It's a store full of Celtic merchandise. It's a specific market they're shooting for, and dammit, they hit it square on.
The staff know their stuff, the shop is always spotless, and even the upsell at the till point isn't that bad. I got a shirt printed for my son, and while waiting, browsed my way into buying a reduced shirt for myself.
Honestly, if you want something to do with Celtic, there's no better place. If you don't, then you'll never set foot in the place at all.
If you're a Celtic fan, you'll be in heaven, and your pennies go directly to the club, so it's a win-win.
Can't say anything bad about it, as a man of the green-and-white persuasion ;) read more