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    El Riojano

    4.1 (44 reviews)
    Open 10:00 am - 2:00 pm, 5:00 PM - 9:00 PM

    El Riojano Photos

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    Sara G.

    This place is dripping in royal vibes and antique mirrors and that makes sense. Once upon a time, the queen's personal pastry chef wanted his own bakery. And the queen helped him make that dream come true. El Riojano is a fancy sugar and treat palace where your coffee comes with a side of powdered sugar and thick chocolate to dip. Reminder: if your employee is amazing, promote them or they'll open a pastry empire and flex on you as they should.

    Torrija de leche
    Saira K.

    I went here once and had to return because the Torrija de leche (like a bread pudding) was the best I had. It's a very traditional pastry shop. There's eating inside or you can take your food to go. Service is very fast. It looks fancy.

    They have the 100+ years owned business badge of honor!
    Felicia R.

    Cool bakery with crazy history. You're first greeted with the badge of honor outside showcasing this business has been here for over 100 years. Everything is so ornate because the queen helped build this masterpiece.... Over 100 years ago!! We liked the hot chocolate experience. The place really comes alive when you walk in, otherwise you'd walk past it and never know basically a bakery museum is inside.

    Cafe con leche, cream bun, hot chocolate, dipper cookie things
    Julia X.

    It feels like all my life I've been searching for the best hot chocolate. Rich, creamy, dark-but-not-too-dark, just sweet enough, thick-but-not-too-thick... and, of course, insanely chocolatey. In the U.S. it is a tragedy that the default hot chocolate is that powdery, bland, horrid instant nonsense. This was the opposite - the most perfect cup I've had so far!! Don't be fooled by the long lines and make your way to the back for seating - generally seems like you don't have to wait and it isn't too busy, unless you're there during the post-dinner hour. The pastries all look great and the ones we had were fine, but the hot chocolate is the real showstopper. Get the dipping cookies if you want, and yes, they do cost extra. LOVE this place and its history, highly recommend!

    Jennifer L.

    Yummy pastries and coffee. We really wanted the little lemon cookies but the server had no idea what we were talking about. Once we paid and spoke to the woman in the front area she explained the lemon cookies had it come out yet and we waited patiently for them. Warm and yummy!!

    Front Door
    Lea S.

    If you're okay with getting poor service from the waitstaff and offered average sweets, then this is the place for you. My family came here twice since the first go-around we figured the poor service was due to us coming in 20 minutes before they were closing; however, that definitely wasn't the case. Both times we came, we were confronted with indifferent waiters who quickly became inpatient if we didn't already know what we wanted. Once we did place our orders, I will say that we did receive them in a timely manner. Although I do distinctly remember wanting to try some ensaimada, and the waiter flat-out refused to take that order; I'm not sure if it was because they didn't have any more of it, or he just didn't want to do the extra work. The highlights of this place has got to be the chocolate and cafe vienes. Rich, creamy, and flavorful! Even so, I do think that there are other restaurants that can offer you BOTH great drinks and service.

    Nicole D.

    Staff is not friendly or helpful. They act as if they dont want you there. The cookies are labeled by name but if you dont know what the ingredients are or what they taste like you are going to ask right? When you ask they give you one word responses and act as if you are asking for the world! I had done some research so I knew what I wanted but there were some new things I saw once there. My husband thought the cookies tasted average. Nothing to write home about. We had better at a smaller bakery. We actually gave them away to a homeless person. Alot of the cookies are only available in large quantities. I do not recommend. So much for the oldest bakery which once baked for the royal family.

    Confiteria El Riojano 09/10/21: Mujis
    Michael U.

    Founded in 1855 and to this day following Madrid's traditional calendar, El Riojano was originally the idea of a Baker who worked for the Royal Family, its interior of mahogany and marble harkening years past while service is abrupt and most certainly not willing to accommodate English. Maintaining a hidden tearoom and outdoor tables, the latter refused as "reserved" at 08h45 even though only one of four was occupied, it was after perusing several dozen selections that choices were made, some such as a glazed Palmier easy to identify while others required a bit of faith. Now in its fifth ownership, though many of Damaso de la Maza's original recipes remain, it was after passing row-upon-row of Pastas that teeth punctured an airy Ensaimada while El Riojano's Caracola falls short of those elsewhere thanks to too much heft and Fruit that is gummy. Remiss to skip the Torrijas, but not about to abide a bare minimum of service seemingly designed to force tourists out, both Lazos and Mujis each fared well to finish, especially the former which looks like a Donut but eats like Viennoiserie.

    Dipping chocolate, café, café vieńes
    Long K.

    We discovered this place as an alternative to the popular Chocolatería San Ginés. Hard to describe their dipping chocolate, but it definitely has a somewhat better pop of richness by comparison. We ordered the soletillas (ladyfingers) which came in a pair for 1.60€. They're almost sponge-like and soft, but a bit lacking in flavor, so I prefer the crunch of a churro instead. The front is filled with glass cases of dozens of bakery goods. The back dining area does full waiter service and has the aesthetics of a 17th century palace dining hall. Scouting the front would give a good idea what the menu items are before sitting to order. Our waitress spoke English after my bout of stuttering Spanish, but I noticed she wasn't as warm and friendly to us or other customers. Note they consistently close for about several hours mid-day so time your visit accordingly.

    Lovely cookies
    Jeslyn X.

    This was my go-to place to get breakfasts while traveling in Madrid. They were known by their hot chocolate with lady finger, but I prefer to have lady fingers with coffee :) There's a lady at the store who greeted me every time when I stepped in. She's really nice, always explained the bakery varieties to me patiently. Loved their lady fingers and all other cookies :)

    Ruben V.

    The Best Chocolate I had in Madrid. Hands down! Ordered a few treats and pastries from here as well. Superb

    angela l.

    A nice place to rest the back after long walk in this busy neighborhood. The two servers were kept very busy all the time we were there. They performed their duty but lack of any personal touch. Really can't blame them! Actually I felt sorry for them! The pastry and coffee were ok. I am sure many other enticing sweets or else must be very delicious that the business was so good.

    Chocolate
    Kateria W.

    Wonderful establishment that makes you feel like a queen (or king) while you dine. I wanted to try the melted chocolate for breakfast since I've heard they melt down actual chocolate in comparison to powdered chocolate used in other establishments. During my time in Madrid, I tried a few chocolate places but nothing comes close to El Riojano. It looks small from the outside but is actually a lot bigger once you get to the seating area further inside. The staff was so friendly and made our experience of visiting Madrid enjoyable. The vibe here just screams royalty as the room will make you feel like you are eating in a royal palace. I ordered the chocolate y soletilla and I thought the chocolate was amazing but didn't care too much for the soletilla. This is just a personal preference though. I didn't like the texture of it after it's combined with the chocolate. I guess I'm in love with my crunchy churros. A positive is that the soletilla was lightly sweetened which I thought was a pleasant experience for my palate. Now let's get to the good part. THE CHOCOLATE!! Man, it was so rich and smooth. I almost wanted to drink the whole cup! I ended up getting in (several) spoonfuls well after my soletilla was gone. I hope that lets you know how wonderful the chocolate really is! I also had a yummy warm crissount and coffee and it did not disappoint. Overall, chocolate lovers must visit! I only regret not buying chocolate in the bakery section to bring back home.

    Hot chocolate with lady finger

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    El Riojano Reviews in Other Languages

    Review Highlights - El Riojano

    The pastries all look great and the ones we had were fine, but the hot chocolate is the real showstopper.

    Mentioned in 10 reviews

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    Chocolatería San Ginés - Truffles

    Chocolatería San Ginés

    4.2(1.7k reviews)
    0.1 kmSol

    This chocolateria has been in business for over 130 years, so it was probably safe to assume they…read moreknow how to make chocolate and just as essentially, the churros upon which their chocolate clings. Based on the definitive opinions of travel vloggers, this appeared to be the place to get the fabled chocolate con churros. Jamie W and I made our way here through the labyrinth of streets near Puerta del Sol. It was early evening so no surprise there was a queue, but it moved quickly because this historic place was a model of efficiency. It's the type of place where you need to be ready to order the moment you're in front of the hostess. Luckily, we had made mental notes of what to order from one particular vlogger, so we were ready. It only took a minute to secure one of their marble cafe tables. Our order arrived fairly quickly. It consisted of a 2,5€ plate of Churros, six long sticks of chewy, delicious dough. Unlike the Mexican version, it wasn't dusted with sugar because the 3,7€ cup of Hot Chocolate was more than enough (Photo 8). Incredibly rich and only lightly sweetened. The churros might've been enough for a neophyte, but we double-downed with a 2,5€ order of two Porros (Photo 7). Porras are a thicker, doughier version of churros, so of course, they were our favorites because they really held the chocolate with assurance. Even though we went through two cups of hot chocolate, we still had 2,4€ cups of Cafes con Leche to wash it all down (Photo 10). It was an ideal dessert experience because who doesn't love awesome doughnuts? Definitely a must-gorge when in Madrid. FOOD - 5 stars...the motherlode when it comes to chocolate con churros...get the porros AMBIANCE - 4 stars...crowded but historically atmospheric with enough elbow room SERVICE - 4 stars...speedy TOTAL - 5 stars...pretty essential Madrid experience RELATED - Exploring Madrid? Here's a collection of places I've visited and reviewed: https://yelp.to/RH4DbI4Fwc

    Churros con Chocolate -- 10/10: literally who am i to judge a churro recipe/spot that has been…read moreserving the same recipe 24/7 since 1894 loool ofc it was phenomenal!!! i fear i will never find another churro as good as this. the chocolate dipping sauce was also so good i wanted to drink it Tucked into an alley in Puerta de Sol is this vintage chocolateria. Stepping into the alley feels like you're entering a vintage postcard. The workers were nice and I had a very pleasant time enjoying my churros and admiring the history and decor inside.

    Photos
    Chocolatería San Ginés - Photo 1: Montage of images from Chocolateria San Gines

    Photo 1: Montage of images from Chocolateria San Gines

    Chocolatería San Ginés - Order of 6 Churros & Hot Chocolate

    Order of 6 Churros & Hot Chocolate

    Chocolatería San Ginés - Chocolate Con 6 Churros...

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    Chocolate Con 6 Churros...

    Santa Eulalia - Glass floor sections that reveal the foundations beneath

    Santa Eulalia

    4.7(36 reviews)
    0.3 kmPalacio
    €€

    It is funny, several months later, one of the last reviews I have to write for a trip that was now…read moreseveral months ago... one of the first places I stopped that trip, on our way to Portugal by way of an intentionally several day long "layover" in Madrid. I'm not normally a breakfast person, but, well, a lot changes when I'm on vacation, especially in cities so known for their food, and more specifically, their coffee and pastries. They do have a slightly confusing system for ordering - at least when I was there, the pastries are in the front and ordered individually from there, like a bakery, but if you're getting drinks to drink there, you have to sit down and wait for a waiter, then if you're getting both, get up again to buy pastries, which they will then put on your open tab. Thankfully, everyone spoke perfect English, so it was an easy enough explanation and process - still a bit weird though. And we still got our coffee orders in like 3 minutes. Coffee-wise, we tried their fancy "Dubai matcha latte", which was... very good, super flavorful, just slightly sweet (it came with a sugar packet if you wanted it sweeter, which it definitely didn't need to be.) Not sure it justified, to me personally, being so much more expensive than all the extremely affordable, less "specialty" drinks, but it was very good. Also a "bombon", a drink word I also learned that day, and then was sad when I didn't see it on the menus at any of the other coffee shops I stopped at, because it was quite good, and, again, also quite cheap. *Super* sweet, obviously, but great. (I was amused that that one *also* came with a sugar packet, which it *definitely* didn't need.) I also tried their chocolate croissant, which, yeah, wonderful. Their pastries are a bit pricier than the coffee drinks, but the croissant melts in your mouth, great chocolate, tons of it, and not, as is often the case with otherwise good chocolate croissants, only in the center. Chocolate actually everywhere. A great croissant. Would definitely be back here often, if I weren't thousands of miles away, normally.

    My Airbnb host recommended this place and it is one of the best bakeries I've ever tried! Their…read moreservice was very quick and they had a beautiful interior. Where they really shine is their baked goods. I highly recommend the chocolate croissant with a coffee! I should've went here every day on my vacation. My only regret is not going early on my trip so I can go there everyday!

    Photos
    Santa Eulalia - Pastry display--gorgeous

    Pastry display--gorgeous

    Santa Eulalia - Cheesecake de pistachio and hot americano.  You can adjust the amount of water as you prefer. Both coffee and cake taste fabulous.

    Cheesecake de pistachio and hot americano. You can adjust the amount of water as you prefer. Both coffee and cake taste fabulous.

    Santa Eulalia - Some of the seating inside

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    Some of the seating inside

    El Riojano - bakeries - Updated July 2026

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