Best jewelry store ever! They are so knowledgeable, helpful and actually care about what you want. Pricing is extremely fair too! My dad has been going here for years for all of my mums jewelry which is so beautiful! Now I just got engaged and of course my fiance got my gorgeous engagement ring from them. Highly recommend and can't wait to have them create my wedding band to match my engagement ring. read more

At first glance, the store appears unassuming; however, my experience was extremely positive, yet unexpected, as this has now become my favorite jewelry store. RJ and Vic went above and beyond to source me a Rolex set for my wife and I, with acquiring both a 40mm 18k Gold Rolex Day Date with President Bracelet, which included the factory diamond and gold dial for me, as well as a beautiful 31mm 18k Gold Rolex ladies Datejust paired also with the President bracelet. As my wife was drawn to diamonds in her Rolex, the owner Jeff was able to acquire a custom diamond dial and and custom diamond dial. From the day we went into the store, until when we picked up the watches today, the turnaround time was approximately 2 weeks, which included any custom work, overhaul, servicing ,and polishing. My understanding is the store has been at the same location for the last 43 years, and the owner, Jeff has created an extensive network, where he is well known and regarded in the industry. Thus, distributors are happy to work with the store and source items such as watches and gemstones (natural and lab grown) at much cheaper prices than other jewelry stores within driving distance AS WELL as online. The store them turns their low costs as saving money towards their customers requirements. Thank you Jeff, Judy, RJ, and Victor! Have you all have a great New Years! read more

Diamonds - Jewelry Near Me - Laguna Hills, California

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Someone at work recommended them, she had her ring made custom here. I took my engagement here after I lost the center stone. They got me a new beautiful stone and set it in less than a week. Amazing price, even compared to online sellers. If anyone needs a jeweler this is the place to go. read more

First time visiting over this past holiday. Very pleasant experience, found a few great items, stayed open late for me, will be back 110%. Plus I didn't feel like I was ripped off like most jewelry stores that over charge. I imagine that's why they have been there for 30+ years. read more

Can't recommend this place enough. Jeff is extremely knowledgeable and gave us great information when it came to purchasing rings and even replacing a diamond on my mom's old ring - he practically made it look brand new and she loved it more than the original. My fiance also purchased my engagement ring and we bought our wedding bands here as well. We are definitely life long customers. Thanks Jeff & Judy! read more

Jeff the owner of the store switched my real gold and diamond bracelet for a fake one. Beware do not go here!!

Great Experience! We were introduced to Jeff and Judy by a friend and knew immediately that they were the ones to get our next ring from. Jeff was able to make a custom ring from a sample we brought in and instinctively made small adjustment to make it even better. Great quality, great price and great people. Thank you for being a great local jeweler! read more

Jeff and Judy were awesome regarding repair of my wife's diamond ring! Highly recommend!

In response to owner Jeff's comment that took two years for him to years to respond (I was just notified via yelp ) Jeff's response is a total copout. Jeff if you had integrity as a person and jeweler you could've done one of two things: 1 You could've been straight up and honest 2 You could've simply stated "take this matter up with your ex-husband" if you truly felt uncomfortable. Instead you and Judy made up BS excuses about how the information on the ring was offsite and simply never responding with some sort of follow up is unprofessional. Be better do better!! Love & Light read more

Two weeks before my wedding, I noticed that my engagement ring was severely bent on the sides, and the top was going crooked. I was very distressed, as I had no idea how that happened so I began my search for jewelry repair. After visiting a few places, I found my way to Jeff and Judy at Diamonds Direct. Judy was so kind when we came in and assured me that if anybody could fix it, Jeff could do it. The next day when we spoke to Jeff, he was very knowledgeable and assured me that it could be fixed and not to be too upset. I was leaving in a week and a half for my destination wedding, and he told me he would be able to fix it in a day. I was overjoyed and my ring came back looking like the day it was slipped on my finger. He did a beautiful job and cleaned it up so it looked brand new. He delivered on time and with great expertise. I was so thrilled to have found him and highly recommend Jeff. He also buys gold and gives, a great price. I will definitely be using him in the future. read more

Jeff is the BEST!! There's really no better way to put it. Diamonds Direct made our dreams come true. His attention to detail and craftsmanship is unparalleled, and even better his prices are astronomically better than any other competitors. I went to countless other jewelers to "shop around" before finding my way to Jeff and he really is unbeatable. You can feel comfortable that Diamonds Direct will get you the most bang for your buck in whatever price range you're looking for. He procured the perfect rock (I was about as picky as possible but he still delivered!), and was able to make our dream design into reality. Thank you for everything!! read more

I came in here the other month looking for a very specific diamond to help my dad replace my mom's lost engagement ring. I am extremely particular, and when it comes to jewelry, I can be quite difficult to please. Let me just say, "Wow!" This store is absolutely wonderful. Jeff's prices are downright unbeatable, and Judy was so incredibly sweet and patient with me. To make a long story short, I couldn't have left the store more satisfied with my purchase. Thank you, Jeff and Judy! read more

Diamonds - GIA Certified Triple Excellent Cut amazingness - Jewelry Near Me - Laguna Hills, California

I have personally known Jeff since 1982. In those years I have done much business and referred many friends to Jeff at Diamond's Etc. When it comes to diamonds or Rolex there is no other person more honest or experienced in my opinion. I remember sending a guy to Jeff who had a Rolex with diamonds, emeralds, and rubies. This gentleman believed his watch was worth around $65,000.00 however with a quick examination with his loop Jeff indicated the band was not Rolex, the precious stones were fake, and the face and bezel were not Rolex. This is why it is important to know someone you can absolutely trust and Jeff is that person. I am sure not every business transaction goes as planned, that is a part of doing business, equipment failure, family emergencies, kids in trouble, or just honestly forgot, so allow yourself enough time to educate yourself and relieve your mind of any pressure to making a sound decision. Jeff will take the time to explain and educate you as well as RJ. I now live in South Florida and I still refer both my old friends in California and my friends from Florida to Jeff at Diamonds etc. I always feel good that I can help another person, if you have any jewelry questions please take the time to call Jeff, I promise, you will be happy you made the call. read more

I really hate to write a bad review but I feel strongly that I have given this business chance after chance 7 to be exact and even at the end of it all the experience was horrible.....this was supposed to be my dream wedding ring. Myself and my husband were both so excited we could finally make this happen...... The process started out great. I came in with exactly what I wanted in mind. The jeweler Jeff told me he could make the ring exactly how it looked in the picture. To be honest the price was fair. We proceeded and he asked if I needed the ring done by a certain deadline, I didn't so I said no. I asked how long it would take just to have an idea, he told me about a week. I thought wow that's really fast for a custom ring but ok that sounds great, as long as it's done right. I went over details with the jeweler and even gave them video and pictures of the exact ring so there was no question what I wanted. This was early November and a a couple weeks later I called to check on the status after not hearing anything. When I called I was told by Judy that oh well you need to ok the CAD drawing for us to get started! Well was anyone going to call me and let me know this information not to mention that wasn't told to me upfront. So I asked if they could email it so I could ok the ring. Couple more weeks went by and I call to check on the ring again, this time they told me it was being worked on ect it will be done next Tuesday. Not to mention friendliness was not what I got on the phone at all. We went back and forth about when the ring would be done about 5 times. Then it was an excuse that we are now into the holidays and they are soooo busy that this is just how it is. Ok so I finally call again and I am told the ring is done. I drive and hour up there only to find out they messed up the sizing twice and did not put a detail on the ring that was discussed and paid for and in the video and pictures!!Also when I went to pay, the price I was originally told would be $7,500 minus my $1,100 trade in now is $8,400 I was told I did the math wrong and I wasn't factoring in taxes, even though before I told them to start making the ring I said my husband wants an out the door number! I was over charged, not taken care and the absolute worst customer service I have ever ever experienced. The excitement was taken out of this situation. I was made to feel like I was always bothering them and I always had to call and track them down. Worst part is the ring still isn't right, I have prongs that catch on everything and after going to another reputable jeweler in my area that has been in business for 45 years (they are more expensive and that's why I didn't go with them to start) they told me the diamond was not set right and the prongs that are catching aren't even sitting on the diamond right. They felt the work was so bad they reset the diamond for free! I know not everyone has a good or bad experience and sometimes money isn't an issue for some people. If your on the fence or trying to decide if you should go here or not I would highly recommend to find someone else. Even given the good deal I got price wise I wish I could do it all over and go somewhere else. I honestly didn't even put a few other negative things in this review because I'm so frustrated and don't want to keep going on and on. I know it seems unbelievable but it's the truth. Good luck! read more

This review is a year over due! My husband got my engagement ring designed with Jeff he was super particular about the design and I wanted a very thin band and Jeff was able to get it out for him even with the time crunch. I've gotten so many compliments over the year and love my ring and our wedding bands. Jeff is honest and will help you design the ring of your dreams. He even helped me polish the ring before my engagement shoot and took such good care of us! He closes on Monday's so just make sure to check the time before stopping by, but you won't regret having your jewelry designed with him! read more

Was referred here by a friend and I knew nothing about diamonds and was in need of an engagement ring. Jeff and everyone else could not have provided a greater experience. I came in with a 1930's style deco ring and Jeff replicated it perfectly from a few pictures. They gave me an amazing deal and my now fiancé loved it and gets daily compliments on the ring. I'll be going here for all my major jewelry purchases. read more

Diamonds - 1930's style Art Deco - Jewelry Near Me - Laguna Hills, California

I was referred by a friend about 6 years ago to Diamonds Etc. He recommended working w/ RJ. RJ and all the other staff have been great. My husband got my custom engagement ring from here. They worked w/ his price range and the diamond quality is beautiful. I also got my husband a watch from here. Some of the special order items do take longer than planned but you generally save money and they get you want you want. I've also bought a few other jewelry items from here since and recommend them to my friends. My mother-in-law has also had her broken jewelry fixed here and I believe has sold some gold she wasn't wearing anymore. Keep in mind that the staff here are creative and they will get you want you want, in your budget, and it'll look wonderful. Great place. read more

I came in looking for a good watch... but I ended up getting two. Jeff and the staff were very polite and professional. I was listening to the interesting with other customers and they are very honest and straight forward. Thanks again! read more

HORRIBLE SERVICE! After walking into the store to ask a question, the blonde lady behind the counter was EXTREMELY RUDE. When I asked for service, she just sat there, gabbing away with her gum and large, collagen-infused lips and snapped back "I'm busy!". Her bitchy attitude is a huge reflection on how she runs her business, which doesn't offer the best options in the area. I asked her associate about how much they pay for sterling silver from customers, and they only pay the customers 30% of its value (as opposed to the standard 75% that other stores in the area pay). I would not recommend going to this store if you know a thing or two about jewelry and precious metals. read more

I love Diamond Etc. They custom made my engagement ring . It is perfect! Honest, reliable, and kind, I highly recommend them for all of your jewelry needs! read more

I have been buying jewelery from Diamonds Etc for many years and have always been extremely satisfied with their quality. The service is great, the same people have been working there since I started going which makes the service more personal. read more

I have made several purchases here. They custom-made my wedding ring and I also bought a beautiful Rolex with diamonds from them. Great service n always very honest! read more

Firstoff, the 1 star review from Melvid K based on the one attitude filled person was deserved as well. GREAT NEWS tho! I recently went back to see Jeff and his crew and found out that the person referred to in Melid's review is no longer there and the beautiful new interior matches the sincere warmth of the staff. The honesty, quality, and selection still can't be matched. Many of my referrals were stunned their first time in to see Jeff, after going to the Diamond District in LA, by his and his staff's knowledge and prices, as well as their creativity for custom and everyday pieces, and the ability to carry and service hard to find, high end watches and beautiful custom pieces. read more

Jeff & Judy are extremely helpful and easy to work with. Jeff is an expert when it comes to diamonds, is intentional about explaining the 4 C's and what to look for, shows you how to use the loupe (magnifying glass), has unbeatable prices and will get it made quickly. I live over two hours away from Laguna Hills and Jeff got my fiancé's custom ring made in under two weeks and even waiting in Friday traffic so I could get it in the hour and a half window I had to pick it up while she was getting a haircut. They go out of their way to give you the best customer service and a beautiful ring! He nailed everything I asked for and she loves it! I will be recommending them to anyone that I find out is interested in purchasing jewelry. read more

Jeff is a amazing jewelry designer. He has made 3 custom pieces for me and the quality was superb. Love this place!! read more

Diamonds Etc. is a great shop! They have always been willing to go the extra mile when helping me with our purchases. Also, they're just good people. I'll continue to go to Diamonds Etc., for my watch and jewelry purchases and I highly recommend them to everyone. read more

The customer service here is unmatched ! They are extremely knowledgeable and honest. Pamela went out of her way for us , she gave us such a personal experience! read more

I have been doing business with Jeff RJ and Pamala for the past 12 years and they are the best. I would highly recommend them. they have everything when it comes to your jewelry needs and their prices are great. read more

So this was an AMAZING Christmas! My husband surprised me with the most beautiful ring! Jeff is an amazing jewelry designer. I am blown away! Jeff works with every budget and never disappoints. Just so I could enjoy my new sparkler during the holidays, Jeff came in special to size my ring while being incredibly sick! Who does that???? I will always return to Jeff as he goes above and beyond. You feel like family by the time you are done with your purchase. We could not have had a better experience with Jeff and his crew! From the bottom of my heart, thank you again. read more

Keep looking. I worked with this company for a couple years before I moved on. Took a over a month to get my ring sized and they left pits in the backs of my rings and my diamonds were left loose. Lost my sister in laws diamond bracelet which was the last straw among other things. Cost very high for bad service. read more

We've been coming to Jeff since 1984. There just isn't a more committed or talented person on the planet than Jeff. We moved to Arizona in 2004 and make the trip back into OC whenever we need/want something. He goes so far out of his way to make sure you're happy. We refer everyone we know to him because there just isn't anyone else that we trust. Thank you Jeff for our most recent purchase/investment. My 60th birthday ring is so incredible!! What a way to celebrate this milestone birthday. read more

Normally I go to my jeweler at UBS Gems in fullerton but recently moved out to mission viejo so I was looking for a shop who could resize my wedding band. I called before coming in and asked for a quote which was "less than $20..maybe $10-15" the woman said on the phone. My normal jeweler out in fullerton normally does this for free for me but since this shop was located 10 minutes from my house I decided why not. I dropped my ring off last week to be resized. Yesterday I had my husband come in to pick it up then they told him it would be $25. Before even paying he comes back to the car where I am waiting with our newborn baby to give me the price and I am shocked. I tell him to wait in the car and I go inside to see why the price is different. The lady then acted as if she did not remember the original price she quoted me then told me to wait for her manager. I am waiting for him to get off the phone for about 10 minutes before he comes over. He then proceeds to tell me that I look different. At this point I am fuming. I explain to him that it was my husband that just came in five minutes before me. But this is horrible customer service. I was the one who originally dropped off the ring so he should have remembered who I was. After repeating for what feels like the millionth time that they gave me a quote that was way less he then agrees to charge me $15. This was the worse customer service I have ever experienced and made me feel worried that they would not return my ring, which was a originally my deceased grandmothers, where I would have to call the police. On a lighter note my ring came out fine which kind of helps this shop out but in all honesty, I would never recommend anyone to go here. My jeweler Kurt at UBS Gems in fullerton is always VERY reasonable with his prices and such a friendly guy. Never coming back here. read more