My now fiancé and I were recommended to see Sam and Maria because I wanted to custom design my engagement ring, and they do NOT disappoint. We purchased my custom engagement ring, a ring re-design, and a simple white gold band from the prior ring we redesigned. On the first day, Sam spent 2 hours with us helping narrow down the shape of the stone I wanted. I had a very good idea of the shape I wanted but he showed me different stones because he focuses on having the customer fall in love with the stone as opposed to the specs of the stone. Which I LOVE that approach! He also has you look at the stones in natural lighting and fingerprinted (dirtied up), because that's actually what it's going to be 90% of the time. The stones look different in that environment. So on the first visit, we looked at different stones and sizes and refined the exact shape, and L to W ratio. I wanted a specific cut so I ended up custom ordering my stone and color (lab grown per my request). They took the time with me to make minor adjustments while we designed the ring by CAD. They collaborate together as a couple and make sure you get exactly what you want, while making sure your ring will hold up well. We did a little bit of shopping around before we saw Sam and Maria; their prices are fair and honest. You feel like family and know they're going to take care of you. I know I'll be going back again when I want to purchase more jewelry! read more

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We were searching for a jeweler we could trust to help us design our own engagement ring and reset my mother's diamonds for a wedding band for our union. Mi vieja had big plans for her engagement ring, after watching many videos, viewing social media posts, and learning more about ring design. She even had the idea of flying out to New York for a consultation! However, as we began to shop around our SoCal area, a close friend recommend Diamond Center to us. During our first visit, Sam and Maria made us feel completely welcome, comfortable, and important. We did not feel as though we were two more customers to them; they really wanted to involve us in the process and seemed to genuinely want to help us achieve our goals. Within the first few minutes of being in their presence and discussing, we glanced at each other with that knowing "this is the place" look. It was both relieving and exciting! After multiple visits, text messages, and phone calls, we had two incredible rings that could not be more perfect. Everything we asked for was made a reality. For the quality of work and services provided at the Diamond Center, you cannot find better prices out there. We will only come to Sam and Maria and recommend Maria and Sam for any jewelry! This place is located in the jewelry district in the downtown LA, which is a pain in the ass to drive to from the South Bay. Additionally, expect to pay for parking; we often used the parking garage across the street, which was cheaper on weekends. However, Diamond Center is well worth the trouble! read more

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While Sam and Maria were kind and professional in the design process, my experience with the finished engagement ring left me very disappointed. I was very explicit about what I was looking for, sending screenshots, drawings, and detailed explanations to Maria. However, what I received upon proposal shocked me. The mock-up looked beautiful, but the final ring looked completely different. When we did mock-ups, I was told the setting would add volume to the overall appearance of the diamond, which is why I went with the size of diamond that I tried on in the store. I made it clear that I wanted button prongs and even provided visuals to clarify. Instead, I got claw prongs, and the setting is made so low that the diamond is practically hitting my finger. Family members also commented on how different the actual ring looked compared to the mock-up. A local jeweler later confirmed my concerns, explaining that the setting buried the diamonds too deeply and did little justice to their quality. When I reached out to Maria about adjusting it, I was told I would need to pay around $500 to essentially fix the setting so it aligned with what I had originally requested. I was also told that raising the stones "was not how things are supposed to be done," even though I have since seen many similar rings (e.g., smaller, equal, and larger) that were all set higher. Overall, this left me with a very sad and sour experience around something that was supposed to be special, and I am now having to pocket the costs of issues that I believe could have been better handled by the business. read more

Sam and Maria are very sweet and honest owners! I wanted to design my own gold bracelet and it wasn't simple, but they did a great job with it. It was not easy to find a vendor who could do this..we accidentally stumbled upon their store when we were walking around and it was a pleasant surprise. They are able to custom create any kind of jewelry. Definitely will recommend them to anyone who's interested in creating unique pieces. He was very patient with us, even when we kept changing some details after he created the 3D drawings. After a few drafts, they were able to create what I envisioned exactly. Amazing job! read more

Exceptional service! My fiancé and I were overwhelmed by the vulture like salesmen on the Main Street. So we decided to call Diamond Center in an effort to get some 1:1 help. Sam (the owner) answered the phone and welcomed us for a walk in in a very friendly manner. From the second we walked in they were patient, helpful, and accommodated us until we found the perfect ring. I cannot recommend Sam and Maria enough. Genuine people and great prices. read more

Diamond Center - Engagement Ring - Jewelry Near Me - Los Angeles, California

Maria and Sam are the sweetest, helpful and honest couple. They are very patient will help you find best quality ring within your budget. I love love my ring. Will never go shop anywhere else but only with them. Highly recommended! Thank you Maria/ Sam. read more

Diamond Center - My ring upgrade for my big birthday! - Jewelry Near Me - Los Angeles, California

If you are searching for a jeweler in Southern California, let your search end here. While searching for an engagement ring for my now fiancée, I was referred to the Diamond Center by a family friend and from my first conversation with Sam I knew I had found my jeweler. He was incredibly responsive, knowledgeable, and helpful throughout the ring creation process without ever being pushy or trying to sell me on anything. I thought it was so special to know that the person behind the counter helping me select my setting and stone would be the same person crafting the ring with their own hands. I was also very pleasantly surprised by the pricing. Sam crafted my ring in only two weeks and it turned out even more beautiful than I thought. We can't wait to go back to pick out our wedding bands. I seriously cannot recommend Diamond Center Inc highly enough! read more

Diamond Center - Engagement ring - Jewelry Near Me - Los Angeles, California

This review is long overdue! My fiancé and I just happened to pass by Diamond Center actually on our way out from another jeweler. Sam saw us window browsing and he happily waved for us to step in, and I'm so glad we did. Sam and his wife Maria are so warm and welcoming, and I loved that it is a smaller family owned business. They took their time showing us engagement ring options and we had a good feeling about them- we decided to set up an appointment for them to show us diamonds with specifications we wanted in our price range. They did a great job sourcing diamonds that were very affordable and it only took us that one appointment to make a final decision. During the entire process they never once made us feel pressured or rushed into making decisions (unlike some other places we had visited on the main street), and they were so helpful. They gave me their honest opinions in terms of ring design based on the type of diamond I picked. I showed them design inspiration photos and it was executed to perfection! The turnaround time was also quick. Maria and Sam are wonderful people and their skills in jewelry design is top line. Thank you Sam and Maria, I love my ring! read more

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My husband worked with Sam and Maria when choosing a diamond for my engagement ring over 10 years ago and we worked together on creating a custom design after he proposed. It was a lovely experience - the quality of the work and customer service were exceptional. I received many compliments on my engagement ring over the years. For our 10 year anniversary, I wanted to update the setting and we immediately knew we would be going back to Diamond Center. More than anything, I appreciate their willingness to stand by their work and go the extra mile when needed. We'll continue to recommend them to friends and family! read more

We love Diamond Center Inc! We used Sam & Maria to design my engagement ring and our wedding rings. We were able to custom design our rings and it was such an enjoyable process. We told them our budget and they walked up through all of the options so we walked away with the rings of our dreams. I had only bought jewelry from traditional retail before this but given how wonderful the experience was working with Sam & Maria, we will use them for our all of our fine jewelry needs. Thank you so much for making the process so amazing!!! I recommend them to everyone I know. read more

Diamond Center - Jewelry Near Me - Los Angeles, California

Need i say more? This is the place to go for your diamonds. There are about 30 retailers start in on tje 5th floor. All other tenants are diamond dealers :). read more

Sam and Maria are the best people with an amazing vibe and excellent customer service. We live in Tahoe, and my fiancé had my rings made here and we couldn't be happier. I love my ring so much, and Maria just sparkled mine up with a cleaning and we will always refer our friends here. read more

Diamond Center - Jewelry Near Me - Los Angeles, California

Sam and Maria are really great! They are so helpful and caring. They really, truly want you to be happy with their work, and trust me, you will be! I feel like family whenever I drop by. My husband and I accidentally found this place while we were looking for a different jeweler in the same building (their former location). We were only dating at the time, and my now-husband knew nothing about diamonds. Maria took the time to explain to my husband everything he needed to know about cut, color, clarity, and carat. She was patient and answered all his questions. She showed us several loose diamonds, as well, so he could get a better understanding of the 4-Cs. We felt extremely comfortable with Sam and Maria by the end of the visit. They really got to know us, and we got to know them. How could we not give them our business? They're great people who care passionately about others. After realizing we had different ideas of what the engagement ring should look like, we found a ring that was a nice blend of what he liked (antique) and what I liked (classic). I'm not sure what happened over the course of the next several months because my husband meet and worked with Sam and Maria to buy the setting and a loose stone, and he totally surprised me with an amazing engagment! My engagement ring was perfect. The center stone was even better than I had imagined it would be. I wasn't sure whether a wedding band would actually add anything to the ring, but Maria helped us find a band that complimented the engagement ring without taking away from the detail. Also, my husband's band was exactly what he wanted! Shopping for mens' rings is really tough because there are only slight differences from ring to ring (once you decide on a general style and width). That said, we probably went to Diamond Center three times to look for the perfect ring, and each time, Maria was extremely patient and helpful. We are incredibly pleased with our rings. They do not pay commission, so you will never feel pressured to buy. They really want you to be happy, so if they don't have what you want, they will either find it or make it. Again, I can't stress enough how happy I am with the Diamond Center. I would highly recommend that you shop there and experience it for yourself. read more

Diamond Center - Everything I never knew I always wanted! - Jewelry Near Me - Los Angeles, California

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Sam and Maria are very welcoming and warm. During my fiancé and I's first visit, they took time to answer our questions and understand what kind of style and price range we were aiming for. We purchased my engagement ring and shortly after, we went back to get my wedding band. Both visits were very pleasant. I am very impressed with quality and service here. Thank you so much! read more

Diamond Center - Jewelry Near Me - Los Angeles, California

Sam and Maria came highly recommended by a friend, and they didn't disappoint! We enjoyed working with them to design the custom ring set. They both took my initial idea and made great suggestions that improved upon it, far exceeding our expectations. Now we highly recommend Sam and Maria and Diamond Center! read more

Diamond Center - Our beautiful custom ring set. - Jewelry Near Me - Los Angeles, California

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Was referred to Sam and Maria by friends who also had their engagement ring designed by them. These two are artists! Both were very personable and worked with our story to make my fiancee's sunflower engagement ring possible. They were up-front about costs and were very flexible with the budget we gave them. Loved how relational their approach to ring-making was and felt very cared by them despite the unorthodox request. Thank you, Sam and Marie! She said that it was hands-down the best ring she has ever seen! read more

Diamond Center - Jewelry Near Me - Los Angeles, California

Not sure how I missed leaving this review, so it is two years overdue! I cannot begin communicate how exceptionally pleased I am with Sam, Maria, and Saida. I came into the store based on the Yelp reviews and they were spot on. Sam custom designed the perfect ring for my girlfriend (now wife). Saida, brought in many, many diamonds from all over the District so I could pick just the right one. Their expertise and willingness to guide and teach me was extremely valuable. Sam completed the custom design and shipped it to me in less than three weeks [it was a RUSH job]. I wish I could post a picture, because it is BREATHTAKING! I could not have been more pleased and my wife was overwhelmed. My son is headed there next, these are our Diamond Business friends for life!! --Mark C. ...figured out how to add the photos :) read more

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My husband and I bought my engagement ring and both our wedding bands from Maria and Sam. We are beyond satisfied with their advice, service, and products. Maria and Sam were personable, patient, and helpful, but never pushy. They have competitive pricing and will give honest advice. They can design a variety of pieces, beyond what they have in store. They will work with your budget and suggest what you can do to get the look or design you want while staying within your budget. My engagement ring has many small side diamonds (pave) and all of them are intact. It's been over a year now, I always wear my ring and am not always the most careful with it. I love wearing my ring and band. They are both very comfortable and the most beautiful pieces of jewelry I own. I would 100% recommend buying from the Diamond Center over a big name brand. You get what you pay for. read more

Matt B. and I got engaged a few weeks ago, and since I planned to wear the ring every day for the rest of my life, I decided I would be there to pick it myself. After a couple of idle visits to Cartier and Tiffany, we made our first trip to the diamond district, with our married friends David and Celina C. in tow. Dave and Celina have been married a couple years, and their engagement ring and wedding bands came from Diamond Center. When they went with us to look at rings, the owners seemed to recognize them, by ring if not by name. We didn't end up getting our ring through Diamond Center (we eventually went through a friend who works in the business, who sold us a great diamond for a great price), but we went in thinking we might. We stopped by on a Saturday afternoon, and there were a few other customers in and out during our visit. The store was small and welcoming, filled from wall to wall with pretty pretty sparkle sparkle. The Diamond Center seems to sell mostly engagement rings, but they also do other diamond jewelry, like tennis bracelets and earrings. We spent a good couple hours on our first visit looking at diamonds with Julie. Since we were pretty new to the game, she walked us through the meanings of all the specs and showed us a lot of beautiful stones within our budget. She was free with her opinions but never pushy, and she was helpful and sweet and generally wonderful. When we were done looking at the options they had in stock, Julie printed out a list of the diamonds they could obtain in the area, with all their specs and prices. We picked a couple we were interested in looking at, and she ordered them for us and took our emails. We went back on a weekday during our lunch hour, and these stones were even better than the ones we'd seen on our first visit. Julie was lovely over email and in person again. We didn't get to the setting stage, but we looked at a lot of nice rings behind glass. Diamond Center will basically make the ring however you like. We even saw a mold they'd made for another customer. Celina's ring is in a gorgeous band with a kind of wrought antique look, engraved on the inside. Apparently the engraving does wear out, but it's a neat look. We felt a little guilty that we didn't end up going through Diamond Center, but all's fair in love and war and when you're forking over your savings for a rock, or so I always say. We just happened to get lucky with our friend, but I'd recommend Diamond Center to anyone looking for that special ring. read more

A friend recommend Diamond Center to me and I can't tell you how much me and my fiancé enjoyed our time working with Sam to select the perfect wedding bands. Sam is so helpful and was not pushy at all. He gave us many options and suggestions so that we can get the rings that best suited our needs. The custom jewelry that Sam creates are beautiful and high quality. We certainly have found our new family jeweler. Thank you Sam read more

Diamond Center - Perfect match. They look gorgeous together. Thank you Sam! - Jewelry Near Me - Los Angeles, California

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Sam, Maria and Julie are a fantastic team. I literally went to every top rated jeweler on yelp(as well as Bolsa and random shops) in orange county and los angeles over a 3 month period trying to find the right jeweler. While Diamond Center doesn't have the best viewing setup for diamonds(kind of dark) or largest showroom....they excel in honesty, value and craftsmanship - a rare combination for a jeweler. When searching for an engagement ring there were 2 concerns to tackle: diamond selection and setting craftsmanship for the custom piece I wanted. Maria and Julie handled the diamonds while Sam worked with me on the setting design and fabrication. Diamond Selection Review: This shop doesn't necessarily own the highest quality stones in the district nor stock a huge selection, but that doesn't mean they can't acquire them. Many jewelers in the district obtain their diamonds from a pooled database and mark up accordingly which is why it's important to make an appointment ahead of time for a viewing for the stones they pull. Don't be surprised if you visit different jewelers on different dates, only to find out that they are showing the exact same stone while quoting different prices. Luckily, Maria and Julie took the time to find a stone that was perfect for my needs. After performing a detailed diamond cost analysis of over 80 stones that met my criteria both online and at brick and mortar stores and making a comparison against various comp reports/indexes(Rapaport, IDEX, real time market averages on $ per carat), I can say that Diamond Center's pricing on the stones they presented to me were VERY FAIR and ETHICAL - their markup was some of the lowest in the district. This is a relief, considering that there are many consumers overpaying for diamonds since there is a lack of knowledge and transparency on how the business works. Maria and Julie were a pleasure to deal with. They were knowledgeable and always courteous and accommodating. Small touches like greeting you by name when answering the phone and always making me feel relaxed throughout the shopping experience show that they truly understand customer service. Custom Setting Review: I'm pretty picky about settings and try to look for indications of poor craftsmanship (ie poor quality melee stones, poor polish, unremoved burs, tweezer marks, poor sets, cheap sets, alloy weight etc) when evaluating custom jewelry. I was looking for quality and value. Let me just say that the custom piece that Sam delivered far exceeded my expectations and I would not hesitate in working with Diamond Center again. The quality I expected and value I received were unequivocally met and surpassed. The only room for improvement would be better response time to questions by phone and email. Overall, Sam communicated very well throughout the process, was very helpful in the design process, delivered 3D pics, showed me wax models, accommodated my revisions, made his promised delivery deadline and most importantly, delivered a well crafted piece. (Pics posted) The Diamond Center team over-delivered. The best part is that my fiance's happy, she get's compliments all the time and other's are constantly overvaluing her ring. Diamond Center: Thank you for producing a Tiffany's style wow factor without breaking the bank! read more

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After 10 years of waiting to create the PERFECT engagement ring, now it's my turn to write a review. I had imagined my engagement ring since I was a kid, and although my tastes have changed along the way, my priority was quality-- my ring would have to be one that could be passed on for generations. In honor of our 10 years together, we decided it was finally time to get an engagement ring. Creating a custom made ring was exciting but nerve wrecking because I would have to depend on a complete stranger (albeit, a professional) to understand and interpret the image in my mind. We went to Diamond Center after reading the positive Yelp reviews and were greeted by Maria. She is even sweeter and more patient than she has been described in these reviews. On the counter I laid printouts from my Pinterest board of rings that had individual details of what I liked. Maria and Saida looked over the pictures, and listened to me attentively while the love of my life walked himself over to a chair and got comfortable. After a couple of hours we finally sorted out all the details except for a center stone (all I knew was the type of cut I wanted but was still very much undecided on a stone). She wrote down the details on the order form and kept the pictures. That's when panic began to set in... would she remember all the details we had gone over? Would the notes she jotted down properly describe the double pronged setting of the accent diamonds? Or the exact intricate etched pattern on one of the 7 different pictures I had left with her? I had already left the deposit, so I tried to relax and keep my mind busy with deciding on a stone. The next day was a Sunday and I had already sent Maria 3 emails in regards to the center stone. What was her opinion on white Sapphire? What if we changed the cut from asscher to round? How hard is aquamarine? What was her experience with moissanite? I finally stopped emailing her at the request of my hubby and waited patiently for a reply. Maria invited me back to see some stones in person that upcoming weekend, so in the meantime I kept myself busy obsessing over rocks. By the time Friday rolled around, I had already ordered my stone and had it in hand. We dropped it off that Saturday and they began with production. That's when the panic returned. I emailed and/or called at least once every other day and showed up at Diamond Center with hubby in tow to go over the details so often that they knew me by name. They not only gave me the time of day, they brought out my file every single time and answered all of my redundant questions with a genuine smile. The last time I was there they were very busy, and even so, BOTH Maria AND Sam took their time with me, going over the placement of every last accent diamond. I had expected my ring to be done three days from today. This morning, my husband surprised me with my ring in the absolutely most perfect way. He, too, had been in contact with Sam and had arranged for them to fool me in to thinking that my ring was still not ready. The end result is a ring worth waiting for 10 years. Maria has an incredible eye for design and had made slight changes to the original design, absolutely perfecting it. The quality of the accent diamonds is better than many center stone diamonds I've seen. The milgrain and beading is delicate and perfect. Sam hand-etched the ring himself making it a true work of art. And unbeknownst to me, hubby had requested for a personal message engraved on the inside. Bottom line-- I cannot recommend them enough! They really do make you feel like family when you're there. They are talented professionals with an obvious love for what they do. To top it off, the prices can't be beat (and we shopped around before hand!). If you're looking for custom jewelry, look no further, THIS is your place. read more

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I got my girlfriend's (now fiancee) engagement here. Simple enough, right? With Saida's help, yes. What could have been a harrowing, high pressure experience was... well, not. Both of my girlfriend's cousins recently got married had their rings made here, so we came in with high expectations. Their rings were really beautiful, and having glowing reviews come from family shows what an amazing place Saida, Sam, and Maria have built. Saida was patient as my girlfriend and I looked through their inventory for several hours, picking out stones she thought we would like. Saida was also very informative; she gave us advice on specific cuts, how to get the best value, what to look for in the right stone. I had a completely different idea of what shopping for an engagement right would be like, and I was pleasantly surprised at how confident we felt leaving. When I did settle on the stone and setting, I was sure my girlfriend would love it. And she did! read more

Diamond Center - The rock. - Jewelry Near Me - Los Angeles, California

We were referred to the Diamond Center by a co-worker of mine who spoke nothing but good things. After visiting multiple chain jewelers (Ben Bridge, Kays, Jared, etc) we decided to go down to the diamond district. If you have never gone before, go! We were hesitant because the main jewlers try to sell you on insurance, upgrades, etc but you can get insurance through your homeowners/renters or private companies. We went into the store, was not pressed at all and received the best education we had gotten thus far. Saida took her time, was patient and although we thought we were already pretty familiar with the 4 C's, she took it to a whole different level. She even told us to go home, think about it and when we are ready to come back..that is how much they wanted to work with us instead of trying to sell us something that same day. All diamonds are GIA certified and you are able to design exactly what you want. I can't speak highly enough about the Diamond Center, Saida, Maria, and Sam are wonderful to work with. read more

Diamond Center - Jewelry Near Me - Los Angeles, California

My husband got my engagement ring here and had such a great experience that we came back for our bands. Picking out our bands was super easy because Maria and Saida were really attentive and helped us figure out what we wanted. We also brought my mom with us and she was so impressed by the quality of their diamonds that she bought my wedding jewelry there as well. I added our wedding photographer's photos of everything which have not been retouched at all. And it's been almost 2 years since my husband got my engagement ring and I still get so many compliments on how beyond shiny it is! Even in regular iphone pictures it looks like a mini laser light on my finger. read more

Diamond Center - went with rose gold in both our bands - Jewelry Near Me - Los Angeles, California

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Lucky for me, my fiancee decided that she didn't need an expensive ring to prove how much I love her. In the end, we decided a nice band would be right for us followed by a nicer stone when we finally get married. We came to the Diamond Center after researching various shops on yelp. Maria was the one who ended up helping us and she was very patient and helpful. Even through we were buying just a band, Maria treated us extremely well. One might have thought we were buying something for 20K by how attentive she was. After deciding on a band, my fiancee, who happens to be from a jewelery family decided to talk shop with Maria and get some price quotes on real stones. Although I had no clue what the two of them were talking about, my fiance said that the Diamond Center's prices (around 95% of the GIA price if I recall) were slightly more than she might be able to get via connections but pretty fair. I think that says a lot considering we just walked in off the street and were only buying a $1300 band. I will likely be back here to get the wedding ring :) -1* for parking. I ended up at a meter down the street. read more

I have know the owners of Diamond Center (Sam & Maria) for over twenty years - not only have they been honest and hard working, they ensure customer satisfaction and work with much urgency. I have many custom made pieces that they have made for me. I bring them my ideas, they provide 3D images, wax sample, and ultimately the final product. I am never disappointed. I have so much trust in them that I have literally referred over 20 family and friends to them. They work with your budget, and are never offended if you state that the quote is too high.... they will provide other options, different quality of stones, change out a certified stone for a non-certified stone. I have never felt pressured during a purchase. I have sat on purchases for weeks while I assessed my funds, or to make sure I was not going to have buyers remorse. At no point did I feel uncomfortable with them. They only want their customers to fall in love with their design/purchase. They have a lot of unique items, shapes, colors, and access to so much more than what I have described. Please check them out. I just took them two excellent pieces of tanzanite...in three weeks my spouse and I will each pick up one of a kind masterpieces. I know they will not disappoint you! At this point in time I consider them more than a business transaction. They are family, and when I wear my jewelry I think of them fondly. read more

They are so nice! The first time we came in they got to know my husband and I. The second time I came in by myself and they remembered me, asked how my husband was and how all our wedding planning was going. When I received the ring I literally gasped, it was so beautiful. I got a really thin wedding band that had diamonds halfway around, even though the diamonds are small you can see the care a precision they took in placing and picking them -- every single one sparkles beautifully. Just a heads up though for people like me who have never bought custom jewelry before, it does take a few weeks so plan ahead but it's worth it! read more

Sam and Maria were recommended to me by my best friend. I went to Diamond Center for an engagement ring. From the get go, Sam and Maria made sure you felt welcome. Regardless of your knowledge they accommodate you in the best way possible. The entire process was smooth and FUN my fiancée LOVES her ring and their service after is amazing as well. If you are in need of a ring these are the people to go to. read more

Ask for Saida, and you'll find your diamond. I originally stopped in while shopping for an engagement ring. What was most important to me was the "perfect" stone that the Mrs. and I would love. I came in with a few stone - parameters with shape, size, and left the other "Cs" open ended. After a few days of searching, Saida called me back with a dozen stones to take a look at. After a few trips to the store, she found me the perfect stone that was within price range. Once we picked out a stone, Sam (owner) of the store helped us to design the setting. The processes was quite easy. We came back to order our wedding bands here as well. Call ahead, they're becoming very popular and can be very busy. read more

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Sam and Maria are super professional and knowledgeable regarding diamonds, engagement, and wedding bands. We were particular about the custom style that we wanted, and they were flexible, patient, and kind the whole time. They helped us narrow down our choices to something that fits our style and budget, while going out of their way to make sure we loved the final products. Sam and Maria are also very transparent,so we felt like we were in good hands and could trust them. Maria was quick to get more sample pieces to help us get an idea of the different possible styles. She gave excellent recommendations based on her experience and knowledge. Sam did a meticulous job designing beautiful rings for us. We looked at many other jewelry shops in the area and their quality and attention to detail far exceeded other places. We couldn't have asked for a better experience and love our beautiful rings!!! read more

Diamond Center - Engagement ring-Emerald cut in a split band 18k yellow gold setting - Jewelry Near Me - Los Angeles, California

My fiancé bought my engagement ring here and it is absolutely breathtaking. We visited the Diamond Center when we were casually ring shopping before he popped the question and I fell in love with a certain platinum setting they had but I also fell in love with rose gold. The owner and his wife were really accommodating and said that that setting could be made in rose gold. I couldn't really picture it though and was hesitant about it. When my boyfriend surprised me with the ring custom made in rose gold, I was blown away. It was spectacular. Honestly, we shopped around at a lot of places and this was the best. They have GIA certified diamonds, excellent customer service and unique one of kind settings. The Diamond Center is a no brainer, get your ring here! You know what they say... Happy wife, happy life! read more

Diamond Center - My custom rose gold ring - Jewelry Near Me - Los Angeles, California

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Sam was so helpful and great. My fiancé showed him a picture of the ring I wanted and Sam was able to create it. It turned out perfect and I couldn't have asked for a better experience with this jeweler. read more

Diamond Center - Ring - Jewelry Near Me - Los Angeles, California

I've never felt so comfortable picking out a unique design and also getting exactly what was promised. My engagement ring came out amazing and my now fiance loves it. The diamond is exactly what I wanted and the band couldn't be more perfect! If you are new to diamond shopping and want the best vendor in the LA market, go directly to the Diamond Center read more

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Maria and Sam were amazing people. They were wearing masks to ensure safety regulations, I spoke with Maria on the phone about the ring I wanted to buy for my husband and she helped me out above and beyond! Thank you so very much read more

Here's my review for people like me who don't like to read a lot: this place is fantastic if you want a great place to find special and custom jewelry. When you have someone who loves and understands what they do, it makes everything so much easier and enjoyable. I will recommend this place to anyone. Sam and Maria are great and wonderful people. read more

This review is far overdue! We started the process of shopping for an engagement ring and started our search at our local mall (big mistake) We mentioned our bad experience to some friends and they suggested going to downtown LA for better prices. We had no idea where to begin, so we went to yelp to help guide us. We came across a few shops, one being The Diamond Center Inc. I knew that my, now husband, would want to do his research before making a big purchase. As soon as we got buzzed in, we were greeted by Maria and she was the friendliest, most patient, and informative person we could've asked for. She was great. She educated us both on sizing, clarity, pricing, etc. After spending almost 2 hours there browsing and learning, my husband felt like he had information overload and told Maria he'd like to go home and think about it bc we were still shopping around. She was very understanding and said, "I wouldn't want you to make a decision now, it's a big purchase and I want you to take your time and come back when you're ready." she asked us to take pictures if we'd like and take a picture of their business card next to the rings we liked so that we remember what we liked in case we went back. Sam came out and said goodbye when we headed out. The fact that neither one of them was one bit pushy was already reason enough to not want to go anywhere else. We went home and my husband ended up going back to purchase my engagement ring on his own. Maria made note of my size on our previous visit and knew exactly what size to order. We went back a few months later to purchase our bands before our wedding. Sam & Maria were an absolute delight to work with. Again super patient and informative even though they had other clients there at the same time. They showed each client the same attention and patience which I loved. Once we made our selection, Sam offered to clean my engagement ring at no charge. We went back about a month later to pick up our rings, again, treating us with the same kindness as they both did from day one! Vendors such as Sam & Maria are the reason that we love supporting small businesses. They were genuinely nice people to work with and we've referred everyone we know to our "new jewelers". We are definitely lifetime clients now! Thanks Sam & Maria ~Jenny & Luis read more

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I had to sign up for yelp in order to review Diamond Center. My experience was wonderful! Maria and Sam are great, honest and love what they do. My fiancé and I did not feel pressured in the least bit and we were there way past closing time. We didn't get anything on our first visit because we wanted to look at other places as well. Ultimately, we came back here because we trusted them the most and had a wonderful experience the first time. Thank you so much!!! read more

I've bought my wife a couple of pieces from this shop. Every time I come here, she always manages to find new things to fall in love with, and the prices are fair, which is one of the main reasons I keep coming back. We usually like to go see Saida because she is very helpful with suggestions for my wife. She brings her things that she would have never picked out on her own, and ends up finding the right pieces for her. She also negotiable, and fair. Don't go get ripped off at those places like Kay, come here. read more

Diamond Center - New Year's Gift for My Wife - Jewelry Near Me - Los Angeles, California

I spent two full weekends with my best friend walking around diamond district looking for the perfect ring for my soon-to-be fiance. As most of you know (or will come to know) about jewelry district, you'll run into many jewelers who really don't care about your needs and just want to get the highest markup possible. On our fourth day of shopping we had settled for an out of the box diamond we found at "Icing on the Ring" that was about 80% what I had in mind. On our way down to the car we made one final stop at Diamond Center Inc and wow, I'm SOOO glad I did! Maria, Sam and Julie are amazing. They actually listened. First and foremost, they were completely sensitive to the budget and spent the time to work with me to find the balance of the 4 C's. I had explained to them what I had in mind and Maria had some extremely valuable things for me consider that I'm glad I changed about the ring. Since I hadn't found exactly what I wanted Maria suggested I consider to have it custom made and do it right. After working hard to find the perfect diamond, Maria spent an equal amount of effort to custom make the setting down to the T. At the end of it I ended up saving about $1500 off my targeted budget, getting a custom made setting EXACTLY how I wanted and giving my fiance the proposal of a lifetime in Paris, France. Much kudos to Maria, Sam and Julie for their amazing service and attention to detail. You've made us lifetime customers! I highly recommend you use them for your jewelry needs. Here's a photo of the ring and the place where I proposed. http://sphotos.xx.fbcdn.net/hphotos-snc6/225442_1904026633496_1026637908_31794063_3402178_n.jpg http://sphotos.xx.fbcdn.net/hphotos-ash4/255608_1888134276151_1025257536_31789761_1453872_n.jpg read more