Pure Joy Ice Cream was so necessary on a hot July day…read more This simple, small shop was located across from Basin Spring Park in Eureka Springs, AR. Metered street and lot parking were within a brisk albeit slight uphill walk for us on 7.23.2025. Because our dog was not allowed inside, I trusted my two pre-teens to order with cash. My daughters said the employee was very nice... and fast too! The flavors were just like the name - Pure Joy! They offer items such as Rosemary Peach Ice Cream, Pawpaw Vanilla Bean Ice Cream, Pawpaw Lime Sorbet, Sumac Lemonade, Ozark Eggnog, and Ripe Persimmon Sorbet. My daughters settled for Strawberry Lavender Sorbet and I think Blueberry Buttermilk Ice Cream. I remembered it being a little on the pricey side, then after viewing their Insta page I realized it's probably because the owners travel to Mexico to pick some of their own ingredients. RATING BREAKDOWN Food: 5 | Service: 5 | Ambiance: 5 | Price: 4

Great location! Great design!…read moreBut the best part??? Some of THE MOST UNIQUE ice cream flavors you will ever try! Oh wait, have you have rosemary ice cream with a peach compote swirl? Maybe... a made-from-scratch bourbon caramel mixed into a dark stout ice cream? Orrrrr - a berried lemonade sorbet made black by activated charcoal??? Then you haven't lived!! (J/k... but seriously... you should try it!!) This is Pure Joy's 2nd location. They're still working on the inside as of Oct 2025, so more updates to be enjoyed! But the ICE CREAM?? That's here to stay! And if you'd like to hear a very fun story, ask how they source their vanilla pods from a farm in Mexico, and NOT from a woman named Esperanza!!! lol - seriously. Just ask the owner. He's fabulous - even when we rolled in with a party of seven at 9:55pm, 5 minutes before closing!

Love this local gem! Great selection, friendly staff and a loyalty program. Go check it out!!read more

Just wonderful!!!! We love the people and all the local items they sell. The quality of all…read moreproducts is exceptional

Where to begin. I don't and don't like to rate this low unless absolutely warranted. I normally…read moregive the place the benefit of the doubt because everyone has bad days and good days. But this place...this owner, wow. If you're going to get anything out of this review from my experience, TLDR; owner has some serious attitude issues towards picture taking and having civil conversations with his (potential) customers. First off, I'm writing as a human being visiting Eureka Springs. I just have the standard of being treated with humanly respect. Those that have high reviews defending the owner's actions are a little questionable. They say to "leave your ego and entitlement at the door" or "the owner stands up for his own". Concerning as that is what they see as okay for someone who owns a shop in the hospitality business. I will say some pros - the Disney/Mickey decorations posted outside his windows are cute and lure you in, but be careful with this. And his pretzels seem really good...wish I got to try them. I came in with doughy eyes enamored with his Disney decor and wanted to take photos of it, especially because it's what I normally do when writing Yelp reviews. It's almost a muscle-memory at this point. As soon as I took the first photo, I was startled by the man at the register pointing at me yelling, "GET OUT! ENJOY YOUR PICTURE! IT SAYS NO PICTURES!". Of course, I'm taken aback like a deer in headlights, but without a word and still shook, I walked out. I had to take a few minutes to process what the heck just happened. As my family walked out, I learned that I was kicked out for taking a photo when he had signs that say no photos. Okay, I did miss that but again, I'm a tourist looking at everything and was distracted by the Disney signs. I wasn't reading every single word on his door prior to entering. What really got me was that I went about my day, but as I passed by his shop again before heading back home, I decided to try and talk to him, just to apologize and learn as to why what happened, happened. I'm just curious as to why. As I walk in, he immediately recognized me and sassily asks me "WHAT? WHAT DO YOU WANT? You got your picture!" Without raising my voice and not blurting a single profane word, I told him I wanted a civil discussion. He goes straight to claim that I felt entitled to come in into his home, take photos as I please, and tell him how to run his business. Not the case. I tried to explain my side of the story and apologized again, but to no prevail. I told him I loved his Disney decor and he responds with "Then if you love it so much, go to f*cking Disneyland!" He proceeded to tell me he records everything and puts them on YouTube (which, I'd love to find), that every other business has "No Photos" signs on their door, yadda yadda. There was no point in trying to get my customer point of view across to this man. I told him to have a day and walked out. Another party of people saw me walk out red in the face and asked if I just got yelled at. Apparently, they ordered a pretzel from him but once he saw one of them take a photo, he threw their pretzel in the trash and kicked them out. A bitter man running a hospitality business in the middle of a tourist area. It's not ideal and really shouldn't be acceptable unless that's his shtick and people know it. Again, I'm sure his pretzels were great, but not worth going through that. (I was going to post the one photo that started all this, but out of respect for HIM, I won't. TBH, my initial thought was that he didn't want photos because he didn't want Disney sending him a C&D for all his stuff.)

Amazing, fresh pretzels-- made right in front of you and made to order! You cannot beat the price…read morefor the quality here. We had great conversation with the owner. Will definitely be back next time we're in town!

Couple that run this have okla history. So friendly, hard…read moreworking. We usually stop here for lunch. They have several good items like Ruben. This visit was for ice cream. I had a Strawberry malt, husband had a Carmel one. So good. Be sure and get it to eat there in a frosted glass! Makes it so fun to eat. Limited parking on side of building. It's quite a way down on main street from downtown so away from the busy area. Outdoor seating also. Decorated so cute , a must see.

Perfect little place for Mom and me to stop in for a little snack before the Passion Play. I had…read morethe chili and mom chose the vegetable soup. WINNERS! Nice people and reasonable prices. Cute spot too.

I was visiting out of town with some girlfriends and we were told that we HAD to go to MJ's for a…read moresweet treat! So like good tourists, we did You walk into the store and it's not what you expect and there is no seating. They do have water that you can drink but this is definitely a grab and go place. That doesn't mean that you will be rushed however as I went here twice within the same weekend and took my time both times. MJ's serves macarons, which I believe they are best known for. They also have cakes in jars, cookie sandwiches, brownie cookie, and ice cream. Of the macarons, my favorite was the fig and honey ones though they were all delicious. I also got the chocolate chip cookie cream sandwich and it was SO YUMMY plus big enough to nibble on the rest of the weekend. The brownie cookie was delicious with some milk once I got back to our cabin. I did not try the ice cream so that is a next trip item! The store owner, which I think may be the husband of the baker(??- maybe just a worker), was so kind, patient, and considerate. I bought the macrons for my husband as a take-home treat. Once a man behind the counter knew that that's what I was doing with them, he took the extra time to put them in a box that would keep them safe from crumbling, as well as putting that small box in the Ziploc bag to keep them as fresh as possible because it would be a day before I got back home. They did last all the way back to Tahlequah, OK for my husband and I to enjoy them together and start planning our adventure to Eureka Springs! I just wanted to specifically call out this kind gesture because it really made me wish that they were local to me as I would be using them for any of my events and gatherings. So be sure to visit them when you go, as good Fortune should follow good people! 100% recommend MJ's and look forward to seeing what they do next when I go back to Eureka Springs!

They were closed but the owner ran outside as we were walking away and let me come in to buy a few…read moremacarons and they were the best I've ever had. He was so friendly and chatted with us for a while.

Had the pleasure of stopping by this factory during our day trip in Eureka Springs. It's a one-stop…read moreshop for those visiting from out of state. As it has merchandise, t-shirts, candy and sweets galore. From fudge, to candied nuts, and jaw breakers, there's something for everyone. My favorite were the candied pecans. It's nice because they have a large selection of sweets to choose from. The employees were very friendly too. The store is big and quaint. I strongly recommend coming to support this business.

my husband and I drove up from Springdale Arkansas to Eureka Springs. We bought chewy praline and…read moreanother item. I'm commenting on the chewy praline. It didn't taste like anything just kinda like brown sugar. Definitely not like it used to be.

My friend and I went here during the Blues festival. We were working up a sweat navigating the…read moremyriad of stairs and ess-streets and decided to pop in and get something cool. They have waffle cones and a nice little selection of ice cream/frozen yogurts. My friend got Mint Chip and Rocky Road and I had the Black Cherry frozen yogurt. We sat out on the balcony and people watched for awhile, enjoying our flavorful treats. Didn't try the potato bar which is quite popular..you can pile all sorts of things onto your baked potato. A relaxing place to take a break from the 'climbs and decents' of Eureka Springs

My sandwich was ok. It is topped with a honey glaze that is tasty but very messy to eat. There was…read moreno evidence of fresh basil on the sandwich. I didn't see dried basil either or taste it. I wouldn't get it again. Two people in our group had the dumplings and didn't like either. The mashed potatoes, fried apples, and potato salad were great. Club sandwich with jalapeño jam was excellent. You pick up menu outside, order at counter, serve yourself a drink and they bring your food. The decor was soooo cute and that is what drew us here. It was very quiet and good for conversations. Largest size table will only seat 4. Would go again -just order something different

What an amazing place!! The food was phenomenal!! My croissant was so buttery and flaky and then…read morethe grilled it to the perfectly toasted base for the best breakfast I've had in a long time! Must try the cheesy grits and the potatoe casserole, they are both devine!

We eat at Pineapple Paradise every chance we get at the festivals they attend. Probably eaten with…read morethem 2 dozen or more times over the years. Fabulous food, fabulous family. My favorites are the pineapple cheeseburger, gumbo, and raspberry chocolate chunk ice cream. Father and son serve you like you're family (like family you LIKE ). Whether in Eureka Springs or Mountain View or elsewhere, they are good folks with good food. Thanks, John and Ro, for making my pants tighter!

I did not enjoy the ice cream flavors or the pineapple whip. The prices felt very inflated.read more

Amazing food and service with a great vibe! I love the eggplant parmigiana and don't forget to…read moreorder the BREAD SERVICE! Delicious !

Enjoyed an excellent dinner at Local Flavor in mid May on a Wednesday evening. We had a…read morereservation, but it may not have been necessary as not all tables were filled. We were early for the season. We had excellent service from Kristen who was very friendly, informative, and attentive. I had the chicken topped with all of topping, odd goat cheese, and balsamic drizzle. It was fabulous. Also liked the mashed potatoes. My husband enjoyed the creamy Gorgonzola pasta dish with caramelized onions and cherry tomatoes. There were several good looking desserts, but we were too full to try any. Ambience fairly simple but a row of cute lamps lining the shelf up above. There's a small restaurant area as well as a bar area. Some tables outside, but it was too cool for us to try that. Great place in Eureka Springs.