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    General Diamonds

    5.0 (159 reviews)
    ModerateJewelry
    Open 10:00 am - 5:00 pm

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    Charlise B.

    I sent a few pictures to Farid regarding what I was interested in. When we went to their lovely showroom, we were greeted by the kindest people. Farid and Aida showed my husband and I exactly what we wanted. Once the ring was made and we picked it up, words can't describe the excitement of actually seeing my ring in person. It's BEAUTIFUL. Thanks for making dreams come true.

    When my partner and I felt we were ready to get engaged, we had no idea where to start. We made an appointment at Robbin's Brothers and left feeling discouraged and shocked at the prices we were quoted, even for lab grown diamonds. My partner found general diamonds on yelp and from the moment we stepped into their storefront, we were sold. Incredible prices, friendly and family oriented atmosphere, and genuine excitement from Aida and Farid as we embarked on this phase of life. We designed our rings by first picking the stone and then the setting. Our rings were so reasonable and ready within 2 weeks. The service was so exceptional that I referred my mom to Aida and Farid when the middle stone was tragically misplaced in her wedding ring. My parents were able to ultimately find the stone, so Farid repaired the setting and ended up making her an additional wedding band to symbolize my parents marriage of 40 years. In addition to our engagement rings, we had matching wedding bands made by Farid. We've received nothing but exceptional service from general diamonds and will be lifelong customers.

    Engagement Ring
    Armando G.

    I can't say how lucky I was to have come across Ida and Farid's shop during my search for building my fiancés wedding ring. I had been to many places and none have hit like theirs. Immediately upon arrival I was greeted by Ida's warm presence and told her what I was looking for which was roughly around the time when Farid arrived and was able to assist me right away. Through some quick questions of what I was looking for and price, he provided me with a variety of diamonds to select from, (natural or lab). As I went the natural route Farid was able to show me two stones that were perfect for my band which I had brought in and gave me an idea of what a finished product would look like. I was sold.. Within a week and several diamonds later, Farid and Ida were able to construct me a beautiful wedding ring for my future wife to be. I can't say how grateful I am and I will be back with family and friends!! Thank you so much!

    TLDR I got a better ring, faster, with great people, and they'll repair any issues I came to Farid and Aida's shop at the advice of a priest. I'm glad I did. Originally I was going to buy a ring online that my fiance had picked out, but Farid and Aida were able to custom build the ring my fiance wanted. Except they made some upgrades, they made the center diamond and the surrounding diamonds bigger and I would be willing to bet that the diamond is set better (I've read that the settings of some of the online rings can be a little hit or miss). When I saw the ring I was so happy with how beautiful it was. The diamond was cut very well (the key to a brilliant diamond which I learned during my shopping and though is harder to quantify than size, clarity, and color is equally if not more important). Not only that they got it to me faster than I would have if I had ordered it online which allowed me to propose on a wonderful long weekend that we then got to enjoy together while newly engaged. My fiance also said it was beyond her expectations. Farid and Aida were a joy to deal with throughout the entire process. They helped me to pick a diamond with a genuine desire to get the right diamond for my fiance (not "salesy"). They had a good selection of both natural and lab grown diamonds, and even helped educate me on how to distinguish different aspects of quality. They were genuinely excited about my marriage and about the ring. And if the ring ever has issues (settings, scratches, etc) we can go to them to have it fixed, whereas if we had bought online the repair service is hit or miss.

    Diamond Ring

    The owners were able to assist me in choosing the perfect diamond and ring for my future Fiancée. They were able to craft the new ring within 2 weeks. I would highly recommend checking them out in person if you are looking for reasonable prices and excellent service. Will most likely come back for a gold ring for myself when time comes!

    Jordan F.

    I am officially the 2nd generation in my family to get an engagement ring from General Diamonds. My parents have come here for all of their jewelry needs and it was such a wonderful experience being able to do the same for my engagement. The ring was 100% custom and Farid and Aida were so communicative and flexible during the process. I cannot wait to be back and work on wedding bands with them.

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    5 months ago

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    5 years ago

    The selection and quality are fantastic. Farid and Aida have such knowledge and experience. We only buy our jewelry from General Diamonds.

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    Page 1 of 4

    Ask the Community - General Diamonds

    Do they take walk-ins?

    Yes Malena, people are welcome to stop by anytime, but we advise for an appointment as we can serve customers better without having them to wait, and in some cases prepare… Read more

    Don’t See Your Question? Ask Away!

    Review Highlights - General Diamonds

    Farid and Aida were not only incredibly professional and knowledgeable--they were also genuinely happy for us.

    Mentioned in 109 reviews

    Read more highlights

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    Capri Jewelry - Capri Jewelry Inc.

    Capri Jewelry

    4.8(680 reviews)
    0.1 miDowntown
    $$

    We've been coming to Capri Jeweler for over 12 years, and they have truly become our go-to for…read moreeverything jewelry. The customer service is exceptional, always welcoming, attentive, and genuinely invested in making sure you leave happy. What really sets them apart is their ability to create the most beautiful custom pieces. Every item we've had made has exceeded our expectations and holds so much meaning for our family. If you're looking for quality, trust, and a jeweler who truly cares, Capri Jeweler is the place to go. We wouldn't go anywhere else!

    I highly recommend Capri Jewelry for anyone looking for a custom engagement ring!…read more My fiancé an I stopped by into the shop to look for design inspirations and was helped by Nathan who was not only extremely helpful with putting into words what we're looking for, but most importantly, didn't try to close a sale at all. When it was time for me to purchase a ring, I reached out to him via text and was able to complete the process entirely through text within a few day. Nathan continued to update me while waiting for the ring to be completed and was very quick to apply any edits and alterations to the ring design. The ring came out beautifully and my fiance thought it was perfect. Capri runs a very honest business and I enjoyed the experience so much I didn't even need to shop around or compare prices. I truly appreciate how easy everything was when needing to make such a big decision.

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    Dream Stack

    Capri Jewelry - Please Verify Our Location By Reading The Sign Above. Capri Jewelry Is It's Own Vendor/Booth, Located In A Larger Plaza.

    Please Verify Our Location By Reading The Sign Above. Capri Jewelry Is It's Own Vendor/Booth, Located In A Larger Plaza.

    Capri Jewelry - We Are Located In A Plaza, Our Booth Is #A1. Everyone Is Individual. Please Ask For Capri Jewelry When Entering, To Confirm.

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    We Are Located In A Plaza, Our Booth Is #A1. Everyone Is Individual. Please Ask For Capri Jewelry When Entering, To Confirm.

    Eli's Jewelry - Precise round cut diamonds in hearts and arrows lab grown diamonds with GIA grading report. From 1.25cts and up. 
 Simple perfect cut !

    Eli's Jewelry

    4.9(448 reviews)
    0.1 miDowntown
    $$

    Eli is awesome! I…read morestumbled upon him while I was in the building meeting with a different company who showed me some of the worst diamonds I've ever seen and tried to convince me that they were pretty. Eli knew exactly what I meant when I asked for a beautifully symmetric diamonds and not crushed ice. We vibed right away. He has great taste and knows what a beautiful diamond looks like from an ugly one. Because let me tell you, there are a lot of ugly diamonds out there and there are many brokers who will try to convince you that they're pretty! I also really appreciated that he didn't ask what my budget was like so many other places. He focused on finding me not one, but two perfectly matched pairs of diamonds for studs. All of the other places wouldn't show me more than one pair. And you know what? I took both pairs because they were both so perfect I couldn't let them go! Other places told me it was impossible to find 2 old mine cushion cut matching diamonds but Eli did it. And he did it in like 2 days! He called me and kept me updated. When he showed me the diamonds he was super patient as I studied each one. There was never, at any point any sales pressure. He let me think over which pair I wanted without threatening that they'd be gone the next day (unlike Capri). I highly recommend him and wish I had found him before I got engaged!

    This is one of the easiest reviews I have ever written. I bought my ring from Eli in April,…read moreproposed in June, and six months later to the day, I am ecstatic to report that my Fiancé has not stopped being mesmerized by her ring for a moment. I shopped around extensively, from South OC to Redlands, and even scoured the Jewelry district in LA. From start to finish, no one was as inviting, educational, and patient with me as a buyer. Eli showed me multiple options for center stones, partnered with me to create a custom design that we both loved, and gave me an extremely fair price on a premium product. We maintained excellent communication throughout the process, and he worked double time to deliver his product not just on time, but ahead of schedule. He is an authentic man with an honest practice in an industry that is rife with people trying to rush you to make a decision. If you trust him with your service, I know he will come through. Thank you for being such a significant part of my engagement story. I know my fiancé is excited to meet you. -Doc

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    Los Angeles Diamond Factory - 3 stone emerald cut engagement ring. Total carat weight 3.91cts

    Los Angeles Diamond Factory

    4.9(235 reviews)
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    We had such a great experience at LA Diamond Factory in the Jewelry District! We worked with…read moreMeryvn, and from the very beginning he was incredibly honest, upfront, and transparent about pricing and gold weight. We had been shopping around and comparing several jewelers, and he was by far the most straightforward and informative. Meryvn is also extremely charismatic and easy to work with -- he made what can feel like an overwhelming process actually enjoyable. He took the time to explain everything about the gold quality, weight, and pricing so we felt confident in what we were buying. No pressure, no gimmicks -- just real information and fair numbers. We ended up finding our dream solid 14k gold wedding bands, and he gave us a great deal compared to other quotes we received in the area. The quality and craftsmanship are beautiful, and we walked away feeling really good about our purchase. If you're looking for solid gold bands and want someone who is transparent, knowledgeable, and fair, definitely ask for Meryvn. Highly recommend!

    Working with Mervyn was an amazing experience. I had another consultation at a different location a…read moreweek before, and two totally different experiences. From the very beginning, he was incredibly patient, knowledgeable, and thoughtful throughout the entire process. Im someone who values opinions of those who have an expertise in an area, and he has no problem giving us his thoughts and opinion. As we were figuring out what my girlfriend's ideal ring would be, Mervyn offered honest insight, great guidance, and never made the process feel rushed or overwhelming.(not to mention a great price) He truly took the time to understand what I was looking for and helped bring that vision to life, making what could have been a stressful decision feel exciting and enjoyable instead. I couldn't be happier with how everything turned out, and I'm so grateful for his professionalism, care, and attention to detail. I highly recommend Mervyn to anyone looking for a jeweler they can genuinely trust.

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    Los Angeles Diamond Factory - 2ct round diamond in a 4 prong pave diamond mounting.

    2ct round diamond in a 4 prong pave diamond mounting.

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    Burbank Jewelry Outlet - 122 E. Alameda Ave. Burbank CA 91502 (Outside View)

    Burbank Jewelry Outlet

    4.8(249 reviews)
    9.1 mi
    $$

    Professional & knowledgeable jewelry pros. Reasonably priced beautiful jewelry. We are very happy…read morewith our ring design. And...Jewelry cleaning of items purchased at no charge. Our jewelry center from now on.

    I would like to preface this review by sharing that I have never left a 1-star review before …read more.. for anyone. As a small business owner myself, I know that negative reviews are a hard pill to swallow, and so I do not take it lightly that my experience with this company was so incredibly negative that I felt the need to share about it in this format. Putting aside the fact that the staff showed me my engagement ring before it was even finished and my fiancé could collect it and give it to me (I was there picking up something else and they came out and just showed it to me), I wanted to share what happened today. Burbank Jewelry Outlet designed the engagement ring mentioned above as well as a matching wedding ring in white gold with small emerald-shaped diamonds and small, round lab-grown emeralds. I got married last January (so about 16 months ago) and earlier this year, I noticed that one of the emeralds had fallen out and a bunch of the others were cracked. They told me this was normal: emeralds are softer than diamonds, which I knew. Fine. I hadn't expected my ring to need repair in its first year but I prepare to be even more careful. They replaced it and repaired it and I was not charged (whether they assumed the charge or the ring designer did, I don't know). I was very grateful for that. Fast forward a few weeks - about three weeks ago by now - and I notice that one emerald is again, missing. I was traveling until a few days ago so when I came home I was going to get it repaired. Today I looked down and yet another emerald was missing. That's three emeralds gone in about five months. I called Burbank Jewelry Outlet. The first person was friendly enough but didn't have the answers for me and transferred me to a man who was BEYOND abusive! I asked if the first person had communicated my issue and tried to explain what had happened but he would not let me finish a sentence. When I asked if I couple please finish my sentence explaining my issue, he told me I had to speak to him "in a nice way." I responded by saying that I was trying to explain but he kept interrupting me. Before I could go any further he had told me he would call the authorities on me (for what, exactly? Asking that a jewelry company build a ring that didn't lose its stones all the time), told me to F off, told me never to call again, and that he would not talk to me, or work with me. I will freely admit when I am out of line. I was not. I was firm but polite and tried only to explain the issue at hand. After he threw the F word at me and told me never to call again, I hung up. I refuse to be spoken to that way, to be told by a man to quieten down, to stop talking so he can talk over me, to be told to F off. Screw that! This ring was badly made. Period. A woman spoke to you confidently and you wanted to shut her down. No way, man. Stay away. What an awful experience! And guys, if you feel the need to try to "put me in my place" and write me a nasty response, go ahead. I really don't care.

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    General Diamonds - jewelry - Updated May 2026

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