Build a bear... now, I know you are wondering, what do they do there? If only they'd give some sort of hint, a clue even as to what might happen, what might be on offer when you walk through the doors. I had no idea.
Luckily I have a well informed four and a half year old who had a very good idea of what might happen and was only too glad to fill me in on the details... in exchange for permitting him to go through the process of getting a bear er.. built.
To an adult it all looks a bit contrived.... A cynical person sees all the accessories and extras that are on offer, knows that the process doesn't just involve picking up a suitable/desirable cover/empty bear, getting it stuffed, putting in a heart (a free cloth one or a 6Euro 'beating' one), sewing it up and paying the nice girl at the desk.
A child sees it differently, they see:
1. A huge choice of new best friends, just waiting to be filled and named and personalised
2. A chance to actually help in stuffing their own teddy, thereby making it that bit more special
3. An opportunity to put in the teddy's heart before the closing surgery
4. A chance to give the new teddy a big hug to see if it is too hard/too soft.. and have it adjusted accordingly
5. Getting to help make and print the teddy's birth cert
6. The possibility of getting clothes and shoes and all manner of extras for the new best friend
And yes, for the most part, they are absolutely correct; my lad loved the whole process and the guys in the shop do their best to make a big deal of each child and their new teddy. They also try to constantly up-sell the extras which is a bit annoying but completely understandable.
My lad wasn't getting extras and while not overly happy about this at first, he was made up and extras forgotten about when he saw that the bear came in a cardboard box, shaped like a house that he could colour in... he has spent the last 4 days personalising it.
For a cost of 21Euro it is not bad value, sure these aint Steiff Bears, but not bad quality and the kids enjoy the process.
So, yeah, I was very sceptical about the whole thing when we went in but actually it was a lovely experience and one I am keen to repeat with one of my many Goddaughters very soon! read more