My engagement ring came from here. They were nice during this interaction, however when it was time to get my wedding band sized, they were so rude. I also had a question for customer service so I called, the man was incredibly rude and hung up without saying thank you? Bye, anything. He just hung up on me. Update: changed review from 1 star as ring was beautiful and perfect when picked up from being sized. It sparkles without any imperfections. read more

Terrible service and they don't work with customers at all. Overprice jewelry and I can promise you that you can find better jewelry anywhere else. read more

Lotte Sommer made my engagement ring shopping experience truly perfect. I knew pretty much exactly what I wanted but... she was able to find me a LARGER diamond with BETTER clarity, cut, and color than I had thought possible given my budget. I had researched several online diamond retailers and even their prices didn't compare! Lotte took the time to review all the recently purchased inventory, and all the estate jewelry to find me the perfect stone. The smile on my fiancée's face every time she looks at that dazzling diamond is something I am truly proud to have been able to provide and I couldn't have done it without Lotte and Diamonds Direct. read more

I got engaged Saturday and my fiancé got a ring WAY too small. We took it in Monday for resizing and were told it would be Friday before it was ready. I was so bummed. Then I got a call this afternoon saying my ring was ready. I was thrilled. Previous to this experience (months ago when shopping for rings) we were treated like royalty. We were offered champagne and had a saleswomen spend almost 3 hours with us helping to decide on the perfect ring- even though we made it clear we wouldn't be buying that day. My fiancé mentioned that his other experiences (without me) were just as excellent. Would recommend to anyone! read more

I went into Diamonds Direct to pick up my wedding band and had a great experience. I met Mark, the manager, and he was very kind and welcoming. My wedding band was everything I was expecting and more. It's perfect, and I can't wait to wear it for the rest of my life. My fiance is still looking for his band, but I felt like we made good progress at Diamonds Direct. He got a Tag Heuer watch for Christmas that needed some links removed. Although it didn't come from Diamonds Direct, they were happy to remove the extra links while I was waiting to pick up my order. I've mentioned this previously, but Diamonds Direct does have a beautiful and extensive inventory of diamonds. I will definitely be back if I find myself in a position to splurge on diamonds in the future :-). read more

Diamonds Direct has beautiful inventory but be warned if you need repairs/ring sizing! My engagement ring need sized down and it took three weeks to get an appointment. Repair appointments are only on Tuesdays and Fridays so if you live outside of Charlotte be prepared to take a day off work to accommodate their schedule. My ring is still too big so trying to get another appointment has been even worse. I explained the need for a Saturday appointment because I can't keep taking days off work to drive into Charlotte. I was told that there was no guarantee and that they usually "don't do something like this". The woman I spoke with didn't seem phased by my frustration that it would take 2 months before my ring fit correctly. You get what you pay for...value for the piece but the customer service must be the component they don't charge for. Very disappointed! read more

My recent experience with Diamonds Direct was amazing. I worked directly with Lana Casper and she made my whole experience from start to finish TOP NOTCH. Her enthusiasm, professionalism, knowledge and prompt communications made this a seamless process. Lana helped me with a diamond upgrade and the entire process exceeded my expectations. DD is very lucky to have her on staff. DD is now my go to for the wedding bands, future upgrades and other jewelry purchases. Can't say enough good things.... Wendy read more

Update...got a personal call from the general manager to ensure the ring was taken care of. This was unexpected, but it was great to know that diamonds direct did put a lot of personal attention to fixing the issue. Got the ring back and it is flawless. Good experience with sales staff, but lack of attention and care with service after the purchase. I bought the engagement ring for a fairly large amount of money. The sale was very pleasant. However after the sale, the service aspect was very frustrating. We needed the ring to be resized from a 5.5 to a 6. The service staff said that they can only do .5 resizes in house for the ring that I have. The ring came back 6.25 with bent edges and a missing diamond!! We had them re do it because we needed it for the wedding. After the wedding, we had them re size it to 6 like we originally asked for. It came back bent and misshaped. We have them shipping back to the ring producer to fix it. For a purchase this large, how can they possibly have such awful maintenance process? read more

My husband (boyfriend at the time) purchased my engagement ring from the St. Louis Diamonds Direct location a few years ago and experienced amazing customer service during and since the purchase, so we decided to visit the Charlotte location to look for diamond stud earrings. The store itself is gorgeous, with a huge selection of engagement rings, wedding bands, watches, and fine jewelry. We visited multiple times to look at diamonds, and were greeted by diamond experts right away (and offered refreshments) each time to ask what they could help with. They really stress importance on diamond education, which I think sets them apart from other jewelers. Our diamond expert Oren Leston was THE MAN! He was incredible to work with and very patient as I came to look at diamond pairs multiple times. He listened to my concerns, answered all of my questions, and gave his honest opinions and advice. He gave me everything I imagined and more, and we could not be more pleased with the outcome. I have been getting so many compliments on my earrings.. I can't thank you enough, Oren! You truly went above and beyond and know the importance of excellent customer service. You've got me as a customer for life. :) If you're looking for amazing prices, great quality and a huge variety of jewelry, and excellent customer service, you can't get much better than Diamonds Direct! I highly recommend it to anyone searching for the perfect engagement ring (and of course anything else). read more

I had my first great experience at Diamonds Direct over 3 years ago, when based on a recommendation, I went here in search of the wife's engagement ring. It's a larger jewelry store and they customer service has always been great! The sales folks understand the purchase and make you feel comfortable. Over the course of a few days, multiple visits, including the final 3 hour visit to make the final decision, I was set. Carat, Cut, Clarity and Color...I was a genius! They provide advice based on my budget (ha...or lack there of it seemed) and didn't push to hard. Since then we got our wedding bands, as well as other jewelry. They have sales throughout the year and what sets this place apart is the great pricing they have compared to the competition. I recommend them highly. Free cleaning too...just stop in if you're in the area. read more

I was a little nervous the 1st time I visited this store, considering I have no idea what I'm doing when it comes to diamond buying. But the salespeople here are very friendly & inviting, making my buying trip here a lot better than I expected. The service here really sets this place apart & I will definitely head back here in the future if I plan on buying my honey some more diamonds. They were very knowledgeable, explained everything to me, & answered all the questions I had. Along with the service, they have an amazing collection of everything diamond related, duh... They have all types of earrings, necklaces, & rings to buy for your special lady. But with their great selection & amazing diamonds, comes a hefty price tag. Maybe I didn't know what I was getting myself into with diamonds, but these things can get really freaking expensive. I purchased a set of earrings that my girlfriend absolutely loved & spent a good chunk of change, but it was definitely worth it. They made me feel very comfortable in a place that usually terrifies me since I have no idea what I'm doing when I enter. They helped me through the whole process & the price is well worth the whole diamond buying experience. read more

ECJ Luxe, the watch portion of Diamonds Direct South Park, are nothing but liars and crooks. I've done business with them before with no issues. One of my Rolex watches needed a date wheel repaired and they assured me they use a Rolex certified repairman. My watch came back with major damage which they refused to pay for. A complaint was filed with the BBB and the manager, Ross, lied saying that I gave them the watch in that condition. After I sent before and after pictures, there was nothing but silence. That's right, I have before and after pictures that verifies my claim. Stay away from these crooks. Don't make the same mistake I did. read more

I recently heard a radio spot for Diamonds Direct, touting their fantastic customer service - lifetime free cleanings, sizing, adjustments, etc. This prompted me to write about my experience with this establishment. My husband purchased a diamond ring for me, for our anniversary. Stunning piece, and fantastic customer service up to and including the sale. There was a small issue with the ring being sized improperly. Apparently it was minor, and the staff assured my husband that I could bring it in anytime and they'd take care of it free of charge. Once I actually brought the ring in to be taken care of... well, it was a different matter entirely. I spoke to the head of customer service and explained the situation, showed him the ring, along with the receipt and paperwork. He actually gave me a hard time because the ring had been purchased a year prior. Taken aback, I wasn't quite sure what to say and offered to pay for the work, even though it had been promised as part of the sale. Then, he mocked a comment I had made. At that point, I asked for the ring and paperwork back, and left the store. It was embarrassing and unprofessional. Upon hearing this, my husband made a phone call, and made certain that the ring was taken care of himself. Granted, Diamonds Direct has a lovely inventory, and their prices compare nicely to the competition. However, we won't be returning. read more

My husband and I went to this DD location the 23 of December last year. We knew it would be busy, it was right before Christmas but since we were moving I wanted to take a look. It was very busy and we had to hunt someone down for help. I was wanting to purchase a new band and he was wanting a wedding ring since he had lost his old one. The sales lady was TERRIBLE. My husband found one he liked and he tried it on and she said "oh that's a perfect fit I wouldn't get any smaller. " My band needed to be resized so they said it would be two hours. I came back without my husband to pick up because he had family in town. When he tried on I realized it was WAY to big! If he held his hand down it would slide right off. We had to get back to Texas right after Christmas as that's where he's stationed. Fast forward two months later I fly into town to visit family and bring his ring back so they can order the correct size. I decide to get a new setting for my wedding set. I told Lottie I wanted the same size as my recently purchased band. Which was a 5 1/2. She then informed me that they should have ordered me a new band instead of having resized because it was two sizes two big when purchased. Picked it up today and they are definitely not the same size. I don't have time to have resized since I'm flying back to Texas. I'll have another jeweler do it, but they definitely have issues with sizing. I could tell because I was in casual clothes that no one was jumping to help me. Lottie was the only one that offered help. read more

Diamonds Direct - Jewelry Near Me - Charlotte, North Carolina

My girlfriend (soon to be fiancee) and I paid a visit to Diamonds Direct a few weeks ago. Crystal helped us out. She was extremely patient in explaining and showcasing all the different options. We were extremely impressed not only with her service but also with the selection and prices. We had made a few other stops prior to DD but after the experience that we had there is no doubt in my mind that I will be making the purchase through them. I can't speak highly enough of this business and can't wait to post my final review after the purchase. read more

Shawn was my salesperson. A personable young man who strives to make your visit a happy one. I came in with no idea what to get my bride for her birthday. Started with the opal diamond combo. Checked a couple others options but long to short I went with the birthstone. He was very helpful, made sure my payments met my needs while applying my veterans discount. Needed sizing for the ring. An hour n a half turned into 3 so I asked if they would FedEx and they were happy to. If you need a gift that glitters, go see Shawn. TY Diamonds Direct in Charlotte. read more

My husband bought my engagement ring from Diamonds Direct ten years ago and we continue to purchase from them. They have great customer service and value return customers. We especially want to recognize Sherry Gilmore. She assisted with the purchase of of my 5 year anniversary ring and most recently my 10 year anniversary ring. She listened to me and helped us find the perfect setting and diamond for our money. Please visit Sherry at Diamonds Direct for all your diamond/jewelry needs. She is awesome!! read more

Let's just say I won't be buying my wedding band from here... By far one of the worst customer service experiences I've had. My fiancé and I went in a couple weeks ago to have my engagement ring cleaned and no one offered to help us- everyone was just chatting with each other. We went up to one gentlemen to tell him that we wanted to get my ring clean and he pointed me to someone else. The girl that actually took my ring was helpful but the rest of the staff was unhelpful. While we waited to get my ring cleaned we decided to browse for wedding bands- again no one asked us if we needed assistance. We had to once again go up to someone to ask for help. We were assisted by the same gentlemen from the beginning and he came over and was basically like "what do you need?" He did not take the time to tell us about any of the rings or ask us our preferences. Once he helped us pull the rings we wanted to look at he proceeded to have a conversation with someone else and completely ignored us. I don't understand how a jewelry store could have such terrible customer service. You are literally selling thousands of dollars in merchandise. My fiancé and I could've been millionaires ready to drop hundreds of thousands (unfortunately we aren't millionaires), but with that service they would've lost a huge customer. The Diamonds Direct location in Indianapolis where I got my engagement ring from was the complete opposite experience... DD Southpark should take notes. read more

My husband bought my engagement ring, and we bought our wedding bands from Diamonds Direct. We have told all of our friends about our fantastic experiences here and they have all had similar buying experiences. I don't think the sales people are at all pushy, and everyone is there to help you. It's the little touches that I love, like how I can come in at any time and get my rings cleaned and replated for free. I can drop them off and head over to the mall, do some shopping, and come back and pick them up, restored to their sparkly selves. They also have the best prices, which when you're looking at diamonds can be very important. We will always come to Diamonds Direct for any special jewelry occasion purchase! read more

Ask for Joey..... My Henri Daussi engagement ring that my husband picked out with the assistance of Joey was absolutely breathtaking. We have already picked out our bands and Joey has been a pleasure working with. Can't wait to get more items from Diamond Direct. This place is huge like Fort Knox security and it's nice to drink a glass of wine while shopping for that one of a kind item. read more

I worked with Dave Lee to get a beautiful engagement ring. He was really helpful and knowledgeable. You get free resizing and repairs for life and when I came in to get it resized Aaron on the customer service side was really nice and got the ring resized that day as we had an event that night which was awesome. The customer service is great and I found everyone to be really helpful. I also looked at a lot of different places and DD had the best quality and prices. read more

Terrible experience. Went to their 20% off sale at a recommendation from a trusted friend and picked out a beautiful ring setting with my fiancee. They wrote down the wrong number, despite my fiancee texting multiple, very clear photos to the sales rep to clarify which eing we had chosen. Said they could get it for us, but not until after the date of the planned proposal. Proposed with a ring that wasn't the one we picked but still loved it because the diamond it beautiful and my fiancee picked it out special for me. Got a call that the one we ordered was ready, went to pick it up, and found they had ordered the wrong ring FOR A SECOND TIME. Was told it would be ready in 3-4 weeks and still haven't heard anything. I am so over this place! Seriously, go somewhere else unless you want to have your heart broken over and over. What a mess! read more

Was referred to the store and specifically Joey for an engagement ring. I live a few hours away, but working with him was very easy via phone/e-mail. He was able to get me a high quality diamond at a truly amazing price. After comparing the same diamond settings around other stores and outlets, I found out that I really did get a great deal. Even the band was at a great price compared to others. Most importantly, the ring is absolutely beautiful, and I cannot wait to give it to my future wife! read more

As stated on their website "...can offer lower prices than other jewelry stores...", but notice it doesn't say they "will". I am speaking strictly about GIA certified diamonds. All comparisons done for exact same specs and similar imperfection chart. Their diamonds are overpriced. If you want a respectable price you are required to work for it. If you do not shop around you will overpay. If you are fine playing these games then they are probably an ok place to do business. They will tell you a price and tell you to come back if you find a better price. If you do find a better price (and you will) why would you want to go back and forth between stores? Respect your customers - give them a price you are content gaining or losing their business over. Then when you do lose their business because your price was silly don't badger them about not giving you another chance. You get one chance at a first impression. read more

Sean Bhargava couldn't have been a more helpful consultant! I went to Diamonds Direct seeking an engagement ring and feeling relatively overwhelmed. He was patient, informative, and honest in the way he helped me navigate finding the perfect ring for my now fiance. Will definitely return to work with him in the future! read more

My husband and I decided to upgrade my engagement ring to a beautiful 2ct ring. I had to get the ring resized because it was too big. I was hesitant to buy a ring that wasn't my size but the ring was beautiful and we were persuaded to buy that ring and not order a custom one. 2 months later I got the ring resized and then noticed the ring started to bend. We spent a lot of money and I was highly upset. I reached out to get the ring fixed and told the VP mark about my experience. Mark totally changed my experience around. He offered to order me and brand new ring and not only that, I told him I wanted a different setting. He was so focused on. Making me the customer happy. He allowed me to choose the setting of my dreams!!! This is the above and beyond service that should be delivered when you are looking g to purchase an engagement ring. Thank you Mark for changing my experience around. You were super responsive and went out of your way to make me happy with my forever ring. Go see Mark!! He will make this experience what it should be, perfect and special!! read more

I was honestly offended by my experience today. First off, i waited probably 15 minutes to be helped by a representative and several couples that came in after me were seen right away. Hami was my sales associate. He pushed me to name a budget, although I said I did not have a specific budget yet and was more so trying to get an idea what I liked. He continued to push so i named a broad range and described what i wanted to look at. He told me it would be "pointless" to show me anything because it would be over the range i gave. When i told him what shape i wanted, he told me i should not get that shape. When i asked to look at bands, he told me i should not look at bands until I've bought a ring. Dude, seriously? I left and went to another store around the corner, where i received great service and left feeling excited, not embarrassed. DD gets 1 extra star because they do have the most selection I have seen so far while shopping, but won't be spending my "pointless" budget here :) read more

I hear advertisements for this store on the radio every day, and I now am a firm believer that they are true to their claims. I have the most beautiful engagement ring, thanks to my fiance and the staff at Diamonds Direct. I honestly never imagined that my fiance could acquire such an exquisite piece, at such an incredible price. I will have to ask him to leave a review himself, so you get all the details of his amazing experience at this store, but I can personally say I've had nothing but great experiences. As it turns out, the ring was too small for my finger, so I took it in to get sized. Jennifer was more than happy to help me, and they actually sized it for me THAT DAY, free of charge, so I didn't have to go more than a day without it! Then I realized that I had sized it a little too big (it may be a bit top heavy, but who would complain about that), and I went back to Jennifer to have the "speed bumps" soldered on. Since it was the holidays, there was a bit of a wait, so I made an appointment for a few weeks out, dropped it off on the day of the appointment, and picked it up the very next day. Again, 100% free of charge, and such little effort on my part. And now it fits and looks like a dream. Every time I walk in the store, I'm immediately greeted with a smile and an inquiry about what I'm there for. Sometimes, when they're really busy, I have to wait a little while, but to me, a wait means they're taking their time with each customer and not rushing them through the process. Ring cleanings are always free of charge, they will work to repair any issues you may have with the jewelry (again, free of charge), the quality of their jewelry is top notch, and I have yet to encounter an unfriendly or snobby employee, as previous reviews suggested. We recently went back to purchase our wedding bands together, and despite our VERY tight budgets (hello, wedding planning), Carrie was happy to help us find exactly what we want, she spent quite a good bit of time with us while we waffled between a few selections, and we couldn't be happier with our end result! I have now recommended this store to a few friends, who have also gone in and had fabulous experiences. I would recommend everyone give them a try, and if you have to wait a little while, just know that when it's your turn, you will be given all the time and attention you need. read more

Diamonds Direct and I have been in a longstanding relationship over the past 3 years. My husband bought the most perfect engagement ring from them with superior customer service. We went in to look at wedding rings a few months later and came out feeling like we found the perfect rings. I always looked forward to going into DD - You're greeted as you walk in, and there's never a salesperson who doesn't approach you ready to help. Plus, they offer free beverages :) Now here's where it gets interesting. They pride themselves on customer service and I really do agree that they are top notch. We had to return to DD on three occasions for stones that fell out of my rings (1 in the engagement band, three times in my wedding band). My wedding band is very thin and fragile so band stones did fall out quite easily. Each time I brought it back in, they smiled and were happy to send it out for replacement. On the third time, they contacted the ring's maker and had them make an entire NEW RING fit to my finger with larger, more sturdy stones. They were always very timely and courteous and called me with updates. So, all is good with my wedding band. Well, last spring my engagement ring was stolen. I won't go into details about how it was stolen, but it was a frustrating and heartbreaking situation. After a filed police report and nothing turning up, my husband and I went back into DD to replace and rebuy the ring. We bought the same band and similar diamond as the original. It killed me to be buying a whole new ring (minus the small portion insurance covered), but it's a meaningful thing, right? The staff at DD was very understanding and did the best they could to help us any way possible and we came out feeling as good as we could. In early January, the person who stole my ring returned it to the place it was stolen from, anonymously. This person wanted to right a wrong and become a new person in the new year. After 6 months of enduring torture where I was unsure where it was stolen from or if I had just lost it, this brought some closure. Well, now, here I am with TWO engagement rings that are nearly identical. My husband and I decided to bring the original ring back into Diamonds Direct to see how to handle the situation. The workers who had been working with us, primarily Lotte Sommer, was in our corner the whole time. We are so thankful for Lotte, who worked tirelessly to right the situation. She took a stand for us, and really stepped up and talked with the owner to take care of us. She was professional, friendly and treated us like family while we bought the new ring, and again when we returned the old ring. She didn't skip a beat, nor did any staff members. DD did end up taking the extra ring back and handling the situation very professionally in the best way possible. My husband and I are both thrilled at how everything happened. This was a situation that could have gone really sour and ended with a 1 star yelp review, but it didn't. I'm so impressed how respectfully we were treated each time we came in throughout the process, and I don't have enough positive things to say about the customer service. When you commit to buying jewelry from DD, you commit to being part of their family. They will offer help, troubleshoot and support you, and provide you the highest quality diamonds and best service in town. I'm so glad they were a part of making this story a positive one. And to the person who stole (and then returned) my ring: I forgive you. read more

When we first went here our experience was less than steller. The attendant was not really helpful and she seemed like we were a bother to her due to our price range (but I really feel she did not like assisting 2 women) so we were not impressed. I spoke to a friend and he suggested I give them another try but next time make an appointment with Sherry . I am Sooo glad we did as she was so patient as my fiance and I looked for the perfect ring in our price range, she showed me loose diamonds as I did not like the princess cut, she understood my anxiety of making a mistake on such an important purchase. She then helped us pick out the perfect ring for my bride and did NOT say there would be a charge to re-size her ring. We decided on a unique design that is 2-toned that I have not seen anywhere else for me and a double diamond strand band for her. I will not shop for diamonds anywhere else... I LOVE my ring and Sherry made that happen for us read more

My husband and I came here to buy a replacement ring for our 23rd year anniversary. We were impressed with the selection and more impressed with the customer service we received from Lotte. We ended up with a gorgeous ring. While we waited for the sale to be finalized we went next door for lunch and pleasantly surprised to find our lunch had been paid for by the store. Lotte was wonderful through the entire process and helped turn the stone from my original ring into a gorgeous pendant. Can not say enough good things about our experience but that we will never go elsewhere. We have found our forever "go to" jewelry store. Thank you Lotte and Diamonds Direct read more

Diamonds Direct - Jewelry Near Me - Charlotte, North Carolina

Definitely got the treatment and vibe other reviewers are mentioning. Not the most comforting atmosphere, felt very judged by a consultant who knew nothing about my goals of the trip or what I was willing to spend. read more

The store is frequently over crowded with poor customer service. I have now been multiple times where we have not even been addressed after waiting over 30 minutes. It's is truly disapointing to have that kind of service for a luxury item. read more

My Fiancé and I went in last Sunday for their 20% off everything sale to buy out wedding bands and lucked out when we met Jessica West. She was patient, kind, thorough and did everything in her power to ensure that we both walked out with rings we are excited to wear for a lifetime. It was obvious that customer needs fell far ahead of anything else. We have encountered several employees and they were nice but Jessica went above and beyond. read more

Diamond ring factory store... The first time I came here was to pick up jewelry that I had appraised and also to see if my grandmother's wedding diamond was quality enough to use for my future engagement ring. At the time, I was not going to be engaged for about a year. Since I was there I thought I would take a look at their rings for the first time. The sales associate who assisted me could have cared less. My only assumption is that since he knew I was not going to buy that day, I was no interest to him. He kept looking at the front door to see if any buying customers were coming through and both my friend and I thought he was extremely rude. Fast forward a year later, my boyfriend and I came in to look at rings. I thought I would give them another chance. The minute we got in the door, we felt like a number in a factory store. We also got sized up too. The sales associate assisted us with different types of rings that I was interested in. She wrote down all of my boyfriends information for a custom ring that could be made. She said she would call him the next day and he has yet to hear back from anyone. read more

Overall, the store is nice, staff pleasant, and the selction is among the largest around. And, based on a number of these reviews, many people have positive experiences. However, our sales associate, Dixie Carmichael-Rosser, provided us among the worst customer service I have ever experienced. I'm not being dramatic, it was that bad. I argue for a living, so I know quite well that there are generally two sides to every story, but trust me when I say this: the following account is EXACTLY how our experience transpired. And, for some context, we actually are normal, pleasant, easy to get along with, ex-service industry people. We were greeted at the door and offered a drink, which we accepted. After being ushered to the men's rings (what we came for) we were greeted quickly by Mrs. Carmichael-Rosser. She was polite and began showing us various rings. She selected a variety of very nice bands, but the majority were far above what I wanted to spend on a ring for myself. After being shown one too many $2-3,000 rings I explained to her what my budget was. At that point, she twisted her face and said "may I ask why you don't want a nice ring?" If I had not been so caught offguard I wouldn't have validated her comment with a response. However, I politely explained to her that we were paying a substantial sum for the wedding and that I didn't think overspending on my ring was a wise financial decsion. I also explained that I tend lose rings, and I didn't want to make such a big mistake. She appeared nonplussed and finally said, "well, we don't really have much for you then." It is true rings in my price range were few, but after we continued to look, there were 4-5 options that were suitable. Once I settled on a ring I liked, she spent several minutes explaining to me the various reasons why I would not like that particular metal. I told her it was just a starter ring, and that we were okay with the downsides, since we had researched them prior to coming in. At this point, I was put off by the experience enough that I wanted to come back and purchase the ring when I was in a more jovial frame of mind. We were picking out a ring for the biggest and happiest commitment of my life, right? We tell Mrs. Carmichael-Rosser that we appreciated her help and that we were going to sleep on our decision and that we woudl be in touch soon. After she handed me her business card with my preferred ring along with my size, she asked what my fiancée was interested in looking at for herself. My fiancée told her that I had already purchased her engagement ring and the wedding band as a set. Mrs. Carmichael-Rosser then asked to look at her ring, and she said (I'm seriously not making this up) "even though it has three stones, it's really nice." It's relatively difficult to offend me, but that did it. I spent months researching and viewing to find the perfect ring to purchase for her, and it wasn't inexpensive, hence part of my desire for a low cost ring for myself. And, the ring actually is really nice. That's not important though, even if it was a 1/4 carat faux diamond, who makes a negative comment about a woman's engagement ring? And, when they're in your store trying to spend money?? I really hope Yelp doesn't filter my review. Cheers, world. read more

As an update to my previous review I am further unhappy with my experience with diamonds direct. I ordered a size 7 ring for my fiance. They gave me a 7.5 this of course resulted in her having to get it sized. This would not have been needed if they ordered what I asked for. They told her it would be back in 10 days. We are now at 20 and it will isn't back. Now at 22 days she has gone to claim it back. This further killed the experience. She went in and a woman went back to check on it. The woman comes back out and doesn't talk to my fiance for 5 min. At which point my fiance asks her the status. The sales person pretends not to know who she is. Now we get the manager involved and he goes back to look for it. Well they lost it!!!! And lied for three weeks and didn't even have it sized. Avoid at all costs. read more

BIG DISAPPOINTMENT! I wish I would not gotten my ring there. They had gotten my order wrong twice. I don't think the price and quality was great as they advertised on the radio. I definitely would not go back there. read more

SO disappointed with my experience last night. We got a babysitter to shop the sale in peace. To put that fact in context, that happens about 3 times a year. Needless to say I was excited. I wanted a simple, small bracelet. We waited at the case probably 45 minutes, no big deal, it was crowded, but really, getting annoyed. Another couple walked up that apparently had been there earlier in the day and snap, they had a sales person all over them. Walked out and won't be back. Maybe other stores don't have such an enormous selection but I certainly don't have to beg for help. I dropped my earrings to be cleaned and I guess they knew from that we aren't huge customers. Bottom line if you aren't making a major purchase expect to be ignored. read more

Heard nothing but advertisements on this place....well, I suppose there is a reason why they advertise so much. My son and I walk into this place and let me tell you, it was a mess. People everywhere! Couldn't even look at the cases, because people wouldn't get out of the way. Then not one of the associates at this place bothered to ask us for help...(maybe because me and my 8 year old were in full soccer gear ready for a game later that day, and not in burberry or gucci). I stood around for about 15 minutes thinking I should at least give this place a try while I'm here....well...we couldn't get anyone's attention, so we left. Later that week, I spent my money at a much better place and now my fiance has the most beautiful engagement ring I could ever dream of......... read more