Crackerjack unfortunately reminds me a little of a poor man's Presents of Mind. It's a toy shop that, unlike Presents of Mind, is specifically targeted at children. However, there are games for adults at Crackerjack, too - board games (I bought a copy of Balderdash here), card games and building sets for adult fetishists (e.g. build-your-own toy planes, cars, trains etc).
The limited adult toy selection isn't my issue. This store markets itself for the 0-10 age bracket, after all. My biggest issue is the price. Crackerjack is certainly a store for the richer parent who wants their children to have fluffy toys that cost twice the price of even a normal gift shop. You can get tiny teddy dolls for around $9, but this will be the cheapest thing you find here.
There are a lot of unique, hand-made-looking toys here, but I wonder what child would be fascinated enough by a wooden monkey with wire legs to justify spending such outrageous prices. I imagine the label here is what is important. Crackerjack has recently stocked a brand of wooden toy animals called "Anamalz" and perhaps this carries a prestige with it I'm unaware of.
Then again, if you have money to burn and decide your one-year old's toy ride-on car simply must have replica Mercedes Benz wheel trims, come here. read more