If you're going for the birthday bear, that's a bargain for younger kids. They make really nice quality plush toys and create a back story by giving them a heart and birth certificate so it becomes more meaningful. My kids loved it. But be warned, all the extras add up QUICK. Their base $35 toy can easily become over double by the time you've dressed it up, given it a toy drink/ball/car, a hat, extra outfits, shoes...
They also do birthday parties here which I thought was a cute idea for little ones. But after being there, limiting your guests choices may be challenging with little ones roaming the store and possibly being disappointed with their limited options and then needing the patience to wait in line to fill it with fluff. On the plus side, the give aways, are sorted and since it's a retail store, you can skip the food if you want! read more