1. Elegance By Roya

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    Alexandria, VA

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    Elegance By Roya

    4.2 (247 reviews)
    ModerateBridal
    Open • 10:00 am - 7:00 pm

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    Victoria M.

    I had the best experience with Kimmie at Elegance by Roya in Old Town. She was so friendly and warm and made my mom and I feel at ease instantly. She also was so knowledgeable and had such a good eye. She combined what I told her I was looking for with what looked best on my frame. Most importantly, she did not pressure me at all into buying a specific dress which I really appreciated and gave me the space to make my own decision. Can't say enough kind things about Kimmie and also the selection at Roya is lovely. They have a lot of dresses sourced from Italy.

    Dress1
    Rachel B.

    Farrah was sooooooo sweet during my wedding dress appt. She was well equipped for my indecisiveness. She pulled about 7 dresses and, to my surprise, they were all my taste. This was a phenomenal experience.

    Basia U.

    I had an amazing experience choosing my gown at Elegance by Roya, Alexandria. From my very first visit, I felt welcomed and valued, as the staff worked with me in a very friendly and patient manner. Once I chose my gown, Farah worked on all alterations, ensuring the dress fit beautifully. Because of the short timeframe, the dress was "off the rack", but you'd never guess it thanks to Farah's beautiful work. I looked forward to every appointment, as Farah made me feel calm, confident, and beautiful during this exciting but nerve-wracking time! She provided very helpful guidance on how to ensure the dress fit well, how to keep the dress from wrinkling before the big day, and even recorded a "how to" video of herself bustling the gown for my MOH's reference. I am so thankful for Farah and the entire team at Elegance by Roya Alexandria for making this entire experience feel so special.

    My experience here was amazing! They were so helping in selecting a dress, helping me narrow down what I was really looking for, and then deciding on the perfect dress! It was a beautiful strapless dress but I wanted to add some flowy straps to hang off my arms and they were able to add those no problem. They were very intentional about making sure the straps were comfortable and not restricting in any way. Farah was especially detailed in marking the dress for alterations, making sure I was comfortable standing, walking, and sitting. She gave great advice for the bustle, for what to wear underneath, and for what to do if it needed to be dry cleaned after the wedding. I had a great experience with everyone in the business!

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    2 years ago

    Crystal was an awesome stylist! Loved my experience trying on dresses here. There was a wide selection of dresses to try

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    1 year ago

    Farah was amazing! She helped create my dream dress and I can't thank her enough! She made this one of the best experiences of my life!

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    Page 1 of 7

    Ask the Community - Elegance By Roya

    Review Highlights - Elegance By Roya

    “I originally found the task of finding my dream wedding dress unresolvable, but Farah quickly changed that.”

    Mentioned in 72 reviews

    Read more highlights

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    I had the most amazing experience at Global Bridal! My consultant was Marie and she made me feel so…read morespecial the entire appointment. You can tell she is truly passionate and wants to find her brides the perfect dress. She was extremely patient and let us FaceTime our family who couldn't be there to enjoy the moment. She listened and understood exactly what I was looking for I was in love with every dress she pulled! Colleen was also very kind and helpful! Overall this was an amazing experience and I'm so glad I found my dress here. I couldn't recommend Marie and the Global bridal team enough!

    What an amazing salon!…read more The salon itself was lovely, there are two sides and I was on one side to myself with my party. The other side had two dressing rooms for brides. My stylist, Serki, was incredible, I was so disheartened after checking out another shop the day before and was worried my points weren't getting across. I showed her pictures of what I wanted and the first two dresses she pulled were on the right track, but she took my comments into account and pulled my dress for me on her third try! It was a really lovely experience, we may have been there on a slow day but she let us take lots of pictures and FaceTime my wedding party. She was also great with helping me try on some different accessories and decide on the style of veil I wanted! I was worried about trying what I thought was a smaller boutique but they had an amazing selection, and I was impressed with them trying to help me stay in budget and buying my dress off the rack! Thanks ladies!! Very metro accessible, we metro-ed to King St Old Town and were prepared to walk but the free trolley took us just a few blocks away!

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    I am currently looking for my wedding dress and have had a wonderful experience working with Anna's…read moreBridal. I love a specific designer so I called the shop, seeing that they carry her. I spoke with the manager AJ for a bit, and she explained which of my preferred styles they carry and offered similar styles. She allowed me to walk into the store, look at the dresses, understand their pricing and inventory. She even allowed me to try on a dress that I was captivated by! Everyone at the shop was warm and friendly and happy to help. I am looking to return as I move forward with my wedding dress "journey"!

    Watch out of this business as soon as you pay Anna she will change her attitude…read more. Anna and tracy has cause my fiancé distress and pain that I don't even know where to begin. . Would definitely not recommend any bride to shop here. She's lied to my fiancé over and over again.She didn't just overcharge her but treated her like shit. She walked away from her ignored her, shit talked in front of her to her workers and threatened her. Tracy the one working in Alexandria embarrassed her in front of a bride. Anna overcharged her for alterations and didn't even deliver what was on the receipt. They scammed her and treated her like garbage. Don't let your bride shop here. In the end my bride can't even wear the dress.

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    I had such a great experience at Ava Laurénne Bride. I had a very specific dress in mind and…read morereached out with a few questions before booking. Riley got back to me quickly, explained the process, and made everything feel easy from the start. Even though I made the appointment pretty last minute, they were able to get us in that weekend and made us feel like VIPs from the moment we walked through the door. The shop itself is absolutely gorgeous with a ton of options! All of the little details and special touches made the experience feel much more personal than I expected. I found my dress, had an amazing experience, and would highly recommend Ava Laurénne Bride to any bride-to-be looking for a special and memorable dress shopping experience. A huge shout out to Riley for being absolutely amazing!

    My sister, mom and I went to look at dresses (little sister and I are both getting married). BEST…read moreEXPERIENCE EVER. Never any pressure in any way. Hannah was our consultant and she was AMAZING, so patient and kind. We went back yesterday with the whole crew (my three girls, sister and her daughter, mom, another sister, two sisters videoed from Ireland, Aunt called in from another state) and I said yes to the most beautiful gown I've ever seen. And what a special surprise after you say yes to the dress. So many surprises and special little moments. These memories will stay with all of us but especially my little girls and I. We could not recommend it more Thank you, Hannah, for a beautiful experience and for helping me find the perfect dress.

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    Elegance By Roya Bridal Atelier

    Elegance By Roya Bridal Atelier

    4.4(84 reviews)
    11.8 mi
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    Loved my experience at this store! Emily is the best bridal consultant and helped me customize my…read moredress :)

    My dress experience was decent. I will say, it didn't feel like the "dream dress experience." You…read moredon't get champagne or a very luxury feeling. However, it's a nicer storefront and they have some great dress options. They have in house Seamtress - alterations on your dress is typically starting around $1,200 depending on what you change. I ordered one of their custom dresses that they created with a designer. I further customized my dress with adding a longer train to it and adding a slit. I will say I've seen variations of my dress online by other designers, but I think my quality dress appeared like it was better material. I felt like the customer service varied depending on who you got that day. Some people seemed more kind and tried their best to be accommodating and others seemed like they were just trying to be done for the day. I had around 3 fittings. I could bring 2 people with me each time. They have sample sales available and there's two locations for this company. Overall, if you want the dream dress experience this is not it. However, if you just want to buy your dress and you don't need all the extra bell and whistles (e.g champagne, back drops, private fittings) then this is a good choice. They packaged my dress, veil, and hair band nicely upon receiving everything and they provide a contract with most of the main details of your purchase. You have to pay for everything before you can take the dress (obviously). Overall, if I could do it all again I would probably go with another dress company. That's because I'm extra for the price I ended up paying in total which was around $7K I could've probably gone to a higher end bridal shop with more elevated experience. BUT they checked the boxes and accommodated most of my needs.

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    Elegance By Roya - bridal - Updated October 2026

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