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    Diamonds Direct

    3.4 (132 reviews)
    PriceyJewelry
    Closed Closed
    Updated 3 weeks ago

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    Raymond Weil Freelancer Skeleton Watch

    Had a great experience here! I bought a watch from Shawn. Shawn was a pleasure to work with and always picked up the phone immediately. If you are a watch nerd like myself, you must talk to Daniel. I learned so much from him because he has such a huge passion for watches. Highly recommend coming here for a high end watch or jewelry. Thanks, you guys!

    Lauren G.

    I've heard for years that Diamonds Direct is THE PLACE to go. My fiancée got my ring as a Christmas gift here and he was so happy with his experience. He was incredibly terrified and knows nothing about shopping in any way and he was so happy to be helped by Lotte. He said she was absolutely amazing and helped him through the whole process and he left feeling confident. The ring is exactly what I wanted and I love how DD offers free cleanings, replacements, etc. Great prices and great customer service. Thank you Lotte!

    Meg E.

    I got my dream Tacori ring (and band) here and love it! No problems thus far, and my fiancé said customer service was great. My ring even came in 2 wks early! Lottie helped us.

    My husband and I have shopped with Diamond's Direct for over a decade and have never had any issues up until recent. The last two times I have taken our rings to be cleaned has been a disaster. I've had to wait extended periods of time and have had to send the rings back to be cleaned a second time. I'm not sure if the staff has changed but the customer service and quality has greatly diminished. The next purchase I would definitely have to do some soul searching before purchasing here.

    Nancy Seeman was amazing. Since my eyes were bigger than my stomach (I wanted a ring way more expensive than what the budget called for )... Nancy worked with us to find the perfect creation. We had to have it custom made so that I could get a smaller version of my original. It turned out amazing. Nancy was creative in how we approached it so that both the budget and bling factor were both achieved !! Thank you!

    Jewelry
    Kristy A.

    First thing's first: Taylor Shields is who you need to see if you go to Diamonds Direct. He was AMAZING. Knowing that this this was stop 1 on a diamond journey, he Took. His. Time. By the time we walked out, my friend -who wasn't in the market for jewelry, was convinced she would buy from Taylor as well. Taylor started by going through carat sizes. Then the 4Cs. I knew 90% of what he was telling me, but I was in no hurry and believe in letting people do their job. Now I know 99% of what I need to know. Next were settings. Last, I looked at earrings. Taylor walked me through these as well. I'll be back to pick some up in the next months or so. Prices were reasonable and seemed flexible.

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    10 months ago

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    2 months ago

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    5 months ago

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    1 year ago

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    3 years ago

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    3 years ago

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    7 years ago

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    2 years ago

    Staff has really gone downhill the past few years. Rude customer service and very pushy.

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    Page 1 of 4

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    Review Highlights - Diamonds Direct

    Always a great experience, great quality, and great customer service from our one and only jeweler, Sherry Gilmore!!

    Mentioned in 4 reviews

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    Rustic and Main

    5.0(3 reviews)
    17.5 mi
    Family-owned & operated
    Offers customized solutions

    Overall amazing experience with Rustic and Main!! Deonte helped us customize a unique salt and…read morepepper diamond, kite shaped engagement ring which turned out amazing! Love the quality! Deonte did a search for the specific diamond I wanted and provided specific stones for us with pricing included. I'm an artist myself, so I can't be a little bit particular, but he was great at seeing my vision by listening to any comments/questions I had. Love my ring so much! So glad that we went with custom and got exactly what I wanted:)

    A small business with tons of personalization options and fantastic personal touches!…read more I knew I wanted my wedding band to be unique and when looking for options Rustic and Main stood out above everyone. I ordered a custom ring from their tons of options. I chose a titanium band, makers mark barrel inlay, and USS NC Teak inlay. For such a custom option they have very competitive prices and also have great prices for some predesigned rings. They sent me tons of communication about the process, even down to letting me know exactly who was making my ring and what makes them special. Shoutout to Brad! The ring came pretty quick for a custom item and I couldn't be happier with the purchase!

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    Rustic and Main - Unique Custom Men's Wedding Band

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    Brownlee Jewelers

    Brownlee Jewelers

    3.0(11 reviews)
    5.3 miUptown
    $$

    They destroyed a vintage watch that I bought from them and then told me twice that I would need to…read morebring it back to them for an estimate to get it fixed - why would I pay them TWICE to fix a watch they destroyed - I would think again - there are so many other fabulous jewelers in Charlotte - think again before going to Brownlee.

    They have a nice selection and all, but the sales were a bit pushy. And for all their talk…read morewonderful prices ("I can't even buy them wholesale at these prices anymore!") a little more research proved them to be less than competitive. Allow me to reconstruct a recent visit: Stephen K.: Hi, I don't know anything about rings BrownLee: Do you want a solitaire? Stephen K.: I'm not 100% sure what that means, can you show me one? *BrownLee produces a ring* Stephen K.: Oh, no, I don't think that's her style. I want a little less BOOM and a little more complexity BrownLee: Well, this is a GF6blahblahblah Stephen K.: I don't know what that means BrownLee: It's a measure of clarity. Stephen K.: Is that good clarity or poor clarity? BrownLee: Now, THIS is a ER7 Stephen K.: Uhh... is that better? BrownLee: And it has a SI certification Stephen K.: What does that mean? BrownLee: The diamond comes with a certificate I never did learn what the certificate meant. Can the stone do my taxes?

    Photos
    Brownlee Jewelers - Store view

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    Diamonds Direct - jewelry - Updated May 2026

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