I love the couple that own this business. I've worked with them for more than 10 years, and you can…read morealways count on them for the most honest opinion on any jewelry, especially diamonds of all grades. In a cutthroat business like jewelry, it always helps to have someone you can trust more than the rest. They are in business, and know how to deal, but they are also very straight forward about your options.

My husband and I got our wedding rings from them. Their inventory, knowledge, customer service and…read moresupport are amazing. They are so warm, informative and friendly. We will refer clients here and certainly be back ourselves for more of their gorgeous jewelry! Update: We've been back for more and loved every moment of time spent with these wonderful people! We also love the anniversary band we found there!

I can't recommend General Diamonds enough. A close friend referred me to them, and within about 25…read moreminutes of walking in, they helped me design a beautiful custom engagement ring for my fiancée at an incredible price. What stood out most was how knowledgeable, honest, and welcoming they were. They're a true family-owned jewelry business, and you can feel the difference immediately. There was no pressure, no upselling--just genuine guidance and expertise. They listened to exactly what I wanted, helped bring the vision to life, and made what I thought would be a stressful process surprisingly easy. The quality of the ring exceeded my expectations, and the value was unbeatable. After this experience, I can confidently say I've found my family jeweler. I'll absolutely be coming back to General Diamonds when it's time to purchase our wedding bands and for any future jewelry needs. If you're looking for a custom engagement ring or simply want to work with people you can trust, do yourself a favor and visit General Diamonds. You won't be disappointed.

Came back for my wedding band. I asked Farid and Ida for a custom job (two toned with a gem stone)…read moreand they delivered beautifully. They kept me up to date throughout the whole process and gave their recommendations as we worked on the design. Mood rings had a significance on my road to marriage and they obliged my silly hand drawn design to embed a tiny mood rings into a larger wide band (see pictures)

My husband and I had Rakel make his custom wedding band and we were floored by the beautiful…read moreresult. We had a family ring with diamonds in it that Rakel extracted to incorporate into a design we showed her. The band design we gave her was without gems, but we expressed our idea of wanting 6 diamonds burnished set into the band. Rakel took the vision of our ring and after careful coordinating and her expertise advice she was able to create the PERFECT band. All in three weeks from first conversation to the completion of the ring. The band was made just in time for our wedding in Greece. We are so happy with the final ring and could not have dreamed of a more beautiful piece. We love it and my husband gets so many compliments. Rakel is so professional, skilled and receptive to her clients. We will definitely be returning for any future jewelry needs.

A friend of my mother in law suggested I check out Blue n White when my now husband and I were…read moreshopping for engagement rings. I'm so glad we did! I got my dream engagement ring, that I didn't even KNOW I'd wanted until I looked on their website and fell in love with the Princess Anne. We brought in a family heirloom diamond for the center stone, which was a little bit chipped, and Blue n White had the ring made beautifully, with the prongs covering some of the chips and also holding the diamond in just the right places to make sure it was secure. Rakel & Albert were a joy to work with. They were so sweet and genuine with us, it felt like we were family. They were never pushy or overbearing -- they were only looking to help me get the ring I'd always wanted -- even if it wasn't with them. I also purchased my wedding band here, and to say that it fits perfectly with my engagement seems like an understatement. I absolutely love my rings and look forward to getting an anniversary band here in the future to go on top of my engagement ring! :) All in all, I had an incredibly wonderful experience here and would suggest that everyone go check them out!

Had a great experience with Cristine, she made the process super simple, quick, and easy. Was…read morelooking for a specific ring my wife wanted, but unfortunately they did not have it in inventory. But, Cristine was able to render the exact same style design ring I wanted within the day. I just wanted to make sure it looked cute and pretty, and she did just that. Not only did it look good, but it was reasonably priced and affordable. The ring was made in just 1 week of talking with her, and then shipped to my place in just 2 days. Cristine is super quick and responsive to communication and informed me of any possible delays. Really great experience here that I was not expecting. Super respectful. Definitely recommend! Thanks again Cristine!

I highly recommend this place for all of your jewelry needs. Each piece is carefully designed with…read moreprestige care and love. Will definitely go back to them. Thank you to the very helpful and friendly staff as well. I had the best shopping experience.

Berj has the absolute finest quality of stones and metals and designs. I've taken GIA courses in…read moreDiamond Grading and Colored Stone Grading, a long time ago. That means I can spot the GOOD STUFF and everything they sell is GOOD STUFF!! Berj, Pauline and Jack (their handsome son) are wonderful people with a family business they have had for many years. Berj told me some very interesting things about Armenian culture. I've gotten several rings from them a long time ago. Platinum and 14K white gold settings. Pauline is their designer. They are both around eighty and still active and healthy. I recently saw them at the Gem Show in Houston and they still have wonderful jewelry. Scooped up some tanzanite that was to-die-for!!

We have been a customer for over 20years & always satisfied. They design, repair, & stand behind…read moretheir products. Very satisfied.

I am at a complete loss for words. Less than 24 hours after proposing to my now fiancée, the…read morediamond I had saved up for so long fell out of the ring! I cannot believe Vrej did not ensure it was more secure given the size of the diamond and the amount I paid. We have spent the last two days searching everywhere for the lost diamond but haven't been able to find it. My fiancée is completely distraught and has not stopped crying. This experience has been emotionally devastating for both of us. Vrej has turned our engagement into an absolute nightmare. We had family flying in from out of town to celebrate the engagement this weekend, and instead, they arrived to find my fiancée crying non-stop, her joy replaced by heartbreak. We quickly returned today to speak with Vrej in hopes that he could help us figure out why this had happened. To add salt to the wound of our situation, instead of being met with the helpful person we thought we knew, we were met with threats and accused of being thieves by Vrej himself. I couldn't understand how one of the most exciting and significant purchases of my life could turn into such a negative experience. He raised his voice at us, making a scene and insisting we had "done something" to the ring. I was completely taken aback. I've never been yelled at, let alone threatened and called names like this anywhere. There was zero professionalism now that he had our money. We were left with his poor work that resulted in losing the main diamond I paid so much for. Not so much as an apology or even a hint of trying to resolve my concern. The fact that he so quickly went on the defensive in such a loud and public way when we trusted him to help us genuinely speaks volumes about the kind of business this man runs. This accusation was a crushing blow, adding insult to injury. I cannot believe a jeweler with supposed 40+ years of experience would treat customers this way. I had saved so long to buy this ring, only for Vrej to carelessly sell me a poorly designed piece that lost its precious stone. The disappointment is overwhelming. After speaking with multiple reputable diamond setters, they all commented on what a poor job he did and how unprofessional his work was. Their consensus only confirmed our worst fears about the craftsmanship. Vrej has not only ruined our engagement but has also caused us immense emotional distress. The joy of this significant life event has been completely overshadowed by the negligence and disrespect we experienced. Our engagement, a moment that should have been filled with happiness and love, has been marred by tears and frustration. I urge anyone considering Vrej's services to think twice. Trusting him with your precious moments could lead to heartache and regret that no one should have to endure for such a special occasion as an engagement. But please, don't just take my word for it - see the pictures I've posted as proof. I would hate for such a horrible thing to happen to anyone else. He should be ashamed of the way he treats customers once he has made his sale. I have nothing to gain from posting this except to warn others. He is refusing to fix the setting or do anything for me and I've come to accept this unfathomable loss but that doesnt mean someone else should.

Can I just say that this was the most amazing diamond ring purchasing experience of my life…read more I picked out a stone I liked, showed them a few pictures of what I was looking for and within three days I had my beautiful custom-made engagement ring! This is totally unheard of. That and Vrej was a pleasure to work with throughout the design process. He even hand delivered the ring to me so I wouldn't have to drive back to downtown LA to pick it up. If you're in the market for an engagement ring or anything else jewelry related this is your place. I cannot say enough good things about Vrej and Diamond Code.

Excellent quality diamonds with great customer service! Their office is very accessible and safe…read more Staff were pretty awesome! Check them out and choose the perfect diamond for you and let them know what mounting you want. For sure they will give you a very good deal and huge discount!! Will definitely recommend DTC to my friends!

This is my 1st Review in Consideration of Jewelers I Ordered…read morea Loose Diamond From D.T.C. Website (Sight Unseen)I Purchased with my Credit Card Immidiatly on Line (Just by the Diamonds Desciption ) Because the Price was Too Good to be True And Believe these Words thati t was Priced Super Low! I Couldent walk Away From it..Even thou I Knew it was Below Market Value Which I Later Found out on the Monday after the Weekend Purchase I Was Right!! Because I called to have it Shipped in the Morning Yes ' it was Priced Mistakenly but' Here is the Kicker And Why I Believe in this Companys Business Ethics / Clients Service and Integtity! So I was Told by the owners Son - Ben Ahdoot that is was a Genuine Mistake and it's Priced way too Low & I Agreed..But then I Said..The Main Purpose of my 1st I Purchase was the Price Because the Photo Looks Inferior and because the Diamonds Decription is Accompanied with a G.I.A Certificate I Felt Rest Assured and me Having Years of Experiance with Fancy Color Diamonds . He Agreed and instead of the Obvious Fussing and Fighting about the Mistakewhich I was Prepared for...He Calmly Said Your Calmly it's Our Mistake.. and Can You Believe he Acctualy Honered the Mistaken Price and Shipped it to me ..I was Shocked! This Sent Me A Clear Message About How Great This Company is,, I Didnt Need to See a photo because I Knew Exactly what Reads on the Certificate Unlike Finished Goods where I would Need to See a Video or Detailed Photo of an Up Close intricate Design. which Unfortunately there Is no Quality Photo or Video Presentations on there Company Website or a Catalouge of there Exceptional Quality Products.,which I will say this ..I Managed to see a Majority of there Products At a Jewelery Show in Vegas the D.T.C Attended And there Product is Amazing! The Quality and Design out Shines there Photos and I Told Ben's Father..I Said your Mwking a Huge Mistake not Marketing your Product Professionally What are you Doing About Showing these Beautyful Pieces to Potential Clients in there Original State or a Presentation Video .,you We would Sell Hundred of Items through Social Media.,because you have the Super Low Prices and Great Quality Product.. The Pictures on Your Website Dont Even Represent in a Favorable or Desirable Manner you Have to Make Positive Changes and Evlove with Swift Action Wow' I Daid How Nice your Jewelery is...It's a Shame Nobody can't be Enticed or Enjoy Your Selection.. Bottom Line is,,there a Great Family Business a Pleasure too Do Business with and If You Really want a Greatv Deall..Just Hang on there Website ..Iam Sure there Be Plenty More Mistakes.in the Future or Until they Spend Money to show there Quality Products in Sthe Right shape.. l.o.l..Just Playing.,there Great & Honest People..Go See for Yourself

I've been coming here for over a decade. When I see a pretty jewelry design on a magazine or wish…read moreto make my own, Mr & Mrs Hur were always friendly and helpful. I always got "one of a kind" jewelry pieces and received a ton of complements. I also got super good quality crystals earring stud (with real 14k gold) and everyone complements how they look amazing. I wanted specific type of four prong and they nailed it. I also come here for baby dol (Koreans gift babies 24K rings on their 1st Birthdays. Parents keep it and use it for the baby as they get older since pure gold appreciates in value). I usually buy it here since other Korean gold shops charge 20% higher. For those creative souls who prefer one of a kind designs, or wish for something extra special, I highly recommend Great King Jewelry!

We just picked out my wedding ring today . David had the best style , prices and genuinely AMAZING…read more attitude a couple Can ask for . We checked out 7 shops around the area and this place had the best prices nobody can beat . We diff recommending this shop to our closest friends , family and ourselves when we go back for anniversary rings . We left this place very happy . He even washed my fiancé ring while we waited .