The crown jewel of Fredericksburg's downtown clothing boutiques. Well stocked with rare finds from…read morearound the world. Discriminating shoppers looking for unique wardrobe designs will NOT be disappointed. Prices are commensurate with the quality of their products. The best selection of men's Howler Brother clothing in the state of Texas. Impeccable service from a seasoned and friendly staff. My wife and I have filled our closets with beautiful attire from this retail gem. Conveniently located in the heart of Main Street. Do NOT miss this upscale emporium on your next visit to the Texas Hill Country.

I doubt they remember me, but this September my husband and I will celebrate our 20th anniversary…read more I wanted something special to wear on our wedding day. i Lived 2 hours away, so they mailed me dresses to try on at no cost! My wedding day was perfect because of their very sweet staff!

Earthbound is one of my favorite stores. I love the vibe. The hippie clothes, & jewelry…read more I'm seeing mushrooms are real trendy right now. See them in many other stores as well. But here I found a cute mushroom mug. Prices are a little high. But I'm sure the work that goes into them is labor intensive. Some of the dresses I liked for the summer, were just so heavy, or layered with fabrics, just too hot to wear in the summer time.

This was a cool store. If you like mushrooms, earthy stuff, carved wood, cool pjs, unique…read moreshirts/ponchos/sweaters, cute hair accessories, jewelry, cool retro shirts & fun socks (on sale for 2 for $16) check this place out! There are so many more cool & unique things to purchase here that I didn't list. They even have a large clearance section in the back. Most stores in Fredericksburg are insanely overpriced but I bought a really soft & cute beanie here for $20. I was looking for a black one but ended up finding one out completely different that I love. When I went to check out at the register Alfred asked me if I found everything I was looking for. I mentioned I was looking for a black beanie & without me even asking, he darted from behind the register to go search for one for me. He brought me the only black beanie in the store but it didn't have a fuzzy ball on top, it had an eye . Not what I had in mind but I REALLY appreciated him voluntarily looking around for me. So kind! It is just rare that people go out of their way to help customers these days. He even offered to cut the tags off my new beanie for me. Thanks Alfred for being awesome! Christmas is around the corner & this place is filled w cool gifts!

Visited Hill Country Outfitters for the first time in October 2025. We had a fun time shopping, but…read morethe real highlight was Natalie. She was so friendly and gave styling advice without being pushy. We had such a great experience with her that we returned with friends just to visit her this February! There is such a big selection of nice clothes for men and women, but the sale section just makes the experience so much better! Great deals on great clothes and shoes. If you need styling help, be sure to ask for Natalie. She is a gem!

We love this store, it is well organized and has a great selection of high quality clothing and…read moreaccessories. The real reason we will continue to shop here each time we visit Fredericksburg is the salesperson, Natalie. She has made each trip very enjoyable and offers fantastic styling ideas and great service. We take our friends and family to see her when in town and she is always quick to help and just makes each trip feel special. Go say hi to Natalie and let her make your shopping trip special.

Chelsea was so helpful and made me feel confident in my hat she styled. I brought in some pictures…read moreof what I would like my hat to look like and she brought it to life. There are so many hats to choose from if you don't already have your own hat. Be sure to stop by this hat bar! It's much more affordable than the other locations in town. Lots of other clothes as well!

My husband and I decided to stop here to check out the store and Saloon and use the bathrooms. We…read moredidn't really talk with anyone and nobody greeted us upon entering. We just walked in and started looking around. It's a big store with cowboy decor and western wear for all ages. It was interesting seeing the animals on the walls. The bathrooms were nice and clean. We walked to the Saloon to check it out. We didn't go in but we looked in. The Saloon had a few people there but it was mostly empty as it was 3:30 in the afternoon. Overall it was a cool stopping place to browse if you like a cowboy type of atmosphere with shopping, clean bathrooms, and a Saloon.

Elizabeth was remarkable she helped customize my boots and get my hat fitted…read more This store is so Texas I love it. Is grand! Full of nice people with many options. I left with a hat some boots and a hat pin. They have something for everyone. I'm sure you'll find your right fit.

I was willing to spend $1000 on boots but the lady who helped me made me want to leave. She was…read morehovering and had a resting bitch face. I left.

So, the first thing you must know about Fritztown Mercantile, (and my hubby's favorite thing about…read morethis shop) is that they have a cooler with FREE beer you can help yourself to lol. My hubby didn't believe it so he asked the cashier. She confirmed and also informed us that it is allowed in Fritztown to consume alcohol while walking the town! Wow! What a fun place, both Fritztown and this shop! They have so much cool stuff to shop for, from novelty gifts, Fritztown souvenirs, women's clothing, books, home decor, kids toys...and much more! Reasonable pricing as well and a "sale" section for various sections of the store. I loved this shop and so did my hubby lol we can't wait to return! Loved our experience here and the fun ambiance and staff!

Cute store, lots of nice items. Prices aren't bad. Friendly people. They were putting up new items…read morewhile we were in.

Unique sweet treat in the heart of Fredericksburg's Main Street!…read more I stopped by Piccolina to try their famous "Proseccolina." Your choice of Italian ice topped off with some Prosecco -- sounds perfect! After trying all of their flavors, I selected the strawberry Italian ice! It was perfect sweet, fresh, and tart. It paired perfectly with the acidity of the Prosecco. Can't wait to come back and try more flavor combos!

Great alternative to ice cream! Short but healthy ice cream menu! Server was friendly and allowed…read moreus to sample all the available flavors, which was fantastic and satisfying! I ended up picking Fredericksburg beach! Plenty of space for people to seat inside and out side (see photos).

This store is awesome! My friend & I were dying of laughter over all the funny T-shirt's. Wish I…read morehad room in my suitcase for like 10 of them. Super cute shop. Would definitely recommend stopping here when you're walking around Fredericksburg.

Hilarious shirts. Wish I had the money to buy them all. Had some good ones on sale. Will…read moredefinitely be back.