04/17: My original review is still posted below. But after having experienced several hiccups from this salon I'm now weary. My first concern was for the constant turn over in stylists & staff. My second major disappointment came after I had an appointment that was scheduled almost 2wks in advance, only to be called 20 minutes prior to my appointment asking me to reschedule my appointment in order to accommodate her last minute walk ins. Ms. Deena stated that she didn't want to let her walk in's down who had not planned in advance for a holiday weekend (yet, I did plan in advance and even mentioned while setting the original appointment that it was the Saturday before a holiday & would work perfectly). I wasn't even given the option to not give up my scheduled appointment. I was made to feel as if I had no choice. She did suggest another day that was very inconvenient for me, insisting that I come in on that day AND bring a 3 yr old along to "hang out" for a minimum 2 hr process. It's not the most child friendly space, with lots of things she would have likely gotten into. I was deeply disappointed & hurt. I would not have enjoyed my time, nor would the child (and probably not anyone else who would have been there as it was during the child's lunch hour & nap time). After thinking heavily about the situation- and considering other factors - I decided to cancel that appointment the very same day that I was asked to reschedule (not the day I was rescheduled for). 3 Days later I received a text from Deena with excuses that had not previously been mentioned during texts in which we agreed on which process to apply - a full foil highlight w/ my last foil highlight being @6mos ago. I was satisfied with the cuts & colors I had previously received, but I was not satisfied that my time & needs were less important. It was an important holiday for me & my family as well. My husband summed it up perfectly by explaining to me that our business must not have been that important to her if she was so easy to cancel me without regard to my time & needs even though she was made aware that I was not comfortable giving up my appointment, bringing a toddler into the salon for such a long appointment, nor having to rearrange my entire schedule (which then effected two other uninvolved people as well). Maybe this was just a fluke ... and doesn't happen often, but it only took once for me. * original review: After stopping in for a consultation - I was completely won over. The team at Deena's Salon are simply awesome. I felt very comfortable talking w/ them about what I was looking for in a long term cosmetologist & what I was thinking of doing to my almost virgin long hair. They really listened to my concerns & ideas, then offered several options for me to consider, noting which ones they felt I'd be most comfortable moving forward with. I'm so happy I chose to stop in. My color turned out fantastic!! I also made several new friends along with finding a salon that fits me & hubby perfectly!! read more

In town on vacation, I was looking for a salon off the resort to do a cut/highlight/style. I messaged a couple of places that stood out. Deena was the first to respond and the most informative with her messages, too. Ultimately, this is the salon I went with. Easy drive over, plenty of parking, and a really charming atmosphere -- sweet dog on the premises, there are brings fresh-baked cookies, wine, coffee, etc. -- loved it! Once seated, I was a bit surprised that we didn't get started right away. There were some other folks coming in and out, and the stylist was extremely polite in attending to them, but I couldn't help but notice the clock ticking. And then I remembered to chill out because "hey, no rush, I'm on vacation anyway!" We New Englanders can get a little uptight about efficiency sometimes, so a dose of southern relaxation was extremely beneficial. However, if there was one thing to improve, it might be this. Really appreciated the candid recommendations. I originally thought I'd do an all-over color plus highlights, but Deena convinced me my base color is totally awesome already. I also pulled one of those "oh just do whatever you think will look good" comments, but Deena gently pressed for specifics to ensure I would be pleased with the end result. (Good thinking.) Great conversationalist, really cool local insights, and Katie the manicurist was charming, too. Couple of weeks later, and my highlights are healthy, shiny, and a wonderful reminder of my visit to Deena's. Thank you! read more

Unprofessional, expensive, sneaky and rude. Would bot recommend. Left salon with wet hair. Very unsatisfied. read more

Deena is fantastic. She has been my stylist for over 12 years. She does it all (cut, color, manicure, pedicure, etc.) and does it very well. She will give you straight advice that is spot on. She will work with you to get you where you want to be with a cut or color change with her natural wit and encouragement. You will get nothing but the best customer service and top notch professionalism. You will feel like family and right at home in her salon. read more

What a fabulous experience. I only wish this salon was in South Florida where I live! We were staying in Amelia Island on our way down to Boca and my mom wanted to get her hair blown out. Not knowing where to go or what we'd get, I called Deena's salon after a google search. Deena was super accommodating, told us to come right over and she'd fit her in. The place is adorable, so cute and immaculately clean. Deena was spot on in styling my mom's hair. We showed her a picture of how she likes it and she went so over and beyond a blow dry. The nail girl who works there, I wish I could remember her name, was super sweet as well. She actually fixed a chip nail of mine while I waiting on mom. What a special treat to not just have amazing hair experience, but to be treated so kindly. Bonus... Deena was super knowledgeable about the Island and was sharing all kinds of facts and tips on what to do, where to go and best places to eat. read more

Find Deena at her new digs........2022 First Ave. Fernandina Beach, next to Dairy Queen near the beach. This local salon is well-established, and Deena is just the best stylist and colorist around. She takes walk-ins and is a great location for visitors and residents alike. Recently relocated, her new digs are fresh, immaculate, comfortable and welcoming. (coffee, snacks and refreshments, too!) Deena is also a wonderful human being! If you live here, or if you are visiting and are looking for a place you can totally trust to do a great job, then Deena's is the place. It took me years to find Deena, and she was worth the wait! read more

Deena Salon - Deena's Classic Salon, 2022 First Ave. Fernandina Beach - Hair Salons Near Me - Fernandina Beach, Florida

Very disappointed in Ms. Deena. She has a system that consists of her "schedule book" as well as an "app". I had texted her to request a reschedule & she gave me 3 options. I selected one of the options she gave me and she responded with yes maam. When I showed up for the appointment, she came out and told me she had "erased me out of her schedule" because I didn't "confirm on her app". I was shocked! I tried to show her the text where SHE confirmed the time SHE suggested, and all she kept saying was "what do you want??" to which I replied, "what I was booked for" a cut & color! I was then told if I would be willing to wait for "10-15 minutes, she'd work me in" . No problem. As I sat there I was thinking how unfair it was to all 3 of us, the client in the chair, Deena & I for her to feel rushed. When I told her that, I was told, this isn't my first rodeo!!! (yeah) So I proceeded to sit down, completely shocked at her attitude! After a 45 minute wait, I walked out. ((She later texted, "are you still here" & then dismissed me by saying, "if you need my services again, call")) NO THANK YOU. Sadly, I really liked Ms Deena and feel that an apology would go a LONG way and that I would be happy to try again...... but no apology so I guess she doesn't need the business. read more

My family and I have been going to see Deena for about 7 years now. She cuts and colors my hair regularly and both of my children. My husband has also been known to go and have his hair cut there too when time allows. She is an amazing color artist and stylist. She has done it all for me! From normal highlights and trims to full blown color changes and hair cuts you see in the magazines, she also does updos and nails as well (however her new tech Katie Skinner is amazing ). I have recommended Deena for years now and will continue to do so. If you haven't check out her salon by the beach it's a must go! read more

Just had a wonderful pedicure here at Deena's! I have been coming to Deena for over 10 years and wouldn't trust anyone else with my locks! She is a wonderful, kind hearted, beautiful soul and she delivers every time! No matter what you go to see her for whether it is for your hair, your nails, or a little wax, you will not be disappointed! Can't wait until my next appointment at this beautiful salon!!! read more

I was in town for the weekend and needed a quick trim. Deena did a great job!! She was extremely friendly and very knowledgeable and helped tremendously!! Thanks read more

Katie did an amazing job on my pedicure and manicure! Both Deena and Katie were extremely accommodating and personable and made me feel at home in their salon. My mani and pedi both turned out great! Very happy! read more

Deena is amazing! I have been going to her for a few years and my last visit was just wonderful, new cut, new color and a new me! I have gotten many compliments on my new style and color! read more