Their online and app-based coaching services offer incredible value and deliver impressive outcomes. I had previously faced frustration and lack of success when trying on my own. With their assistance in optimizing my photos, profile, and message strategies, my dating experience has completely transformed. A huge thank you to the team for their guidance! read more

Matchmaking isn't for everyone, but if you are going to use a service, Dating Directions is the company to go with in central Ohio. Elizabeth and Susie are friendly, bubbly, and make clients feel comfortable and cared for. They don't just pair up people, but offer a range of services related to coaching, wardrobe enhancement, professional photography (for setting up matchmaking profiles), and they even regularly sponsoring events for singles that don't necessarily want to pay for full matchmaking services. I recommend Dating Directions to all my single friends, because I know they will get treated well and be paired up with people who share their values and interests. While the price is up there, it will save singles the hassle of "dating around" only to end up with jerks and losers. However, matchmakers aren't "magic" and can't magically create a pool of eligible men and women who meet every standard (especially crazy ones) of every person, but nonetheless, Elizabeth and Susie (and their great staff) do a great job to find a match for everybody. Quite a few marriages and other long term arrangements have resulted from their services. read more

Five months into my contract with Dating Direction, I can say that Susie and her team have a great operation. Everyone there with whom I have worked and spoken is very attentive to who and what I am looking for. Susie is always on hunt for someone with that special something that might not be visible on the surface. And Michol... she's like a whimsical Joe Friday of "Dragnet" fame ("Just the facts, ma'am")-- she may seem a little crazy at times, but she has a great eye for finding the clues to help you find the (wo)man of your dreams and know how to tell you exactly how it is and still leave you feeling good about yourself. Just like in traditional dating, you'll probably have good dates, okay dates, and maybe the odd not-so-good date, but, just from personal experience, you'll always be able to see the "why" of the reason they matched you together with your date and the thought behind the choice. And if you're lucky, you might go out on a date with someone you might even be a little skeptical about, only to find out that you've just met the most interesting and engaging person you've met in ages. I also should put in a good word for the date coordinator, Luisa. Arranging first dates for multiple matches who have their own busy lives and schedules can often be like herding cats, but when it comes to doing her job, she's like the William Cody of feline wrangling. And chances are you'll get sent to somewhere you've never been and to which you'll want to return again. Overall, everyone there does excellent work and I would recommend it to anyone needs that extra bit of help finding their groove or just doesn't have the time to get out to the places where you meet people. read more

I have know liz the date coach for many years and she is very involved With her clients. She made me look at my issues and face them head on. Of course I was a bit resistant but Eventually I changed. She helped me pick out my wardrobe and I did a 180 change . Now I am dressing to Flirt and feel great about myself, I will never go back ! I think she is a fabulous matchmaker as well. Thanks for helping me become the best version of myself! read more

Great company, great personal, hands on service, extremely knowledgeable and caring about their clients. So glad I chose to work with them! I met with a couple of other services before deciding to go with Luisa and Elizabeth at Dating Directions, and chose them because they really took the time to get to know me and seemed to understand the dating world and how to navigate it better than anyone else. The whole time I worked with them, they really listened to my feedback about dates and helped me stay focused when it got hard. They were also very flexible and came up with new avenues when their initial search didn't go as expected. Thanks for the great work guys! read more

The online/app coaching that they do is such a great value and has really great results. I've always been frustrated and never had any luck on my own. They helped me with my photos and my profile and how to actually send messages that got responses, and it's been a totally different experience. Thanks ladies! read more

The most caring, thoughtful, detail oriented experts in the business! From the moment I met them, I felt completely taken care of and supported. They helped me figure out what was working and what wasn't in my dating life. I worked with them for only a few months before meeting my match, and I couldn't have done it without their help. The process is definitely not for everyone, as they ask a lot of their clients when it comes to following their guidelines and advice, but I would, and have, recommended their services to a number of friends! read more

Save your money!! Poor communication. False promises. Will tell you anything to sign a contract. If nothing seems to work out, you will be blamed. Owner is unprofessional and rude! read more

I have been with dating directions for over a year now. In all honesty, I can definitely say save your money. The price you pay is nowhere near the service you get. Unfortunately, you are unable to get any of your money back if they don't follow through what was said in your contract. In the beginning I was very excited because they kept throwing out all these men's names that would be "perfect for me", then I would meet them and think "were they even listening to anything I said?" I began to feel that they were just sending me on dates just to make the men happy and to run me through "my numbers" until my contract was fulfilled. The men I was sent out on a date with were nowhere close to what I described I liked but you don't know that until you have gone on the date with them since you are given no information about the man other than they are the "perfect fit for you". Bottom line ladies, save your money and invest it in something more worthwhile. read more

My personal experience. Communication with Luisa was so poor, non-responsive for months to email, text, phone or voicemail. I thought they went out of business. I finally voice-mailed asking a refund. Now, I was contacted within 24 hours by Susie who had since retired, met with Elisabeth, very apologetic for the last 5 mos of zero contact, they lost my file, office moved, death in the family... but also stated, I could have a partial/refund ONLY if I signed a waiver to not use social media for any type of negative review of my experience.(I only had 1 date thus far) I suggested keep my money and let's have a "do-over". Attempted a fresh start with Elisabeth and Micoh now handling my potential dates, My conscious is clear giving them a 2nd chance but to no avail. I wish it were something, anything more than it was but I don't want others to spend thousands when the results you are anticipating are not delivered. You excitedly will discuss likes, commonalities, taking surveys, pay additional for a photographer for profile pics, thus a clear view how to match you. Noting you never see pics of your dates and they stated neither do your potential dates so why did I have/pay for a photo shoot? I just have a ton of nice pics of myself - Elizabeth assured me, how busy I was going to be dating as I was beautiful, so much fun, smart, and successful, a people person... Dating Directions was not success story for myself. There were no potentials, no sparks and left me wondering what I was paying for. I tried, gave them every benefit of doubt, I really did but at some point you just have to carry on. Men had health problems, complained about jobs, several asked what foods I can cook for dinner, spent one evening with date telling me of his recent surgery. I wasn't looking for someone to take care of of, but an active healthy partner to enjoy life, travel, glass half full person. I discussed this repeatedly with DD. I was very appreciative and kind, maybe too kind but eventually lost confidence & felt frustrated after another couple months with their match making skills. I wondered how well they really knew the male counterparts they set me up with. Good luck ladies, perhaps advocate for yourself and explore other venues and research, then ask many questions, get current (2018) success stories before signing on with Dating Directions. If it sounds easy and effortless but expensive well then use consumer minded caution. Susie's initial offer of an "Elite package" I thankfully declined was $7,000. Just FYI ~ read more

Dating Directions/Affinity Matchmaking is an exclusive matchmaking service. The service provides introductions between men and women. In my experience the women pay a hefty fee of around $2000 ($1800 in my case) for 8-10 introductions over the course of a year. Men I was introduced to report paying no fee for the service, but are expected to pay for their dates meals/drinks. The service is very disorganized. This can be seen by the service failing to return calls, often do not answer their calls, and sending out information with incorrect dates and times. The service will set up introductions between men and women to satisfy the required number of dates, yet those introductions often do not fit the requests of the individuals. For instance, I stated I did not want to be introduced to anyone who smoked, was greater than 10 years older that me, or partook in illegal substances. The service introduced me to men with all these characteristics. Men in the service may not be looking for serious long term relationships. Some join the service as an experiment. Women should be aware of this. read more

I have submitted a much lengthier complaint to the Better Business Bureau, which you should be able to view in a few days for all the details, but it really boils down to this: I signed a contract for $5000 (yep, more than double what others are stating) on 11/12/13. Between 11/12/13 and 5/10/14, I had 1 great intro (who was not local), 2 okay intros, 3 mediocre intros, and 1 truly awful into. In other words: not much more impressive than online dating (of which I have done a LOT), and a whole lot more expensive. On 6/10/14, I was asked if I wanted to put my account on hold because I was "busy" (never mind that I had been on 2 dates in the previous month and accepted every introduction to date with only 1 instance of asking to delay things due to international travel), and on 6/23/14 (after puzzling over why they would ask me this), said I don't want to be on hold, my schedule has opened up, more intros, please. I heard absolutely nothing from them until 10/8/14 - by which time I had found my own relationship on a FREE online dating site - and when I confronted them about their poor service, they told me that it was MY fault because I failed to return calls, emails, etc. On extensive review of my phone, text, email, and voicemail records, I can find 21 instances of communication which required my response, and of these, 18 received a response in a matter of hours (if not minutes). Of the three that I did not respond to that quickly, 1 was responded to in 36 hours during a busy work week (for which I was contacted when I hadn't responded in 24 - my asking for them to please not do that, if I don't respond there is a reason, was apparently why the staff was "afraid" to contact me after that), 1 was due to international travel without internet access, and the third was the aforementioned June email. They claim that they texted me "one time" in July about a match but never again because they were "afraid" it would make me angry - this is despite my statement from the start that email - not text - was the best way to contact me, and the fact that I made a point to only ever respond by email/phone and not text because text is not reliable at my workplace - I get them eventually, but they can be hours in arriving. A final phone confrontation with one of the co-owners on 11/12/14 resulted in near-hysteric yelling from her because I "called them liars" (well, I never received a text in July, sooo....), and a refusal to provide a refund because "they just don't do that in this industry". I was offered a special new contract that would provide me with matchmaking services for a certain amount of time should I ever be single again. I agreed to this arrangement, stating that she could email it to me and I would sign it using an app on my phone. As of today (12/15/14), I have seen no such contract. Again, way, way more details will be available on the BBB site eventually. I have personal knowledge and confirmation that there are those who HAVE had success with this company, resulting in marriage. This review is not to say that they are incapable of doing their job correctly. However, it does seem that if you do not follow their rules exactly, or respond in just the way they want you to, or happen to be someone like me, whom they willingly admit is a difficult person to match (but still enthusiastically sold themselves to me as "we can totally find you someone!" - before taking my money), they may not be the best match for you (pun intended), and they may not handle any conflict resulting from this poor match well. On review of the two currently available BBB complaints (and one "not recommended" review here, which I would actually strongly recommend over the 2 5-star recommended reviews...), it seems they are similar to mine: poor communication, poor matching if you have standards which you know limit the dating pool (which is why I came to professionals to begin with, so it would be someone else's job to find the small number of eligible bachelors for me!), and if you complain, blame the client for not playing by the rules, being difficult, or not being open enough to the dating experience (namely, needing their coaching, another of their sales pitches). I suspect there would be more complaints if they did not work so hard to make the client feel that any failure in successful delivery of their services was in fact the fault of the client. I would strongly suggest that the buyer be very, very aware before spending any of your hard-earned money with this business. read more

I've tried a couple other dating services but no one has offered the personalized matching like Dating Directions. I felt completely comfortable talking with the staff who I found to be caring and warm. So far, my dates have been GREAT. I'm really looking forward to working the staff at Dating Directions more. I'm so excited. read more

I am so happy I found Dating Directions. Susie, Elizabeth and the rest of their staff really care about helping people find love. I have worked with them for the past eight months and have had a wonderful experience. I have learned a lot about dating. Best of all I have met some great men. Every guy I met through them has been respectful, and all my dates were good experiences. I am in a relationship with one of the guys they matched me with, and I am thrilled. I highly reccomend them. read more