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    Elegance By Roya

    4.2 (226 reviews)
    ModerateBridal
    Closed 10:00 am - 7:00 pm
    Updated 1 month ago

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    Basia U.

    I had an amazing experience choosing my gown at Elegance by Roya, Alexandria. From my very first visit, I felt welcomed and valued, as the staff worked with me in a very friendly and patient manner. Once I chose my gown, Farah worked on all alterations, ensuring the dress fit beautifully. Because of the short timeframe, the dress was "off the rack", but you'd never guess it thanks to Farah's beautiful work. I looked forward to every appointment, as Farah made me feel calm, confident, and beautiful during this exciting but nerve-wracking time! She provided very helpful guidance on how to ensure the dress fit well, how to keep the dress from wrinkling before the big day, and even recorded a "how to" video of herself bustling the gown for my MOH's reference. I am so thankful for Farah and the entire team at Elegance by Roya Alexandria for making this entire experience feel so special.

    I had a truly wonderful experience at Elegance By Roya in Old Town! From the moment my mom, sister, and I walked into the shop for our first appointment to try on dresses, to the day I picked up my dream dress and veil, it was a truly a magical experience. Mariam, Farah, and Kimmie took the time to really work with us. Mariam used her expertise to help me pick out a dress I was admiring and come up with ideas to make it truly my own. Farah worked her magic with the alterations, enabling me to feel 100% comfortable in my dress! She also helped create a special moment when I brought my mom's blusher to be added to my veil--it was a moment I will carry with me forever. She has quite the eye and knew exactly how to tailor the dress to my personality, on top of just being very kind, personable, and so supportive throughout this process! I cannot thank EBR enough for all that they did to make our wedding day so special and to make me feel truly like a princess. I would of course recommend buying your dream dress from them!

    My experience here was amazing! They were so helping in selecting a dress, helping me narrow down what I was really looking for, and then deciding on the perfect dress! It was a beautiful strapless dress but I wanted to add some flowy straps to hang off my arms and they were able to add those no problem. They were very intentional about making sure the straps were comfortable and not restricting in any way. Farah was especially detailed in marking the dress for alterations, making sure I was comfortable standing, walking, and sitting. She gave great advice for the bustle, for what to wear underneath, and for what to do if it needed to be dry cleaned after the wedding. I had a great experience with everyone in the business!

    Shelrethia B.

    I've completed my transaction and can now provide an objective review. Let me start by saying that the selection and customer service at Elegance By Roya is good. Ayesha was attentive and helpful with my selections. I loved 3 of 6 dresses that she selected. I don't have an exact budget, however, I am a conscious shopper so I wanted something from the SAMPLE sale that was advertised, off the RACK. I'm active duty military and was reassured that I would be given a good price. My plan is to resell the dress. I felt very pressured to finalize my decision quickly because of the anticipated increased foot traffic over the weekend and because of alterations (wedding July). I selected Dress #1, Martina Liana gown ($4000). After getting the price with an offer of 30% off, I decided not to make a decision at that time. I emailed the next day to inform Ayesha that I'd changed my mind in favor of dress #2, Enzoani Ora 2020 ($4600) which was less bulky and better for a beach wedding. I was out of town so an electronic contract and payment link was emailed. The contract and pricing for Dress #2 also reflected 30% off. After returning from my trip, I reached out to the store because I wanted to try on dresses #2 and #3 again before taking the dress out of the store as their contract doesn't allow for returns or exchanges. Dress #3 is Enzoani Raquel 2022 ($3400). It is very similar to Dress #2 but fits better and I was told would require "less alterations". Okay, great! Decision made...this is it! I'm leaving the store with a beautiful dress today! Well, this is where things got dicey and shady for me. I'd already paid $2932 for Dress #2 (there was ~$390 balance remaining). However, I was now being told that I only owed an additional $53 instead of $390. Well, that's interesting! Shouldn't I be getting a refund of about $500 since Dress #3 is so much less than Dress #2? Ayesha tells me that Dress #3 will only be discounted at 15% off and made up some lame excuse for the financial exploitation. I said something but decided to keep it classy rather than making a scene. I was also fully aware that I'd previously signed a contract and felt obligated to follow through. Although there was a moment during the completion of the transaction where I imagined myself having the strength of Incredible Hulk and flipping the whole damn desk over. I digress...I also calmly waited for the alterations quote to see just how greedy this business is. My alterations quote was $1750! Got it! Price gouging 101! Either you don't want my business or your business is struggling to move inventory so willing customers are simply being ripped off...sad either way. With that, my overall experience was NOT good. Why do businesses resort to exploitative tactics? Price gouging is a bad business practice even in this economy. Why not sell old inventory at a consistently discounted price and write off the losses on taxes? Where's the accountant?? Bottom line: I'm going to be cute and happy at my wedding but I would NOT recommend patronizing this business unless you're fine with being taken advantage of. I can't condone any degree of financial exploitation especially when dealing with women who are planning and preparing for emotionally charged experiences like weddings where we're forced to make hundreds of decisions in a short span of time. I hope this review helps someone in the DMV area.

    Karla V.

    EBR is a luxe spot to look for wedding dresses. Farah worked with me to find the dress of my dreams. She was incredibly patient and kind. When I was unsure about certain styles, she would push me to articulate what I was looking for and what I may not have liked. She was able to select some fabulous dresses for me. She even surprised me with looks I did not expect to like. The dresses at EBR are great quality and you'll be taken care of by their professional staff!

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    1 year ago

    Crystal was an awesome stylist! Loved my experience trying on dresses here. There was a wide selection of dresses to try

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    8 months ago

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    7 months ago

    Farah was amazing! She helped create my dream dress and I can't thank her enough! She made this one of the best experiences of my life!

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    Page 1 of 6

    Ask the Community - Elegance By Roya

    Review Highlights - Elegance By Roya

    Farah's eye for detail and her ability to understand what styles would suit me best were truly exceptional.

    Mentioned in 65 reviews

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    Clifton Bridal Boutique - This was the yes dress!

    Clifton Bridal Boutique

    5.0(19 reviews)
    17.9 mi

    From start to finish, my experience with Clifton Bridal Boutique was everything I could have hoped…read morefor and more. Katie guided me through the entire process with such warmth, professionalism, and care. She was incredibly easy to work with, always communicative, and genuinely invested in making sure I felt confident and supported every step of the way. I was especially nervous going into my first appointment. I didn't have the traditional group of friends with me, and my mom wasn't able to attend that day, so I came alone and felt a little sad about it at first. But Katie immediately put me at ease. She created such a comfortable, welcoming environment that I quickly forgot my nerves and was able to truly enjoy the experience. Their selection of dresses was fantastic, and incredibly curated. To my surprise and delight, I found the dress during my very first appointment- the fourth gown I tried on! Katie's expertise and intuition were spot-on. What truly sets Clifton Bridal Boutique apart, though, is the level of care they provide. Katie even came in on days the boutique was closed so I could try on my dress when my mom was visiting. That kind of dedication is rare and deeply appreciated. Her communication from the initial appointment all the way through final pickup was flawless, and the bridal tailor they recommended was excellent as well. As a bonus, the town of Clifton is absolutely charming with lovely little restaurants nearby. It's perfect for celebrating with lunch after an appointment. I couldn't recommend Clifton Bridal Boutique more highly. If you're searching for a wedding dress and want an experience that feels personal, thoughtful, and genuinely special, this is the place to go.

    If you're looking for minimalistic and "cool girl" aesthetic modern dresses this is definitely the…read morestore to check out! I specifically chose this store because they offered contemporary designers, but really Katie provided such a genuine and special experience that really made me feel committed to supporting her store. I really loved her vision for all the selected pieces she curated for her collection and I would highly recommend checking out this business. The quality of the dresses really exceeded my expectations and I appreciated the amazing customer service provided.

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    Clifton Bridal Boutique
    Clifton Bridal Boutique
    Clifton Bridal Boutique

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    Anna's Bridal - Kenneth Winston wedding dress from Anna's Bridal.

    Anna's Bridal

    3.8(28 reviews)
    7.1 mi
    $$

    I am currently looking for my wedding dress and have had a wonderful experience working with Anna's…read moreBridal. I love a specific designer so I called the shop, seeing that they carry her. I spoke with the manager AJ for a bit, and she explained which of my preferred styles they carry and offered similar styles. She allowed me to walk into the store, look at the dresses, understand their pricing and inventory. She even allowed me to try on a dress that I was captivated by! Everyone at the shop was warm and friendly and happy to help. I am looking to return as I move forward with my wedding dress "journey"!

    Watch out of this business as soon as you pay Anna she will change her attitude…read more. Anna and tracy has cause my fiancé distress and pain that I don't even know where to begin. . Would definitely not recommend any bride to shop here. She's lied to my fiancé over and over again.She didn't just overcharge her but treated her like shit. She walked away from her ignored her, shit talked in front of her to her workers and threatened her. Tracy the one working in Alexandria embarrassed her in front of a bride. Anna overcharged her for alterations and didn't even deliver what was on the receipt. They scammed her and treated her like garbage. Don't let your bride shop here. In the end my bride can't even wear the dress.

    Photos
    Anna's Bridal - The Terani Couture MOB dress

    The Terani Couture MOB dress

    Anna's Bridal - One of our brides in Casablanca dress and J.L Johnson veil.

    One of our brides in Casablanca dress and J.L Johnson veil.

    Anna's Bridal - Mix and match any bodice with any skirt. Your wedding, your way.

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    Mix and match any bodice with any skirt. Your wedding, your way.

    Ava Laurénne Bride - Used to be an old bank!

    Ava Laurénne Bride

    4.8(78 reviews)
    41.1 mi
    $$$

    Absolutely loved my experience here! Patty was my dress person, and she did absolutely amazing! She…read morepicked so many great dresses for me to try on, and stayed perfectly in my budget! Would definitely recommend this bridal shop to anyone getting married.

    What a magical dress shop! I had always heard wonderful things about this shop and my experience…read morewas AMAZING!! They called the day before and left a very heartfelt message welcoming to the shop and getting me excited for my appointment. When I arrived, the doors were opened for us and we were greeted by the friendliest staff! Ava Laurénne is the site of an old bank and it has such a unique character. They had some dresses on the bottom floor as well as a few bride stations and their bridal suite with snacks and activities. I had the wonderful opportunity of working with Patty for my appointment. Patty really listened to me and put me in different options I never had considered, a lot of which were top choices! Party was so friendly, caring, passionate and really had a great eye! I tried on many dresses and am very picky and Patty was patient and never tried to rush me. Patty really kept my budget in mind when showing me dresses as well. The dress I ended up buying was $500 less than the top of my price point, which gives me more flexibility for alterations. I ended up finding a really unique dress here which is perfect for my wedding day! I purchased the dress and then they gave me the full bride experience! They brought me downstairs and gave me a free t-shirt, they gave us drinks and snacks, and took my picture in many spots around the store. A really nice and special activity was going into the Phone booth and leaving a voicemail for my fiancé about my excitement for the wedding. My mom, sister, and I had a blast! We couldn't stop talking about how nice and helpful everyone was here and how much fun we had! There is truly no other bridal shop like Ava Laurenne!

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    Ava Laurénne Bride - In front of the bridal suite

    In front of the bridal suite

    Ava Laurénne Bride - Bridal suite with snacks

    Bridal suite with snacks

    Ava Laurénne Bride - Their sign

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    Their sign

    Elegance By Roya Bridal Atelier

    Elegance By Roya Bridal Atelier

    4.4(83 reviews)
    11.8 mi
    $$$

    I came here looking for a specific dress and I was happy to see that their online inventory was…read moreaccurate to what was in store. Gg was my stylist and she was so open and kind throughout the process of searching for the right dress. She really listened to what I liked and didn't like and helped me find the one! Wedding dress shopping was way more stressful than I thought it would be. This was my 4th store and so happy I came across it. The dress are gorgeous!!! I could have picked 2 because Gg was so good at helping me pick dresses to try on. They are also very reasonably priced for exceptional gowns. I loved being able to walk the store and pick things out together with Gg and my future mother in law. I recommend everyone stopping in here for sure!

    My dress experience was decent. I will say, it didn't feel like the "dream dress experience." You…read moredon't get champagne or a very luxury feeling. However, it's a nicer storefront and they have some great dress options. They have in house Seamtress - alterations on your dress is typically starting around $1,200 depending on what you change. I ordered one of their custom dresses that they created with a designer. I further customized my dress with adding a longer train to it and adding a slit. I will say I've seen variations of my dress online by other designers, but I think my quality dress appeared like it was better material. I felt like the customer service varied depending on who you got that day. Some people seemed more kind and tried their best to be accommodating and others seemed like they were just trying to be done for the day. I had around 3 fittings. I could bring 2 people with me each time. They have sample sales available and there's two locations for this company. Overall, if you want the dream dress experience this is not it. However, if you just want to buy your dress and you don't need all the extra bell and whistles (e.g champagne, back drops, private fittings) then this is a good choice. They packaged my dress, veil, and hair band nicely upon receiving everything and they provide a contract with most of the main details of your purchase. You have to pay for everything before you can take the dress (obviously). Overall, if I could do it all again I would probably go with another dress company. That's because I'm extra for the price I ended up paying in total which was around $7K I could've probably gone to a higher end bridal shop with more elevated experience. BUT they checked the boxes and accommodated most of my needs.

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    Elegance By Roya Bridal Atelier
    Elegance By Roya Bridal Atelier
    Elegance By Roya Bridal Atelier

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    Elegance By Roya - bridal - Updated May 2026

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