Oh, I love it in there! Such adorable baby/kid stuff! Beautiful home decor and nice clothing…read moreoptions. Staff were pleasant and the layout made it fun to meander the store and take in all the neat items available. Best of all, it didn't seem overpriced and I was happy with the purchase of a cute baby blanket for my son. They also had gift wrapping available. Would recommend for your next birthday, wedding, or anniversary gift shopping. Great options for baby/kid clothes for family pictures and such.

This is a fantastic store. They have so many things. Just room after room after room. I usually…read moreget all of my gifts for new parents here. They have such a Greta selection and do have a lot of local vendor items, too. They have a huge selection of Scout products and many different kinds of high quality lotions and candles. The staff could be a little friendlier (every time I am there) and the hours are terrible. That is where the 4 starts come in. If I worked there I would be so happy all of the time because the feel in there is just so soothing.

The cutest kids shop in Wilmington! Mostly all of there products are made in the USA! Really…read moreadorable clothes and adorable. The owner Jamie is the sweetest! I highly recommend stopping by and checking them out!

From the owner: A shop for the little beach babes - we offer baby, toddler and children's clothing, accessories,…read moretoys and gifts. We carry modern and trendy clothing & accessories appealing to the local vibe of our coastal community.

I could not disagree with Valerie more! This place is wonderful. I have never received poor…read moreservice. Those ladies go out of their way to make even the children feel welcomed. As for prices, I think they are great! They even offer coupons and other incentives because they understand the "mom budget!" The only time I could not exchange an item (poor size judgement on my part) was when I had exceeded their time allowance. It wasn't a huge problem because my daughter will just grow into it.

From the owner: Children's Clothing, Shoes, & Giftsread more

One of my favorite stores inside of the Cotton Exchange. Large selection of tee shirts and other…read moreclothing. Other gift stuff as well. Fun stop for tourist and even locals visiting downtown. Few notes - Store is inside the Cotton Exchange - You are on your own for parking downtown - Place takes cards and cash - One of the largest selection of tee shirts in downtown and one of the best selections Highly recommend.

Got a cute Prince magnet here. They have lots of cool gifts and service is friendly. Prices are a…read morebit high but isn't everything these days?

Wow! What a great shop! The owner was unbelievably friendly…read moreand fit in perfectly with the look of the shop. She had a great mix of pieces and I was overly impressed with her merchandising and knowledge of her lines. I am sad that I do no live closer because I would be there often, probably spending a lot of money. Can't wait to go back next summer!!!

They gave me the best customer service ANY clothing boutique ever has. It had to do with an item…read morethat I sent for a refund, which appears to have gotten lost in the mail. I really appreciate the kind, attentive customer service. Plus - classy curations with some really unique items, and attention to quality!

I came into this establishment for the first time today. I was impressed with how clean and…read moreorganized it is. You wouldn't think that judging the outside, but it is very nice. They have a great selection of just about anything you could think of for a kiddo. The staff were very friendly.

I'm not sure how this place has mostly good reviews.. maybe they used to be good or those people…read morehaven't been in other locations to compare since they're privately owned. I went for my first time 2 weeks ago to get some clothes for my son who is two, he wears a size 3T or 4T depending on the brand. I don't know if they just had a huge sale before I went or what but the rack was fairly empty. That went for all toddler boy sizes. I didn't find much (6 pants and a toy) and usually I leave with 2 huge bags -- from other locations. Upon entering the store it seemed clean and organized till you reach the back toy section and side wall with all the infant products; just a unorganized mess of stuff! I couldn't believe the price they're asking for half of the items they have in their store -- definitely one of the pricier locations I've been to. Most items weren't even half off the original price from major retailers so just pay attention to what you're buying used, especially when you can get it from the retailer themself on sale, brand new for cheaper. I don't think I'll shop there again, however I will sell them my used stuff if they're racking their prices for their products must mean they're buying items for more (probably not, but we'll see)

We were visiting Wilmington for the day and stopped at Mayfair Town Center to grab a bite to eat at…read moreCoqina Fishbar. We noticed up ahead, just a block or so was an H&M. My daughter was wanting to look for some more back to school clothes, so we went in. Her past experiences of visiting H&M have only been in shopping malls, so she was quite excited to visit this free standing H&M with 2 floors. On the 1st floor..we found ladies, accessories and denim. On the 2nd floor was men, accessories, denim and kids. Now that my kid is a tween she felt that the kids department styles were too baby and wanted to browse the ladies department. We weren't lucky in finding anything that she liked this visit but I would definitely consider shopping at this H&M whenever I am in the area again.

During my visit, I encountered a situation that left me feeling discriminated against, and I also…read morefound the policy regarding price matching to be unclear. I believe that a transparent and inclusive shopping environment is crucial for customer satisfaction. Unfortunately, the incident I experienced did not align with these principles. I would appreciate it if their team could provide clarity on their price matching policy to avoid similar confusion in the future. I shop at many H&Ms in Georgia , NC and NYC and never had an issue with them matching the online prices. The "manager" Ava with all the piercings on her face was very rude. Not sure how anyone could work a retail job with no customer service skill sets.

Love, Love, Love! This boutique is a true gem in the Wilmington community:-) I first visited a few…read moreyears ago shortly after the opening and I was pleasantly surprised by the amazing selection of truly unique items. The walls are covered with the stunning work of local artists and shelves are adorned with beautiful baubles created by local hands. Over the years I have visited time and time again and I have never minded making the hour long drive to what has become my favorite fashion oasis. The girls that work there have always been patient with my indecisive nature and I always feel fabulous about my choices when I leave. Over the years, I have built up quite a collection of high quality clothing from Lula Balou and each piece looks as amazing now as the day I brought it home. Do yourself a favor and visit this beautiful shop next time you visit Wilmington:-) #lulalover

Very happy with my experience. Very personable, friendly young lady. A little pricey for me but…read moreat my age, if it's comfortable, looks good, and is a versatile piece you buy it. Also I'm a cheapskate and it's a darling boutique so of course.