go…read morebecause Monica is so amazing.