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    15 years ago

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    Deja Vu - Storefront on the boards

    Deja Vu

    3.0(1 review)
    0.0 mi

    I can distinctly remember the experience of trying to purchase an iron-on t-shirt on the Wildwood…read moreboardwalk in the 80s and 90s: dance music blasting out of every store, "that guy" standing outside, hooting and hollering at all the girls and boys walking by, trying to lure them into the store to buy something. And then the negotiating would begin. It was next to impossible to get these places to tell you what the final cost of your t-shirt would be until after they pressed it. That $5 t-shirt advertised on the wall would suddenly skyrocket to the $20, maybe more, depending on what decal you selected, and then another few bucks to wax over the print so it would hold up in the wash. Of course, none of these costs would be disclosed to you until it was too late, and oftentimes they'd try to rope you into buying a second t-shirt for a discounted price before giving you the tally for the one you actually wanted. It was an experience that left you feeling dirty and far poorer than when you first walked in. So when my kids asked me if I would buy them t-shirts last week as we walked the boards, I was quite leery. Even worse was the idea of trying to buy them in a store called Deja Vu. But this store looked as good as any. No loud, obnoxious club music blaring away, and "that guy" was nowhere in sight. A friendly Russian girl was the only person working in the store, who greeted me without immediately launching into the hard sale. Apparently, the shady practices of the past have given way to far more straightforward pricing: all blank t-shirts are priced as marked and any decal is free with each purchase. $5 more if you want the wax protection. In the end, I escaped unscathed. Two $9.99 t-shirts, each with a decal of my kids' choice, plus the $10 to protect them both. That latter part may very well still be a scam for all I know, but at $15 a shirt, I felt like I got a good deal. Would have cost a lot more 20 years ago, believe it or not. #progress

    Dot's Place - menscloth - Updated May 2026

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