I think 3 stars is about right for this company…read more
While we loved the counselor assigned to us over the last three years, my son came to the realization that Zenith was not the best fit for him.
Pros:
- Counselor provided great accountability, along with to-do lists and helpful action points. A summary followed each monthly counseling session. Sessions are usually 30 minutes in length.
- Flexible scheduling on Calendly,
- Counselor was encouraging and thoughtful. Counselor took feedback from the parent (me) seriously and integrated it with my son's desires and needs, to build a plan. Steps to reach that plan were clear.
- Counselor was consistent. We never had to change counselors, so that points toward some worker retention, although Glassdoor seems to indicate otherwise.
- Counselor suggested challenging routes (e.g. competitions and summer programs) to help build my son's resume. We implemented quite a number of the suggestions.
- As you can tell, I give our counselor 5 stars. We had the same counselor in 6th/7th, 8th, and 9th grade.
Cons:
- More expensive than other companies. I am currently using another program for my younger son that is $10,000 less. Also, Zenith's price tag only gets you help for 5 school applications. More application help = more money, but they will tell you that once you've write enough for 5 schools, then you have enough material for future use. Recently, Zenith is trialing a discounted pre-pay option, which I had wanted to take advantage of, until my son asked to stop services.
- Mediocre first impression, and distasteful lasting impression (of program execution). While his YouTube video sucks you in, when I actually met Kevin (the program director), I found him to be rather condescending. As a working professional, and as a potential client at the time (back in 2022), I thought that I would have received more of a red carpet roll-out. However, it was explained that they were interviewing us just as much as we were interviewing them. OK. Hmm. I should have stopped right there, but I went with Zenith because of their focus on "The Big Three," which are medicine, engineering, and law. I was hoping that Zenith would focus my son on his field of study, which Zenith did deliver. However, over these formative middle school and early high school years, it appears that over specialization can also drive kids away from a field of study. I gather that my son might have felt "stuck," and maybe pushing him in a particular direction just made him feel bad. Lesson Learned (for me).
- Marketing, or hugely promoting, partner companies. We felt that Zenith pushed Polygence, which provides a "research experience" for their clients. Polygence also costs an exuberant amount, which I was willing to pay for, but which my son didn't want me to pay for. He said that the price point for Polygence just wasn't worth it to him. The option to use Polygence was brought up an uber amount of times, but for the record, our counselor did say that it was A-OK if we did not want to go with Polygence.
- English? My son did apply to the some suggested summer programs. I was my understanding that his essays were passed up to a panel for editing, which was then passed back down to him for revisions. I read some of his essays for these programs and felt that Zenith could have helped him develop more imagery, to help him stand out more. Their editing suggestions felt a bit "canned," and I wish they would have invested more time into teaching my son how to write. If this is the way that they treat the kids' summer applications, I can only imagine how much (or rather, how little) they do for the real college essays.
Overall, Yelpers not only look at quality, but they also look at whether or not a product has good economic value. Does Zenith present a decent product? I would say yes. Does Zenith provide a stellar enough product for its pricing? I would say no. Also, Zenith does not appear to offer SAT/ACT prep, nor financial aid counseling, or at least I have not experienced it.
I hope that my review has been comprehensive enough for the owner to take note. I went on a call about a year ago to express some of these concerns, but I was not fully assured that they would be addressed. This does not bode well, and it took my son to see it and shake some sense into me.