Found this studio from Yelp. I was looking for someone who can repair my broken bracelet chain, and made several quotations. They replied hours later politely with a reasonable estimation cost. After comparing with others, I decided to give it a try. And they did a fine job for my easy fix. Pros: nice and polite staff; open on Saturdays; clean store; timely notice when done. Cons: A bit slower on yelp reply read more

I just went to diamonds forever for the first time last weekend and I had the BEST experience! They made you feel so comfortable, it was personable and they answered all of our questions with ease. Couldn't recommend this place more! I found my perfect ring and can't wait for the memories to come from it. Shout out Julie!! She was incredible! read more

I tagged along with my mom when she was looking for her fiances wedding band. She claimed that she would never go to anyone else other than Jenny, and now I see why! Jenny was able to show me a wide variety of options for wedding bands and custom engagement rings. She was able to show me exactly what I wanted, but also showed me options that were more unique. With her suggestions, I went with a wedding band totally unique to what I had originally planned and my fiance LOVED IT. I cannot wait to come back for the next ring! Jenny is amazing and will be the only jeweler we go to! Thank you, Jenny!!! read more

We love this place and recommend it to everyone! My brother bought my sister-in-law's wedding+engagement ring set here, so naturally we came here for my wedding band (then came back again a few years later when I slammed my finger in a door and broke my engagement ring). Reasonable prices, impeccable quality and incredibly dedicated customer service! Both Amy and Jenny are gems - we won't be going anywhere else for our jewelry! read more

We had a great experience with Jenny at Diamonds Forever. It was warm, seamless and her engagement ring turns heads every day. Thanks so much, Jenny and team! read more

Diamonds Forever - Jewelry Near Me - La Mesa, California

The ladies at Diamond Forever are amazing. Love their new location in La Mesa. Honest and don't upsell. Glad I found a new jeweler since my last jeweler retired. read more

I found them via google search and they were very polite and professional on the phone so I drive in to their location in sports arena/Point Loma and SO GLAD I did!! I ordered a name plate necklace for my wife for Mother's Day, not only did they deliver earlier than they said they would but also came out better than I ever expected!! Such amazing work they do and I highly recommend!! Below is a picture of what I purchased. read more

Diamonds Forever - Jewelry Near Me - La Mesa, California

Great service. So pleased with getting my ring fixed and resized! It looks beautiful

Love the staff and owner! I've looked to them to help with a special watch that have helped repair twice over the last 14 years and every time, the quality, care and pricing have been superb. They are honest, fast, and above all friendly. I recommend them for watch repairs and jewelry repair. read more

I went there for a jewelry repair and I couldn't be happier. I was nervous because the piece has sentimental value but they put my mind at ease and it looks beautiful. Welcoming environment, great prices. Jenny and her team will be the first place I think of for jewelry or repairs. read more

Amy & Jenny & the blonde gal (didn't get her name), have ALL been so wonderful!! Every time I set foot in there I feel comfortable & taken care of. They are polite, professional & friendly. I walked in at 6pm, at closing time & they didn't even skip a beat. They didn't act annoyed or hurried. I was just going to ask questions about the hours for the next day since it was/is Labor Day weekend & they were so welcoming that I ended up getting my rings cleaned. Neither one complained that I was in there. I will absolutely use them & refer them in the future!! Thank you to all of you at Diamonds Forever! read more

Are there more stars you can give? I rarely post reviews. Particularly when a company or service does their job. I inherited several pieces, some of value, some not (but who knew what was what) and most were in need of some repair. I also needed to update some appraisals and get some jewelry insurance. I found this shop by researching on the web. Their website was excellent, and they had all the right credentials, so I took a gamble since I had no other connections. I found the women professional, polite and helpful to say the least. I felt like I got practical advice. They weren't just trying to get the most money they could get-- but gave me some commonsense advice on what was worth fixing, covering, what wasn't and gave me options. Thank you, ladies. I look forward to continuing to work with you all and appreciate all you've done! Can't recommend you enough. read more

I brought my mothers wedding ring here to be repaired. They added 2 stones that had fallen out & built up some more metal to insure it didn't happen again. They were able to do it in just a few days for a great price. The girls here are super nice & the jewelry is insanely beautiful they have on display. She told me to bring in my ring whenever it needed cleaning for free! & that they would send me an email reminder in about 6 months, how awesome! Overall it was a great experience & will recommend all my friends to come here. read more

Diamonds Forever - They did a wonderful job repairing my ring! Replaced two stones and built up some metal to ensure it doesn't happen again. - Jewelry Near Me - La Mesa, California

We had an appointment here a couple weeks ago to design an engagement ring. We got to work directly with the owner and she helped show me options to come up with my dream engagement ring. We didn't feel pressured to buy or spend more than our budget and we felt the price was extremely fair. Will definitely be back to purchase my wedding band here! read more

The entire staff at Diamonds Forever were amazing! I walked in not intending to buy anything and walked out with an amazing piece. Amy was especially helpful with finding something that matched my style. The design inside the store also added to my overall experience! read more

Buying on line is scary. Jenny was great. Overnight shipped. Rings are beautiful! Now to find something for myself:) read more

Stumbled by this place by accident but had such a great experience with Jenny looking at engagement rings , we went ahead and purchase them . She was great to work with , expedited the delivery to get it across country in time for the proposal . Not to mention , the ring is gorgeous ! It literally took my breath away when I opened up the box . read more

I took my wedding ring here because the white gold was turning yellow and I had lost two small diamond stones from their settings. They replaced the diamonds and replated the gold. The replacement stones match so perfectly with the original stones that you can't tell any work was done. The yellow is completely gone from the ring and the white plating shines brilliantly. My ring came back shiny, sparkly, and just like new. The owner is quick to respond, straightforward, honest, and easy to work with. read more

Great service, excellent prices. Over the years I've purchased quite a few pieces. The staff is the best.

I hate to do this, but this has been bothering me for some time now. I'm rating this place a 1. I had emailed them back in JANUARY inquiring about a ring I had wanted for my wedding. I was looking for a "something blue ring," so I was asking if they had something in stock that I could see in person, or I would also be open to paying for them to create a ring. HAVE NOT heard back at all. I then see on their Instagram profile page to "DM us!," which I did a few days ago (I just deleted my message to them right now, because it was sitting in there unread). What's funny is that they mention for people to direct message them, yet what I find funny is that they keep posting on their account (posting stories and pictures to their page), yet they still wouldn't open my message. Ridiculous! I was referred by my friend to purchase from Diamonds Forever, but I will be working with another jeweler who is better at communication, and respects potential clients time. read more

I'm so happy to find a Jeweler that does their own repairs. Didn't know they existed till Marshals opened up on Midway!!! Since then I have brought some stuff for repairs and also to just check stones etc.. Very happy with their service. Also if you just stop in and ask if they would clean your rings and things they are happy to oblige. This way you can get a gander of the store and beautiful goods!! Go look. read more

amazing customer service, and even more amazing, quality work! I brought my ring in for repair, cleaning and polish and it has never looked so amazing! I met with the owner, Jenny, my first time in, and today a gentlemen named Matt took care of me. they were both wonderful. I would make this my go-to jeweler if I were staying in this area. I highly suggest coming here! read more

Diamonds Forever - looks brand new! - Jewelry Near Me - La Mesa, California

Wife and I needed some work done on white gold necklaces. This place had a great staff from 1st communication through the last. Quality of work was outstanding with our jewelry looking better than new when returned. read more

My heart skips a beat any time the light catches my engagement ring. I'm sure all women think this, but my ring is the most beautiful piece of art out there. My fiancé worked with the owner, Jenny, for a few months before finally popping the question. I could tell when we went in to have the ring sized that they had a great rapport and had probably spent a few hours together over the course of the design process. The ring - it is gorgeous! As a bride to be, it is one of the first things people ask you about and they always gesture for me to show it off. Literally every person comments on the craftsmanship and unique qualities that Jenny incorporated. We were headed home for the holidays and Jenny made sure the ring fit so we could show it off to all of our friends and family. I cannot wait to go back in and get our wedding bands!!! read more

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I would HIGHLY recommend Diamonds Forever to anyone looking for an custom engagement ring and wedding bands. A few weeks ago we left from an appointment to pick out our wedding band and was helped by the wonderful owner Jenny. She was so helpful and thorough the entire time. Honestly, the most genuine jeweler I've ever come across. You can tell she truly cares about her customers. My fiancé said the process and service was incredible from start when designing my ring. Please go check her out! read more

After going to countless jewelers and one really bad experience it was a breathe of fresh air to meet Jenny. None of the other jewelers that we went to could offer us a true custom ring. Most just wanted to pawn off a recycled design or what was already available in stock and claimed to do whatever you wanted. Jenny was the first designer to actually listen to what we really wanted and made suggestions (which was exactly what we needed) everything she suggested was wonderful and exactly as i had envisioned it- she just knew how to put it into words. I fell in love with what she proposed for our rings and so we moved forward. I LOVE my wedding band. It is so much better than even what she described. Her attention to detail is impeccable. Her skill as a jewelery designer is unparalleled. And above all else she puts you at ease if you are not familiar with the process of a custom ring. She explained every step of the process and we felt completely comfortable with her. I believe in great customer service and that is exactly what we got at Diamonds Forever. It is the highest compliment to a jeweler to get return business and my wedding gift from my wife came from Diamonds Forever as well. When i saw the box i knew it was going to be something beautiful and it was. I am in love with my 2 rings! Thank you Jenny for making ring shopping such a pleasure. And did i mention that she is totally budget friendly? read more

Diamonds Forever - both wedding rings from Jenny! photography by hc. tran photography. - Jewelry Near Me - La Mesa, California

Everyone that worked with me to resize my ring was super great, they were all very responsive and friendly. 10/10 will only be going to them now for any of my jewelry care needs read more

Had a great experience here All of the people were very nice and helpful. We were just checking things out and didnt plan on buying anything yet they still gave us their 100% in helping. One thing to note is that they also carry forever brilliant moissanites if you guys are curious to check them out. It's hard to find a store in SD that carries them. read more

When my brother was getting married, my Mom wanted to give him her wedding ring in order to give to his new wife. However one of the diamonds had fallen off and the ring needed to be sized differently. Jenny of Diamonds Forever was absolutely amazing! She got the ring fixed within 2 business days, shined it up and put it in a super nice box for us. A priceless family jewel will now be passed to the next generation and hopefully many more to come :) read more

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I went in here to replace my watch battery and get an adjustment. The staff was very friendly and they turned around my work in a very short time Their jewelry selection was very impressive as well though I was not there for that. Great central location off of midway. Thanks! read more

I've had my husbands wedding band made here a replica of his fathers. They nailed it and we actually had to order it again since he lost his first! I really loved working with Jennifer is super knowledgeable and has really great ideas. They also made my wedding band I've never gotten more compliments! read more

This is the only jewelry store I have dealt with on a recurring basis since 2013. The staff is friendly, attentive, and has always delivered on my requests. Without hesitation I would have them develop an engagement and wedding ensemble for my future bride as they are well trained and their results are absolutely exquisite. They also repair watches, yeah! Best wishes to Jenny and Amy during their next 16 business years. read more

Came here to sell an old engagement ring. Not only were the employees really rude, they totally low balled me on the item. Pretty items but the ladies running it made it feel ugly. Just head to the exchange downtown instead. read more

Can't recommend enough! Jenny was so helpful and patient with me during the whole process of picking my new ring and made it so easy. If you need a diamond store this is the place to go!! read more

Diamonds Forever - Jewelry Near Me - La Mesa, California

Thank you so much Amy, Sadie, and Jenny! Customer service was absolutely incredible. Everyone loved my ring just as much as I do and all your help through ring selection, resizing and cleaning made that part of the wedding process so much easier. My wife and I couldn't be happier. If you are looking for a ring, guys or girls, go here! I can't recommend it enough. They are amazing here. Prices aren't crazy expensive and you can't beat the customer service here. Thanks again ladies! read more

So I just left diamonds forever completely satisfied! Right when I walked in I was immediately greeted by the friendly staff and helped right away! Jenny answered all my questions and got my watches fixed right!! All the ladies in there were super helpful and friendly which made the experience a breeze! Appreciate all your help ladies! Look forward to returning in the future. read more

Amy was a delight to work with. She helped us create the ring of my dreams. She was kind, patient and very knowledgeable. My husband originally chose this from from the GIA website and we later found that Amy herself was GIA certified. After purchasing my new "upgraded" ring we left my original engagement ring for a GIA appraisal. We are very happy with the service, communication and help we got here. Highly recommend! read more

I'd been by a couple of times before, just browsing. Recently though, I went in to get some metalsmithing done. The owner, Jenny, was super personable and friendly. She spent a lot of time explaining to me her qualifications as a designer and gemologist, and why her store is an excellent choice for any custom jewelry work that you'd ever want done. Her store was bright and clean, and you get all of the personal service and experience you'd expect from like Robbins Bros, but without the stuffy sales pressure. Even if you're just browsing, I highly recommend heading to Diamonds Forever and giving them a look. read more

Fantastic service! I go there for all my jewellery needs and fixes. Once my ring had an issue after the service, they fixed it for no extra money. In fact they had to put a diamond from their own pocket. And also gave me discount for my next purchase. Very professional. Highly recommend! read more

My fiancé went to Diamonds Forever to get a family stone reset for my engagement ring and it turned out beautifully! Jenny made sure it was absolutely perfect and I couldn't be happier. Jenny also helped us pick out our wedding bands. Even on a short time frame she made sure that our wedding bands would arrive on time. Diamonds Forever is now our family jewelry store and we will continue to visit them for all of our jewelry purchases. read more

Diamonds Forever - Custom engagement ring - Jewelry Near Me - La Mesa, California