Exceptional Service at Diamonds Direct Charlotte Location 4521 Sharon Rd Suite 101, Charlotte, NC 28211 I am enormously impressed with what you and your team do at Diamonds Direct. I had the pleasure of visiting the Charlotte location back in December, where I purchased a diamond solitaire engagement ring for my cousin. I was assisted by Aaron and Schuckie, and I must say--these two gentlemen exemplified class, professionalism, and true decorum. While the entire staff was warm and friendly, there was something uniquely personal about the service I received from Aaron and Schuckie. I didn't just feel like a customer--I felt like I had made friends. That kind of genuine connection is rare and speaks volumes about the quality of your team. On a return visit this week, I was exploring several watches in consideration of a future purchase and once again received outstanding service from Aaron. I also brought in a watch that needed two custom links added. That's when I was introduced to Scott, the watch professional at the Charlotte location. Scott listened carefully as I explained how I wanted the links removed from one watch band and added to another. He assessed the situation with quiet confidence and immediately knew what was needed. Sure enough, he was absolutely correct. While I waited, Aaron offered me a beverage, and I enjoyed a chilled bottle of water--branded with the Diamonds Direct logo, which was a classy touch. Just minutes later, Scott returned with my watch, and when I tried it on, it fit perfectly. It was tight before--uncomfortable, really--but now it felt incredible on my wrist. It honestly felt like a bit of magic had happened. From the moment I'm buzzed in by the friendly staff member at the front door, to the way the team always greets me warmly, this Diamonds Direct location consistently makes me feel welcome and valued. There are several familiar faces now, and I've come to know many of them like family. I want to extend my sincere gratitude to the entire Charlotte Diamonds Direct team, especially Aaron, Schuckie, and Scott. They continue to deliver top-tier customer service and perform well above standard. Their professionalism, kindness, and attention to detail are something I deeply respect and appreciate. Thank you for having me--and for always making my visits such a positive and memorable experience. Sincerely, Chris Hill President Whip Cash Entertainment Group www.whipcashrecords.com read more

Beautiful jewelry, horrible place. The sales people are beyond judgmental, poor attitudes, and lack of decency. I've come in twice with my boyfriend and we have had the same experience twice. The first time we were looking at a ring and the salesmen told us "we could just buy the ring on Amazon" assuming we couldn't afford the ring since we looked younger. Both times we've been in we've been given looks, ignored, or just helped quickly when the business wasn't busy. No one took the time to explain the process, about the diamonds, etc. Went to another business and had a completely different experience. I would not recommend Diamonds Direct to anyone especially if you are on the younger side. Waste of time and felt horrible after being in there with how we were treated. read more

Twenty years after purchasing a three stone diamond ring from Diamonds Direct I returned to upsize it. If you didn't know, they are owned by Signet, whoa also owns Kay, Zales, and Jared. When Diamonds Direct sold me the three stone ring they couldn't stop talking about their lifetime trade in guarantee. When I presented the current ring suddenly the pitch changed to "only the center stone" and despite twenty years of inflation I was offered about 2/3rds of the value I paid in 2005, and for the center diamond only, they just wanted to steal the gold and the other two stones. I bought a $10k ring because my wife found one she liked, but we kept hers, and I'm severely disappointed in their bullshit. I noted signs posted everywhere about the trade up and not a single one of the said anything about "center stone only" or "doesn't include gold". read more

Shopping for one of the biggest, most important purchases of your life can be exciting--but also stressful. Lana made engagement ring shopping easy and enjoyable, guiding us from start to finish with her expertise. She curated options based on my preferences and VERY patiently helped me figure out what I wanted, providing a personalized experience. I initially had no idea what I wanted. She helped me figure out what I even wanted, and then once I decided, she found me the PERFECT ring. I've already recommended her to all of my friends hoping to get engaged soon, or simply buy a beautiful piece of jewelry. Lana is a true pleasure to work with. Can't say it enough -- Lana is the best! read more

Had a great experience here! I bought a watch from Shawn. Shawn was a pleasure to work with and always picked up the phone immediately. If you are a watch nerd like myself, you must talk to Daniel. I learned so much from him because he has such a huge passion for watches. Highly recommend coming here for a high end watch or jewelry. Thanks, you guys! read more

Diamonds Direct - Raymond Weil Freelancer Skeleton Watch - Jewelry Near Me - Charlotte, North Carolina

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This is an update to my previous poor review. I spoke with Mark Czarnecki on the phone after my review. He was apologetic and said he wanted to meet me when I picked my ring up. He said he wanted to give me some sort of monetary apology and I told him I did not want that, I didn't intend on spending more money after that experience. He said he wanted to fix that. Well today I called on my way in, was told he was there I got my ring, a man came out and shook my hand. Watched me put on my ring and I said I was happy with it. Then he walked away and that was the end of the visit. Not any sort of acknowledgement of our previous conversation. No apology, no what can we do better, just absolutely nothing in the 2 minute Mark was around. I was a total stranger that meant nothing to the business. Which keeps in tune with how I feel any other time I'm in. I'm so happy to have my ring back and am already dreading the next time I have to come in. read more

Went into diamonds direct to shop for engagement rings and find my style. We went on a Saturday morning during a sale and it was packed but we were able to get one on one attention right away. They have the process of ring shopping down to a science. Beatriz was so helpful answering all my questions and helping me find exactly what I wanted. We did not feel rushed and I was able to try on anything I wanted. I found a few options that I loved and she did a great job narrowing my choices down, but not making me choose one favorite, and not discussing prices. She answered any questions I had and I learned a lot about diamonds and rings. We did not get offered any champagne like I heard they do on Saturdays so I'm not sure how that comes in. We will definitely be back to purchase a ring. read more

5 stars for buying new, 1 star for sizing We got my engagement ring (custom) and my husbands band here and we're very happy with the purchases and customer service. My husband said the lady that worked with him to customize mine was not pushy and gave good, honest advice. WAIT FOR THE TWICE A YEAR SALE for anything non custom. On the contrary, when I took my ring in to get resized, they did it on the spot but now I have a ring that is FAR from being round. See pictures. Really disappointing. UPDATE: Increased review by one star because they reached out and addressed my resizing issue with great customer service and detail. read more

Always a great experience, great quality, and great customer service from our one and only jeweler, Sherry Gilmore!! Sherry has worked with us for over 20 years at Diamonds Direct! From wedding rings to earrings to watches to multiple upgrades...she has been dedicated to ensuring we have the best quality and cost for our request. If you want the best customer service with no frills, go see Sherry Gilmore at Diamonds Direct! I promise you, it will not be your last visit! read more

Madison was truly the best! She helped me pick the perfect ring to make my grandmother's diamond look as beautiful as could be. She was sweet, professional, and knowledgeable and we had no second guesses in returning to get out bands there, which we did today. Thank you, Madison, and Diamonds Direct! read more

Staff has really gone downhill the past few years. Rude customer service and very pushy.

I have been a customer of Diamonds direct for about 8 years. I love my wedding band and engagement ring and am still pleased all of these years later. Their customer service is like no other. I get my rings cleaned multiple times a year and they've fixed a ring I broke. I will be a lifetime customer. read more

I highly recommend Eyal! He has exceeded my expectations. I came in a few times needing his help and he went around the verragio vendor just to make sure I was happy TWICE! He is the man! Thank you Eyal!! Verragio tried to give me the run around after they already had my business and he made sure I was happy and even ate the cost of a new, better ring, twice. SUPER HAPPY!!! read more

I've heard for years that Diamonds Direct is THE PLACE to go. My fiancée got my ring as a Christmas gift here and he was so happy with his experience. He was incredibly terrified and knows nothing about shopping in any way and he was so happy to be helped by Lotte. He said she was absolutely amazing and helped him through the whole process and he left feeling confident. The ring is exactly what I wanted and I love how DD offers free cleanings, replacements, etc. Great prices and great customer service. Thank you Lotte! read more

Diamonds Direct - Jewelry Near Me - Charlotte, North Carolina

I got my dream Tacori ring (and band) here and love it! No problems thus far, and my fiancé said customer service was great. My ring even came in 2 wks early! Lottie helped us. read more

Diamonds Direct - Jewelry Near Me - Charlotte, North Carolina

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My husband and I have shopped with Diamond's Direct for over a decade and have never had any issues up until recent. The last two times I have taken our rings to be cleaned has been a disaster. I've had to wait extended periods of time and have had to send the rings back to be cleaned a second time. I'm not sure if the staff has changed but the customer service and quality has greatly diminished. The next purchase I would definitely have to do some soul searching before purchasing here. read more

Diamonds Direct - Jewelry Near Me - Charlotte, North Carolina

Although diamonds direct has a wide variety of rings to choose from, I would not recommend buying a ring from here. After having my engagement ring for only 1.5 months, the center Diamond fell out due to faulty prongs. That shouldn't be happening after only 1.5 months of having the ring. We took it back to get it fixed and when we picked it up, the diamond is still very loose within the prongs. Overall it seems like poor craftsmanship on the ring so we're going to take it to a different jeweler and hoping for a better experience. read more

This place came extremely highly recommended so my BF and I decided to give it a try when we looked for an engagement ring. Few days before we went, I chatted online with a diamond expert through their website, explaining what I would like and she was very accommodating, worked with me on the design and made suggestions. Great. We made an appt and went to the store. It was a Saturday, so it makes sense that the store was busy, but it was so loud, my BF and I could not hear ourselves when talking to each other. That store was a complete zoo, people leaning on every display, nobody was wearing a mask even though their website was pretty clear about COVID-19 protocols and at the time my BF and I were not vaccinated, so that did not make me feel particularly safe. Maybe everyone else was vaccinated? Alright, fine. The saleslady, to her credit, did read the notes that the diamond expert left from the few days ago when I chatted with her, so she knew what we wanted, and pointed out some alright-looking settings. It was an ok experience, until we decided to look at diamonds. My BF showed the specs for one he picked out online and she made it sound like it was literally trash (she even said he picked out "the cheapest diamond on the website", FAR from the truth at $10K) and that the diamond she wanted to sell was so much better (it...wasn't...). The setting for the ring, the more we looked at it, the more shoddy it started to look, as if somebody who was in a hurry made it. But somehow we made it through the meeting, and she said she will do research on more diamonds and call us. This was few weeks ago and still waiting! :) When we got in a car after leaving, we looked at each other and burst out laughing. Nope, not doing business with snooty, entitled people who don't care about the beginning of our special journey. Ring shopping was supposed to be fun and we both felt as if we just went to DMV. I am going to take a guess and say that it REALLY depends on a salesperson you'd get, so I am not saying that you should not give this place a try. Just don't get bad salespeople who treat you like you are there to just buy a pack of gum. read more

Asim was very helpful picking out my wedding ring. He went above and beyond to resize it to the perfect fit. I love that there is no doubt about the high quality and wide selection of jewelry here. read more

When we walked in the door, we were skeptical because although we were greeted at the door no one walked up to my family with assistance. We were not dressed in a casual or business attire, because we were traveling back north to our home. So for a few moments we were in the twilight zone. Then Amin saw us and introduced himself and began to assist us with some of the best hospitality I have seen in a few years. We were taken care of in a matter of hours, when every other jewelry store said it would take at least two weeks. read more

Nancy Seeman was amazing. Since my eyes were bigger than my stomach (I wanted a ring way more expensive than what the budget called for )... Nancy worked with us to find the perfect creation. We had to have it custom made so that I could get a smaller version of my original. It turned out amazing. Nancy was creative in how we approached it so that both the budget and bling factor were both achieved !! Thank you! read more

Diamonds Direct - Jewelry Near Me - Charlotte, North Carolina

First thing's first: Taylor Shields is who you need to see if you go to Diamonds Direct. He was AMAZING. Knowing that this this was stop 1 on a diamond journey, he Took. His. Time. By the time we walked out, my friend -who wasn't in the market for jewelry, was convinced she would buy from Taylor as well. Taylor started by going through carat sizes. Then the 4Cs. I knew 90% of what he was telling me, but I was in no hurry and believe in letting people do their job. Now I know 99% of what I need to know. Next were settings. Last, I looked at earrings. Taylor walked me through these as well. I'll be back to pick some up in the next months or so. Prices were reasonable and seemed flexible. read more

Diamonds Direct - Jewelry - Jewelry Near Me - Charlotte, North Carolina

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Kim was wonderful, helped me get the most for my budget and really educated my now fiancé and I. She was never pushy and even texted us after he proposed to see how everything went! My ring is absolutely gorgeous and I will be back to buy his wedding band. I had a horrible experience at Jared's and this place was great! Ask for Kim, she has more than a decade of experience! read more

Diamonds Direct - Jewelry Near Me - Charlotte, North Carolina

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I had the best experience here out of all the jewelry places I went to. My boyfriend and I had talked about getting engaged, and I have very particular taste, so I went shopping to see what was out there. I went to diamonds direct because I had heard they were having a sale coming up. I was greeted immediately without an appointment and met with Crystal, who treated me like a long time friend. She helped me with everything; sizing, understanding clarity, showing me different types and shapes of diamonds. She took down everything I was looking for in an engagement ring, including my boyfriends name, so she'd be ready to help him when he came in. She even gave me her phone number, so that I could send her pictures of rings if I saw something else out there. He told me it was such an easy transaction, and he couldn't have imagined going in without any information. We are very grateful to Crystal at Diamonds Direct! She hooked us up with the perfect ring! read more

Diamonds Direct - Jewelry Near Me - Charlotte, North Carolina

Great place to come and browse and learn about diamonds. You can browse and shop with a glass of wine or beer and really take your time. The variety is amazing and they let you see everything. I was so overwhelmed when we first walked in but Lou helped me narrow it down and pick an anniversary band that will be an heirloom. read more

Now, I've been in Diamonds Direct a handful of times - browsing, helpful hubs find his wedding ring, browsing, drooling, etc. Really, our best experience can be told only from hubs' perspective, so I'll let him relay that in his review. If you're looking for any type of diamond, or lovely jewelry for that matter, Diamonds Direct has an incredible selection. Seriously - it's really, really enjoyable to ogle the cases. Price wise, I'd say they have very fair prices for the stunning pieces on display (and what they can create). But where DD really shines is in their staff & service. Beyond my husband hanging around here for, oh I don't know, 8-10 hours while trying to decide on an diamond for my engagement ring, they really take the time to educate you about your gemstone purchase. They are kind, knowledgeable and understanding - all things you want as part of a hefty purchase. Personally, I've had a few rings reduced in band size so they can fit my fingers and each time they took great care to ensure I was happy with the look and fit afterwards. If you're looking for an engagement ring or just a great piece of jewelry, stop by Diamonds Direct for some of the best selection & service in CLT. read more

Diamonds Direct - Jewelry Near Me - Charlotte, North Carolina

Diamonds Direct South Park Charlotte has an exceptional diamond expert who showed patience, professionalism & guided me to purchase a gorgeous diamonds which were flown in especially for my specifications!!!! My diamond expert was Sherry Gilmore. Sherry has a relaxing ease when discussing the inventory & price point. She's very knowledgable, accessible & passionate about her craft. I strongly would recommend Diamonds Direct as the supplier and Sherry as your expert guide. read more

In my review I am writing about my experience and the experience my fiancee received at two different times. So take that for what it's worth. My fiancee went with her girlfriends the first time just to see what she even wanted in an engagement ring. Her and her friends had a hard time getting the attention of a sales persons. Eventually a gentleman attended them but did not make them feel important enough to want their business. He sized them up right away, that they weren't buying today, so why bother. Reluctantly, we went back a week later, together. This time we received a much better experience. A sales lady, Morgan, assisted us and we had a much better experience. She was very patient and understanding. We shopped around for a while to narrow down our choices. We still didn't buy that day but we didn't feel pressure or disappointment from Morgan. A couple of days later we emailed Morgan back saying we wanted to come back in a make a selection. She was very helpful in educating us with all that goes into buying an engagement ring. They had a great financing deal at the time, that made it an easy choice. So we finally came back and made the purchase. The ring came in about a month later and was exactly what we wanted. We plan on coming back for our wedding bands. I would say that if you get a sales associate that is pushy or indifferent to your needs, move on and ask for a different sales person. Ask for Morgan. read more

Ask for Dave Lee! THE best there is!! He knows the designers, their products and how to get you want you want in your price point by being creative with solutions. Don't go anywhere else for your fine jewelry needs!! read more

We have been Diamonds Direct customers for 15+ years. We are always shopping on a small budget but the staff treats us like Royalty! I recommend this place to everyone looking for a new piece of jewelry for yourself or a loved one!! I also love the continued service we get even after the sale! read more

I have always known that Diamonds Direct is the best place for deals when I went shopping for my engagement ring. I looked around just to be sure I was getting a quality option without breaking the bank but it ended up being a waste of time. It was such a good deal and excellent service that I went back for the marriage rings as well. Asim Baksh and Lana Hale were highly skilled, patient and enthusiastic. I wouldn't recommend anywhere else and I would certainly recommend asking for then by name. read more

Forgive the length of this review but I think it's owed because of our wonderful experience at Diamonds Direct. My husband and I will celebrate our 10th wedding anniversary this month and he wanted to upgrade my center stone to mark the occasion. He has not shopped for a diamond for quite some time but we've always heard great things about Diamonds Direct. We went during the week so it wasn't so busy and we were greeted by Lana Hale. She listened to what I had in mind and started pulling a few items so we could take a look. Because I didn't want to change my ring, I had a little difficulty in looking at stones that were already set in other rings. Lana suggested that we move to the "diamond room" so we can look at loose stones properly. She brought out a few stones and explained the details of each of the stones, which gave us a lot of options. It's very apparent that Lana is extremely knowledgeable in diamonds. But none of the stones didn't feel exactly right. They also didn't have a lot in-house of my preferred fancy cut, the radiant cut, so she did search to see what stones they had company wide and offered to get them shipped overnight so we could look at them. She identified 2 stones that fit what we were looking for and said we can come back the next day to look at them. I truly appreciated this because this isn't a small purchase for us (and certainly not their largest) but we felt Lana and Diamonds Direct really wanted us to be happy and didn't try to rush us. Lana called us the next day and said that only 1 of the 2 stones came in because the one store had a customer looking at the same diamond. She did say that it's still worth taking a look because it's still really beautiful. We arrived later that day and went back to the "diamond room" with Lana to look at the new stone. She was right, it was definitely more in line of what we were looking for. It was certainly exciting to find something you only envisioned. The level of service exceeded our expectations but it didn't stop there. Lana asked the jeweler to remove my original diamond and just lay the new diamond on my ring so I can get an idea of what it's going to look like... I went from a princess cut to a radiant cut so I knew it was going to look different. She also offered to place my original princess cut in a pendant. To top it all off, everything was going to be ready in 1 week! And when I saw my new ring, I was truly floored. Their workmanship is incredible. I'm super happy. Shopping for diamonds can be a daunting but Diamonds Direct and Lana really made it enjoyable. I really recommend trying to visit during the week when you can really take your time. Thank you Diamonds Direct and thank you Lana! read more

Amanda is amazing! She helped my fiancé and I pick out my dream rings. She is very professional and took great care of us. No one I rather trust. read more

I am extremely pleased with my ring. We went there to look for rings and were provided service by Christy. She was absolutely phenomenal. She was patient, knowledgeable, and she took time to educate us. She helped me to stay within budget and get an extremely gorgeous ring. We order it on Jan 30. She said it would take a few weeks to be created. I was more than floored when it came back on Valentine's Day. It is beautiful. She is even my witness he said I could trade up in a couple years. Thanks for everything Christy. We will be back. read more

They do have a great selection and are very helpful. Pricing is just ok--I expected deeper discounts for a company that touts 'cutting out the middle man.' None of the rings fit my size 9 and 10 fingers. Some barely fit my pinky. I'm not that big really. That was frustrating. Anything is want would have to be ordered, and that takes 6 weeks. No fun. Everything began to look the same after an initial peruse. And the lighting is designed to make everything sparkle. A high quality stone does not require fancy lighting to look amazing. You can tell their designs are mass produced. You'll find no unique pieces there. And they carry nothing better than an "I" in color and SI1 or SI2 clarity--these inclusions can be seen with the naked eye. Anything better, and it must be ordered. Believe it or not, I found similar quality pieces for a quarter of the price at Sam's Club. I wanted something unique, however, and spent just a little more at an estate jeweler shop nearby for a one-of-a-kind estate piece that is of amazing quality. I couldn't be happier. read more

Unfortunately my experience has brought down the rating rather than the product. I had purchase an Engagement ring from Diamonds Direct unknown to my now Fiancé. The initial picking process was pretty good, my jeweler was able to find and show me the ring I had been imagining. I was told they would contact me when the ring was ready so I made sure to save all the numbers on the card they gave me in case my finance was with me when they called. Fast Forward a few weeks later and I am driving with my Fiancé around 6:30 PM. I get a call from an unsaved number and I answer it through my cars Bluetooth. When I answer, the jeweler immediately says " Hello, this is BLANK, from Diamonds Direct. Your Ring is ready to be picked up". I quickly interrupted and said I would call back later but the damage had been done. I told my Fiancé that it was a gift for her birthday but it was obvious the True intention. My frustration comes not from the ring, because she loves it, but because they called me from a number that wasn't listed on their card. They also didn't ask if I was alone and immediately said my ring was ready. I am disheartened because this is a once in a lifetime experience and an aspect of it was tarnished because of this. Diamonds Direct, please come up with a better way of communicating to customers when it is something this sensitive. Can even be something as simple as a code word or emailing rather than calling. I just don't want this to happen to anyone else. read more

Have been there twice to shop. Poor customer service both times. The first time, my fiancé was told to come back without me when he was ready to buy. They didn't seem at all interested in showing us rings or diamonds unless we were ready to purchase on the spot. I couldn't tell you if their diamond prices are as great as they say they are, because they wouldn't discuss them with us unless we were buying that day. Further, they told us that the setting we were looking at was price controlled, and that the price would be the same no matter where we bought it. For that reason, and because of how we were treated, we ended up buying the engagement ring at a local family owned jewelry store, where the owners spent hours with us going over the ins and outs of diamonds and the whole buying process. We decided to give diamonds direct a second chance when we went to look for wedding bands, only because my friends raved about how great their prices were. When we told the sales associate that our wedding wasn't for a year, she immediately lost interest and exited the conversation and told us to come back at another time. Literally. We told her at the beginning of the conversation that we were there to look for men's and women's wedding bands, and she walked away from us before even showing us the men's bands. I had to call her back over as she was walking away and ask her to show us some men's bands. She spent maybe a minute with us, and kept insisting that my fiancé should "look online, figure out what he wants, and come back later." Again, the message we got was: unless you're buying today, stop wasting my time. We will not be back. read more

Just had a terrific experience with getting a ring sized. My ring was ready two days earlier than expected and they did not charge for the service even though I did not purchase this ring at Diamonds Direct. (I have made other purchases here, but this ring was from before we became DD customers.) In addition, they polished my ring and it looks brand new! We have always had positive experiences here and I highly recommend this store. read more

I have mixed feelings but if I focus solely on the positive, this place is more a winner than not. I took my engagement ring to be resized. It didn't come from here and I honestly had no idea where to take it; a friend recommended Diamonds Direct so off I went. The guy who helped get me size was the coolest. He was friendly, very personable, super accommodating -- just generally great customer service, especially considering I wasn't a previous customer. My ring was ready a day sooner than promised. I stopped in to get it and... it was too small! I was pretty confused because he had sized me and I had no reason to think he didn't size me correctly (after all, it was me who decided on the final size). I was so unnerved that I actually took it to another jeweler for a second opinion. I think I probably need to get used to having a more fitted ring, so I'm going to leave it as is. All this is to say that the sizing tools they used on me felt a lot different than my ring, which I suppose makes sense in hindsight. Just mentioning this for anyone who, like me, has never gone through the process and might find themselves in a similar dilemma. So, overall, that was a very positive experience. The day we picked up my ring we decided to look at wedding bands and that's where things went downhill. First, a guy OFFERED to help us and said he would "be with us in just a minute" We stood around aimlessly for about 10 minutes before a woman approached and asked if we'd been helped. We explained to her why we were waiting but that we'd be willing to talk to anyone at that point. She helped us, which I'll get to in a minute, but during all this, which took about another 15 minutes, the guy who offered to help us initially was still just sitting at a desk -- he never followed up which is perplexing to say the least. It's like he changed his mind about helping us but didn't have the nerve to tell us. As for the woman who did help us, I can't say she was rude but she wasn't exactly friendly. By the time we left, any desire I'd had to give them my business was gone. It just didn't feel right, if that makes any sense. She didn't seem to share in on our excitement, which meant a lot. It could just be a personality difference; she mentioned she'd been there for 20 years so clearly she's doing something right. I guess it just wasn't right for us. All that in mind, I'd still give 3 stars. The guy who helped with the resizing really was their saving grace in my case, otherwise it'd be more like 2 stars. I'd say stop in if you're interested -- and don't be afraid to walk right out if it doesn't feel "like you". Buying any type of jewelry is a personal experience so what felt off to me might be perfect for someone else. read more

We got my engagement and wedding band from diamonds direct a few years ago. I love them, but almost every time I wear my wedding band a diamond falls out. I've taken the rings back multiple times to get repaired, thankfully for free, and it continues to happen. We now live 7 hours away and it's very difficult to get to a diamonds direct so we only get them repaired when visiting family. It has become extremely frustrating and I'm now afraid to wear my rings as I don't want to lose anymore diamonds. read more

Diamonds Direct - Jewelry Near Me - Charlotte, North Carolina