Not really a fan.
Burger Project is located in the newish "St Collins Lane," which has replaced the old Australia on Collins shopping mall on Collins Street.
St Collins Lane seems to be struggling to get its feet off the ground. It still appears to be half under construction, with only a few clothing stores, a cafe, and this burger place open. I can tell that St Collins Lane is expected to be a pretty high-end place once it finally gets some retail tenants, so this fast-food burger joint seems a bit incongruous with its surroundings. And it makes for a weird, somewhat depressing vibe, eating in a half-vacant supposed-to-be-high-end shopping mall.
Nevertheless, Burger Project is popular, with massive lines at lunchtime. Luckily, the queue moves fast (they give you a buzzer thingie so you can go collect your food when it's ready), so it's a good place for a quick lunch.
Unfortunately, the food wasn't that great and I'm not just saying that because I'm vegan -- nobody at the table seemed really wowed with their food. Just average burgers, not really worth the hype (or the queue, even if it was fast-moving).
As a vegan, I had to get my burger in a lettuce wrap ("burger in a bowl") because the bun is not vegan. (Strike one. Like, really, why do places try to be fancy-pants by putting egg wash on their buns to make them "pretty"? Really unnecessary.) I also had to ask for no mushroom crumbs because they contain egg whites. (Seriously.) So basically I got a big ol' portobello (the "Magic Mushroom") in a bowl with some lettuce. Didn't really excite me. The cashier said the fries are vegan, though, so that's good, at least.
Burger Project is reasonably priced, considering it's one of those newish "look at me I'm cool and hip and everyone likes me" types of burger joints. The staff was friendly and helpful with my dietary requirements, and the line moved fast. But other than that, it was an underwhelming experience and I don't think I'm in a hurry to go back.
(I will say the green tube light things that hang down from the ceiling at St Collins Lane are super cool. But nothing really to do with Burger Project.) read more