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Diamonds Forever

4.8 (264 reviews)
Closed 11:00 am - 6:00 pm
Updated 2 months ago

Services - Diamonds Forever

Jewelry cleaning

Jewelry redesign

Jewelry repair

3 More Services

Jewelry reshaping or resizing

Jewelry restoration

Jewelry stone setting

Diamonds Forever Photos

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Recommended Reviews - Diamonds Forever

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Reviews With Photos

14k white gold solitaire oval moissanite engagement ring - gorgeous side detailing (reminds me of a lotus flower). I love it!
Savanna V.

I recently purchased my engagement ring here and it was the best experience! Jenny and Amy are super friendly, full of knowledge, and have a beautiful selection of jewelry in a great location. The whole process was really easy, from ordering to pickup (and they were upfront about the timing - 6 weeks seems standard). I'm so happy with my ring and couldn't recommend Diamonds Forever enough!

Super helpful and nice ladies! My mom always brought me to this shop and it's her go to spot! Beautiful rings. Any of your jewelry needs they've got it. I just went to repair my necklace and they were super quick, in and out and I was happy!! Located in La mesa

Jake D.

Everything I said prior, and more! We went back together to pick out a band for her and we found the perfect, simplistic band that really brings attention the the engagement ring- which is exactly what she wanted. I ended up getting a wooden ring from elsewhere, but once it needs to be replaced I will be coming to DF for a golden band. As I mentioned before, we will be lifelong customers. The care, skill, and kindness from everyone at DF is remarkable. I plan to post better photos once we receive them, but for now here are ones I just took!

Art deco inspired engagement ring and wedding band from Diamonds Forever
Amanda M.

My fiancé made the best decision ever to work with Jenny at Diamonds Forever to create a custom engagement ring for me. The ring is PERFECTION. My fiancé had such glowing things to say about his experience with Diamonds Forever that we knew we had to go through them for our wedding bands, as well. And sure enough, I loved my experience too! The shop is gorgeous and Jenny is so warm and wonderful to work with. She knew exactly my style and worked with me to find the perfect compliment to my engagement ring. She was also able to help my fiancé find exactly what he wanted! We could not be more thrilled. Thank you, Jenny!

Yellow center diamond ring with baguette diamonds on the sides

I live in La Mesa, CA and often I walk by this shop. Finally, I decided to visit the shop. The women were nice and offered me a glass of water, even though I mentioned I was "just looking." They introduced themselves and walked me around the displays. They explained how they had many unique pieces of vintage jewelry and some designed by Jenny. I was impressed by some of the designs. I saw a necklace that was once a vintage European brooch and decided to place it on layaway. It was so unique unlike anything I had ever seen. A few days later, I saw a 18K white gold ring with a center yellow diamond. Beautiful. I wanted the ring and asked If I put money down on the ring to hold it. They said, "Yes." Next day, my husband purchased the ring for me. They sized the ring at a reasonable price. So far, they have always been kind and helpful. Prices so far have been reasonable. With every visit, I get tempted to buy more pieces.

My now fiancée
Max A.

Jenny.....First off thank you, thank you for being so flexible and amazing on what you do. You're suggestion with my engagement ring to my now fiancée was such an amazing idea :) she is so in love with the ring and couldn't done it without you. You guys are everyone at your lovely store have been amazing and really cannot thank you guys enough.

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3 years ago

Great service. So pleased with getting my ring fixed and resized! It looks beautiful

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Great service, excellent prices. Over the years I've purchased quite a few pieces. The staff is the best.

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Ask the Community - Diamonds Forever

I see that you appraise jewelry. I have 3 pieces. Two rings and one necklace. Do you take walk-ins or appointment for this? Obviously I won't leave my jewelry there as I'm assuming it won't take too long. Also is there a fee for the appraisal?

Hello Roxanna! Thank you for your question. Are you looking for a verbal appraisal or a written appraisal? An appointment is needed for both. A verbal appraisal is $45 per item, a written appraisal is $160+ for the first two items and $125+ for the… Read more

Do you resize rings made by other jewelers? We just moved from out of state and need several rings resized

Hello, thank you for contacting the store. Yes, we repair jewelry made by others. Generally sizing a 14K gold ring down is $78. Please feel free to text us if you have any other questions. 619-223-2151. Best~Jenny

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Review Highlights - Diamonds Forever

Jenny was so helpful and patient with me during the whole process of picking my new ring and made it so easy.

Mentioned in 139 reviews

Read more highlights

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Jewelry Loft

Jewelry Loft

(308 reviews)

$$

I want to shout out their customer service. Juan was incredibly generous with his time and advice…read more He was willing to give us some guidance regarding a situation we have with another jeweler. He even offered to inspect and clean our ring free of charge. This is what professionals should strive to be -- wise, passionate, and generous with their time and knowledge. We will spread good word of mouth for sure.

I'm so grateful to have found this place. I originally came in with a gold bangle bracelet that had…read morecracked (and I'd been told by another jeweler that it was impossible to repair), but Juan expertly inspected it and assured me that not only could it be repaired, but it could be sized up to be more comfortable. The repair is seamless, and almost a year later, is holding up perfectly with daily wear. More recently, I brought in my grandmother's wedding ring to be sized, and again, the work is seamless. I can't tell where the sizing was done, and more importantly, they were careful to not disturb the inscription on the inner band. Juan took the time to inspect the setting to ensure the diamonds were secure, and did an outstanding job of cleaning and polishing the ring. It literally looks brand new after daily wear by my grandmother for over 70 years. I'd confidently bring any piece of jewelry here for repair, and given their very fair pricing, this would be my first stop for any future jewelry purchases and/or designs.

Diamonds Forever - jewelry - Updated May 2026

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