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    Menu - Signature Ice Cream Tacos
    Brooke M.

    Ice cream tacos! Say no more! We saw this cute place on our way to dinner and knew we wanted to stop in on the way back. Amazing ice cream tacos with a variety of signature tacos to choose from. We went that route with the Strawberry Cheesecake Carnival and Nutella. You could also choose to build your own taco with toppings of your choosing. We ordered and got to watch them "roll" and make our taco right in front of us. Very cool. It wasn't very busy when we went in a little before 8 so we got quick service. They are open from 10-10 daily so I may be back in the morning to try a smoothie! Will definitely be back for ice cream tacos the next time we are in New Smyrna Beach!

    a hand holding a hot dog
    Gianna C.

    I visited the Cold Roll Taco in New Smyrna Beach and had a mixed experience. The concept of ice cream rolled with various toppings is intriguing, but the pricing gave me pause - $8.99 for a small and $10.99 for a large felt quite steep for ice cream. Additionally, the atmosphere inside the shop left much to be desired; it lacked the playful ambiance I expected from such an ice cream spot. there was one high top table indoors, and additional outdoor seating on the side of the building, which wasn't ideal for enjoying ice cream on a hot day. What left a particularly negative impression was the interaction between the owner and the young employee who seemed to be in training. It wasn't a positive dynamic, and I couldn't help but feel sorry for the trainee. While the idea of rolled ice cream is interesting, the high prices, lackluster atmosphere, and uncomfortable employee training experience make it hard for me to give this place more than 3 stars.

    Lisa R.

    cheesecake was delicious I had a few bites of my daughters. Didn't come in a strawberry taco shell was disappointed but we asked for cake bites on top and was satisfied. It was my birthday so we had a great time celebrating here .

    Cotton candy rolled ice cream
    Laura N.

    Took the kids here over the weekend and they loved it. Cute little ice cream shop, we will be back for sure :)

    Charity G.

    So delicious! Can customize your ice cream taco to how you want it. The flavors of ice cream is super delicious and would recommend walking in there to get ice cream

    Smores
    Luther T.

    The ice cream was amazing. The lady that was running the shop did an amazing job with the food and creating a welcoming atmosphere. Will go back

    Strawberry cheesecake taco

    WOW!! This place is awesome and the staff is super nice as well. It was very busy and they knocked it out with a smile! I have told many people about this place since I went, and it was only last night.

    a desert with ice cream and caramel

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    2 years ago

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    1 year ago

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    3 years ago

    It's like a cold stone creamery but they make the ice cream on the stone. Expensive for the amount of food you get. Not a fan.

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    2 years ago

    Craftsman of the ice cream taco. Lots of good choices. Trying to hit 85 words word words

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    Luma Bar

    Luma Bar

    4.1
    (42 reviews)
    0.0 mi

    Drinks were great and the service was super friendly. We loved the outdoor patio, tons of options…read morefor people to sit and relax. It seemed like they were pet friendly which is always a plus. It was a very hot day when we went so we were thankful they had lots of shade!

    Luma is a hidden gem in the heart of Flagler Avenue with a great atmosphere and an inviting vibe. I…read moreordered the Chicken Breakfast Burrito, and the flavors were excellent. It is a bit on the messy side, but that's to be expected with a well-stuffed breakfast burrito. My only issue with the food was the breakfast potatoes--they were noticeably undercooked and still had a raw crunch to them. The coffee was fantastic and came out quickly, which was a nice surprise. The service was also impressive. Despite working behind a very small counter, the team moved efficiently and kept everything flowing smoothly. The one thing that gave me pause was how the coffee was served. It came out without lids, and while customers were leaning over to grab their food, they were talking directly above the uncovered cups. I'm sure no one intended anything by it, but from a guest's perspective it wasn't the best look and raised a small hygiene concern. A simple change, like placing the coffee on one side and food on the other would be a much better aesthetic. Overall, Luma delivers great food, excellent coffee, and a welcoming atmosphere. With a small tweak to the coffee service and a little more attention to the breakfast potatoes, this would easily be one of my favorite breakfast spots on Flagler Avenue.

    Photos
    Ordering and pickup
    Ordering and pickup
    Decaf cappuccino with macadamia milk.
    Decaf cappuccino with macadamia milk.
    Coffee bar

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    Coffee bar
    Mason Bar

    Mason Bar

    4.7
    (134 reviews)
    0.6 mi
    $$

    Been coming here periodically for a few years and it's been great. But today was like nails on a…read morechalkboard. The three girls that were working were so loud talking amongst each other was over stimulating I couldn't even concentrate to place my order. Then they turned on music and began to sing. I enjoy music as much as the next person. I'd rather of heard alley cats than what I was experiencing today. It's very echoing inside. Not the previous pleasant calming experiences as before. Had to leave and eat in my car instead of enjoying the prior experience. Maybe the new owner could figure something out. The product was still really good though. Update: Wow I drove up the street to eat my bowl in peace, a police officer came up to me and said there was a call about a suspicious person (meaning me) because I walked back inside after I received my order to look at the menu to make sure it was correct because of the ruckus and walked back out. Update again: I didn't say the music was on while ordering that came on after the fact. I was going to sit and enjoy my bowl but the music was too loud.There wasn't anyone else but myself in there when I was ordering. The employee girls were loud amongst themselves. The customers you mentioned were there when I walked back in to check the menu and I walked back outside. Nothing suspicious about that. You've just lost a customer and who knows word of mouth is a good or bad thing.But hey your girls can do no wrong. Security cameras? As I said I've been coming there for years and all of the sudden I'm making this up out of the blue. Screw You!

    I've been coming to this Juice/smoothie shop for years on and off. It is at a pretty convenient…read morelocation, in a plaza right off the North Causeway as you're heading over to Flagler Ave. Now, over the years I have had some pretty nice interactions with the staff when ordering and everything has always been good. It's been awhile so I stopped in this morning on the way to the beach with my little girl. Ambiance was a bit awkward and rushed today, even though there was barely anyone inside. I ordered a smoothie and a few of the little treats, those are normally my favorite. The smoothie tasted good and I shared it was my little girl. The treats were okay. The peanut butter and the express yo self both tasted pretty fresh. The brownie batter had a really sour flavor. I will have to give this place another try in the future, something was definitely off today.

    Photos
    Mason Bar
    Custom açaí bowl
    Custom açaí bowl
    Mason Bar

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    Cold Roll Taco - icecream - Updated August 2026

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