The New Branford Theatre was opened on November 29, 1926 and over the decades its ownership and name have changed several times. Eventually it settled on the name "Cranford Theater". In 2017, New Visions theaters took over and it seemed like it may have been a bright new chapter in the theater's history. However, in September 2019 the theater was unceremoniously shuttered and many fans of this wonderful downtown area in New Jersey were left to wonder if their beloved theater would ever play to audiences again.
Fast forward to November 8, 2019 and the Cranford Theater has reopened! This time out it is owned by the folks who own the property. They did not just dust off what was there and open back up. Instead, the entire theater has undergone a renovation. New lighting, projectors, seats, carpeteting, a new concession stand and even a "mobile" box office station are all part of this treatment. The blue, gold and silver colors incorporated into the theater are intended to align with some of the colors that represent Cranford itself, making for a theater that truly wants to be part of the community.
The theater is full of friendly staff and courteous, local patrons who all seem to know each other (I have watched entire rows of people chatting with each other like old friends). The new seats are very comfortable and have a nice high back. There are several screens divided in a space that once only showed one movie so this is not the place to look for an IMAX or Dolby experience. However as someone who goes to movies often I had zero problem with the screen size and sound quality. You may not want to see "Star Wars" here, but a film like "Joker" or "Last Christmas" is just fine on these screens.
I am very happy Cranford Theater has made a return to the neighborhood and I have every intention of supporting it as much as I can. read more