Shout out to Kimberly who helped me and fiance pick out the best natural diamond engagement ring with a wedding band. Came back ~8 months to pick out my fiancés wedding band. Beautiful selections and perfect customer service each time I go! Highly recommend making an appointment to get one on one time with a jeweler no matter the occasion! Their diamonds are better quality which will cost a little more, but comes with lifetime guarantee! read more

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It was such a great experience. From the time I walked into the front area until we left. My son was looking for an engagement ring. Friendly reception and we were paired with a salesman/jeweler. The selection was large and they have items that would work with mostly any budget. From a simple band to a large diamond and shape, they pretty much had it. Happy with the final selection. Excited for the proposal. (They also offer a beverage while you shop) read more

I purchased my wife's engagement ring here 3 years ago and yesterday we stopped by for the free cleaning and appraisal. The staff was amazing and the whole process was completed in 15 or so minutes. We are very pleased with Diamonds Direct. read more

Lisa was amazing to work with. I was not sure exactly what I was looking for but she listened to what I liked and made great suggestions. My Christmas this year is going to be merry indeed! Thank you! read more

Sasha made our purchase feel special and personal. Sasha made us a priority throughout the entire experience. Customer service is an art form, and Sasha has mastered the craft. read more

Please do not purchase from this company. You should go to a reputable jeweler. The value is not what they represent. This is a big box company with low quality. Please shop around. read more

This establishment's staff does not welcome African American guests or treat them fairly when they shop here. White guest who come in after you will be helped first. White guests will be offered wine and kind gestures while black guests are left standing in the middle of the room trying to figure out the protocol which is clearly racism. Spend your money elsewhere!! read more

When me and my then boyfriend went to Diamonds Direct in 2018 to look at engagement rings, we were very pleased! We had someone greet us and they took their time with us explaining the shapes, cut, color, etc. It was a great experience for me! Since then they have still managed to take care of me. When I needed to resize my ring they took care of everything. Any time I need my ring cleaned I can stop by without having to call and it only takes about an hour. I also have to add that I am an Hispanic women who not once experienced profiling or discrimination. I love Diamond Directs and will always recommend them! read more

Service: you have to wait to be let inside. Greeted by locked doors. The lady at the front desk doesn't say a word just points her finger when you're allowed to go inside. Second, you're greeted by another lady that acts as a host at a restaurant and takes down your name and asks what you're looking for. This serves absolutely no purpose as we tell her we are looking for men's wedding bands so she points us to the back of the building. We look around and wait 15-20 mins before being acknowledged by any sales staff. One older gentleman was standing behind the counter looking directly at us, helping no one, and never said a word to us or asked if he could help. Once we got the attention of a sales representative, we told him we wanted to look at a few men's wedding bands. So he helped us try on a few. Once we got down to what we were looking for and style, budget, etc, this is where it really went south. We mentioned we had liked another ring at Jared's and asked if they had it. They acted appalled that we even mentioned Jared's and immediately began talking about the poor quality that ring must have been compared to their rings. They asked us how much that ring was and we told them under $500. That's when the salesman pulled out a dusty box of tungsten rings and said well this is about all I have and he did not recommend any of them. He said if we go that route then we could just order them offline and make sure we buy 2 or 3 because of the poor quality of the rings. I was under impressed with the overall experience. The staff did not seem like they were interested in truly helping us unless we wanted to spend over $1,200 on a men's wedding and. They were not helpful. I would not recommend based on our experience here. They are quick to move on the next customer when things do not go their way. They had a larger selection of wedding bands which is what peaked our interest but the customer service experience was unsatisfying. read more

Mariana was amazing!! She helped me with a design for a necklace that turned out beautiful!!! She really show that she genuinely cared and wanted to help me read more

Diamonds Direct is a fantastic store. The people who work there are amazing: attentive, friendly, knowledgeable. I'm getting some charms added to my daughters' charm bracelets, and Idealt with Irene, Cierra and Tamyris. All were incredibly friendly, explaining each step in process and f ordeing charms, attaching charms, adding safety clasp. I can't say enough about the experience of shopping at Diamonds Direct-- 5 stars all the way! read more

I went with my wife to look for a budget minded ring for our 16th anniversary. Pros: Very well trained, nice people who offer you coffee, water or wine when you walk up to the counter. Lots of shiny things. Cons: There is noooothing in this building that is even remotely classified as "a good deal" unless you consider a 20K ring for only 15K a bargain. It has its buyers market being off 280, but it was more of a Oh, MY GOD moment that a place to buy. read more

My (now) fiancé and I started the engagement ring search at DD, and every other place we visited just couldn't/didn't compare. 1) Selection - massive. I don't think I've ever seen so many options under one roof. And if they didn't have what you wanted, they could make it for you. 2) Education - I knew about the 4Cs but C-squared (Chip C) wasn't as knowledgeable. And actually I leaned a lot through the process. 3)Customer Service - we worked with Irene. She wasn't pushy and took her time explaining and showing (unlike other places). 4) Value - best bang for your buck(s). Hands down. We ended up going with Diamonds Direct to purchase my engagement ring AND our wedding bands. Lifetime cleaning of jewelry without any rules about coming in every 6 months is convenient too. Next time you're in the market for jewelry, make sure this place is on your list. read more

This is by far my favorite jewelry store in town. I like that it does not feel "stuffy" and the sales people are always helpful without being pushy. I lost the back to one of my earrings and went by recently to get a replacement. They replaced it at no charge and cleaned the earrings, and some other jewelry I was wearing (a couple of pieces were prior purchases from this location), while I sipped apple cider and read a book (I had extra time on my hand that day:). For those with kids, I noticed they had a nice playroom that the kids seemed to enjoy while their parents shopped. All in all, I like the fact that even on a visit when I didn't purchase anything, I was still given stellar service. This place will definitely be my go-to for future jewelry purchases. read more

Huge selection of rings (and other jewelry) here! I was not prepared for that huge of a store. Luckily, their staff is TOP NOTCH. Knew everything about their diamonds and could answer every question you had, and some you didn't even know to ask! Even more importantly, the staff were very friendly, and were not pushy at all. As others have said, you can get free drinks here if you plan on being in the store for a bit! read more

I don't exactly enjoy being spoken to like I'm an idiot. I understand that it's part of being a salesperson to get the customer what they don't know they want, but when I specifically ask for something and you spend literally 30 minutes gathering items for your "education session" on a bunch of stones, exactly none of which I SPECIFICALLY requested, you're not gonna make a sale. And that's exactly why a sale did not take place at Diamonds Direct--a few other reasons simply solidified my choice to never be a customer at this establishment: a.) when you speak to me as though I'm an idiot (per sentence #1) b.) when you seem very unenthusiastic about helping me c.) when you insult my tastes in products d.) when you lie about the quality/value of certain products just because your store does not carry them e.) when you spend 1.5 hours explaining to me that Diamonds Direct is the BeEeSsST because there isn't a middle man--idgaf about how many "men" or hypothetical prices for similar products you give me for other jewelry stores. I didn't come for a lecture on pricing f.) AND THE FINAL DRIVING POINT: when, at the end of your sales pitch I decline to provide you with my name, phone number, and email, you spend 5 ADDITIONAL minutes arguing with me to give my information. Why is "no, thank you" not sufficient? "No" is a complete sentence...do NOT continue to hound me when I say it to you. And DEFINITELY do not ask me if I'm "running from the law" like this specific sales associate did. TL;DR: I will never return to this store. There are tooooo many retailers to deal with this pathetic level of service. read more

Great service every time I come here. Charlie is great and the others are quite helpful as well. I had to have my rings serviced and an earring repaired. They had no issues accommodating my changes or getting part of my request done within the hour and giving me great customer service. I can't wait to see my rings when they come back. read more

Diamonds Direct - Jewelry Near Me - Mountain Brook, Alabama

I have always heard fantastic things about this place, but I have had nothing but frustration with this store. I would not recommend them to anyone looking for engagement rings. They offer quick and fantastic service to sell you a ring, only to bypass you when you need a repair or any help after the sale has been made. The diamond on my fiancées ring has fallen off twice and it's a nightmare trying to get it fixed. In addition to the incredibly long wait times on repair, the customer service is sub par. They will get to you when they have time, only after the sale has been made. I call looking for updates and I am promised a delivery date of my ring on a certain day, only to have to wait weeks past the promised day. I have lost trust in the customer service and the quality of the rings. I will not be back and I will be sure to tell my friends and family about my terrible experience here. I work in sales every day and I know this is not how customers are suppose to be treated. When I finalize a sale, I follow up and do everything I can to make sure the customer is pleased. You cannot forget about your customers when the cash has been given to you and the sale is closed. I have been to two different sales agents and every time I walk in with a repair they walk right by me. It must be nice to collect a nice commission and then pass off the work to someone else. read more

I purchased a ring from this place about 4 years ago and left thinking I got a great deal. It took a while to actually get the ring because the sales person was trying to haggle with me for the price. So when it was all said and done, I thought I came out a winner. Boy was I wrong! My husband and I have moved to Southern California where diamond jewelry is much more accessible so I have become a collector of sorts. I've been keeping my ring that I purchased from this place assuming that it was too precious to let go of but one day I decided I wanted an upgrade and went to my trusted jeweler to see what he could offer me for the ring I purchased at Diamonds Direct. He said that the center diamond was so low quality, and he pointed out all the inclusions, the fluorescence and that it was actually a smaller size than what they sold it to me for (they claimed it was a 3/4 ct). This was not apparent to me at the time of purchase because the stone was already set in a halo setting, probably hiding its flaws and actual size plus lighting in the store enhances sparkle. Diamonds Direct charged me $5000 plus for a Christopher Designs setting with a 0.61 H color I1 center diamond! And my jeweler said the most he could offer me was less than 1/5 that price?! I was quite pissed when I found this out and just went ahead and traded the ring in for a much bigger, better stone and setting, which cost almost the same as the original amount that Diamonds Direct charged me. I just wanted to get rid of it right then and there. I upgraded to a 1.3 ct emerald cut E color VS1 diamond in a fabulous setting not made by any well known jewelry designer. The new ring is 50000000000x better! So word to the wise, never buy diamonds/engagement rings from these nice looking, over advertised, retail stores because the mark-up is REAL!!! The "designer" settings they sell to go with their low quality overpriced stones are soooo not worth it. Find an honest one off jeweler that will give you an awesome deal! read more

Mrs. Dee Carvalho, is phenomenal! I had stopped to see if I could get my wife wedding ring repaired, she lost one of her diamonds out of the cluster in her wedding ring. So, I sat down for a few minutes and was approached by Mrs. Dee, by the time she finished with me, I was astounded by the imagination and creativeness she came up with! I was beyond words and smiling from one ear to the ear. I thought that the repair & redesign would take weeks or months, but it was not even five days, she called me and told me to bring the Mrs., cause it was completed. When my wife saw it, I thought she was in shock, she loved it and so did I. The finish product blew us away, it was more than I could fathom up. So beautiful. They not only repaired the ring, but removed all the smaller diamonds and replaced it with a much bigger pear shape diamond that could be spotted from 15 tables away (smile Ken) I just want to thank Mrs. Dee and her team, for taking the time to make this ring more beautiful than ever! read more

Do you like overpaying for diamonds? Do you like being told you're getting the best prices around then finding out they're overcharging you $3K for comparable rings at other spots? Do you like the jeweler making you feel like you know nothing at all, so you should just trust whatever they have to say? If so, this place is for you!! If not, then this place is not for you. Personally, I don't like those things so therefore my personal opinion of Diamonds Direct is that they are marketing geniuses but crooks all at the same time. Heard those radio ads pumping up their great prices and deals? Me too. Told you they would give you the best price from the get go? Me too. Lies. If I had unlimited funds, I would make my own marketing ads refuting everything that Diamonds Direct says. That and the Alexander Shunarrah commercials. Here is my advice for this place. Go to it and try on the rings to see what you want. Once you have an idea then go to another jeweler. My personal recommendation is Anthony & Co. off of Valleydale Road. If you're wondering why I have this view, here is my story: I go to Diamonds Direct to look for engagement rings. The jeweler makes me feel unbelievably stupid by talking about diamonds in the most ridiculous way possible. It's a sales tactic to make him seem like the expert so you believe everything he says. He tells me that Diamonds Direct makes their money on quantity rather than high prices. It's how they can give the best deals. He gives me his price for a certain ring which (surprise!) was right at the top of my budget. (Side note that I learned later...never give a jeweler your budget) I go to Anthony & Co and get a ring with a bigger stone, better cut and better clarity for $3K less!!! My blood pressure now rises every time I hear a Diamonds Direct commercial because I just think it's massive lies! Maybe other people have had better experiences but after that I have basically sworn to turn as many people away from this place as possible. read more

My husband (an African-American Male) was racially profiled last night at the store by the security guard Stephen. I was not with my husband when he went to the store on last night, but all I could do was cry from the story when he came home to tell me about it. My husband and I are both educators and school leaders. We have spent close to 10k if not 10k at the store for our wedding bands and everything is paid in full. (No lingering balance). Even though they danced around what happened and didn't give a full apology to my husband... thank God I have the sweetest husband in the world. He handled the situation with class unlike the people at the store. They are very fortunate that I wasn't present because I would have called the news. We won't EVER spend another dime with them. Also they called me today on 0/15 for a fake investigation trying to make my husband and I out to be liars to save their image. I gave them a piece of my mind and told them to never pick up the phone to call me ever again!! They are liars and disgusting!! I do not recommend any one of African American descent to shop here EVER!! They are class less, individuals! It's sickening!! read more

Charlie is the man you you need. He is knowledgeable, down to earth, straight forward and has your best Interest in mind from the time you set foot into the door, to when you get into your car. I am not one to step foot into a place and pick the first thing picked out for me....not that person at all. However my husband and I came into DD only having a tad bit of knowledge on what I was looking for. Charlie greeted us with a kind smile and a plethora of information. When I say plethora of info I absolutely mean that. Charlie has a way of teaching you and making it all make sense. I not only walked out with the timelessness , elegance & beauty in my ring. I walked out with knowledge of what, where & who I was purchasing from. I will absolutely shop here again and only at Diamonds Direct. Thank you Charlie and Diamonds Direct for everything. read more

Ash was great to deal with. Would definitely recommend this company to anyone. Fair pricing and great quality. They make you feel very comfortable knowing what you bought and explain it all. Best company I've worked with. So if you need a diamond of any kind come here. If you are military or first responder they give a discount and is worth your visit. Trust me saved hundreds. So come visit this local team. read more

The service I have received at diamonds direct has been second to none. Big shout out to Ben who has taken care of me with professionalism and class. I purchased my finances engagements ring from diamonds direct. Ben led off with a lesson in diamonds, what to look for, what means what. I appreciated this very much. He was patient when we started to look at a number of stones and bands. When it came time to purchase a diamond a few weeks after our initial look I did not feel any pressure to purchase a bigger, larger, better quality more expensive diamond. They were very understanding of budget and we're open to negotiation. Overall I think I got a great deal. They offer free cleaning for life and also to replace small diamonds which I got in the band. Can't flaw the process, people and service. Look forward to dealing with diamonds direct in the future. read more

Initially, we had some difficulties with communication from this company. Apparently, the ring had shown up incorrect, so they had to send it back. It ended up taking longer than we were originally told, which was frustrating since we didn't know why. However, after voicing our complaints, the manager explained the situation and helped cover our engagement photos that we had had to reschedule due to the delay, so when all was said an done, the customer service ended up being good. I appreciate companies that will acknowledge their shortcomings and apologize. Thank you Diamonds Direct for making thing right! read more

We visited Diamonds Direct for their vendor event to purchase our wedding rings. They were so helpful and I love that I was able to build my own rings. We even got to enjoy mimosas while we shopped. They were so patient with me while I tried on countless rings until I found the perfect setting. My husbands ring ended up being too big ( our fault) and they had it resized quickly. Great experience, and wonderful rings! read more

My husband and I worked with Dee and she was AMAZING! She helped me find exactly what I was looking for and made the experience seamless. I will always go back and shop with Dee. She has a great personality and makes the purchasing process fun!! read more

I can't comment on purchasing jewelry here, but their service was excellent and FREE! I brought in 3 wedding rings/bands to be cleaned as well as a watch. All items were done w/in 30 mins and there was no charge (as I expected). I also left my watch for a battery change and a bracelet that needed a charm added. They were ready before the promised date and they did not charge me a dime for anything. Most jewelers are $10-$12 for a battery and I figured $10 for the charm. Needless to say, I was pleasantly surprised. By the way, NONE of the items I had cleaned or serviced came from Diamonds Direct. I'm not a jewelry person, but I would for sure go to DD when/if I do need anything. read more

If you stop by, ask for Jeana. After hearing about Diamonds Direct's unsurpassed selection and designer capabilities, we drove from Nashville to Birmingham to look around on a busy Saturday. We were treated professionally and politely by Jeana, who graciously spent 2 hrs answering all our questions. She was extremely knowledgeable and patient with my fiancé and I. Ultimately we showed her a video of my fiancé's dream ring, and Jeana helped make it a reality through a custom design at a fair price! DD built a ring around a family stone with no problem. The finished product was truly magnificent. Jeana went above and beyond to spend time with us in-store and in communications after we left. We're excited to have a beautiful ring from DD, and Jeana was exceptional! read more

Diamonds Direct - Finished product from Jeana at DD (2015) - Jewelry Near Me - Mountain Brook, Alabama

My fiancée and I had a fantastic experience at Diamonds Direct! We were assisted by Ms. Brittany Walker and thanks to her, we found the perfect ring! I cannot stress this enough, she is the absolute best and her customer service is unmatched. Brittany respected our budget and used her knowledge to help us find exactly what we were looking for. Brittany helped make this exciting time in our life all the more special by providing us with a genuine experience. If I could give a higher rating for our experience I would, Brittany is the primary reason my fiancée and I will return to Diamonds Direct in the future. Ms. Walker also assisted me throughout the entire process of picking up as well and at no point did we feel pushed or rushed to make a decision. Go see her today! read more

My boyfriend and I came here in June to shop for an engagement ring. I was honestly worried that I wouldn't be taken seriously because I was so young--thankfully, Emily helped us. She was awesome! We had a great experience here, and I will cherish my ring forever. read more

Best shopping experience EVER! I recently took my mom in to shop for her Christmas gift. My mom is the world's most indecisive shopper, but DeeDee took care of us and we all left happy! Ask for DeeDee! She makes the shopping so much easier! She's as sweet as can be and has the patience of a saint! read more

I was able to find better prices elsewhere. I put a deposit down for a ring and was able to get it back after they tried to negotiate me for a while. I want happy with them but they did call me to follow up and I did appreciate that. I will consider giving them another opportunity in the future. read more

I had an amazing experience shopping here. Dee Carvalho helped me with everything, from picking out the perfect engagement ring for my fiancée to our wedding bands. I went in with very little knowledge about diamonds and Dee helped me with every step of the way. Both the engagement ring and the wedding band came in before the estimated time. Great experience, 10 out of 10. read more

Love love love diamonds direct! Everybody is always so kind and calm when I'm there. I've never felt rushed or pressured to buy which is a big thing for me to feel comfortable at a place. We have our wedding bands and my engagement ring purchased from here and within the past 2 years I've dropped it off every couple of months for a quick cleaning and it is so nice and convenient!! They do an amazing job at keeping the jewelry they sell clean and sparkly :) we always look for Emily when we go- she is super sweet and keeps it real! Also look out for really cool events that limit interest rates or even events for champagne and snacks! I do believe they always have a beverage area in the back with beer/wines coffees and waters which is nice especially if you have to wait a bit to see somebody for assistance. We got my husband's wedding band engraved here and they also did a perfect job :) Convenient, clean, and great staff! Will continue to purchase jewelry from here for all occasions. read more

I'd like to extend a H-U-G-E thank you to associate Rachel Shields for her exceptional customer service and attention to detail. My fiancé and I had to send my engagement ring back to the designer for an unanticipated repair-throughout the entire process Rachel kept me up to date with where we stood in the repair process, including letting me know the repair would be fully covered by the designer. (Whewww.) Rachel made my concern her upmost priority. If you're in the market for personalized, exceptional customer service the fantastic staff at Diamonds Direct simply cannot be beat! Thank you so much, Diamonds Direct Birmingham. You've made my fiancé and I customers for life. Anne-Marie Neill & Ryan Adams read more

THOUGHT I WOULD BE WITHOUT A RING FOR THE CEREMONY... BUT THEY MADE IT WORK! I can't say enough. I thought you might lose the service you get from a small shop, but I could not have been more wrong. Long story short, I had an accident and smashed my finger... ring finger on my left hand. The ring my fiance bought is beautiful and I am wearing it as engagement now, but it will be my wedding band. So beautiful, it doesnt need anything else. That said, it was damaged in the accident and I took it in the next day. "No worries" they said, we will get it to the manufacturer and repair to ensure it is perfect. Great, except it was going to be 4 to 6 weeks.... wedding is out of town in 3 weeks. And THIS IS MY WEDDING BAND TOO. They were so understanding and helpful. I could not have had better help from a best friend. They had an exact replacement for me and I left with a ring and a smile. I was lucky that my size is exactly what they had in the counter, but still.... the fact that they made it work. I am sure they would have helped solve the problem any way they could. Thank you so much DD. Im a customer forever! read more

Updating an earlier review. We had a small problem with a large purchase. I spoke to the manager/owner(?) and he really came through to make sure we ended up with a great overall experience....and we really did. Management does all they can to make sure the customer is happy. We ended up having a very positive experience at Diamonds Direct and the rings are exquisite! read more

Wow so underwhelmed with this place. Everyday I listen to radio commercials about how they remove the middle man and give you more diamond per buck. Sounds great but unless you are mining the diamond or cutting it yourself you are the middle man. They offer wine and beer when you come in but honestly if that is what you judge a jewelery store on you should just go to Walmart and use the money you save on a case of beer. The store seems a bit run down like new carpet and paint are in order. The cases are really scratched up also. I wanted to get my wife some diamond earrings for our anniversary. Maybe this place is better with rings. They had allot of earrings to choose from but they all looked like they where just full of diamond dust. I even asked to see a pair way over what I was willing to spend. Once they where out of the case with all the really bright lights in it I felt they looked dingy. I don't need a class on color, and brilliance and all that. I know what looks good. If I look and I don't think wow I'm not buying it no matter the price. I see no point in ever going back here unless I really need a free beer. Then I might stop by. read more